
VO-THANH Tan is a Full Professor at De Vinci Higher Education (DVHE), France, a member of the Board of Directors of the AFMAT (French Association of Tourism Management), and a member of the CEntre de REcherche en GEstion of University of Poitiers (CEREGE - UR 13564) (until 09/2024). Before joining DVHE early September 2025, Tan held various positions of responsibility within Excelia, including Director of Studies of the Bachelor in Tourism and Hospitality Management and Head of Tourism Department. He took the position of Director of Development of Excelia for the South-East Asia part. He was an active member of the Steering Committee of the Tourism & Hospitality School, Excelia. His current research mainly focuses on smart technology adoption, digitalization process, customer experience, sustainable tourism, customer engagement, consumer behavior, employee engagement, and organizational behavior. His research has led to several publications in reputable peer-reviewed journals (e.g., Human Resource Management, Journal of Business Ethics, Human Resource Management Journal, Tourism Management, Annals of Tourism Research, Journal of Travel Research, Information and Management, Journal of Business Research, International Journal of Hospitality Management, Journal of Sustainable Tourism, International Journal of Contemporary Hospitality Management, Journal of Cleaner Production, Technological Forecasting and Social Change, Business Strategy and the Environment, Annals of Operations Research, Information Technology & People, Current Issues in Tourism, Tourism Management Perspectives, Journal of Strategic Marketing, Journal of Consumer Behaviour, among others), book chapters, and books. Tan serves on the editorial boards of and as a reviewer for several international journals. Tan has received funding from organizations in France and Vietnam. Specifically, Tan is the Principal Investigator of (1) the international research project on COVID-19 funded by the Nouvelle-Aquitaine Region, France and (2) the DESENTRIPLE project funded by the Scientific Interest Group (GIS) ?Tourism Studies? led by the University of Angers, France. Tan is also the recipient of the Best Paper Award at the 8th International Conference on Services Management ?Creating Value, Innovation in Delivering Services? in Washington D. C., United States, November 28-30, 2015, and among the five nominees for Best Paper Award at the Travel and Tourism Research Association (TTRA) Europe Chapter Conference in Innsbruck, Austria, April 22-24, 2015. Additionally, Tan is the winner of the 2023 Human Resource Management Journal (HRMJ) (CABS 4*) Best Paper Award for the paper ?Common good human resource management, ethical employee behaviors, and organizational citizenship behaviors toward the individual?.
Siamak Seyfi; Albert Nsom Kimbu; Seyedasaad Hosseini; Tan Vo-Thanh; Mustafeed Zaman
Unpacking women's tourism work in a sanctioned destination Article de journal
Dans: Annals Of Tourism Research, vol. 118, p. 104152, 2026.
@article{seyfi_4215,
title = {Unpacking women's tourism work in a sanctioned destination},
author = {Siamak Seyfi and Albert Nsom Kimbu and Seyedasaad Hosseini and Tan Vo-Thanh and Mustafeed Zaman},
url = {https://doi.org/10.1016/j.annals.2026.104152},
year = {2026},
date = {2026-05-01},
journal = {Annals Of Tourism Research},
volume = {118},
pages = {104152},
abstract = {This study examines how international economic sanctions reshape women's work and livelihoods in Iran's tourism sector through the theoretical lens of feminist political economy. Drawing on interviews conducted in two phases around 2018 and again in 2024, the study unveils how sanction pressures operate across macro, meso, and micro levels, giving rise to three interrelated processes: gendered economic scarring, whereby sanctions deepen women's labour exclusion; sanction-driven informalisation, through which economic risk is shifted from institutions to women's insecure work; and a political economy of survival, in which women's adaptive labour sustains households without producing empowerment. By reconceptualising sanctions as longterm pressures on tourism economies, the study extends research on tourism crises, labour relations, and gendered inequality in crisis-ridden destinations.},
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Siamak Seyfi; Mohammad Sharifi-Tehrani; C. Michael Hall; Tan Vo-Thanh
Exploring the drivers of Gen Z tourists' buycott behaviour: a lifestyle politics perspective Article de journal
Dans: Journal Of Sustainable Tourism, vol. 33, no. 6, p. 1146-1164, 2026.
@article{seyfi_4419,
title = {Exploring the drivers of Gen Z tourists' buycott behaviour: a lifestyle politics perspective},
author = {Siamak Seyfi and Mohammad Sharifi-Tehrani and C. Michael Hall and Tan Vo-Thanh},
url = {https://doi.org/10.1080/09669582.2023.2166517},
year = {2026},
date = {2026-05-01},
journal = {Journal Of Sustainable Tourism},
volume = {33},
number = {6},
pages = {1146-1164},
abstract = {Generation Z (Gen Z) is the largest cohort of generational consumers worldwide and is perceived to show greater connectivity with political consumerism compared to older age cohorts. Nonetheless, there is a notable absence of empirical knowledge on key antecedents of Gen Z's engagement in tourism-related buycotting. Grounded in political and ethical consumerism literature and guided by lifestyle politics theory, this study aims to illuminate the drivers underpinning buycott behaviour of Gen Z in a developing country context. The qualitative findings demonstrate that Gen Z' buycott behaviour has two categories of drivers: individual (fulfilment, constructing self-identity and frugality) and prosocial (altruism, trust and the pursuit of social justice). Exposure to social media information, peer persuasion and past experience are also key influencers in Gen Z' buycott participation. Overall, the research extends the understanding of tourist sustainable consumption in terms of generational behaviours, notably Gen Z's buycott behaviour. The study provides novel insights to a stream of the political consumerism literature, which is only at a nascent stage in tourism studies. While adding value theoretically, the study also provides useful managerial implications for businesses to stimulate tourists' political and ethical consumption.},
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Siamak Seyfi; Albert Nsom Kimbu; Seyedasaad Hosseini; Tan Vo-Thanh; Mustafeed Zaman
Unpacking women's tourism work in a sanctioned destination Article de journal
Dans: Annals Of Tourism Research, vol. 118, p. 104152, 2026.
@article{seyfi_4422,
title = {Unpacking women's tourism work in a sanctioned destination},
author = {Siamak Seyfi and Albert Nsom Kimbu and Seyedasaad Hosseini and Tan Vo-Thanh and Mustafeed Zaman},
url = {https://doi.org/10.1016/j.annals.2026.104152},
year = {2026},
date = {2026-05-01},
journal = {Annals Of Tourism Research},
volume = {118},
pages = {104152},
abstract = {This study examines how international economic sanctions reshape women's work and livelihoods in Iran's tourism sector through the theoretical lens of feminist political economy. Drawing on interviews conducted in two phases around 2018 and again in 2024, the study unveils how sanction pressures operate across macro, meso, and micro levels, giving rise to three interrelated processes: gendered economic scarring, whereby sanctions deepen women's labour exclusion; sanction-driven informalisation, through which economic risk is shifted from institutions to women's insecure work; and a political economy of survival, in which women's adaptive labour sustains households without producing empowerment. By reconceptualising sanctions as long-term pressures on tourism economies, the study extends research on tourism crises, labour relations, and gendered inequality in crisis-ridden destinations.},
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Tan Vo-Thanh; Duc Sinh Hoang; Thi Nhu Hoa Nguyen; Van Ha Luong; Mustafeed Zaman; Erose Sthapit
Projected Versus Organic: Mapping Destination Image Congruence Article de journal
Dans: International Journal Of Tourism Research, vol. 28, no. 2, p. e70229, 2026.
