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Hajer Kefi

De Vinci Research Center


Hajer Kefi

Hajer Kefi is a Full Professor of Management Information Systems and Digital Marketing in EMLV Ecole de Management Léonard de Vinci. Her research interests include social media analytics, EWOM and influencer marketing, Information Technology ethics, Information Technology and Museology, Dark Side of digital devices usage (addiction and technostress). She received a PhD degree in Management Science from the University of Paris Dauphine and a post-doctoral degree in Research Supervision (HDR) from the University of Paris Sud, France. She has obtained several awards, such as the Best Dissertation in Management Information Systems (FNEGE/Robert Reix) Award and many Best Papers awards in different international conferences and journals. Her work has appeared in two books and several book chapters, and also in numerous research articles in premier scientific journals, such as Journal of Business Research, Journal of Strategic Information Systems, Information Technology and People, International Journal of Information Management, Journal of Retailing and Consumer Services, Management International and Systèmes d'Information et Management.

hajer.kefi@devinci.fr

Publications


Journal Articles

Hajer Kefi; Ekatarina Besson; Yue Zhao; Sali FARRAN

Toward Museum Transformation: From Mediation to Social Media-tion and Fostering Omni-visit Experience Journal Article

In: Information & Management, vol. 61, no. 1, pp. 103890, 2024.

Abstract | Links | BibTeX

Daniel Maar; Hajer Kefi; Mehmet A. Orhan

Should brands foster their Instagram account followers' fear of missing out by posting ephemeral content? Journal Article

In: Recherche et Application en Marketing, vol. 38, no. 4, pp. 104-120, 2023.

Abstract | Links | BibTeX

Daniel Maar; Hajer Kefi; Ekaterina Besson

Fostering positive customer attitudes and usage intentions for scheduling services via chatbots Journal Article

In: Journal Of Service Management, vol. 34, no. 2, pp. 208-230, 2023.

Abstract | Links | BibTeX

Karina Sokolova; Hajer Kefi; Vincent Dutot

Beyond the shallows of physical attractiveness: Pefection and objectifying gaze on Instagram Journal Article

In: International Journal Of Information Management, vol. 67, pp. 102546, 2022.

Abstract | Links | BibTeX

Yogesh K. Dwivedi; Elvira Ismagilova; Hughes D. Laurie; Jamie Carlson; Raffaele Filieri; Jenna Jacobson; Varsha Jain; Heikki Karjaluoto; Hajer Kefi; Anjala S. Krishen; Vikram Kumar; Mohammad M. Rahman; Ramakrishnan Raman; Philipp A. Rauschnabel; Jennifer Rowley; Jari Salo; Gina A. Tran; Wang Yichuan

Setting the future of digital and social media marketing research: Perspectives and research propositions Journal Article

In: International Journal Of Information Management, vol. 59, pp. 102168, 2021.

Abstract | Links | BibTeX

Hajer Kefi; Ekaterina Besson; Karina Sokolova; Chiraz Aouina Mejri

Privacy and Intelligent Virtual Assistants Usage across Generations Journal Article

In: Systèmes d'Information et Management, vol. 26, no. 2, pp. 43-76, 2021.

Links | BibTeX

Hajer Kefi; Michel Kalika; Najma Saidani

Dépendance au courrier électronique : effets sur le technostress et la surcharge informationnelle et répercussions sur la performance Journal Article

In: Systèmes d'Information et Management, vol. 26, no. 1, pp. 45-83, 2021.

Abstract | Links | BibTeX

Hajer Kefi; Daniel Maar

The power of lurking: Assessing the online experience of luxury brand fan page followers Journal Article

In: Journal Of Business Research, vol. 117, pp. 579-586, 2020.

Abstract | Links | BibTeX

Karina Sokolova; Hajer Kefi

Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions Journal Article

In: Journal Of Retailing And Consumer Services, vol. 53, pp. 101742, 2020.

Abstract | Links | BibTeX

Islam Najmul A.K.M.; Matti Mäntymäki; Hajer Kefi

Decomposing social networking site regret: a uses and gratifications approach Journal Article

In: Information Technology & People, vol. 33, no. 1, pp. 83-105, 2020.

Abstract | Links | BibTeX

Ekaterina Besson; Zhao Yue; Hajer Kefi; Adnane Maalaoui

Consumer evaluation of collaboration between perfumery and gastronomy for innovation Journal Article

In: International Journal of Entrepreneurship and Small Business, vol. 37, no. 1, pp. 25-53, 2019.

Abstract | Links | BibTeX

Hajer Kefi; Trevor Moores; Michel Kalika

Repenser les modèles de rationalité de l'organisation digitale : vers une rationalité ordinaire réflexive Journal Article

In: Revue Internationale de Psychosociologie et de Gestion des Comportements Organisationnels (RIPCO), vol. XXV, no. 61, pp. 171-188, 2019.

Abstract | Links | BibTeX

Hajer Kefi; Alya Mlaiki; Michel Kalika

Comprendre le phénomène de dépendance envers les réseaux sociaux numériques : les effets de l'habitude et de la surcharge informationnelle dans le cas de Facebook Journal Article

In: Systèmes d'Information et Management, vol. 21, no. 4, pp. 7-42, 2016.

Abstract | Links | BibTeX

Books

Hajer Kefi

Information Technology Ethics: Concepts and Practices in the Digital World Book

Cambridge Scholars Publishing, 2015, ISBN: 1-4438-7704-2.

