Tan Vo-thanh

@article{seyfi_4215,

title = {Unpacking women's tourism work in a sanctioned destination},

author = {Siamak Seyfi and Albert Nsom Kimbu and Seyedasaad Hosseini and Tan Vo-Thanh and Mustafeed Zaman},

url = {https://doi.org/10.1016/j.annals.2026.104152},

year  = {2026},

date = {2026-05-01},

journal = {Annals Of Tourism Research},

volume = {118},

pages = {104152},

abstract = {This study examines how international economic sanctions reshape women's work and livelihoods in Iran's tourism sector through the theoretical lens of feminist political economy. Drawing on interviews conducted in two phases around 2018 and again in 2024, the study unveils how sanction pressures operate across macro, meso, and micro levels, giving rise to three interrelated processes: gendered economic scarring, whereby sanctions deepen women's labour exclusion; sanction-driven informalisation, through which economic risk is shifted from institutions to women's insecure work; and a political economy of survival, in which women's adaptive labour sustains households without producing empowerment. By reconceptualising sanctions as longterm pressures on tourism economies, the study extends research on tourism crises, labour relations, and gendered inequality in crisis-ridden destinations.},

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@article{vo-thanh_4217,

title = {Projected Versus Organic: Mapping Destination Image Congruence},

author = {Tan Vo-Thanh and Duc Sinh Hoang and Thi Nhu Hoa Nguyen and Van Ha Luong and Mustafeed Zaman and Erose Sthapit},

url = {https://doi.org/10.1002/jtr.70229},

year  = {2026},

date = {2026-04-01},

journal = {International Journal Of Tourism Research},

volume = {28},

number = {2},

pages = {e70229},

abstract = {This study analyzes the alignment of three distinct images?Overt Induced I, Overt Induced II, and Organic?pertaining to a tourism destination. Using a comprehensive content analysis of various sources, including strategic marketing materials from the Vietnam National Authority of Tourism, promotional brochures from leading tour operators, and user-generated content from platforms such as Booking.com, TripAdvisor, Routard, and Lonely Planet, the data reveal significant congruence among these three images. Vietnam is represented as a destination that is rich in cultural, historical, and coastal attractions, which closely resonate with the perceptions of French tourists and influence their intentions to revisit or recommend the destination. This congruence supports the expectancy-confirmation theory, underscoring that satisfaction is achieved when actual experiences align with or exceed expectations. Furthermore, the study identifies specific areas where the promotion of certain attributes could be enhanced, suggesting opportunities for effective destination branding.},

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@article{sharifi-tehrani_4221,

title = {Women's Network Resource Acquisition in Informal Rural Entrepreneurship: A Developed View of Opportunity versus Necessity Dichotomy},

author = {Mohammad Sharifi-Tehrani and Siamak Seyfi and Tan Vo-Thanh and Mustafeed Zaman},

url = {http://dx.doi.org/10.1177/00472875241300974},

year  = {2026},

date = {2026-02-01},

journal = {Journal Of Travel Research},

volume = {65},

number = {2},

pages = {429-448},

abstract = {This study explores the inherent interdependencies between microfinance social enterprises and two groups of women informal farm entrepreneurs and women informal tourism entrepreneurs in four impoverished rural regions in Iran. Using a qualitative constructivist grounded theory methodology, the findings suggest that women tourism entrepreneurs tend to engage in a greater coexistence of weak vertical and horizontal ties. In contrast, women farm entrepreneurs primarily develop strong horizontal ties. Consequently, members of the tourism group have greater opportunities to access a diverse range of resources, placing them in a more advantageous position along the opportunity-necessity entrepreneurship continuum. Guided by a network approach combined with strong structuration theory, this study develops a theoretical model that illustrates how these two groups of women entrepreneurs differently cope with gender constraints to grow their informal businesses. The findings highlight the need for tailored strategies and policies to empower various groups of subsistence women entrepreneurs.},