@article{vo-thanh_4217,
title = {Projected Versus Organic: Mapping Destination Image Congruence},
author = {Tan Vo-Thanh and Duc Sinh Hoang and Thi Nhu Hoa Nguyen and Van Ha Luong and Mustafeed Zaman and Erose Sthapit},
url = {https://doi.org/10.1002/jtr.70229},
year = {2026},
date = {2026-04-01},
journal = {International Journal Of Tourism Research},
volume = {28},
number = {2},
pages = {e70229},
abstract = {This study analyzes the alignment of three distinct images?Overt Induced I, Overt Induced II, and Organic?pertaining to a tourism destination. Using a comprehensive content analysis of various sources, including strategic marketing materials from the Vietnam National Authority of Tourism, promotional brochures from leading tour operators, and user-generated content from platforms such as Booking.com, TripAdvisor, Routard, and Lonely Planet, the data reveal significant congruence among these three images. Vietnam is represented as a destination that is rich in cultural, historical, and coastal attractions, which closely resonate with the perceptions of French tourists and influence their intentions to revisit or recommend the destination. This congruence supports the expectancy-confirmation theory, underscoring that satisfaction is achieved when actual experiences align with or exceed expectations. Furthermore, the study identifies specific areas where the promotion of certain attributes could be enhanced, suggesting opportunities for effective destination branding.},
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Mohammad Sharifi-Tehrani; Siamak Seyfi; Mustafeed Zaman; Tan Vo-Thanh
Between Restriction and Resource: Social Capital and Women's Informal Tourism Entrepreneurship in Impoverished Contexts Article de journal
Dans: Journal Of Travel Research, 2026.
@article{sharifi-tehrani_4242,
title = {Between Restriction and Resource: Social Capital and Women's Informal Tourism Entrepreneurship in Impoverished Contexts},
author = {Mohammad Sharifi-Tehrani and Siamak Seyfi and Mustafeed Zaman and Tan Vo-Thanh},
url = {https://doi.org/10.1177/00472875261428107},
year = {2026},
date = {2026-03-01},
journal = {Journal Of Travel Research},
abstract = {This article aims to examine whether and how women informal tourism entrepreneurs in poor rural destinations in Iran adopt different strategies to access financial and non-financial resources. Drawing on constructivist grounded theory and in-depth interviews, two groups of participants were identified with contrasting social orientations toward social capital and gendered constraints. These orientations shape their positioning along the necessity-opportunity entrepreneurship continuum. Through abductive analysis, the study integrates a social capital perspective with an entrepreneurship typology to develop a theoretical model explaining transitions between informal-formal and necessity-opportunity modes. The findings contribute to a dualistic understanding of social capital, highlighting how internal mindsets are shaped by and respond to traditional gender norms in influencing entrepreneurial behavior.},
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Mohammad Sharifi-Tehrani; Siamak Seyfi; Tan Vo-Thanh; Mustafeed Zaman
Women's Network Resource Acquisition in Informal Rural Entrepreneurship: A Developed View of Opportunity versus Necessity Dichotomy Article de journal
Dans: Journal Of Travel Research, vol. 65, no. 2, p. 429-448, 2026.
@article{sharifi-tehrani_4221,
title = {Women's Network Resource Acquisition in Informal Rural Entrepreneurship: A Developed View of Opportunity versus Necessity Dichotomy},
author = {Mohammad Sharifi-Tehrani and Siamak Seyfi and Tan Vo-Thanh and Mustafeed Zaman},
url = {https://doi.org/10.1177/00472875241300974},
year = {2026},
date = {2026-02-01},
journal = {Journal Of Travel Research},
volume = {65},
number = {2},
pages = {429-448},
abstract = {This study explores the inherent interdependencies between microfinance social enterprises and two groups of women informal farm entrepreneurs and women informal tourism entrepreneurs in four impoverished rural regions in Iran. Using a qualitative constructivist grounded theory methodology, the findings suggest that women tourism entrepreneurs tend to engage in a greater coexistence of weak vertical and horizontal ties. In contrast, women farm entrepreneurs primarily develop strong horizontal ties. Consequently, members of the tourism group have greater opportunities to access a diverse range of resources, placing them in a more advantageous position along the opportunity-necessity entrepreneurship continuum. Guided by a network approach combined with strong structuration theory, this study develops a theoretical model that illustrates how these two groups of women entrepreneurs differently cope with gender constraints to grow their informal businesses. The findings highlight the need for tailored strategies and policies to empower various groups of subsistence women entrepreneurs.},
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Siamak Seyfi; Albert Nsom Kimbu; Tan Vo-Thanh; Mustafeed Zaman
Tourism, consent, and resistance: A Gramscian lens Article de journal
Dans: Annals Of Tourism Research, vol. 115, p. 104056, 2025.
@article{seyfi_3965,
title = {Tourism, consent, and resistance: A Gramscian lens},
author = {Siamak Seyfi and Albert Nsom Kimbu and Tan Vo-Thanh and Mustafeed Zaman},
url = {https://doi.org/10.1016/j.annals.2025.104056},
year = {2025},
date = {2025-11-01},
journal = {Annals Of Tourism Research},
volume = {115},
pages = {104056},
abstract = {This study examines how hegemonic ideologies shape women's participation in tourism in a theocracy. Applying Gramsci's theory of hegemony and a critical poststructural feminist lens, it analyses how Iran's politico-religious structures influence women's roles, employment, and mobility in tourism. Qualitative findings reveal strategies of compliance, negotiation, and resistance expressed through entrepreneurship, networking, and workplace practices. Concepts of ?war of position' and ?passive revolution' explain how women create space for agency without direct confrontation, reshaping visibility and legitimacy incrementally. The study advances tourism scholarship by situating women's agency within hegemonic structures of theocratic governance and extending Gramscian theory to show how gendered consent and resistance operate in tourism, while calling for gender-transformative policies that address inequality and support women's situated agency.},
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K. Mohamed Jasim; Mustafeed Zaman; Rajibul Hasan; Shahriar Akter; Tan Vo-Thanh; Demetris Vrontis
Beyond borders, beyond bills: Unpacking the universal pain of medical expenditures Article de journal
Dans: Journal Of Business Research, vol. 199, p. 115566, 2025.
@article{jasim_4066,
title = {Beyond borders, beyond bills: Unpacking the universal pain of medical expenditures},
author = {K. Mohamed Jasim and Mustafeed Zaman and Rajibul Hasan and Shahriar Akter and Tan Vo-Thanh and Demetris Vrontis},
url = {https://doi.org/10.1016/j.jbusres.2025.115566},
year = {2025},
date = {2025-10-01},
journal = {Journal Of Business Research},
volume = {199},
pages = {115566},
abstract = {Medical expenditure poses a significant burden on individuals in developing countries. This study examines the dynamics of the pain of payment in the healthcare sector across India, Bangladesh, Sri Lanka, and Pakistan. The results show that positive price perception, negative price perception, participatory pricing mechanisms, pain at the time of payment, and the intention to avail of preventive measures have a significantly positive effect on the willingness to pay (WTP) medical expenditures. In contrast, perceived risk (PR) shows a significantly negative effect, indicating that WTP increases as PR decreases. This study enriches the existing literature by integrating adaptation level theory, consumer perceived risk theory, and consumer preference theory to explain individuals' willingness to pay for medical expenses in 360 degrees. It also assists medical service providers in understanding both the WTP and the psychological pain incurred during medical spending, particularly among the middle-income group.},
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Quang Dai Tuyen Tuyen; Tan Vo-Thanh; Nguyen Huu Nghi; Bui Tuan Phuong; Bui Trong Tien Bao
Research on ChatGPT in tourism and hospitality: A systematic review and future directions Article de journal
Dans: International Journal Of Hospitality Management, vol. 131, p. 104287, 2025.
