MBA Digital Marketing Strategy

One-year Full-time programme in English


MBA in Digital Marketing Strategy

Live an immersive experience at the heart of Digital Technology

The MBA in Digital Marketing Strategy is both general and specialised, its aim being to train operational managers. The aim of this MBA is to train operational managers with at least three years' professional experience who are looking to acquire and/or improve their knowledge in the field of digital marketing.

• MBA in Digital Marketing Strategy
• RNCP accredited
• 1 year, full-time, 500h of class, projects and visits, 60 ECTS credits
• Leonard de Vinci School of Management (EMLV)
• Paris La Défense Campus
• Application deadline: July
• Programme start: October

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Meet our students

The MBA students of EMLV share their experience on living and studying in Paris. This is their story.

The EMLV programmes have been designed to help students to reach their highest potential as future leaders.

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MBA Digital Marketing Strategy Overview

Overview

Thanks to empirical and practical teaching methods, students will acquire technical as well as managerial skills. This dual competence facilitates access to positions such as digital project manager, digital brand manager, social media manager and search marketing consultant. Our MBA students, who come from all over the world, appreciate this context of diversity and experience sharing, making our course even more enriching

The MBA in Digital Marketing Strategy is the formula for success to help you to find your job in this connected digital world. Students will learn to master the latest tools used to orchestrate and automate marketing campaigns. They will learn how companies organise their tools, processes and digital resources. Students will also receive coaching to develop their personal and professional skills while working on their consultant project and challenges with real companies.

Our teaching approach is inductive because the content of the programme was developed based on the job descriptions and skills sought by the job market in the digital marketing sector. Digital teaching tools such as video capsules are used during classes.

Entry requirements

Applicants must have a Master's Degree or Bachelor's Degree plus minimum 3 years' work experience . English test IELTS 6.5 or equivalent requested. Interview (either face-to-face or at a distance)

Admission Procedures:

  • Application Submission in the online portal : https://international.leonard-de-vinci.net/
  • Interview (either face-to-face or via Skype)
  • Final decision from the recruitment committee within 24 hours
  • Students will receive an admission letter and will be asked to confirm their acceptance into the programme
  • Registration will be validated with the payment of a 30% deposit of tuition fees
  • Students will receive a letter confirming registration and payment that will be necessary for starting the VISA process
  • Payment of balance is required upon arrival in September

Documents to Provide:

  • CV
  • Cover Letter
  • Copies of all diplomas and transcripts including high school diploma
  • ID photos
  • Copy of passport
  • English Test results (IELTS 6.5 or TOEIC 700)
  • Student VISA

Courses included

Management & Business Strategy
Management strategy
Risk and crisis management
Corporate financial management
Business strategy in a global market
Digital economy

Business & Ethics
Ethics and CSR
International business law
Human resource management and careers in a digital age
Cybersecurity
Business simulation

Research Methods
Concepts and methods
Write and Cite

Marketing Strategy
E-commerce
Customer relationship management
Marketing 360 cross channel strategy
Social media strategy
Mobile marketing

Web project management
Website designing
SEO/SEA
UX design

Business & Analytics
Data management and analytics
Integrative case study

Building Leadership Competencies
Leadership essentials
Leadership communications
Leading the leaders

Entrepreneurship & Organisational Management
Entrepreneurship and new venture creation
Intercultural management

Soft Skills
French as a foreign language
Career development and coaching


Learning Outcomes

Students will be able to adapt to a constantly evolving professional environment and ecosystems thanks to the following skills:

• Proficiency in digital communication toolsand social media
• Creation of digital advertising campaigns
• Management and coordination of online communities
• Management of web development projects
• Strong command of digital tools for better management of customer relations (e-CRM)
• Knowing how to analyse market data for better management of customer relations

Duration & Intake

One-year, full-time programme

INTAKE :  October
Number of places : 35

Course structure

500h of class, projects and visits
from october to march

6 months internship or dissertation
from april to september

Personalized support

  • Administrative steps (housing, Campus France, visa, health insurance, immigration office…)
  • Buddy Team service (airport pick-up, practical information, integration events…)
  • French class (3 levels: beginner, intermediate, advanced)

Fees and Funding

TUITION FEES : 11700 € per year

Early-Bird Discount

The Early Bird is a waiver of 20% of the tuition fee for the 2020-21 academic session at EMLV. Candidates must complete their application and pay the application fee of 50€ on or before February 15th 2020.

Scholarship

The Diversity Scholarship is a waiver of 10% to 50% of the tuition fee for the 2020-21 academic session at EMLV or ESILV.  All eligible candidates are considered for the Diversity Scholarship and there are no additional documents required for the application. Receipt of the Diversity Scholarship will be confirmed in writing on the enrolment letter.

More infos on fees and funding

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International Contacts


Alain Ouvrieu

Director of the International Relations Department

+ 33 1 41 16 72 50
Alain Ouvrieu Linkedin Alain Ouvrieu e-mail

Zoë Jofeh

Degree-seeking students coordinator

+33 1 41 16 70 93
Linkedin e-mail

Alice Eyraud

Incoming Exchange Students / Erasmus+ Coordinator

+33 1 41 16 72 51
Linkedin e-mail

Sandrine Mutaliph

Outgoing Exchange Students Coordinator

+33 1 41 16 72 90
Linkedin e-mail

Li Zheng

Outgoing Exchange Students Coordinator

+33 1 41 16 72 48
Linkedin e-mail

 



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