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@article{seyfi_3965,

title = {Tourism, consent, and resistance: A Gramscian lens},

author = {Siamak Seyfi and Albert Nsom Kimbu and Tan Vo-Thanh and Mustafeed Zaman},

url = {https://doi.org/10.1016/j.annals.2025.104056},

year  = {2025},

date = {2025-11-01},

journal = {Annals Of Tourism Research},

volume = {115},

pages = {104056},

abstract = {This study examines how hegemonic ideologies shape women's participation in tourism in a theocracy. Applying Gramsci's theory of hegemony and a critical poststructural feminist lens, it analyses how Iran's politico-religious structures influence women's roles, employment, and mobility in tourism. Qualitative findings reveal strategies of compliance, negotiation, and resistance expressed through entrepreneurship, networking, and workplace practices. Concepts of ?war of position' and ?passive revolution' explain how women create space for agency without direct confrontation, reshaping visibility and legitimacy incrementally. The study advances tourism scholarship by situating women's agency within hegemonic structures of theocratic governance and extending Gramscian theory to show how gendered consent and resistance operate in tourism, while calling for gender-transformative policies that address inequality and support women's situated agency.},

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@article{jasim_4066,

title = {Beyond borders, beyond bills: Unpacking the universal pain of medical expenditures},

author = {K. Mohamed Jasim and Mustafeed Zaman and Rajibul Hasan and Shahriar Akter and Tan Vo-Thanh and Demetris Vrontis},

url = {https://doi.org/10.1016/j.jbusres.2025.115566},

year  = {2025},

date = {2025-10-01},

journal = {Journal Of Business Research},

volume = {199},

pages = {115566},

abstract = {Medical expenditure poses a significant burden on individuals in developing countries. This study examines the dynamics of the pain of payment in the healthcare sector across India, Bangladesh, Sri Lanka, and Pakistan. The results show that positive price perception, negative price perception, participatory pricing mechanisms, pain at the time of payment, and the intention to avail of preventive measures have a significantly positive effect on the willingness to pay (WTP) medical expenditures. In contrast, perceived risk (PR) shows a significantly negative effect, indicating that WTP increases as PR decreases. This study enriches the existing literature by integrating adaptation level theory, consumer perceived risk theory, and consumer preference theory to explain individuals' willingness to pay for medical expenses in 360 degrees. It also assists medical service providers in understanding both the WTP and the psychological pain incurred during medical spending, particularly among the middle-income group.},

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@article{cao_3998,

title = {Consumer animosity, product quality judgement, and boycott behavior: Mediating role of negative emotions - China and Vietnam},

author = {Quoc Viet Cao and Tan Vo-Thanh and Mustafeed Zaman},

url = {https://doi.org/10.1080/13602381.2025.2551001},

year  = {2025},

date = {2025-09-01},

journal = {Asia Pacific Business Review},

pages = {1-28},

abstract = {This study examines the underlying mechanism of the relationship between consumer animosity and product quality judgement (PJ) and that between consumer animosity and boycott behaviour (BB) as well as the conceptualization of consumer animosity and BB using the cognitive-affective-behaviour model and exploratory sequential mixed-methods design. The results indicated that (1) BB is a two-dimension concept, (2) consumer animosity is formed by relationship animosity (RA) and economic animosity (EA), (3) PJ and BB are influenced by cognitive appraisals (i.e. RA and EA) through negative emotions (i.e. anger and disgust), and (4) PJ is negatively related to BB.},

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@article{latan_4000,

title = {Disincentives to reporting sexual harassment in government agencies: A large-scale survey},

author = {Hengky Latan and Charbel Jose Chiappetta Jabbour and Ana Beatriz Lopes de Sousa Jabbour and Tan Vo-Thanh and Murad Ali},

url = {https://doi.org/10.1177/00910260251369131},

year  = {2025},

date = {2025-09-01},

journal = {Public Personnel Management},

abstract = {This article investigates the factors that discourage employees from engaging in formal complaining behavior within government agencies, particularly in response to workplace misconduct such as sexual harassment. The data used in this study were obtained from the Merit Principles Survey (MPS) 2021, and covariance structure analysis (CSA) was applied to examine the relationships between variables. Guided by social identity theory (SIT), the study tests hypotheses related to perceived disincentives that may inhibit employees from submitting formal complaints. A key contribution of this research lies in its integrated analysis of three critical deterrents?non-disclosure agreements, non-disclosure policies, and the perceived seriousness of threats?which have not previously been examined collectively in the context of complaint behavior. The results offer valuable insights for public sector administrators aiming to foster transparent and responsive organizational cultures.},