@article{tuyen_4401,
title = {Research on ChatGPT in tourism and hospitality: A systematic review and future directions},
author = {Quang Dai Tuyen Tuyen and Tan Vo-Thanh and Nguyen Huu Nghi and Bui Tuan Phuong and Bui Trong Tien Bao},
url = {https://doi.org/10.1016/j.ijhm.2025.104287},
year = {2025},
date = {2025-10-01},
journal = {International Journal Of Hospitality Management},
volume = {131},
pages = {104287},
abstract = {This review examines the topic of ChatGPT in tourism and hospitality research. With their emphasis on dynamic customer interactions, the tourism and hospitality sectors are increasingly incorporating Artificial Intelligence (AI) technologies into their service delivery and operations. Meanwhile, the impact of AI on research and education within these fields has become a focus of academic interest. This study consolidates insights from 43 publications indexed in major databases?Scopus, Web of Science (WoS), and Google Scholar?up to April 2024. It explores various applications of ChatGPT in research, education, and industry within the tourism and hospitality domain. While ChatGPT offers numerous advantages, its implementation also presents significant challenges. The review concludes by outlining potential future directions, underscoring the importance of advancing research to enhance ChatGPT's applications and address its limitations. Beyond summarizing the current state of research, this review highlights critical gaps and opportunities for future exploration to maximize ChatGPT's potential.},
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Quoc Viet Cao; Tan Vo-Thanh; Mustafeed Zaman
Consumer animosity, product quality judgement, and boycott behavior: Mediating role of negative emotions - China and Vietnam Article de journal
Dans: Asia Pacific Business Review, p. 1-28, 2025.
@article{cao_3998,
title = {Consumer animosity, product quality judgement, and boycott behavior: Mediating role of negative emotions - China and Vietnam},
author = {Quoc Viet Cao and Tan Vo-Thanh and Mustafeed Zaman},
url = {https://doi.org/10.1080/13602381.2025.2551001},
year = {2025},
date = {2025-09-01},
journal = {Asia Pacific Business Review},
pages = {1-28},
abstract = {This study examines the underlying mechanism of the relationship between consumer animosity and product quality judgement (PJ) and that between consumer animosity and boycott behaviour (BB) as well as the conceptualization of consumer animosity and BB using the cognitive-affective-behaviour model and exploratory sequential mixed-methods design. The results indicated that (1) BB is a two-dimension concept, (2) consumer animosity is formed by relationship animosity (RA) and economic animosity (EA), (3) PJ and BB are influenced by cognitive appraisals (i.e. RA and EA) through negative emotions (i.e. anger and disgust), and (4) PJ is negatively related to BB.},
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Hengky Latan; Charbel Jose Chiappetta Jabbour; Ana Beatriz Lopes de Sousa Jabbour; Tan Vo-Thanh; Murad Ali
Disincentives to reporting sexual harassment in government agencies: A large-scale survey Article de journal
Dans: Public Personnel Management, 2025.
@article{latan_4000,
title = {Disincentives to reporting sexual harassment in government agencies: A large-scale survey},
author = {Hengky Latan and Charbel Jose Chiappetta Jabbour and Ana Beatriz Lopes de Sousa Jabbour and Tan Vo-Thanh and Murad Ali},
url = {https://doi.org/10.1177/00910260251369131},
year = {2025},
date = {2025-09-01},
journal = {Public Personnel Management},
abstract = {This article investigates the factors that discourage employees from engaging in formal complaining behavior within government agencies, particularly in response to workplace misconduct such as sexual harassment. The data used in this study were obtained from the Merit Principles Survey (MPS) 2021, and covariance structure analysis (CSA) was applied to examine the relationships between variables. Guided by social identity theory (SIT), the study tests hypotheses related to perceived disincentives that may inhibit employees from submitting formal complaints. A key contribution of this research lies in its integrated analysis of three critical deterrents?non-disclosure agreements, non-disclosure policies, and the perceived seriousness of threats?which have not previously been examined collectively in the context of complaint behavior. The results offer valuable insights for public sector administrators aiming to foster transparent and responsive organizational cultures.},
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Siamak Seyfi; Abolfazl Siyamiyan Gorji; Tan Vo-Thanh; Mustafeed Zaman
Travel virtual assistant or untrusted advisor? Developing a typology of resistance to AI-generated travel advice Article de journal
Dans: International Journal Of Tourism Research, vol. 27, no. 4, p. e70082, 2025.
@article{seyfi_3999,
title = {Travel virtual assistant or untrusted advisor? Developing a typology of resistance to AI-generated travel advice},
author = {Siamak Seyfi and Abolfazl Siyamiyan Gorji and Tan Vo-Thanh and Mustafeed Zaman},
url = {http://dx.doi.org/10.1002/jtr.70082},
year = {2025},
date = {2025-08-01},
journal = {International Journal Of Tourism Research},
volume = {27},
number = {4},
pages = {e70082},
abstract = {Many travelers remain hesitant to rely on generative AI for travel planning, despite its growing presence in tourism services. While most existing studies emphasize adoption, this study shifts attention to the relatively underexplored issue of resistance. Drawing on Innovation Resistance Theory (IRT) and qualitative data from a developing country, we identify five core barriers to AI-generated travel advice: usage, value, risk, image, and tradition. We propose a typology of traveler resistance comprising rejecters, postponers, and opinion leaders, each defined by distinct motivations, levels of engagement, and patterns of skepticism. Our findings show that resistance is not fixed but shaped by cultural norms, social context, and personal identity. In rethinking resistance as a situated practice rather than a static outcome, the study extends IRT within tourism research and offers practical guidance for designing AI-based travel services that are culturally attuned, trust-oriented, and responsive to the social meanings embedded in travel planning.},
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Siamak Seyfi; C. Michael Hall; Jarkko Saarinen; Mustafeed Zaman; Tan Vo-Thanh
Identifying constraints on Gen Z's path toward ethical tourism consumption and practices Article de journal
Dans: Journal Of Sustainable Tourism, vol. 33, no. 6, p. 1216-1234, 2025.
@article{seyfi_4408,
title = {Identifying constraints on Gen Z's path toward ethical tourism consumption and practices},
author = {Siamak Seyfi and C. Michael Hall and Jarkko Saarinen and Mustafeed Zaman and Tan Vo-Thanh},
url = {https://doi.org/10.1080/09669582.2024.2418967},
year = {2025},
date = {2025-06-01},
journal = {Journal Of Sustainable Tourism},
volume = {33},
number = {6},
pages = {1216-1234},
abstract = {Gen Z's interest in ethical consumption, including tourism, is growing in response to pressing global challenges. However, there is limited research on the constraints tied to the ethical travel decisions of this young cohort of travelers. This qualitative study, grounded in the theory of constraints and ethical consumerism literature, addresses this gap. The findings reveal multi-layered and interrelated constraints categorized as intrapersonal (cognitive dissonance, risk aversion, consumption inertia), interpersonal (green stigma, family dynamics, social comparison), and structural (limited accessibility, financial restrictions). This study extends the theory of constraints by showing that these constraints do not act in isolation but interact dynamically, with intrapersonal constraints often triggering interpersonal and structural ones, while certain barriers reinforce others. Unlike previous research that treats these constraints as independent, our findings reveal their sequential and context-dependent nature, offering new insights into how these constraints interrelate in shaping ethical travel decisions and practices. By highlighting the complexity of ethical decision-making?including conflicting principles, ambiguity, and social influences?this study offers a novel, theoretically-grounded perspective on the constraints faced by Gen Z, often labelled the ?greenest? generation. Practically, these findings inform targeted interventions and policy initiatives to enable ethical tourism.},
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Siamak Seyfi; Myungja Kim; Amin Nazifi; Samantha Murdy; Tan Vo-Thanh
Understanding tourist barriers and personality influences in embracing generative AI for travel planning and decision-making Article de journal
Dans: International Journal Of Hospitality Management, vol. 126, p. 104105, 2025.
