Basma Taieb

De Vinci Research Center


Basma Taieb

Enseignant chercheur à l’EMLV en marketing digital. Responsable pédagogique du MBA Digital Marketing Strategy. Responsable pédagogique pour l’EMLV du programme Digital Marketing & Data Analytics. Profil : Titulaire d’un doctorat en sciences de gestion option marketing obtenu à l’IAE d’Aix-en-Provence, Basma Taieb a débuté comme ATER à Paris 11 et à Lyon avant d’enseigner à l’Université de Cergy Pontoise. Elle a été enseignant chercheur en marketing digital à l’EM Normandie et à l’ISC Paris pendant 3 ans avant de rejoindre l’EMLV. Domaines de recherche : Les effets d’adaptation culturelle du design des sites web marchands sur les attitudes et comportement des consommateurs. Recherches futures : le marketing et l’IOT (Internet Of Things) des objets connectés – étude de la segmentation des consommateurs en fonction de leurs besoins.

basma.taieb@devinci.fr

Publications


Journal Articles

Basma Taieb, Boris Bartikowski, Jean-Louis Chandon

Targeting without alienating on the internet: ethnic majority and minority consumers Journal Article

Journal of Business Research, 69 (mars), 0000.

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Basma Taieb, Jean-Eric Pelet, Monia Massarini

The moderating effect of gender on the online luxury market: how perceived intimacy influences male consumers’ buying intentions Journal Article

Luxury Research Journal, 1 (3), pp. 260-282, 0000.

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Conferences

Basma Taieb, Jean Eric Pelet

From Skeuomorphism to Flat Design: when Font and Layout of M-Commerce Websites affect Behavioral Intentions Conference

0000.

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Basma Taieb, Jean Eric Pelet

Privacy protection on social networks: a scale for measuring users’ attitudes in France and the USA Conference

0000.

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Basma Taieb, Pelet J.E., Massarini M., Ben Dahmane N., Mishra P., Obeidat Z. et Zukowska J. (2016)

Impact of M-commerce Website design on Consumers’Behavioral Intentions: An Empirical Study of Age as Moderating Influence Conference

0000.

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Basma Taieb, Pelet J.E., Ben Dahmane N.

Du design des sites de m-commerce aux intentions comportementales Conference

0000.

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Basma Taieb, Pelet J.E., Lecat B., Terblanche N.C.

Optimizing the supply chain of wine with social media and collaborative consumption Conference

0000.

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Basma Taieb, Jean Eric Pelet

Effects of colored contrast of mobile websites on behavioral intentions Conference

0000.

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Book Chapters

Basma Taieb, Jean Eric Pelet

Enhancing the Mobile User Experience through Colored Contrasts Book Chapter

of In Khosrow-Pour, Encyclopedia Information Science M (2017); Technology Fourth Edition (10 Volumes). Hershey, PA: IGI Global (Ed.): 8 , 0000.

BibTeX

Basma Taieb, Jean Eric Pelet

Designing website interfaces for m-commerce with consideration for adult consumers Book Chapter

In Mobile Platforms Design, ; by Apps for Social Commerce IGI Global, Editied Pelet J -É (Ed.): 0000.

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