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@article{seyfi_3999,

title = {Travel virtual assistant or untrusted advisor? Developing a typology of resistance to AI-generated travel advice},

author = {Siamak Seyfi and Abolfazl Siyamiyan Gorji and Tan Vo-Thanh and Mustafeed Zaman},

url = {http://dx.doi.org/10.1002/jtr.70082},

year  = {2025},

date = {2025-08-01},

journal = {International Journal Of Tourism Research},

volume = {27},

number = {4},

pages = {e70082},

abstract = {Many travelers remain hesitant to rely on generative AI for travel planning, despite its growing presence in tourism services. While most existing studies emphasize adoption, this study shifts attention to the relatively underexplored issue of resistance. Drawing on Innovation Resistance Theory (IRT) and qualitative data from a developing country, we identify five core barriers to AI-generated travel advice: usage, value, risk, image, and tradition. We propose a typology of traveler resistance comprising rejecters, postponers, and opinion leaders, each defined by distinct motivations, levels of engagement, and patterns of skepticism. Our findings show that resistance is not fixed but shaped by cultural norms, social context, and personal identity. In rethinking resistance as a situated practice rather than a static outcome, the study extends IRT within tourism research and offers practical guidance for designing AI-based travel services that are culturally attuned, trust-oriented, and responsive to the social meanings embedded in travel planning.},

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@article{seyfi_4222,

title = {Surviving crisis: Building tourism entrepreneurial resilience as a woman in a sanctions-ravaged destination},

author = {Siamak Seyfi and Albert Nsom Kimbu and Masoomeh Tavangar and Tan Vo-Thanh and Mustafeed Zaman},

url = {https://doi.org/10.1016/j.tourman.2024.105025},

year  = {2025},

date = {2025-02-01},

journal = {Tourism Management},

volume = {106},

pages = {105025},

abstract = {Research on gender-related challenges within tourism entrepreneurship is expanding; however, scant attention has been paid to how women entrepreneurs build resilience during sustained periods of politico-economic crisis. This knowledge gap is particularly salient in developing countries, like Iran, which have endured prolonged international sanctions and subsequent economic hardship, where women also contend with the distinct obstacles of a ?religious theocracy'. Employing social constructionist theory and guided by poststructural feminist lens, this study investigated the lived experiences and mechanisms through which Iranian women tourism entrepreneurs/intrapreneurs build resilience amidst sustained crises. Our findings reveal that sanctions create a gender crisis in Iran, and for Iranian women, entrepreneurship becomes a powerful expression of independence and resistance against both external sanctions and theocratic structures. Introducing the concept of ?gendered entrepreneurial resilience', the study challenges assumptions of gender neutrality in entrepreneurial resilience discourse and offers a contextualized theoretical perspective that elevates marginalized voices.},

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@article{vo-thanh_4220,

title = {Perceived customer journey innovativeness and customer satisfaction: a mixed-method approach},

author = {Tan Vo-Thanh and Mustafeed Zaman and Trung Dam-huy Thai and Rajibul Hasan and Dagnachew Leta Senbeto},

url = {https://doi.org/10.1007/s10479-022-05079-3},

year  = {2024},

date = {2024-02-01},

journal = {Annals Of Operations Research},

volume = {333},

pages = {1019-1044},

abstract = {This research aims to understand the link between perceived innovativeness and customer satisfaction in the fine-dining catering segment. By employing a mixed-method approach, this paper proposes a multidimensional framework for measuring the perceived innovativeness of restaurants throughout the entire customer journey. Customer satisfaction was measured by considering online customer-generated data from TripAdvisor. The study not only finds a strong correlation between perceived innovativeness and customer satisfaction but also presents how fine-dining restaurants can employ user-generated data to co-innovate entire customer journeys and restaurant experiences. The results highlight menu-, service-, and customer experience-related innovativeness as the three most important criteria for fine-dining restaurant customers. Additionally, the results of the qualitative study indicate that in the context of fine-dining catering, the quality of the dishes, the service, and the customers' experience with the service staff and chefs are the main elements of satisfaction that restaurants should consider in promoting innovation.},