@article{seyfi_4400,
title = {Understanding tourist barriers and personality influences in embracing generative AI for travel planning and decision-making},
author = {Siamak Seyfi and Myungja Kim and Amin Nazifi and Samantha Murdy and Tan Vo-Thanh},
url = {https://doi.org/10.1016/j.ijhm.2025.104105},
year = {2025},
date = {2025-04-01},
journal = {International Journal Of Hospitality Management},
volume = {126},
pages = {104105},
abstract = {As generative artificial intelligence (GAI) technologies become increasingly integrated into the travel industry, understanding the barriers tourists face in adopting these innovative technologies for their travel planning and decision-making has growingly become a critical area of focus. Drawing on the theoretical frameworks of innovation resistance and Big Five personality traits, this study surveyed potential travelers in Korea and the US to assess their personality characteristics, innovation resistance, and perceptions of AI-generated travel recommendations. The findings, derived from structural equation modeling, multi-group analysis, and fuzzy-set qualitative comparative analysis, reveal that variations in personality traits significantly affect tourists' reluctance to adopting these technologies. Overall, the results of this study contribute to the theoretical understanding of acceptance of GAI and offer practical insights for tourism industry stakeholders, enabling them to tailor their offerings to different personality types and enhance the travel experience for a wide range of travelers.},
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Mustafeed Zaman; Prof Rajibul Hasan; Tan Vo-Thanh; Riad Shams; Mizan Rahman; K. Mohamed Jasim
Adopting the metaverse in the luxury hotel business: a cost-benefit perspective Article de journal
Dans: International Journal Of Contemporary Hospitality Management, vol. 37, no. 4, p. 1309-1331, 2025.
@article{zaman_4411,
title = {Adopting the metaverse in the luxury hotel business: a cost-benefit perspective},
author = {Mustafeed Zaman and Prof Rajibul Hasan and Tan Vo-Thanh and Riad Shams and Mizan Rahman and K. Mohamed Jasim},
url = {https://doi.org/10.1108/IJCHM-08-2023-1265},
year = {2025},
date = {2025-04-01},
journal = {International Journal Of Contemporary Hospitality Management},
volume = {37},
number = {4},
pages = {1309-1331},
abstract = {Purpose
This study aims to examine the perceived values of the metaverse when adopting it in the luxury hospitality business. Based on the cost-benefit perspective, this research provides solid theoretical contributions and actionable managerial recommendations.
Design/methodology/approach
An exploratory sequential mixed-method design was used. For the qualitative phase, 21 hotel managers and 24 hotel guests (who often stay in four-star and five-star hotels and resorts) were interviewed after showing them a series of videos about using the metaverse in the hotel business. Based on the results of the qualitative phase, the analytic hierarchy process method was used, and 476 valid questionnaires were analyzed.
Findings
The results highlight the perceived benefits (personalized services, immersive experience and positive brand image) and costs (lack of human touch, time and effort and security and privacy) of metaverse adoption for hotel managers and their guests. In addition, the study determines the weight of each value attribute of metaverse adoption for each travel stage (pre-travel, during travel and post-travel).
Practical implications
Regarding metaverse adoption, the research offers practical suggestions for luxury hotels. For instance, the cost of equipment and the time and effort required are perceived costs of metaverse adoption. To address these challenges, hotels may offer free equipment (e.g. VR headsets) and training to their guests to stimulate the use of the metaverse.
Originality/value
This study addresses a gap in the literature by presenting a conceptual framework for examining metaverse adoption in the luxury hotel scenario. Unlike using conventional models like the technology acceptance model or the unified theory of acceptance and use of technology to investigate a technology's adoption, this study stands out by unraveling the topic through the lens of value proposition. The latter often comes from an efficient value co-creation process, which is indeed shaped by an adequate appreciation of the congruence of perceived values (i.e. perceived benefits and costs) of metaverse from hotel manager and guest perspectives.},
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Siamak Seyfi; Albert Nsom Kimbu; Masoomeh Tavangar; Tan Vo-Thanh; Mustafeed Zaman
Surviving crisis: Building tourism entrepreneurial resilience as a woman in a sanctions-ravaged destination Article de journal
Dans: Tourism Management, vol. 106, p. 105025, 2025.
@article{seyfi_4222,
title = {Surviving crisis: Building tourism entrepreneurial resilience as a woman in a sanctions-ravaged destination},
author = {Siamak Seyfi and Albert Nsom Kimbu and Masoomeh Tavangar and Tan Vo-Thanh and Mustafeed Zaman},
url = {https://doi.org/10.1016/j.tourman.2024.105025},
year = {2025},
date = {2025-02-01},
journal = {Tourism Management},
volume = {106},
pages = {105025},
abstract = {Research on gender-related challenges within tourism entrepreneurship is expanding; however, scant attention has been paid to how women entrepreneurs build resilience during sustained periods of politico-economic crisis. This knowledge gap is particularly salient in developing countries, like Iran, which have endured prolonged international sanctions and subsequent economic hardship, where women also contend with the distinct obstacles of a ?religious theocracy'. Employing social constructionist theory and guided by poststructural feminist lens, this study investigated the lived experiences and mechanisms through which Iranian women tourism entrepreneurs/intrapreneurs build resilience amidst sustained crises. Our findings reveal that sanctions create a gender crisis in Iran, and for Iranian women, entrepreneurship becomes a powerful expression of independence and resistance against both external sanctions and theocratic structures. Introducing the concept of ?gendered entrepreneurial resilience', the study challenges assumptions of gender neutrality in entrepreneurial resilience discourse and offers a contextualized theoretical perspective that elevates marginalized voices.},
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Tan Vo-Thanh; Van-Ha Luong; Aikaterini Manthiou; Christine Petr
Slow Tourism and Well-Being: A Transformational Learning Perspective Article de journal
Dans: Tourism Planning & Development (Formerly Tourism and Hospitality Planning and Development) , vol. 22, no. 2, p. 82-300, 2025.
@article{vo-thanh_4403,
title = {Slow Tourism and Well-Being: A Transformational Learning Perspective},
author = {Tan Vo-Thanh and Van-Ha Luong and Aikaterini Manthiou and Christine Petr},
url = {https://doi.org/10.1080/21568316.2024.2443187},
year = {2025},
date = {2025-02-01},
journal = {Tourism Planning & Development (Formerly Tourism and Hospitality Planning and Development) },
volume = {22},
number = {2},
pages = {82-300},
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Sunil Sahadev; Sean Chung; Mustafeed Zaman; Indria Handoko; Tan Vo-Thanh; Nguyen Phong Nguyen; Kumra Rajeev
Exploring the antecedents of ?deep? eWOM providing behaviour in mobile shopping: a multi-country study Article de journal
Dans: Information Technology & People, vol. 38, no. 1, p. 399-418, 2025.
@article{sahadev_4417,
title = {Exploring the antecedents of ?deep? eWOM providing behaviour in mobile shopping: a multi-country study},
author = {Sunil Sahadev and Sean Chung and Mustafeed Zaman and Indria Handoko and Tan Vo-Thanh and Nguyen Phong Nguyen and Kumra Rajeev},
url = {https://doi.org/10.1108/ITP-06-2022-0439},
year = {2025},
date = {2025-01-01},
journal = {Information Technology & People},
volume = {38},
number = {1},
pages = {399-418},
abstract = {Purpose
The study aims to look at deep eWOM providing behaviour in m-commerce and attempts to explore its antecedents. Personalisation is proposed as an indirect antecedent of deep eWOM providing behaviour mediated by hedonic and utilitarian value perceptions and personal identification.
Design/methodology/approach
Based on social-exchange theory, the conceptual model links the study antecedents to deep eWOM providing behaviour. The conceptual model was validated through a multi-country study. A large sample of m-commerce users in the UK (n = 505), India (n = 422) and Vietnam (n = 618) were contacted to collect the data. Data were analysed through structural equations modelling procedure with invariance analysis conducted to ensure that the results from the three samples could be compared. The authors also conducted post-hoc analysis to explore the mediation paths between variables.
Findings
The study finds support to the conceptual model across the samples from the three countries. Personalisation is found to increase value perceptions - both utilitarian and hedonic - and personal identification which leads to ?deep? eWOM providing behaviour across all the three countries. The serial mediation also provides comparable results across the three countries.
Originality/value
The study contributes to the understanding of deep eWOM providing behaviour - a construct with high practical relevance which has however not been explored sufficiently in current literature. The study also contributes to the literature that analyses the consequences of personalisation in m-commerce.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Siamak Seyfi; Tan Vo-Thanh; Mustafeed Zaman
Hospitality in the age of Gen Z: a critical reflection on evolving customer and workforce expectations Article de journal
Dans: International Journal Of Contemporary Hospitality Management, vol. 36, no. 13, p. 118-134, 2024.
