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Erik Ernesto Vazquez

De Vinci Research Center


Erik Ernesto Vazquez

Erik Ernesto Vázquez is the Founder and Director of Digital Business & Analytics programs at Leonard de Vinci Business School (EMLV) in Paris, France. He held positions as regional manager in Mexico and USA for Caterpillar Inc, a multinational company listed #62 in the Fortune 500, 2020. Erik also works as a consultant for multinational tech companies such as Oracle Corp. He has contributed to the practice in strategic projects such as being the Chief Marketing Officer of the startup Shopnet during the due diligence and acquisition by Coca-Cola FEMSA, a multinational company listed in the Fortune Global 500, 2020. Erik moved into the higher education sector becoming the youngest MBA Director, a top institution accredited by SACS, AACSB, and AMBA. In this role, he launched the AMBA accreditation process and actively contributed to obtaining it. In 2020, Erik launched the MSc DBA at EMLV, a program that obtained the accreditation Conférence des Grandes Écoles (CGE) and attracted students from more than 13 nationalities in the same year, exceeding enrollment quality and quantity expectations of the first cohort. He is an active member of the National Research Council of Science and Technology (CONACYT) System of Researchers SNI Level 1 as well as a reviewer for the European Academy of Management on the track of international competitiveness since 2016. Erik earned a doctoral degree from the University of Newcastle upon Tyne UK and Grenoble École de Management FR in which he specialized in digital business. Erik also holds an MBA from the University of North Carolina USA and EGADE Business School MX as well as an Engineering degree from UDEM MX. His research has been published in top international academic and practitioner journals such as Harvard Business Review, MIT Sloan Management Review, Electronic Markets, and Journal of Research in Interactive Marketing. He also trains participants of Executive Masters and MBA programs and supervises their applied research projects in digital business, he has launched MOOCs for executives enrolling +1,600 participants in +100 countries.

erik.vazquez@devinci.fr

Publications


Journal Articles

Diana Davila Ruiz; Erik Ernesto Vazquez

Examining Effects of Photography in Social Media and the Mediation Role of Perceived Authenticity Journal Article

In: Communication Today, vol. 12, no. 2, pp. 112-128, 2021.

Abstract | Links | BibTeX

Erik Ernesto Vazquez

Effect of an e-retailer's product category and social media platform selection on perceived quality of e-retail products Journal Article

In: Electronic Markets, vol. 31, pp. 139-157, 2021.

Abstract | Links | BibTeX

Erik Ernesto Vazquez; Diana Davila Ruiz; Julio César García Martinez

Influence of consumer product categorization on digital sales: The mediating effect of conversion rate Journal Article

In: European Journal of Applied Business and Management, vol. 6, no. 4, pp. 1-14, 2020.

Abstract | Links | BibTeX

Erik Ernesto Vazquez

Effects of enduring involvement and perceived content vividness on digital engagement Journal Article

In: Journal Of Research In Interactive Marketing, vol. 14, no. 1, pp. 1-16, 2019.

Abstract | Links | BibTeX

Books

Erik Ernesto Vazquez

E-retailers' expansion to social media platforms: Role of business model alignment Book

Independent Amazon Publising, 2017, ISBN: 978-1520823126.

Abstract | Links | BibTeX

Incollections

Erik Ernesto Vazquez

Effect of E-Retail Product Category on Performance Incollection

In: Giuseppe Granata, Andrea Moretta Tartaglione; Tsiakis, Theodosios (Ed.): Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments, vol. Chapter 8, pp. pp. 152-16, IGI Global, 701 E. Chocolate Avenue, Hershey, PA 17033-1240, USA, 2019, ISBN: 9781522578567.

Abstract | Links | BibTeX

Miscellaneous

Erik Ernesto Vazquez

Réseaux sociaux : comment influencer la perception de la qualité d'un produit ? Miscellaneous

Harvard Business Review France, 2020.

Links | BibTeX

Erik Ernesto Vazquez

The power of digital media Miscellaneous

MIT Sloan Management Review Mexico, 2020.

Links | BibTeX




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