Kseniya's research interests evolve around social issues related to technology (mostly digital media), such as transparency, structuring of work, and occupational dynamics. She teachers Research methods in MBA and International Business programs. Kseniya holds a PHD from HEC Paris, as well as a Master degree in International Journalism from BSU and an MSc in Visual and Cultural Studies from EHU International. Before joining EMLV, she has worked as a postdoctoral fellow at Grenoble Ecole de Management, exploring the connection of digital media and ritual infrastructure and teaching Organisational Behaviour and Managing Organisations. Before joining Academia, Kseniya worked for eleven years as a journalist in the major newspaper in Belarus and collaborated with newspapers in Poland.
kseniya.navazhylava@devinci.fr
Gazi Islam; Jean-Charles Pillet; Kseniya Navazhylava; Marcos Barros
High-performance connections: Digital holism and communicative capitalism at HappyAppy Journal Article
In: Organization, vol. 30, no. 5, pp. 1046-1073, 2023.
@article{islam_1769,
title = {High-performance connections: Digital holism and communicative capitalism at HappyAppy},
author = {Gazi Islam and Jean-Charles Pillet and Kseniya Navazhylava and Marcos Barros},
url = {https://journals.sagepub.com/doi/full/10.1177/13505084211057260},
year = {2023},
date = {2023-09-01},
journal = {Organization},
volume = {30},
number = {5},
pages = {1046-1073},
abstract = {The current study examines the ways in which new age organizations use digital culture to promote ?holistic? visions of personal and social well-being. Concepts of holism are common in contemporary and new age management settings, but are largely undertheorized by organizational scholars; moreover, the relations between holism and techno-culture, increasingly recognized by digital sociologists, are largely missing from organizational scholarship. Using the lens of ?communicative capitalism,? we carry out a case study of ?HappyAppy,? a French techno-startup association concerned with well-being related applications, to understand how holistic ideas are deployed and shaped within this association. We find that that holism is marked, on the one hand, by ?autarkic? fantasies, involving subjective integration and immersion, and on the other, by ?relational? fantasies, involving interpersonal connection and participation. Moreover, each of these versions of holism is associated with distinct critical possibilities. We use these results to theorize the role of digital holism at the intersection of new age management and digital culture, outlining an agenda for future research.},
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Kseniya Navazhylava; Amanda Peticca-Harris
YouTube's Yoga with Adriene as a somametamnemata: Exploring experiences of self-care and wellness in times of crisis Journal Article
In: Organization, vol. 30, no. 3, pp. 573-596, 2023.
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abstract = {Drawing on the Foucauldian technologies of the self, this study explores how individuals re-envision practices of wellbeing outside of traditional organizational contexts during extreme events. Based on a thematic analysis of 7,234 comments posted on the Yoga with Adriene YouTube channel in 2020, this study unpacks a technologically mediated practice of self-care, which we conceptualize as somametamnemata. Our findings illustrate three entangled aspects of somametamnemata relating to yoga, a form of bodywork: Caring about self through practicing yoga online; caring about self and others through sharing about yoga in written comments; and caring about self and others through responding to shared verbalizations of yoga. This study distinguishes somametamnemata from known practices of self-care, advancing existing literature on technologies of self by overcoming the dichotomy between negative views of ill-being and positive views of wellbeing. By situating the potentiality of individual wellbeing within ill-being, we shift debates and discussions of ?corporate wellness? beyond organizational boundaries.},
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Elena Chatzopoulou; Kseniya Navazhylava
Ethnic brand identity work: Responding to authenticity tensions through celebrity endorsement in brand digital self-presentation Journal Article
In: Journal Of Business Research, vol. 142, pp. 974-987, 2022.