@article{seyfi_4409,
title = {Hospitality in the age of Gen Z: a critical reflection on evolving customer and workforce expectations},
author = {Siamak Seyfi and Tan Vo-Thanh and Mustafeed Zaman},
url = {https://doi.org/10.1108/IJCHM-01-2024-0035},
year = {2024},
date = {2024-12-01},
journal = {International Journal Of Contemporary Hospitality Management},
volume = {36},
number = {13},
pages = {118-134},
abstract = {Purpose
Gen Z, the largest and fastest-growing consumer generation, is transforming the hospitality industry as both customers and employees. By critically synthesizing empirical literature, this study aims to explore how this generation's distinct behaviors are reshaping customer expectations and workforce trends within the sector.
Design/methodology/approach
A critical synthesis of empirical studies was used to examine current research on Gen Z as customers and employees in the hospitality industry.
Findings
Gen Z exhibits distinct preferences and expectations in their dual roles as customers and employees, prompting substantial shifts in hospitality industry standards and practices. They rely heavily on digital channels and peer recommendations when making travel decisions and expect highly personalized, tech-enabled experiences. This young cohort of travelers values unique, authentic and sustainable offerings. As employees, Gen Z prioritizes flexible work arrangements, career growth and workplaces aligned with sustainability, diversity and social responsibility. Hospitality providers must adapt their customer experience, marketing and HR strategies to meet these evolving demands.
Practical implications
To engage Gen Z customers and employees in the hospitality industry effectively, businesses must prioritize personalized experiences, leverage technology and adopt sustainable practices aligned with Gen Z's social and environmental values. Moreover, offering adaptable work environments with remote opportunities and investing in professional development enhances appeal for Gen Z employees. Understanding Gen Z's values and behaviors can help businesses improve customer satisfaction, attract top talent and remain competitive in a rapidly evolving market.
Originality/value
This study represents a preliminary endeavor to provide a critical assessment of Gen Z in the hospitality and tourism sector, offering novel insights into their travel behaviors, preferences and work values. It explores their expectations, attitudes toward work and career choices, offering guidance on how businesses can meet the evolving demands of this key demographic.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Jianming Wang; Tan Vo-Thanh; Dogan Gursoy; Thac Dang-Van; Ninh Nguyen
Effects of hotels' green practices on consumer citizenship behavior Article de journal
Dans: International Journal Of Hospitality Management, vol. 118, p. 103679, 2024.
@article{wang_4410,
title = {Effects of hotels' green practices on consumer citizenship behavior},
author = {Jianming Wang and Tan Vo-Thanh and Dogan Gursoy and Thac Dang-Van and Ninh Nguyen},
url = {https://doi.org/10.1016/j.ijhm.2023.103679},
year = {2024},
date = {2024-04-01},
journal = {International Journal Of Hospitality Management},
volume = {118},
pages = {103679},
abstract = {This study investigates the influence of hotels' green practices on consumer citizenship behavior and whether this relationship is mediated by perceived value and psychological safety utilizing the cognitive behavioral theory. This study also examines the moderating effects of social influence. Results show that green hotel practices are positively related to consumer citizenship behavior. Perceived value and psychological safety positively mediate this relationship. Furthermore, social influence positively moderates the relationship between green hotel practices and perceived value and between green hotel practices and psychological safety. These findings provide both theoretical and practical implications for researchers and hotel managers in planning and implementing green practices to influence consumers' perceptions, feelings, and behaviors towards hospitality businesses.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Tan Vo-Thanh; Mustafeed Zaman; Trung Dam-huy Thai; Rajibul Hasan; Dagnachew Leta Senbeto
Perceived customer journey innovativeness and customer satisfaction: a mixed-method approach Article de journal
Dans: Annals Of Operations Research, vol. 333, p. 1019-1044, 2024.
@article{vo-thanh_4220,
title = {Perceived customer journey innovativeness and customer satisfaction: a mixed-method approach},
author = {Tan Vo-Thanh and Mustafeed Zaman and Trung Dam-huy Thai and Rajibul Hasan and Dagnachew Leta Senbeto},
url = {https://doi.org/10.1007/s10479-022-05079-3},
year = {2024},
date = {2024-02-01},
journal = {Annals Of Operations Research},
volume = {333},
pages = {1019-1044},
abstract = {This research aims to understand the link between perceived innovativeness and customer satisfaction in the fine-dining catering segment. By employing a mixed-method approach, this paper proposes a multidimensional framework for measuring the perceived innovativeness of restaurants throughout the entire customer journey. Customer satisfaction was measured by considering online customer-generated data from TripAdvisor. The study not only finds a strong correlation between perceived innovativeness and customer satisfaction but also presents how fine-dining restaurants can employ user-generated data to co-innovate entire customer journeys and restaurant experiences. The results highlight menu-, service-, and customer experience-related innovativeness as the three most important criteria for fine-dining restaurant customers. Additionally, the results of the qualitative study indicate that in the context of fine-dining catering, the quality of the dishes, the service, and the customers' experience with the service staff and chefs are the main elements of satisfaction that restaurants should consider in promoting innovation.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Ninh Nguyen; Thac Dang-Van; Tan Vo-Thanh; Hai-Ninh Do; Simon Pervan
Digitalization strategy adoption: The roles of key stakeholders, big data organizational culture, and leader commitment Article de journal
Dans: International Journal Of Hospitality Management, vol. 117, p. 103643, 2024.
@article{nguyen_4407,
title = {Digitalization strategy adoption: The roles of key stakeholders, big data organizational culture, and leader commitment},
author = {Ninh Nguyen and Thac Dang-Van and Tan Vo-Thanh and Hai-Ninh Do and Simon Pervan},
url = {https://doi.org/10.1016/j.ijhm.2023.103643},
year = {2024},
date = {2024-02-01},
journal = {International Journal Of Hospitality Management},
volume = {117},
pages = {103643},
abstract = {This study investigates key stakeholder factors that contribute to big data organizational culture, leading to the adoption of digitalization strategy in the hospitality industry. It also determines the interaction between big data organizational culture and leader commitment in influencing digitalization strategy adoption. Following a pilot test to ensure the suitability of the measures, a three-wave survey was conducted to obtain data from 438 hotels in an emerging economy. Structural equation modeling results reveal that three stakeholder factors (i.e., customer orientation, supplier cooperation, and employee information technology skills) positively affect big data organizational culture, which in turn enhances the adoption of digitalization strategies. Moreover, leader commitment moderates the link between big data organizational culture and digitalization strategy adoption. These findings advance the extant literature on hospitality digital transformation and digitalization strategy. They also provide important implications for hospitality managers in understanding and promoting big data culture and digitalization strategy adoption.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Jianming Wang; Tan Vo-Thanh; Yi-Hung Liu; Thac Dang-Van; Ninh Nguyen
Information confusion as a driver of consumer switching intention on social commerce platforms: a multi-method quantitative approach Article de journal
Dans: Information Technology & People, vol. 37, no. 1, p. 171-200, 2024.
@article{wang_4420,
title = {Information confusion as a driver of consumer switching intention on social commerce platforms: a multi-method quantitative approach},
author = {Jianming Wang and Tan Vo-Thanh and Yi-Hung Liu and Thac Dang-Van and Ninh Nguyen},
url = {https://doi.org/10.1108/ITP-04-2022-0284},
year = {2024},
date = {2024-01-01},
journal = {Information Technology & People},
volume = {37},
number = {1},
pages = {171-200},
abstract = {Purpose
On the basis of the approach-avoidance motivation theory, this study aims to examine the role of information confusion in influencing consumer switching intention among social commerce platforms, with the mediating effect of emotional exhaustion and the moderating role of social overload.
Design/methodology/approach
This study applied a multi-method quantitative approach including a survey and two experiments. Data were obtained from consumers on popular social commerce platforms in China. The survey's sample size was 327 respondents, whereas a total of 1,621 consumers participated in the two experiments.
