Basma Taieb

@article{pelet_1561,

title = {The internet of things in upscalehotels: its impact on guests'sensory experiences and behavior},

author = {Jean-Éric Pelet and Basma Taieb},

url = {https://www.emerald.com/insight/content/doi/10.1108/IJCHM-02-2021-0226/full/html},

year  = {2021},

date = {2021-11-01},

journal = {International Journal Of Contemporary Hospitality Management},

volume = {33},

number = {11},

pages = {4035-4056},

abstract = {Purpose-This study bridges the gap between sensory marketing and the use of the internet of things (IoT)in upscale hotels. This paper aims to investigate how stimulating guests'senses through IoT devices influenced their emotions, affective experiences, eudaimonism (well-being), and ultimately, guest behavior.The authors examined the potential moderating effects of gender.

Design/methodology/approach-Research conducted comprised an exploratory study, which consisted of interviews with hotel managers (Study 1) and an online confirmatory survey (n= 357) amonghotel guests (Study 2).

Findings-The results showed that while the senses of smell, hearing and sight had an impact on guests'emotions, the senses of touch, hearing and sight impacted guests'affective experiences. The senses of smelland taste influenced guests'eudaimonism. The sense of smell had a greater effect on eudaimonism andbehavioral intentions among women compared to men.

Research limitations/implications-This study concentrated on upscale hotels located in Europe. Further research may explore the generalizability of thefindings (e.g. in other cultures, comparison betweenhigh-end and low-end hotels).

Practical implications-Managers of upscale hotels should apply congruent sensory stimuli from allfive senses. Stimuli may be customized (?SoCoIoT?marketing). IoT in hotels may be useful in the aftermath ofthe COVID pandemic, as voice commands help guests avoid touching surfaces.

Originality/value-IoT can be applied in creating customized multi-sensory hotel experiences. Forexample, hotels may offer unique and diverse ambiances in their rooms and suites to improve guestexperiences.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{pelet_170,

title = {The moderating effect of gender on the online luxury market: how perceived intimacy influences male consumers' buying intentions},

author = {Jean-Éric Pelet and Monia Massarini and Basma Taieb},

url = {https://www.inderscience.com/info/inarticle.php?artid=86748},

year  = {2017},

date = {2017-07-01},

journal = {Luxury Research Journal},

volume = {1},

number = {3},

pages = {260-282},

abstract = {The online luxury goods market is growing and in order to stay competitive, luxury brands need to improve the online experience they offer their customers. With this in mind, we investigate the effects of the perceived ease of use, perceived intimacy and perceived social value on consumers' online buying intention and consider the moderating effect of gender. A quantitative study based on an online survey involving 395 participants was conducted in the USA and a linear regression was run to analyse the data. Results show significant effects of the perceived ease of use and social value on buying intention, but no effect of the perceived intimacy on buying intention. However, gender moderates this link, suggesting that males are more concerned with their personal data. Managers should develop digital platforms that offer a true and reliable relationship in order to increase the perceived intimacy and buying intentions of male consumers.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{bartikowski_169,

title = {Targeting without alienating on the internet: ethnic majority and minority consumers},

author = {Boris Bartikowski and Basma Taieb},

url = {https://www.sciencedirect.com/science/article/abs/pii/S0148296315003732},

year  = {2016},

date = {2016-03-01},

journal = {Journal Of Business Research},

volume = {69},

number = {3},

pages = {1082-1089},

abstract = {The authors draw on the phenomenon of processing fluency to develop a memory-based account of target and nontarget market effects related to consumer evaluations of culture-specific website designs. The test of the study's hypotheses relies on longitudinal experimental data from Tunisian minority and French majority consumers in France. The psychological mechanisms that drive website evaluations appear to differ for the two populations. French majority consumers are alienated by culturally incongruent website design, but this negative effect is alleviated by repeated exposure. Tunisian minority consumers tend to prefer website design with a French look and feel, and repeated exposure enhances this effect. The results from an explorative post hoc study echo these findings and suggest that effects of culture-specific website design on consumer website evaluations are contingent on the website product category.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{belaid_729,

title = {Relations aux MDD : que nous disent les consommateurs ?},

author = {Samy Belaid and Jérôme Lac?uilhe and Basma Taieb},

url = {https://www.cairn.info/revue-management-et-avenir-2015-6-page-175.htm},

year  = {2015},

date = {2015-10-01},

journal = {Management & Avenir},

volume = {6},

number = {80},

pages = {175-192},

abstract = {This article explores the views of consumers towards private labels (PL). For this purpose, two focus groups and 11 individual semistructured interviews were conducted. Content analysis identifies the different facets of private labels brands as they were perceived by consumers : economic performance, safety / reinsurance, symbolic linked to the purchase of PL and valorization. These results provide insight into the relationship of consumers with labels and how to valorize PL.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}