@article{chatzopoulou_1770,
title = {Ethnic brand identity work: Responding to authenticity tensions through celebrity endorsement in brand digital self-presentation},
author = {Elena Chatzopoulou and Kseniya Navazhylava},
url = {https://www.sciencedirect.com/science/article/pii/S0148296322000327},
year = {2022},
date = {2022-03-01},
journal = {Journal Of Business Research},
volume = {142},
pages = {974-987},
abstract = {Based on an exploratory thematic analysis of the interviews with representatives of brands with intense ethnic digital self-presentation and on confirmatory analysis of the content of the brands' digital media, this qualitative study introduces a notion of brand identity work. Four contributions are made: theorising brand identity work as a process of identity construction that involves brand building and brand presentation; unpacking a typology of tensions between brand building and brand presentation specific to ethnic marketing; suggesting a dynamic view of authenticity and uncovering a typology of presentation strategies that address these conflicts. We find that behind the tensions between brand-building and brand presentation stands brands' concern about authenticity. Depending on the type of authenticity tensions, brands develop self-presentation strategies, notably, celebrity endorsement. Social media content analysis shows that brands use self-presentation strategies separately or in combination.},
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Kseniya Navazhylava; Jean-Charles Pillet; Gazi Islam; Marcos Barros
17th Organization Studies Summer Workshop, Athens, Greece, 2023.
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Kseniya Navazhylava; Jean-Charles Pillet; Gazi Islam; Marcos Barros
Digital ritual infrastructure Conference
38th EGOS Colloquium, Vienna, Austria, 2022.
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abstract = {As rituals move into the digital sphere, the technical design of what we call digital ritual infrastructures may affect unplanned moments of social externalities. We empirically ground the notion of digital ritual infrastructure through a study of WellTech, an association of digital start-up organizations whose focus is designing wellbeing-related workplace technologies. To understand how digital rituals are shaped by these technologies, we draw upon interviews, archival and observational data. Our findings suggest that digital ritual infrastructure supports but also rescales and revalues rituals. In this process, technology-mediated ritualized action is directed towards designed function, potentially foreclosing on opportunities for socially creative or unexpected effects. We discuss the implications of our findings for understanding ritual in digitalized workplaces.},
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Kseniya Navazhylava; Amanda Peticca-Harris
Work-Family Research Network 2022, New-York, USA, 2022.
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abstract = {Drawing on the Foucauldian technologies of the self, this study explores how individuals re-envision practices of wellbeing outside of traditional organizational contexts during extreme events. Based on a thematic analysis of 7,234 comments posted on the Yoga with Adriene YouTube channel in 2020, this study unpacks a technologically mediated practice of self-care, which we conceptualize as somametamnemata. Our findings illustrate three entangled aspects of somametamnemata relating to yoga, a form of bodywork: Caring about self through practicing yoga online; caring about self and others through sharing about yoga in written comments; and caring about self and others through responding to shared verbalizations of yoga. This study distinguishes somametamnemata from known practices of self-care, advancing existing literature on technologies of self by overcoming the dichotomy between negative views of ill-being and positive views of wellbeing. By situating the potentiality of individual wellbeing within ill-being, we shift debates and discussions of ?corporate wellness? beyond organizational boundaries.},
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Kseniya Navazhylava
12th International Symposium on Process Organization Studies, Rhodes, Greece, 2021.
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Kseniya Navazhylava
European Group of Organisation Studies, Amsterdam, Netherlands, 2021.
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abstract = {Drawing on the Foucauldian technologies of the self, this study explores how individuals re-envision practices of well-being outside traditional organizational context during extreme events, based on a thematic analysis of 7, 234 comments on the Yoga with Adriene YouTube channel in 2020. It unpacks somametamnemata, a technologically mediated practice of self care, consisting of three entangled aspects: caring about self through practicing bodywork online; caring about self and others through sharing about the bodywork in the comments; and caring about self and others through responding to shared verbalizations of bodywork, and distinguishes it from known practices of self-care, thus contributing to the literature on technologies of self. Through indicating the well-being potential held within ill-being, it contributes to overcoming dichotomy between the negative views of ill-being and positive views of well-being, and revisits a debate on ?corporate wellness? by highlighting that employees' well-being may necessitate ?third places? outside organizations.},
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Kseniya Navazhylava
Digital transaprency: how affordances for gaze direction impact learning and control Conference
35th EGOS Colloquium, Edinburgh, UK, 2019.