Findings
Findings from the survey reveal that information confusion affects switching intention directly and indirectly via emotional exhaustion. Moreover, social overload moderates the emotional exhaustion-switching intention relationship and the indirect impact of information confusion on switching intention. Results of the two experiments further confirm the relationships found in the survey.
Originality/value
This study develops and validates a mediation and moderation model which expectedly serves as a framework to better explain consumer switching intention on social commerce platforms. The study also offers fresh insights into consumer switching intention in the unique context of social commerce in an emerging market (i.e. China), which has been largely ignored in the prior literature.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Nhat Tan Pham; Charbel Jose Chiappetta Jabbour; Vijay Pereira; Muhammad Usman; Moazzam Ali; Tan Vo-Thanh
Common good human resource management, ethical employee behaviors, and organizational citizenship behaviors toward the individual Article de journal
Dans: Human Resource Management Journal, vol. 33, no. 4, p. 977-1000, 2023.
@article{pham_4416,
title = {Common good human resource management, ethical employee behaviors, and organizational citizenship behaviors toward the individual},
author = {Nhat Tan Pham and Charbel Jose Chiappetta Jabbour and Vijay Pereira and Muhammad Usman and Moazzam Ali and Tan Vo-Thanh},
url = {https://doi.org/10.1111/1748-8583.12493},
year = {2023},
date = {2023-11-01},
journal = {Human Resource Management Journal},
volume = {33},
number = {4},
pages = {977-1000},
abstract = {What happens to the behaviors of employees when their organizations' human resource management (HRM) systems take into account any challenges to the common good? Despite common good HRM (CGHRM) having recently been raised, the existing literature has not yet investigated the role played by CGHRM in relation to employee behaviors. Drawing on social exchange theory, we addressed this issue by exploring CGHRM and its influences on employee ethical behavior and organizational citizenship behaviors toward the individual (OCBI). We conducted this study in Vietnam, in two subsequent stages. Stage 1 involved a mixed-method approach to develop and validate four items suited to measure CGHRM. In Stage 2, we examined a mediation-moderation model showing the relationship between CGHRM and employee behaviors, and investigated the roles played by value commitment and spiritual leadership. We also included a survey using time-lagged data and different sources. The findings reveal that CGHRM directly and positively influences ethical employee behaviors and OCBI, and indirectly and positively influences these two types of behavior via value commitment. Interestingly, the relationship between CGHRM and ethical employee behaviors was found to be significantly stronger when combined with high levels of spiritual leadership. Unexpectedly, however, spiritual leadership was not found to moderate the CGHRM-OCBI relationship.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Syed Asad Abbas Bokhari; Murad Ali; Gema Albort-Morant; Hengky Latan; Ana Beatriz Lopes de Sousa Jabbour; Shakir Ullah; Mohammad Asif Salam; Tan Vo-Thanh
Bridging the gap: The moderating roles of institutional quality and compliance on the link between CSR and financial performance Article de journal
Dans: Journal Of Cleaner Production, vol. 404, p. 136897, 2023.
@article{bokhari_4412,
title = {Bridging the gap: The moderating roles of institutional quality and compliance on the link between CSR and financial performance},
author = {Syed Asad Abbas Bokhari and Murad Ali and Gema Albort-Morant and Hengky Latan and Ana Beatriz Lopes de Sousa Jabbour and Shakir Ullah and Mohammad Asif Salam and Tan Vo-Thanh},
url = {https://doi.org/10.1016/j.jclepro.2023.136897},
year = {2023},
date = {2023-06-01},
journal = {Journal Of Cleaner Production},
volume = {404},
pages = {136897},
abstract = {Bridging the gap: The moderating roles of institutional quality and compliance on the link between CSR and financial performance
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Cited by (20)
Metrics
Outline
Highlights
Abstract
Keywords
1. Introduction
2. Hypotheses development
3. Data and methodology
4. Results
5. Discussion
6. Conclusion
CRediT authorship contribution statement
Declaration of competing interest
Acknowledgement
Data availability
References
Show full outline
Tables (3)
Table 1. Exploratory factor analysis reliability, convergent validity, and measurement model.
Table 2. Mean, standard deviations, and correlations.
Table 3. Effect of perceived corruption on financial performance.
Highlights
?
This research focuses on corporate social responsibility (CSR) and financial performance.
?
We used longitudinal data on manufacturing and service firms listed on Pakistan stock exchange (PSE).
?
Institutional quality and law enforcement (IQLE) weakened the relationship between CSR and financial performance.
?
Internal compliance and ethical management (ICEM) strengthened the relationship between CSR and financial performance.
Abstract
Corporate social responsibility (CSR) is widely acknowledged to have a significant impact on firm's financial performance, but it is yet ambiguous how institutional, cultural and national factors influence this relationship in corruption contexts. Therefore, institutional mechanisms and perceived corruption should not be considered in isolation, as this would jeopardize the company's ability to act in a socially responsible manner. Obtaining an institutional approach of corruption and using self-administered survey data collected from 632 Pakistani firms operating in manufacturing and service sectors, we investigated the impact of CSR, institutional quality and law enforcement (IQLE), and internal compliance and ethical management (ICEM) on firm financial performance. Our results found that IQLE negatively moderates and weakened the positive relationship between CSR and firm financial performance. Additionally, we discover that ICEM positively moderates and strengthened the direct relationship between CSR and financial performance. We show that improving compliance and ethics management, CSR has the potential to enhance financial performance.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Nhat Tan Pham; Charbel Jose Chiappetta Jabbour; Tan Vo-Thanh; Toan Luu Duc Huynh; Clarice Santos
Greening hotels: does motivating hotel employees promote in-role green performance? The role of culture Article de journal
Dans: Journal Of Sustainable Tourism, vol. 31, no. 4, p. 951-970, 2023.
@article{pham_4415,
title = {Greening hotels: does motivating hotel employees promote in-role green performance? The role of culture},
author = {Nhat Tan Pham and Charbel Jose Chiappetta Jabbour and Tan Vo-Thanh and Toan Luu Duc Huynh and Clarice Santos},
url = {https://doi.org/10.1080/09669582.2020.1863972},
year = {2023},
date = {2023-04-01},
journal = {Journal Of Sustainable Tourism},
volume = {31},
number = {4},
pages = {951-970},
abstract = {In the new global economy, environmentally friendly policies have become a central issue for firms. The increasing attention given to the benefits of those policies has prompted research on the development of environmental management systems that encourage employees to engage in environmental activities. However, there is limited evidence concerning the relationship between employee motivation and employees' in-role green performance, in addition to the potential impact of culture and organizational citizenship behavior for the environment. Through a quantitative study of 301 managerial and non-managerial employees working in three- to five-star hotels, this study makes a major contribution by demonstrating that practices aimed at motivating hotel employees (e.g. green reward and performance management) are significantly linked with employees' in-role green performance and organizational citizenship behavior for the environment. The findings also indicate that the influence of green rewards on employees' in-role green performance and organizational citizenship behaviors for the environment is stronger when hotels are managed by Western corporations. Conversely, the study showed that the effect of green performance management on these two dependent variables is not moderated by culture. This article supports efforts to widen national cultural perspectives in the development and application of green human resource management.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Hengky Latan; Charbel Jose Chiappetta Jabbour; Murad Ali; Ana Beatriz Lopes de Sousa Jabbour; Tan Vo-Thanh
What makes you a whistleblower? A multi-country field study on the determinants of the intention to report wrongdoing Article de journal
Dans: Journal Of Business Ethics, vol. 183, p. 885-905, 2023.