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@article{latan_4218,

title = {What makes you a whistleblower? A multi-country field study on the determinants of the intention to report wrongdoing},

author = {Hengky Latan and Charbel Jose Chiappetta Jabbour and Murad Ali and Ana Beatriz Lopes de Sousa Jabbour and Tan Vo-Thanh},

url = {https://doi.org/10.1007/s10551-022-05089-y},

year  = {2023},

date = {2023-03-01},

journal = {Journal Of Business Ethics},

volume = {183},

pages = {885-905},

abstract = {Whistleblowers have significantly shaped the state of contemporary society; in this context, this research sheds light on a persistently neglected research area: what are the key determinants of whistleblowing within government agencies? Taking a unique methodological approach, we combine evidence from two pieces of fieldwork, conducted using both primary and secondary data from the US and Indonesia. In Study 1, we use a large-scale survey conducted by the US Merit Systems Protection Board (MSPB). Additional tests are conducted in Study 1, making comparisons between those who have and those who do not have whistleblowing experience. In Study 2, we replicate the survey conducted by the MSPB, using empirical data collected in Indonesia. We find a mixture of corroboration of previous results and unexpected findings between the two samples (US and Indonesia). The most relevant result is that perceived organizational protection has a significant positive effect on whistleblowing intention in the US sample, but a similar result was not found in the Indonesian sample. We argue that this difference is potentially due to the weakness of whistleblowing protection in Indonesia, which opens avenues for further understanding the role of societal cultures in protecting whistleblowers around the globe.},

note = {JBE is a FT50 journal},

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@article{vo-thanh_4225,

title = {Handling counterproductive behavior caused by customer misbehavior during a pandemic: Integrating personal and organizational perspectives},

author = {Tan Vo-Thanh and Phong-Nguyen Nguyen and Le Phuong Thi Ngo and Van-Thinh Vu and Van-Duy Nguyen and Isabelle Sueur},

url = {https://doi.org/10.1016/j.ijhm.2022.103335},

year  = {2022},

date = {2022-10-01},

journal = {International Journal Of Hospitality Management},

volume = {107},

pages = {103335},

abstract = {Frontline hotel employees (FHEs) experience increased stresses, some of which result from customer misbehavior (CMB). This study answers a significant gap on a holistic view (i.e., combining both individual and organizational perspectives) of the mechanisms underlying the association between CMB and employee counterproductive behavior (CPB). To that end, we investigate the impact of CMB on FHEs' mental health problems (MHPs) and their possible CPB. We also examine the moderating effects of organizational support (OS) and psychological resilience (PsyR) in this setting. An explanatory sequential mixed-method design was employed, using a three-stage survey and semi-structured interviews with FHEs in France. The findings show that CMB positively affects FHEs' MHPs, which results in their increased CPB. Additionally, OS and PsyR act as moderators, reducing the positive effects of CMB on FHEs' MHPs and CPB respectively. The findings imply that organizations should support employees and assist them in improving their PsyR.},

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@article{vo-thanh_4224,

title = {The service digitalization in fine-dining restaurants: a cost-benefit perspective},

author = {Tan Vo-Thanh and Mustafeed Zaman and Rajibul Hasan and Shahriar Akter and Thac Dang-Van},

url = {https://doi.org/10.1108/IJCHM-09-2021-1130},

year  = {2022},

date = {2022-08-01},

journal = {International Journal Of Contemporary Hospitality Management},

volume = {34},

number = {9},

pages = {3502-3524},

abstract = {Purpose

This study aims to examine the perceived value of service digitalization in fine-dining restaurants in France. No study exists on this topic, and its aim is to address this research gap. To do so, a conceptual framework of the perceived benefits and costs of the service digitalization was developed. This study also provides actionable recommendations for fine-dining restaurant managers to create and manage an optimized fine-dining experience for their customers.



Design/methodology/approach

To obtain in-depth information, the authors opted for a qualitative research approach. The authors interviewed 24 fine-dining restaurant managers (listed in the Michelin Guide) and 29 customers of fine-dining restaurants using a video titled ?The Restaurant of the Future.?



Findings

The findings underline the perceived benefits and costs of service digitalization for both restaurant managers and their customers. This study highlights that fine-dining restaurants are highly experience-centric compared to other types of restaurants and recommends which services should be digitalized and which should not be to create and manage experiences throughout the customer journey.