Abstract | Links | BibTeX

Conferences

Hajer Kefi; Peter Saba

Should I Stay or Should I go? Understanding the Determinants of Continuance Usage and Resistance to Chatbots in Online Retailing Conference

ICTO2023 The 7th Conference for Information & Communication Technologies for Organization & Society ETHICAL & RESPONSIBLE ARTIFICIAL INTELLIGENCE FOR SUSTAINABLE SOCIETIES, Paris, France, 2023.

Abstract | Links | BibTeX

Hajer Kefi; Michel Kalika

Dépendance au courrier électronique : effets sur le techno-stress et la surcharge informationnelle et répercussions sur la performance Conference

23ème colloque de l'AIM, Montréal, Canada, 2018.

Links | BibTeX

Book Sections

Edouard Pignot; Hajer Kefi; Mark Thompson

Affective Circulation via Social Media: Examining Climate Change as an Example Book Section

In: M.R. Jones, Mukherjee (Ed.): After Latour: Globalisation, Inequity and Climate Change, vol. 696, pp. 21-27, Springer, Cham, 2023, ISBN: 978-3-031-50153-1.

Abstract | Links | BibTeX

Hajer Kefi; Michel Kalika; Prashant Palvia

Information Technology Issues in France Book Section

In: P., Palvia (Ed.): The World IT Project: Global Issues in Information Technology, vol. 9, pp. 105-116, World Scientific, 2020, ISBN: 978-981-120-863-8.

Links | BibTeX

Hajer Kefi

la « double face de Janus » de la communication digitale Book Section

In: Jean-Pierre Helfer Jean Desmazes, Jean-Fabrice Lebraty (Ed.): Entrepreneur à l'université. Mélanges en l'honneur de Michel Kalika, pp. 34-40, EMS, 2019, ISBN: 978-2376872580.

Links | BibTeX

Hajer Kefi

Kalle Lyytinen. Le penseur critique des fondements des systèmes d'information pour mieux en cerner les implications managériales et les impacts sociétaux Book Section

In: Kalika Michel Walsh Isabelle, Dominguez-Péry Carine (Ed.): Les grands auteurs en systèmes d'information, Editions EMS, 2018, ISBN: 978-2-37687-130-9.

Links | BibTeX

Hajer Kefi; Charles Perez

Dark Side of Online Social Networks: Technical, Managerial, and Behavioral Perspectives Book Section

In: Reda Alhajj, Jon Rokne (Ed.): Encyclopedia of Social Network Analysis and Mining, pp. 535-556, Springer New York, 2018, ISBN: 978-1-4939-7131-2.

Links | BibTeX

Proceedings Articles

Daniel Maar; Hajer Kefi; Mehmet A. Orhan

The ambiguous role of fear of missing out in shaping the online experience and brand relationship of brand account followers on Instagram Proceedings Article

In: Proceedings of the European Marketing Academy EMAC 2021 Annual Conference, Madrid, Spain, 2021.

Links | BibTeX

Hajer Kefi; Chiraz Aouina Mejri

Should We Continue Using Intelligent Virtual Assistants? The Role of Gratifications and Privacy Concerns Proceedings Article

In: Academy of marketing science annual conference, Virtual, 2020.

Links | BibTeX

Rania Himdi; Hajer Kefi

How Should We Change our Learning Ways? Proceedings Article

In: International Conference on Information Systems, proceedings, Munich, Germany, 2019, ISBN: 978-0-9966831-9-7.

BibTeX

Hajer Kefi; Aziz Nanthaamornphong; Stephane Bressan; Talel Abdessalem

Determinants of Social Networking Usage and Regret in Two Cultural Settings: France and Thailand Proceedings Article

In: Americas Conference on Information Systems Proceedings, Cancun, Mexico, 2019, ISBN: 978-0-9966831-8-0.

Links | BibTeX

A. Shaar; Hajer Kefi; Talel Abdessalem

The Balanced Reflective Uplift Modeling: Presentation of a New Model and Experimental Application in the Healthcare Sector Proceedings Article

In: Global Information Technology Management Conference 2018 Proceedings, Mexico City, Mexico, 2018.

Links | BibTeX

Hajer Kefi

Dual Drivers of Facebook Usage and Regret Experience in Networking versus Brand page Usage Proceedings Article

In: Americas Conference on Information Systems Proceedings, Boston, USA, 2017.

Links | BibTeX

Miscellaneous

Hajer Kefi

Qu'est-ce que le FOMO ? Miscellaneous

FNEGE Médias, 2024.

Links | BibTeX

Hajer Kefi

Serions-nous désormais réduits à parler à des machines ? Miscellaneous

FNEGE Médias, 2023.

Links | BibTeX

Hajer Kefi

La crise a révélé les aspects positifs du stress lié à la technologie Miscellaneous

The Conversation, 2020.

Links | BibTeX

Hajer Kefi; Karina Sokolova

Pas besoin d'être canon pour devenir une influenceuse beauté ! Miscellaneous

The Conversation, 2019.

Links | BibTeX

Hajer Kefi; Daniel Maar

Communication des marques de luxe sur les médias sociaux : faire rêver ne suffit plus Miscellaneous

The Conversation, 2019.

Links | BibTeX

Hajer Kefi

Ces usages qui entraînent des regrets sur les réseaux sociaux Miscellaneous

The Conversation, 2019.

Links | BibTeX

Hajer Kefi; Michel Kalika

Déconnectez-moi ! Mais pas trop vite... Miscellaneous

The Conversation, 2018.

Links | BibTeX

Hajer Kefi; Talel Abdessalem; Sitesh Indra

Toward an analytical model of social-media marketing capabilities Miscellaneous

Management & Datascience, 2018.

Links | BibTeX




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