@article{latan_4218,
title = {What makes you a whistleblower? A multi-country field study on the determinants of the intention to report wrongdoing},
author = {Hengky Latan and Charbel Jose Chiappetta Jabbour and Murad Ali and Ana Beatriz Lopes de Sousa Jabbour and Tan Vo-Thanh},
url = {https://doi.org/10.1007/s10551-022-05089-y},
year = {2023},
date = {2023-03-01},
journal = {Journal Of Business Ethics},
volume = {183},
pages = {885-905},
abstract = {Whistleblowers have significantly shaped the state of contemporary society; in this context, this research sheds light on a persistently neglected research area: what are the key determinants of whistleblowing within government agencies? Taking a unique methodological approach, we combine evidence from two pieces of fieldwork, conducted using both primary and secondary data from the US and Indonesia. In Study 1, we use a large-scale survey conducted by the US Merit Systems Protection Board (MSPB). Additional tests are conducted in Study 1, making comparisons between those who have and those who do not have whistleblowing experience. In Study 2, we replicate the survey conducted by the MSPB, using empirical data collected in Indonesia. We find a mixture of corroboration of previous results and unexpected findings between the two samples (US and Indonesia). The most relevant result is that perceived organizational protection has a significant positive effect on whistleblowing intention in the US sample, but a similar result was not found in the Indonesian sample. We argue that this difference is potentially due to the weakness of whistleblowing protection in Indonesia, which opens avenues for further understanding the role of societal cultures in protecting whistleblowers around the globe.},
note = {JBE is a FT50 journal},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Alexandre Schwob; Valentina Kirova; Ronan de Kervenoael; Tan Vo-Thanh
Casual selling practice: a qualitative study of non-professional sellers' involvement on C2C social commerce platforms Article de journal
Dans: Information Technology & People, vol. 36, no. 2, p. 940-965, 2023.
@article{schwob_4418,
title = {Casual selling practice: a qualitative study of non-professional sellers' involvement on C2C social commerce platforms},
author = {Alexandre Schwob and Valentina Kirova and Ronan de Kervenoael and Tan Vo-Thanh},
url = {https://doi.org/10.1108/ITP-09-2020-0635},
year = {2023},
date = {2023-03-01},
journal = {Information Technology & People},
volume = {36},
number = {2},
pages = {940-965},
abstract = {Purpose
Recent substantial developments of consumer-to-consumer social commerce platforms (C2C-SCPs) emboldened consumers/users to be involved as sellers. Considering C2C social networks that privilege local reach, this paper aim to explore how the practice-based view informs non-professional sellers' involvement.
Design/methodology/approach
Underpinned by data from 29 semi-structured interviews with non-professional sellers on Kaskus, one of the largest local Indonesian C2C-SCPs, the study reveals the emergence of a novel structural practice that we call casual selling.
Findings
The findings show that casual selling allows non-professional sellers' involvement in C2C-SCPs through three broad categories of practices: priming oneself, producing commercial operations and valuing others. Within these three categories, non-professional sellers are found to generate both personal and collective involvement along nine situated market practices.
Research limitations/implications
This paper adds to previous research by introducing the practice-based view to social commerce literature. In doing so, it deals with the under-investigated seller's perspective and activities that prevail in C2C-SCPs.
Originality/value
In C2C-SCPs, casual selling constitutes a distinct mode of involvement in social commerce in which established professional selling standards are suspended. As a structural practice, it entices non-professional sellers to consider a wider variety of situations in which they are in dialogue with other individuals (buyers and sellers) to shape s-commerce potential. In doing so, C2C-SCP users draw on a dynamic intertwining between digital technology and the socio-cultural environment surrounding s-commerce.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Thac Dang-Van; Tan Vo-Thanh; Thinh Truong Vu; Jianming Wang; Ninh Nguyen
Do consumers stick with good-looking broadcasters? The mediating and moderating mechanisms of motivation and emotion Article de journal
Dans: Journal Of Business Research, vol. 156, p. 113483, 2023.
@article{dang-van_4413,
title = {Do consumers stick with good-looking broadcasters? The mediating and moderating mechanisms of motivation and emotion},
author = {Thac Dang-Van and Tan Vo-Thanh and Thinh Truong Vu and Jianming Wang and Ninh Nguyen},
url = {https://doi.org/10.1016/j.jbusres.2022.113483},
year = {2023},
date = {2023-02-01},
journal = {Journal Of Business Research},
volume = {156},
pages = {113483},
abstract = {Prior studies reported mixed results on how consumers respond to broadcasters' physical attractiveness. To shed new light on this research gap, this study investigates the influence of broadcasters' physical attractiveness on consumer engagement in live streaming e-commerce, with the mediating and moderating mechanisms of consumer motivation and emotion. Data were obtained from 810 consumers on the Taobao live streaming platform in China using a survey questionnaire. Structural equation modeling was adopted to analyze the data. Results show that broadcasters' physical attractiveness is positively related to consumer engagement. Moreover, consumer motivation and emotion play mediating and moderating mechanisms in this relationship. The findings provide implications for researchers and business managers in understanding, recruiting, training, and developing broadcasters and influencing consumers' motivation, emotion, and behavior in the live streaming e-commerce context.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Thac Dang-Van; Tan Vo-Thanh; Jianming Wang; Ninh Nguyen
Luxury hotels' green practices and consumer brand identification: The roles of perceived green service innovation and perceived values Article de journal
Dans: Business Strategy And The Environment, vol. 32, no. 7, p. 4568-4583, 2023.
@article{dang-van_4414,
title = {Luxury hotels' green practices and consumer brand identification: The roles of perceived green service innovation and perceived values},
author = {Thac Dang-Van and Tan Vo-Thanh and Jianming Wang and Ninh Nguyen},
url = {https://doi.org/10.1002/bse.3381},
year = {2023},
date = {2023-02-01},
journal = {Business Strategy And The Environment},
volume = {32},
number = {7},
pages = {4568-4583},
abstract = {As a value-added business strategy, many companies have planned and implemented green practices to promote their brands and contribute to sustainable development. This study aims to investigate how green practices build consumer brand identification for luxury hotel companies. Multivariate techniques and structural equation modeling were used to analyze a sample of 601 luxury hotel guests in China. The findings indicate that green hotel practices are positively related to consumer brand identification, and this relationship is positively mediated by perceived green service innovation, perceived utilitarian value, and perceived hedonic value. Furthermore, perceived utilitarian value and perceived hedonic value positively mediate the perceived green service innovation-consumer brand identification link. A robustness test with another sample data of 396 hotel guests was conducted, and this test confirmed the findings. This study provides several important implications for researchers and managers of the luxury hotel sector who aim to build customer brand identification from a green strategy perspective.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Mustafeed Zaman; Tan Vo-Thanh; Rajibul Hasan; Chi T.K. Nguyen; Shahriar Akter; Marcello Mariani; Lubica Hikkerova
Motives for posting fake reviews: Evidence from a cross-cultural comparison Article de journal
Dans: Journal Of Business Research, vol. 154, p. 113359, 2023.
@article{zaman_4421,
title = {Motives for posting fake reviews: Evidence from a cross-cultural comparison},
author = {Mustafeed Zaman and Tan Vo-Thanh and Rajibul Hasan and Chi T.K. Nguyen and Shahriar Akter and Marcello Mariani and Lubica Hikkerova},
url = {https://doi.org/10.1016/j.jbusres.2022.113359},
year = {2023},
date = {2023-01-01},
journal = {Journal Of Business Research},
volume = {154},
pages = {113359},
abstract = {The main purpose of the present study is to address the existing research gaps by examining the motives of customers for writing online fake reviews for cosmetic products. Based on the self-determination theory, 20 customers from South Korea and 31 from France were interviewed in order to conduct a cross-cultural comparison. The results demonstrate the extrinsic and intrinsic motivations of South Korean and French customers for posting fake reviews for cosmetic products and highlight the similarities and differences between the two cultures. Both theoretical and managerial implications were presented. This study helps cosmetic brands better understand the motives of customers for posting fake reviews and how to deal with them.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Tan Vo-Thanh; Phong-Nguyen Nguyen; Le Phuong Thi Ngo; Van-Thinh Vu; Van-Duy Nguyen; Isabelle Sueur
Handling counterproductive behavior caused by customer misbehavior during a pandemic: Integrating personal and organizational perspectives Article de journal
Dans: International Journal Of Hospitality Management, vol. 107, p. 103335, 2022.