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Kseniya Navazhylava; Jean-Charles Pillet; Gazi Islam; Marcos Barros
imagining happiness: Datafication work in designing digital technologies for well-being Conference
14th Organization Studies Summer Workshop on Technology and organization, Mykonos, Greece, 2019.
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Kseniya Navazhylava
Modalities of transparency: visual analysis of French winemaker's digital selfpresentation Conference
34th EGOS Colloquium, Tallinn, Estonia, 2018.
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Kseniya Navazhylava
Online self-presentation and organizational learning Conference
SNO Research Day, HEC, Paris, France, 2018.
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Kseniya Navazhylava
Occupational norms and digital affordances: a case of Publishing house Conference
PROS 2018 : 10th International Process Symposium, Halkidiki, Greece, 2018.
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Kseniya Navazhylava
Employee transparency propensity in social media profiles: How much recruiters really (don't) see Conference
Ethnography Symposium, Manchester, UK, 2017.
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Kseniya Navazhylava
Digital Technologies and Organizational Rituals Conference
33rd EGOS Colloquium, Copenhaguen, Denmark, 2017.
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Kseniya Navazhylava
Transparency propensity and social media affordances Conference
KIN Summer School, Amsterdam, Netherlands, 2017.
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Kseniya Navazhylava
Digital Technologies: Creating Value Beyond a Break-down Conference
33rd EGOS Colloquium - preconference postdoctoral workshop, Copenhaguen, Denmark, 2017.
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Kseniya Navazhylava; Kristine de Valck
Self-presentation Strategies and Online Collaboration Conference
7th Community, Work, Family conference, Milan, Italie, 2017.
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Kseniya Navazhylava
Deleuzian Perspective on Sociomateriality of Information and Communication Technology Conference
32nd EGOS Colloquium, Naples, Italie, 2016.
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Amanda Peticca-Harris; Kseniya Navazhylava; Genevieve Shanahan
A juggly mummys life history of teaching yoga: embodied postfeminism and neoliberal spirituality Book Section
In: Sorin Gog Emma Bell, Anca Simionca; Taylor, Scott (Ed.): Spirituality, Organization and Neoliberalism, understanding lives experiences, vol. 4, pp. 67-86, Edward Elgar Publishing, 2020, ISBN: 9,78E+12.
@incollection{peticca-harris_1256,
title = {A juggly mummys life history of teaching yoga: embodied postfeminism and neoliberal spirituality},
author = {Amanda Peticca-Harris and Kseniya Navazhylava and Genevieve Shanahan},
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abstract = {In this chapter, we unpack the embodied and economic precarity that envelops spiritual body work, such as yoga teaching, in neoliberal economies. Using a life history approach, we illustrate how Maria - a part-time yoga teacher and single mum of two - navigates acute experiences of embodiment (ill health, childbearing and childrearing) and the economic precarity of supporting herself and her family. We theorize how the mobilization of spirituality through doing and teaching yoga represents a reprieve and health-management tool, but also produces and reinforces neoliberal, postmaternal and postfeminist discourses. This ultimately results in the individualization of responsibility in terms of work, but also personal health and family demands.},
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Kseniya Navazhylava; Jean-Charles Pillet; Gazi Islam; Marcos Barros
Designing the happiness-machine: digital entrepreneurs and technologies for grand challenges Proceedings Article
In: Academy of Management Annual Meeting Proceedings, NY, USA, 2023, ISBN: https://doi.org/10.5465/AMPROC.2023.15884abstract.
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Kseniya Navazhylava; Kristine de Valck
Constructed Disclosure: Mobilising Online Audience Collaboration through Online Self-Presentation Proceedings Article
In: Academy of Management Proceedings, Boston, USA, 2019.
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Kseniya Navazhylava; Joelle Evans
"Bound to Be Free: Occupational Norms, Sensemaking and the Appropriation of Social Media at Work" Proceedings Article
In: Academy of Management Annual Meeting Proceedings, Anaheim, USA, 2016.