Practical implications

This research provides restaurants with actionable recommendations in terms of service digitalization to enhance customers' fine-dining experiences.



Originality/value

This research fills a gap by proposing a conceptual framework to examine the digitalization of services in fine-dining restaurants.},

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@article{vu_4219,

title = {The role of perceived workplace safety practices and mindfulness in maintaining calm in employees during times of crisis},

author = {Van-Thinh Vu and Tan Vo-Thanh and Hsinkuang Chi and Phong-Nguyen Nguyen and Van-Duy Nguyen and Mustafeed Zaman},

url = {https://doi.org/10.1002/hrm.22101},

year  = {2022},

date = {2022-06-01},

journal = {Human Resource Management},

volume = {61},

number = {3},

pages = {315-333},

abstract = {While prior studies in human resource management have investigated how employee outcomes have been affected in high-risk workplaces, this study stands out by examining this issue through the role played by COVID-19 as a specific stressor. We explained how employees' perceived health risks due to COVID-19 (CV19PHR) and perceived workplace safety practices (PWSPs) affected job performance via burnout and how PWSPs moderated the CV19PHR-burnout and CV19PHR-JP relationships. We also examined how mindfulness moderated the direct effects of CV19PHR and PWSPs on burnout and JP and the indirect effects of CV19PHR and PWSPs on JP via burnout. We performed three studies using an explanatory sequential mixed-method design. In study 1, a three-phase survey with 987 respondents was conducted to test the hypotheses. In study 2, by analyzing verbatim from 22 informants, the findings of study 1 and some main points concerning mindfulness and PWSPs were explained. In study 3, using data from 12 informants, we

investigated how COVID-19 affected individuals differently compared with other high-risk workplaces and whether the impact of COVID-19 on individuals was curvilinear. We demonstrated that employees' CV19PHR was positively correlated with burnout, negatively

influencing JP. Moreover, PWSPs reduced burnout, which adversely affected JP. Interestingly, PWSPs positively moderated the CV19PHR-burnout relationship but not the CV19PHR-JP relationship.We also found that mindfulness moderated the CV19PHR-

burnout and PWSPs-burnout relationships. Furthermore, mindfulness significantly moderated the mediating effects of burnout on the CV19PHR-JP and PWSPs-JP relationships.},

note = {HRM is a FT50 journal.

Thinh-Van Vu, Tan Vo-Thanh, and Hsinkuang Chi contributed equally to this study.},

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tppubtype = {article}

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@article{vo-thanh_4223,

title = {COVID-19, frontline hotel employees' perceived job insecurity and emotional exhaustion: Does trade union support matter?},

author = {Tan Vo-Thanh and Van-Thinh Vu and Phong-Nguyen Nguyen and Van-Duy Nguyen and Mustafeed Zaman and Hsinkuang Chi},

url = {https://doi.org/10.1080/09669582.2021.1910829},

year  = {2022},

date = {2022-06-01},

journal = {Journal Of Sustainable Tourism},

volume = {30},

number = {6},

pages = {1159-1176},

abstract = {Under the lens of conservation of resources and social exchange theories and job demands-resources model, this research aimed at advancing the knowledge regarding the role of trade union support (TUS) in tempering the impact of perceived health risk of COVID-19 (PHRCV19) on frontline hotel employees (FHEs)' job insecurity and emotional exhaustion (EE), a research topic that is thus far overlooked. An explanatory sequential mixed-method design was adopted. Quantitative data collected through a two-wave survey from 291 FHEs were performed to test the hypotheses using SmartPLS, and 16 in-depth interviews were then analyzed to gain a deeper understanding of the quantitative study's findings and identify the right ways to enhance employee resilience during COVID-19. We found that (1) TUS directly reduces perceived job insecurity (PJI), (2) PHRCV19 has a positive effect on PJI and EE, and (3) PJI positively influences EE; at the same time, PJI partially mediates the PHRCV19-EE relationship. However, the moderating role of TUS on the impact of PHRCV19 on PJI, and that of PJI on EE, is insignificant. This research also provided practical implications helping reduce FHEs' PJI and EE.},

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