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Hajer Kefi

De Vinci Research Center


Hajer Kefi

Hajer Kefi is a Full Professor of Management Information Systems and Digital Marketing in EMLV Ecole de Management Léonard de Vinci. Her research interests include social media analytics, EWOM and influencer marketing, Information Technology ethics, Information Technology and Museology, Dark Side of digital devices usage (addiction and technostress). She received a PhD degree in Management Science from the University of Paris Dauphine and a post-doctoral degree in Research Supervision (HDR) from the University of Paris Sud, France. She has obtained several awards, such as the Best Dissertation in Management Information Systems (FNEGE/Robert Reix) Award and many Best Papers awards in different international conferences and journals. Her work has appeared in two books and several book chapters, and also in numerous research articles in premier scientific journals, such as Journal of Business Research, Journal of Strategic Information Systems, Information Technology and People, International Journal of Information Management, Journal of Retailing and Consumer Services, Management International and Systèmes d'Information et Management.

hajer.kefi@devinci.fr

    Publications


    Journal Articles

    Yogesh K. Dwivedi; Elvira Ismagilova; Hughes D. Laurie; Jamie Carlson; Raffaele Filieri; Jenna Jacobson; Varsha Jain; Heikki Karjaluoto; Hajer Kefi; Anjala S. Krishen; Vikram Kumar; Mohammad M. Rahman; Ramakrishnan Raman; Philipp A. Rauschnabel; Jennifer Rowley; Jari Salo; Gina A. Tran; Wang Yichuan

    Setting the future of digital and social media marketing research: Perspectives and research propositions Journal Article

    In: International Journal Of Information Management, vol. 59, pp. 102168, 2021.

    Abstract | Links | BibTeX

    Hajer Kefi; Ekaterina Besson; Karina Sokolova; Chiraz Aouina Mejri

    Privacy and Intelligent Virtual Assistants Usage across Generations Journal Article

    In: Systèmes d'Information et Management, vol. 26, no. 2, pp. 43-76, 2021.

    Links | BibTeX

    Hajer Kefi; Michel Kalika; Najma Saidani

    Dépendance au courrier électronique : effets sur le technostress et la surcharge informationnelle et répercussions sur la performance Journal Article

    In: Systèmes d'Information et Management, vol. 26, no. 1, pp. 45-83, 2021.

    Abstract | Links | BibTeX

    Hajer Kefi; Daniel Maar

    The power of lurking: Assessing the online experience of luxury brand fan page followers Journal Article

    In: Journal Of Business Research, vol. 117, pp. 579-586, 2020.

    Abstract | Links | BibTeX

    Karina Sokolova; Hajer Kefi

    Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions Journal Article

    In: Journal Of Retailing And Consumer Services, vol. 53, pp. 101742, 2020.

    Abstract | Links | BibTeX

    Islam Najmul A.K.M.; Matti Mäntymäki; Hajer Kefi

    Decomposing social networking site regret: a uses and gratifications approach Journal Article

    In: Information Technology & People, vol. 33, no. 1, pp. 83-105, 2020.

    Abstract | Links | BibTeX

    Ekaterina Besson; Zhao Yue; Hajer Kefi; Adnane Maalaoui

    Consumer evaluation of collaboration between perfumery and gastronomy for innovation Journal Article

    In: International Journal of Entrepreneurship and Small Business, vol. 37, no. 1, pp. 25-53, 2019.

    Abstract | Links | BibTeX

    Hajer Kefi; Trevor Moores; Michel Kalika

    Repenser les modèles de rationalité de l'organisation digitale : vers une rationalité ordinaire réflexive Journal Article

    In: Revue Internationale de Psychosociologie et de Gestion des Comportements Organisationnels (RIPCO), vol. XXV, no. 61, pp. 171-188, 2019.

    Abstract | Links | BibTeX

    Hajer Kefi; Alya Mlaiki; Michel Kalika

    Comprendre le phénomène de dépendance envers les réseaux sociaux numériques : les effets de l'habitude et de la surcharge informationnelle dans le cas de Facebook Journal Article

    In: Systèmes d'Information et Management, vol. 21, no. 4, pp. 7-42, 2016.

    Abstract | Links | BibTeX

    Books

    Hajer Kefi

    Information Technology Ethics: Concepts and Practices in the Digital World Book

    Cambridge Scholars Publishing, 2015, ISBN: 1-4438-7704-2.

    Abstract | Links | BibTeX

    Conferences

    Hajer Kefi; Michel Kalika

    Dépendance au courrier électronique : effets sur le techno-stress et la surcharge informationnelle et répercussions sur la performance Conference

    23ème colloque de l'AIM, Montréal, Canada, 2018.