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Kseniya Navazhylava; Joelle Evans
Bound to Be Free: Occupational Norms, Sensemaking and the Appropriation of Social Media at Work Proceedings Article
In: Academy of Management Proceedings, Anaheim, USA, 2016.
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Kseniya Navazhylava
Experiences of self-care through Youtube yoga videos in times of crisis Miscellaneous
FNEGE Médias, 2024.
@misc{navazhylava_2830,
title = {Experiences of self-care through Youtube yoga videos in times of crisis},
author = {Kseniya Navazhylava},
url = {https://fnege-medias.fr/fnege-video/experiences-of-self-care-through-youtube-yoga-videos-in-times-of-crisis/},
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note = {Drawing on the Foucauldian technologies of the self, this study explores how individuals re-envision practices of wellbeing outside of traditional organizational contexts during extreme events. Based on a thematic analysis of 7,234 comments posted on the Yoga with Adriene YouTube channel in 2020, this study unpacks a technologically mediated practice of self-care, which we conceptualize as somametamnemata. Our findings illustrate three entangled aspects of somametamnemata relating to yoga, a form of bodywork: Caring about self through practicing yoga online; caring about self and others through sharing about yoga in written comments; and caring about self and others through responding to shared verbalizations of yoga. By situating the potentiality of individual wellbeing within ill-being, we shift debates and discussions of ?corporate wellness? beyond organizational boundaries.},
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Kseniya Navazhylava
What is organisational ethnography? Miscellaneous
FNEGE Médias, 2023.
@misc{navazhylava_2874,
title = {What is organisational ethnography?},
author = {Kseniya Navazhylava},
url = {https://fnege-medias.fr/fnege-video/quest-ce-que-lethnographie-de-lorganisation/},
year = {2023},
date = {2023-06-01},
howpublished = {FNEGE Médias},
note = {Ethnography originates from joining the two words: ethnos, which is Greek for cultural group, and graph, meaning writing. John van Maanen described ethnography as ?tales of the field?. Ethnography in general is devoted to describing ways of life of humankind. Organizational ethnography is a social-scientific description of group of people interacting together for a period of time within organizations, whether formal or informal.},
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Kseniya Navazhylava
What is affordance? Miscellaneous
FNEGE Médias, 2023.
@misc{navazhylava_2875,
title = {What is affordance?},
author = {Kseniya Navazhylava},
url = {https://fnege-medias.fr/fnege-video/quest-ce-que-laffordance/},
year = {2023},
date = {2023-06-01},
howpublished = {FNEGE Médias},
note = {Affordances are possibilities for action offered by environment: objects, artifacts, technologies. This concept was created to complement the functional view with an emphasis on users' actions, and help identify potential failures or negative effects which the other approaches have difficulty identifying. And though this approach will never provide the creator with all potential user actions, it helps change one's viewpoint to a more reflective one, and devise organizational designs and technologies that are safer and easier to use.},
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Kseniya Navazhylava
What is boundary work ? Miscellaneous
FNEGE Médias, 2023.
@misc{navazhylava_2876,
title = {What is boundary work ?},
author = {Kseniya Navazhylava},
url = {https://fnege-medias.fr/fnege-video/quest-ce-que-le-travail-frontalier/},
year = {2023},
date = {2023-06-01},
howpublished = {FNEGE Médias},
note = {Boundaries are tools that demarcate entities or worlds, and they help maintain self-protection, emphasize legitimacy, and enable many other things to happen because of their capacity to separate or bring particular people, objects, and ideas into new configurations. Boundary work is activity related to creating, maintaining or configuring boundaries.},
keywords = {},
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Kseniya Navazhylava
Responding to ethnic authenticity tensions through online celebrity endorsement Miscellaneous
FNEGE Médias, 2023.
