Emmanuel Josserand

@article{josserand_2028,

title = {Configurations of social media-enabled strategies for open innovation, firm performance, and their barriers to adoption},

author = {Emmanuel Josserand and Anne-Laure Mention and Jan Hohberger and Pierre-Jean Barlatier},

url = {https://onlinelibrary.wiley.com/doi/full/10.1111/jpim.12647},

year  = {2023},

date = {2023-01-01},

journal = {Journal Of Product Innovation Management},

volume = {40},

number = {1},

pages = {30-57},

abstract = {The use of social media offers tremendous innovation potential. Yet, while cur-rent research emphasizes success stories, little is known about how firms canleverage the full potential of their social media use for open innovation. In thispaper, the authors address this gap by conducting a configurational analysis todevelop an integrative taxonomy of social media-enabled strategies for openinnovation. This analysis stems from the integration of internal and externalvariables such as social media communication activities, organizational inno-vation seekers, potential innovation providers, the stages of the open innova-tion process, and their relationship with different performance outcomes andbarriers to social media adoption for open innovation. Through an empiricalstudy of 337 firms based in eight countries, four clusters have been identifiedthat are characterized as distinct strategies:?marketing semi-open innovators,??cross-department  semi-open  innovators,??cross-department  full  processsemi-open innovators?and?broad adopters open innovators.?The findingsreveal the trade-offs associated with different strategies for implementingsocial media for open innovation and provide insights of the use of these strat-egies. By doing so, they suggest a more nuanced approach that contrasts withthe traditionally positive (or even rosy) depiction of the effects of social mediaon open innovation. Accordingly, managers are encouraged to contemplatetheir organizational competencies, capabilities, and their strategic intent whendrafting social media strategies for open innovation. Selective approaches,along with greater adoption leading to greater benefits, are shown to be morerewarding than a middle way that spreads things too thin. Avenues for furtherresearch include qualitative explorations of the trajectories unfolding throughimplementing social media strategies for innovation activities and the use ofobjective performance measures rather than subjective perceptions from informants to understand the complex relationships between social mediaadoption and performance.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{josserand_2029,

title = {Making sense of downstream labour risk in global value chains: The case of the Australian cotton industry},

author = {Emmanuel Josserand},

url = {https://journals.sagepub.com/doi/abs/10.1177/00221856211066628?journalCode=jira},

year  = {2022},

date = {2022-04-01},

journal = {Journal Of Industrial Relations},

volume = {64},

number = {2},

pages = {200-222},

abstract = {While the efforts by actors on the buyer-side of value chains - such as brands and retai-

lers - to address upstream labour abuses are well documented, there is a lack of research

into how actors on the production-side of value chains - such as raw material producers

- can identify and address downstream labour risks. This research presents the findings of

an action research project that focused on the Australian cotton industry. By applying a

sense-making lens, we propose four properties that can be used to identify labour risk in

global value chains, providing insights into the capacity of producers to address down-

stream labour abuses. We suggest that there is a possibility for a ?book-end' approach

that combines upstream and downstream actions by buyers and producers in global

value chains.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}