Hajer Kefi is a Full Professor of Management Information Systems and Digital Marketing in EMLV Ecole de Management Léonard de Vinci. Her research interests include social media analytics, EWOM and influencer marketing, Information Technology ethics, Information Technology and Museology, Dark Side of digital devices usage (addiction and technostress). She received a PhD degree in Management Science from the University of Paris Dauphine and a post-doctoral degree in Research Supervision (HDR) from the University of Paris Sud, France. She has obtained several awards, such as the Best Dissertation in Management Information Systems (FNEGE/Robert Reix) Award and many Best Papers awards in different international conferences and journals. Her work has appeared in two books and several book chapters, and also in numerous research articles in premier scientific journals, such as Journal of Business Research, Journal of Strategic Information Systems, Information Technology and People, International Journal of Information Management, Journal of Retailing and Consumer Services, Management International and Systèmes d'Information et Management.
Toward Museum Transformation: From Mediation to Social Media-tion and Fostering Omni-visit Experience Article de journal
Dans: Information & Management, vol. Available online 14 November 2023, 10389, no. Available, p. Available online 14 November 2023, 10389, 2023.
Should brands foster their Instagram account followers' fear of missing out by posting ephemeral content? Article de journal
Dans: Recherche et Application en Marketing, 2023.
Fostering positive customer attitudes and usage intentions for scheduling services via chatbots Article de journal
Dans: Journal Of Service Management, vol. 34, no. 2, p. 208-230, 2023.
Beyond the shallows of physical attractiveness: Pefection and objectifying gaze on Instagram Article de journal
Dans: International Journal Of Information Management, vol. 67, p. 102546, 2022.
Setting the future of digital and social media marketing research: Perspectives and research propositions Article de journal
Dans: International Journal Of Information Management, vol. 59, p. 102168, 2021.
Privacy and Intelligent Virtual Assistants Usage across Generations Article de journal
Dans: Systèmes d'Information et Management, vol. 26, no. 2, p. 43-76, 2021.
Dépendance au courrier électronique : effets sur le technostress et la surcharge informationnelle et répercussions sur la performance Article de journal
Dans: Systèmes d'Information et Management, vol. 26, no. 1, p. 45-83, 2021.
The power of lurking: Assessing the online experience of luxury brand fan page followers Article de journal
Dans: Journal Of Business Research, vol. 117, p. 579-586, 2020.
Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions Article de journal
Dans: Journal Of Retailing And Consumer Services, vol. 53, p. 101742, 2020.
Decomposing social networking site regret: a uses and gratifications approach Article de journal
Dans: Information Technology & People, vol. 33, no. 1, p. 83-105, 2020.
Consumer evaluation of collaboration between perfumery and gastronomy for innovation Article de journal
Dans: International Journal of Entrepreneurship and Small Business, vol. 37, no. 1, p. 25-53, 2019.
Repenser les modèles de rationalité de l'organisation digitale : vers une rationalité ordinaire réflexive Article de journal
Dans: Revue Internationale de Psychosociologie et de Gestion des Comportements Organisationnels (RIPCO), vol. XXV, no. 61, p. 171-188, 2019.
Comprendre le phénomène de dépendance envers les réseaux sociaux numériques : les effets de l'habitude et de la surcharge informationnelle dans le cas de Facebook Article de journal
Dans: Systèmes d'Information et Management, vol. 21, no. 4, p. 7-42, 2016.
Information Technology Ethics: Concepts and Practices in the Digital World Ouvrage
Cambridge Scholars Publishing, 2015, ISBN: 1-4438-7704-2.
23ème colloque de l'AIM, Montréal, Canada, 2018.
Information Technology Issues in France Book Section
Dans: P., Palvia (Ed.): The World IT Project: Global Issues in Information Technology, vol. 9, p. 105-116, World Scientific, 2020, ISBN: 978-981-120-863-8.
la « double face de Janus » de la communication digitale Book Section
Dans: Jean-Pierre Helfer Jean Desmazes, Jean-Fabrice Lebraty (Ed.): Entrepreneur à l'université. Mélanges en l'honneur de Michel Kalika, p. 34-40, EMS, 2019, ISBN: 978-2376872580.
Dans: Kalika Michel Walsh Isabelle, Dominguez-Péry Carine (Ed.): Les grands auteurs en systèmes d'information, Editions EMS, 2018, ISBN: 978-2-37687-130-9.
Dark Side of Online Social Networks: Technical, Managerial, and Behavioral Perspectives Book Section
Dans: Reda Alhajj, Jon Rokne (Ed.): Encyclopedia of Social Network Analysis and Mining, p. 535-556, Springer New York, 2018, ISBN: 978-1-4939-7131-2.
The ambiguous role of fear of missing out in shaping the online experience and brand relationship of brand account followers on Instagram Proceedings Article
Dans: Proceedings of the European Marketing Academy EMAC 2021 Annual Conference, Madrid, Spain, 2021.
Should We Continue Using Intelligent Virtual Assistants? The Role of Gratifications and Privacy Concerns Proceedings Article
Dans: Academy of marketing science annual conference, Virtual, 2020.
How Should We Change our Learning Ways? Proceedings Article
Dans: International Conference on Information Systems, proceedings, Munich, Germany, 2019, ISBN: 978-0-9966831-9-7.
Determinants of Social Networking Usage and Regret in Two Cultural Settings: France and Thailand Proceedings Article
Dans: Americas Conference on Information Systems Proceedings, Cancun, Mexico, 2019, ISBN: 978-0-9966831-8-0.
The Balanced Reflective Uplift Modeling: Presentation of a New Model and Experimental Application in the Healthcare Sector Proceedings Article
Dans: Global Information Technology Management Conference 2018 Proceedings, Mexico City, Mexico, 2018.
Dual Drivers of Facebook Usage and Regret Experience in Networking versus Brand page Usage Proceedings Article
Dans: Americas Conference on Information Systems Proceedings, Boston, USA, 2017.
La crise a révélé les aspects positifs du stress lié à la technologie Divers
The Conversation, 2020.
Pas besoin d'être canon pour devenir une influenceuse beauté ! Divers
The Conversation, 2019.
Communication des marques de luxe sur les médias sociaux : faire rêver ne suffit plus Divers
The Conversation, 2019.
Ces usages qui entraînent des regrets sur les réseaux sociaux Divers
The Conversation, 2019.
Déconnectez-moi ! Mais pas trop vite... Divers
The Conversation, 2018.
Toward an analytical model of social-media marketing capabilities Divers
Management & Datascience, 2018.
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