@misc{navazhylava_2240,
title = {Responding to ethnic authenticity tensions through online celebrity endorsement},
author = {Kseniya Navazhylava},
url = {https://fnege-medias.fr/fnege-video/repondre-aux-tensions-liees-a-lauthenticite-ethnique-par-le-biais-du-soutien-de-celebrites-en-ligne/},
year = {2023},
date = {2023-02-01},
howpublished = {FNEGE Médias},
note = {Based on an analysis of brands with intense ethnic digital self-presentation, this qualitative study introduces a notion of brand identity work. Four contributions are made: theorising brand identity work as a process of identity construction that involves brand building and brand presentation; unpacking tensions between brand building and brand presentation specific to ethnic marketing; suggesting a dynamic view of authenticity, and uncovering presentation strategies that address these conflicts. We find that behind the tensions between brand-building and brand presentation stands brands' concern about authenticity. Depending on the type of authenticity tensions, brands decide whether to include celebrities in their presentation.},
keywords = {},
pubstate = {online},
tppubtype = {misc}
}
Kseniya Navazhylava
What is ?impression management? ? Miscellaneous
FNEGE Médias, 2022.
@misc{navazhylava_2241,
title = {What is ?impression management? ?},
author = {Kseniya Navazhylava},
url = {https://fnege-medias.fr/en/fnege-video/en-what-is-impression-management/},
year = {2022},
date = {2022-06-01},
howpublished = {FNEGE Médias},
note = {What is it ?
A conscious or subconscious process, in which people attempt to influence the perceptions of other people about a person, object or event by regulating and controlling information in social interaction
? Self-promotion
? Corporate image
Who cares ?
? Individuals in social interactions
? Recruiters and job seekers
? Companies
How to attain ?
Individual self-presentation tactics :
? Using personal stories
? Overcoming obstacles
? Conforming to opinions
? Providing justifications
? Self-promotion
Corporate tactics :
? Rectuitment ads
? Annual reports
Translation(s)
Un processus conscient ou subconscient, dans lequel les gens tentent d'influencer les perceptions d'autres personnes au sujet d'une personne, d'un objet ou d'un événement en régulant et en contrôlant l'information dans l'interaction sociale.},
keywords = {},
pubstate = {online},
tppubtype = {misc}
}
Kseniya Navazhylava
What is "workplace well-being?" Miscellaneous
FNEGE Médias, 2022.
@misc{navazhylava_2242,
title = {What is "workplace well-being?"},
author = {Kseniya Navazhylava},
url = {https://fnege-medias.fr/en/fnege-video/en-what-is-workplace-well-being/},
year = {2022},
date = {2022-06-01},
howpublished = {FNEGE Médias},
note = {Workplace well-being is all about a balance: between resources and stressors at work; between personal resources and vulnerabilities; between financial resources and demands; social resources and stressors; and finally, positive and negative conditions of physical working environment. Behind such continuums is a concern of workers to feel good and concern of organizations to improve workers productivity.},
keywords = {},
pubstate = {online},
tppubtype = {misc}
}
Kseniya Navazhylava; Jean-Charles Pillet; Marcos Barros; Gazi Islam
Est-il possible de façonner le bien-être au travail? Miscellaneous
Change the world, 2018.
@misc{navazhylava_1056,
title = {Est-il possible de façonner le bien-être au travail?},
author = {Kseniya Navazhylava and Jean-Charles Pillet and Marcos Barros and Gazi Islam},
url = {https://changethework.com/bien-etre-au-travail-happytech/},
year = {2018},
date = {2018-12-01},
howpublished = {Change the world},
keywords = {},
pubstate = {published},
tppubtype = {misc}
}
Kseniya Navazhylava
A Transparency Perspective on the Implementation of New Information and Communication Technology : the Case of Social Media Use in Organizational Context PhD Thesis
HEC Paris, 2016.
@phdthesis{navazhylava_1057,
title = {A Transparency Perspective on the Implementation of New Information and Communication Technology : the Case of Social Media Use in Organizational Context},
author = {Kseniya Navazhylava},
year = {2016},
date = {2016-02-09},
address = {Saclay, France},
school = {HEC Paris},
keywords = {},
pubstate = {published},
tppubtype = {phdthesis}
}
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