@article{vo-thanh_4225,
title = {Handling counterproductive behavior caused by customer misbehavior during a pandemic: Integrating personal and organizational perspectives},
author = {Tan Vo-Thanh and Phong-Nguyen Nguyen and Le Phuong Thi Ngo and Van-Thinh Vu and Van-Duy Nguyen and Isabelle Sueur},
url = {https://doi.org/10.1016/j.ijhm.2022.103335},
year = {2022},
date = {2022-10-01},
journal = {International Journal Of Hospitality Management},
volume = {107},
pages = {103335},
abstract = {Frontline hotel employees (FHEs) experience increased stresses, some of which result from customer misbehavior (CMB). This study answers a significant gap on a holistic view (i.e., combining both individual and organizational perspectives) of the mechanisms underlying the association between CMB and employee counterproductive behavior (CPB). To that end, we investigate the impact of CMB on FHEs' mental health problems (MHPs) and their possible CPB. We also examine the moderating effects of organizational support (OS) and psychological resilience (PsyR) in this setting. An explanatory sequential mixed-method design was employed, using a three-stage survey and semi-structured interviews with FHEs in France. The findings show that CMB positively affects FHEs' MHPs, which results in their increased CPB. Additionally, OS and PsyR act as moderators, reducing the positive effects of CMB on FHEs' MHPs and CPB respectively. The findings imply that organizations should support employees and assist them in improving their PsyR.},
keywords = {},
pubstate = {online},
tppubtype = {article}
}
Tan Vo-Thanh; Mustafeed Zaman; Rajibul Hasan; Shahriar Akter; Thac Dang-Van
The service digitalization in fine-dining restaurants: a cost-benefit perspective Article de journal
Dans: International Journal Of Contemporary Hospitality Management, vol. 34, no. 9, p. 3502-3524, 2022.
@article{vo-thanh_4224,
title = {The service digitalization in fine-dining restaurants: a cost-benefit perspective},
author = {Tan Vo-Thanh and Mustafeed Zaman and Rajibul Hasan and Shahriar Akter and Thac Dang-Van},
url = {https://doi.org/10.1108/IJCHM-09-2021-1130},
year = {2022},
date = {2022-08-01},
journal = {International Journal Of Contemporary Hospitality Management},
volume = {34},
number = {9},
pages = {3502-3524},
abstract = {Purpose
This study aims to examine the perceived value of service digitalization in fine-dining restaurants in France. No study exists on this topic, and its aim is to address this research gap. To do so, a conceptual framework of the perceived benefits and costs of the service digitalization was developed. This study also provides actionable recommendations for fine-dining restaurant managers to create and manage an optimized fine-dining experience for their customers.
Design/methodology/approach
To obtain in-depth information, the authors opted for a qualitative research approach. The authors interviewed 24 fine-dining restaurant managers (listed in the Michelin Guide) and 29 customers of fine-dining restaurants using a video titled ?The Restaurant of the Future.?
Findings
The findings underline the perceived benefits and costs of service digitalization for both restaurant managers and their customers. This study highlights that fine-dining restaurants are highly experience-centric compared to other types of restaurants and recommends which services should be digitalized and which should not be to create and manage experiences throughout the customer journey.
Practical implications
This research provides restaurants with actionable recommendations in terms of service digitalization to enhance customers' fine-dining experiences.
Originality/value
This research fills a gap by proposing a conceptual framework to examine the digitalization of services in fine-dining restaurants.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Van-Thinh Vu; Tan Vo-Thanh; Hsinkuang Chi; Phong-Nguyen Nguyen; Van-Duy Nguyen; Mustafeed Zaman
The role of perceived workplace safety practices and mindfulness in maintaining calm in employees during times of crisis Article de journal
Dans: Human Resource Management, vol. 61, no. 3, p. 315-333, 2022.
@article{vu_4219,
title = {The role of perceived workplace safety practices and mindfulness in maintaining calm in employees during times of crisis},
author = {Van-Thinh Vu and Tan Vo-Thanh and Hsinkuang Chi and Phong-Nguyen Nguyen and Van-Duy Nguyen and Mustafeed Zaman},
url = {https://doi.org/10.1002/hrm.22101},
year = {2022},
date = {2022-06-01},
journal = {Human Resource Management},
volume = {61},
number = {3},
pages = {315-333},
abstract = {While prior studies in human resource management have investigated how employee outcomes have been affected in high-risk workplaces, this study stands out by examining this issue through the role played by COVID-19 as a specific stressor. We explained how employees' perceived health risks due to COVID-19 (CV19PHR) and perceived workplace safety practices (PWSPs) affected job performance via burnout and how PWSPs moderated the CV19PHR-burnout and CV19PHR-JP relationships. We also examined how mindfulness moderated the direct effects of CV19PHR and PWSPs on burnout and JP and the indirect effects of CV19PHR and PWSPs on JP via burnout. We performed three studies using an explanatory sequential mixed-method design. In study 1, a three-phase survey with 987 respondents was conducted to test the hypotheses. In study 2, by analyzing verbatim from 22 informants, the findings of study 1 and some main points concerning mindfulness and PWSPs were explained. In study 3, using data from 12 informants, we
investigated how COVID-19 affected individuals differently compared with other high-risk workplaces and whether the impact of COVID-19 on individuals was curvilinear. We demonstrated that employees' CV19PHR was positively correlated with burnout, negatively
influencing JP. Moreover, PWSPs reduced burnout, which adversely affected JP. Interestingly, PWSPs positively moderated the CV19PHR-burnout relationship but not the CV19PHR-JP relationship.We also found that mindfulness moderated the CV19PHR-
burnout and PWSPs-burnout relationships. Furthermore, mindfulness significantly moderated the mediating effects of burnout on the CV19PHR-JP and PWSPs-JP relationships.},
note = {HRM is a FT50 journal.
Thinh-Van Vu, Tan Vo-Thanh, and Hsinkuang Chi contributed equally to this study.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Tan Vo-Thanh; Van-Thinh Vu; Phong-Nguyen Nguyen; Van-Duy Nguyen; Mustafeed Zaman; Hsinkuang Chi
COVID-19, frontline hotel employees' perceived job insecurity and emotional exhaustion: Does trade union support matter? Article de journal
Dans: Journal Of Sustainable Tourism, vol. 30, no. 6, p. 1159-1176, 2022.
@article{vo-thanh_4223,
title = {COVID-19, frontline hotel employees' perceived job insecurity and emotional exhaustion: Does trade union support matter?},
author = {Tan Vo-Thanh and Van-Thinh Vu and Phong-Nguyen Nguyen and Van-Duy Nguyen and Mustafeed Zaman and Hsinkuang Chi},
url = {https://doi.org/10.1080/09669582.2021.1910829},
year = {2022},
date = {2022-06-01},
journal = {Journal Of Sustainable Tourism},
volume = {30},
number = {6},
pages = {1159-1176},
abstract = {Under the lens of conservation of resources and social exchange theories and job demands-resources model, this research aimed at advancing the knowledge regarding the role of trade union support (TUS) in tempering the impact of perceived health risk of COVID-19 (PHRCV19) on frontline hotel employees (FHEs)' job insecurity and emotional exhaustion (EE), a research topic that is thus far overlooked. An explanatory sequential mixed-method design was adopted. Quantitative data collected through a two-wave survey from 291 FHEs were performed to test the hypotheses using SmartPLS, and 16 in-depth interviews were then analyzed to gain a deeper understanding of the quantitative study's findings and identify the right ways to enhance employee resilience during COVID-19. We found that (1) TUS directly reduces perceived job insecurity (PJI), (2) PHRCV19 has a positive effect on PJI and EE, and (3) PJI positively influences EE; at the same time, PJI partially mediates the PHRCV19-EE relationship. However, the moderating role of TUS on the impact of PHRCV19 on PJI, and that of PJI on EE, is insignificant. This research also provided practical implications helping reduce FHEs' PJI and EE.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
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