    Links | BibTeX

    Incollections

    Hajer Kefi; Michel Kalika; Prashant Palvia

    Information Technology Issues in France Incollection

    In: P., Palvia (Ed.): The World IT Project: Global Issues in Information Technology, vol. 9, pp. 105-116, World Scientific, 2020, ISBN: 978-981-120-863-8.

    Links | BibTeX

    Hajer Kefi

    la « double face de Janus » de la communication digitale Incollection

    In: Jean-Pierre Helfer Jean Desmazes, Jean-Fabrice Lebraty (Ed.): Entrepreneur à l'université. Mélanges en l'honneur de Michel Kalika, pp. 34-40, EMS, 2019, ISBN: 978-2376872580.

    Links | BibTeX

    Hajer Kefi

    Kalle Lyytinen. Le penseur critique des fondements des systèmes d'information pour mieux en cerner les implications managériales et les impacts sociétaux Incollection

    In: Kalika Michel Walsh Isabelle, Dominguez-Péry Carine (Ed.): Les grands auteurs en systèmes d'information, Editions EMS, 2018, ISBN: 978-2-37687-130-9.

    Links | BibTeX

    Hajer Kefi; Charles Perez

    Dark Side of Online Social Networks: Technical, Managerial, and Behavioral Perspectives Incollection

    In: Reda Alhajj, Jon Rokne (Ed.): Encyclopedia of Social Network Analysis and Mining, pp. 535-556, Springer New York, 2018, ISBN: 978-1-4939-7131-2.

    Links | BibTeX

    Inproceedings

    Daniel Maar; Hajer Kefi; Mehmet A. Orhan

    The ambiguous role of fear of missing out in shaping the online experience and brand relationship of brand account followers on Instagram Inproceedings

    In: Proceedings of the European Marketing Academy EMAC 2021 Annual Conference, Madrid, Spain, 2021.

    Links | BibTeX

    Hajer Kefi; Chiraz Aouina Mejri

    Should We Continue Using Intelligent Virtual Assistants? The Role of Gratifications and Privacy Concerns Inproceedings

    In: Academy of marketing science annual conference, Virtual, 2020.

    Links | BibTeX

    Rania Himdi; Hajer Kefi

    How Should We Change our Learning Ways? Inproceedings

    In: International Conference on Information Systems, proceedings, Munich, Germany, 2019, ISBN: 978-0-9966831-9-7.

    BibTeX

    Hajer Kefi; Aziz Nanthaamornphong; Stephane Bressan; Talel Abdessalem

    Determinants of Social Networking Usage and Regret in Two Cultural Settings: France and Thailand Inproceedings

    In: Americas Conference on Information Systems Proceedings, Cancun, Mexico, 2019, ISBN: 978-0-9966831-8-0.

    Links | BibTeX

    A. Shaar; Hajer Kefi; Talel Abdessalem

    The Balanced Reflective Uplift Modeling: Presentation of a New Model and Experimental Application in the Healthcare Sector Inproceedings

    In: Global Information Technology Management Conference 2018 Proceedings, Mexico City, Mexico, 2018.

    Links | BibTeX

    Hajer Kefi

    Dual Drivers of Facebook Usage and Regret Experience in Networking versus Brand page Usage Inproceedings

    In: Americas Conference on Information Systems Proceedings, Boston, USA, 2017.

    Links | BibTeX

    Miscellaneous

    Hajer Kefi

    La crise a révélé les aspects positifs du stress lié à la technologie Miscellaneous

    The Conversation, 2020.

    Links | BibTeX

    Hajer Kefi; Karina Sokolova

    Pas besoin d'être canon pour devenir une influenceuse beauté ! Miscellaneous

    The Conversation, 2019.

    Links | BibTeX

    Hajer Kefi; Daniel Maar

    Communication des marques de luxe sur les médias sociaux : faire rêver ne suffit plus Miscellaneous

    The Conversation, 2019.

    Links | BibTeX

    Hajer Kefi

    Ces usages qui entraînent des regrets sur les réseaux sociaux Miscellaneous

    The Conversation, 2019.

    Links | BibTeX

    Hajer Kefi; Michel Kalika

    Déconnectez-moi ! Mais pas trop vite... Miscellaneous

    The Conversation, 2018.

    Links | BibTeX

    Hajer Kefi; Talel Abdessalem; Sitesh Indra

    Toward an analytical model of social-media marketing capabilities Miscellaneous

    Management & Datascience, 2018.

    Links | BibTeX




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