MBA Digital Marketing Strategy

One-year Full-time programme in English


MBA in Digital Marketing Strategy

Live an immersive experience at the heart of Digital Technology

The MBA in Digital Marketing Strategy is both general and specialised, its aim being to train operational managers. The aim of this MBA is to train operational managers with at least three years' professional experience who are looking to acquire and/or improve their knowledge in the field of digital marketing.

• MBA in Digital Marketing Strategy
• RNCP accredited
• 1 year, full-time, 500h of class, projects and visits, 60 ECTS credits
• Leonard de Vinci School of Management (EMLV)
• Paris La Défense Campus
• Application deadline: July 2019
• Programme start: October 2019

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Meet our students

The MBA students of EMLV share their experience on living and studying in Paris. This is their story.

The EMLV programmes have been designed to help students to reach their highest potential as future leaders.

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MBA Digital Marketing Strategy Overview

Overview

Thanks to empirical and practical teaching methods, students will acquire technical as well as managerial skills. This dual competence facilitates access to positions such as digital project manager, digital brand manager, social media manager and search marketing consultant. Our MBA students, who come from all over the world, appreciate this context of diversity and experience sharing, making our course even more enriching

The MBA in Digital Marketing Strategy is the formula for success to help you to find your job in this connected digital world. Students will learn to master the latest tools used to orchestrate and automate marketing campaigns. They will learn how companies organise their tools, processes and digital resources. Students will also receive coaching to develop their personal and professional skills while working on their consultant project and challenges with real companies.

Our teaching approach is inductive because the content of the programme was developed based on the job descriptions and skills sought by the job market in the digital marketing sector. Digital teaching tools such as video capsules are used during classes.

Entry requirements

Applicants must have a Master's Degree or Bachelor's Degree plus minimum 3 years' work experience . English test IELTS 6.0 or equivalent requested. Interview (either face-to-face or at a distance)

Admission Procedures:

  • Application Submission in the online portal : https://international.leonard-de-vinci.net/
  • Interview (either face-to-face or via Skype)
  • Final decision from the recruitment committee within 24 hours
  • Students will receive an admission letter and will be asked to confirm their acceptance into the programme
  • Registration will be validated with the payment of a 30% deposit of tuition fees
  • Students will receive a letter confirming registration and payment that will be necessary for starting the VISA process
  • Payment of balance is required upon arrival in September

Documents to Provide:

  • CV
  • Cover Letter
  • Copies of all diplomas and transcripts including high school diploma
  • ID photos
  • Copy of passport
  • English Test results (IELTS 6.0 or TOEIC 700)
  • Student VISA

Courses included

MANAGEMENT AND BUSINESS STRATEGY
Management Strategy
International Case & Complex Negotiation
Finance for Business Development
Business Strategy in a Global Market

DIGITAL BUSINESS
Digital Economy
Law & New Technologies
Current and Emerging Trends in Digitization
Data Management & Statistical Methods
IT Security & Ethics
Social Networks in Human Resources & Recruiting

PROJECT MANAGEMENT
Entrepreneurship & New Venture Creation
Web Project Management I (create and manage website)
Web project management II (SEO / SEA, analytics)
UX Design
Consultant Project & Challenges
Research methods

MARKETING STRATEGY AND EMERGING TECHNOLOGIES
Online Reputation & Crisis Management
E-Commerce & e-CRM
Marketing 360, cross channel
Mobile Marketing
Social Media Marketing
Digital Advertising
E-mailing Campaign with MailChimp

PROFESSIONAL PROJECT AND PERSONAL DEVELOPMENT
Languages – French as a Foreign Language
Conferences & workshops on personal development, career development coaching and professional project
MBA Dissertation or Internship (from april to september)

Consultant project
A project centered approach : the students work with firms on digital and social media strategy acting as consultants by developing a digital marketing strategy. At the end of the project, the student will be able to apply the concepts, tools and methods taught during the course in a professional context.


Learning Outcomes

Students will be able to adapt to a constantly evolving professional environment and ecosystems thanks to the following skills:

• Proficiency in digital communication toolsand social media
• Creation of digital advertising campaigns
• Management and coordination of online communities
• Management of web development projects
• Strong command of digital tools for better management of customer relations (e-CRM)
• Knowing how to analyse market data for better management of customer relations

Duration & Intake

One-year, full-time programme

INTAKE :  October
Number of places : 35

Course structure

500h of class, projects and visits
from october to march

6 months internship or dissertation
from april to september

Personalized support

  • Administrative steps (housing, Campus France, visa, health insurance, immigration office…)
  • Buddy Team service (airport pick-up, practical information, integration events…)
  • French class (3 levels: beginner, intermediate, advanced)

Fees and Funding

TUITION FEES : 10900 € per year

Early-Bird Discount

Complete your application before:

  • 31 December: 20% discount
  • 31 March: 10% discount

Early-Bird discount is only valid for the next September or October intake. Students should submit their complete application to qualify for the Early Bird deadline.

Scholarship

In addition to the scholarships already offered by the governments of the countries of origin, or international student aid structures, Leonard de Vinci schools bring into play 6 scholarships worth € 2000 towards international degree-seeking students. More infos on fees and funding

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International Contacts


Alain Ouvrieu

Director of the International Relations Department

+ 33 1 41 16 72 50
Alain Ouvrieu Linkedin Alain Ouvrieu e-mail

Zoë Jofeh

Degree-seeking students coordinator

+33 1 41 16 70 93
Linkedin e-mail

Alice Eyraud

Incoming Exchange Students / Erasmus+ Coordinator

+33 1 41 16 72 51
Linkedin e-mail

Sandrine Mutaliph

Outgoing Exchange Students Coordinator

+33 1 41 16 72 90
Linkedin e-mail

Li Zheng

Outgoing Exchange Students Coordinator

+33 1 41 16 72 48
Linkedin e-mail

 



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