Basma Taieb

@article{pelet_2450,

title = {Exploring how consumer cooperatives might strategically incorporate social media to distribute wine},

author = {Jean-Éric Pelet and Basma Taieb and Benoît Lecat and Nic S. Terblanche and Rami Alkhudary},

url = {https://onlinelibrary.wiley.com/doi/abs/10.1002/cb.2255},

year  = {2024},

date = {2024-03-01},

journal = {Journal Of Consumer Behaviour},

volume = {23},

number = {2},

pages = {915-928},

abstract = {This research advances our understanding of disruptions to marketing channels in

the digital world by investigating the viability of consumer cooperative systems

which are envisioned as multi-actor constructed networks using social media

(SM) platforms. It introduces the concepts of ?social media consumer wine cooperator?

as a new distribution channel for wine and investigates the consumer's intention

to participate in an SM and become a wine cooperator. Relying on the uses and

gratifications theory (UGT), we adopted a quantitative research inquiry with data

gathered using an online survey involving a sample of 486 French consumers. We

empirically tested the relationships among four factors: attitude toward buying wine

based on SM recommendations, perceived risks, intention to buy wine on SM, and

consumer intention to become an SM wine cooperator. Findings indicate that the

intention to be an SM wine cooperator is positively correlated with attitude toward

buying wine based on SM recommendations and the intention to purchase wine on

SM. To finish with, we link the concept of the consumer wine co-op to the current

debate in the literature on centralized versus decentralized (built on top of blockchain

networks) social media platforms, opening the door for future research avenues.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{pelet_2323,

title = {Measuring consumer perceptions of home-delivery convenience - the case of cargo bikes},

author = {Jean-Éric Pelet and Basma Taieb and Rami Alkhudary},

url = {https://www.emerald.com/insight/0959-0552.htm},

year  = {2023},

date = {2023-11-01},

journal = {International Journal Of Retail & Distribution Management},

volume = {51},

number = {9},

pages = {1371-1387},

abstract = {Purpose - Despite the increasing use of home delivery (HD) in e-commerce, no studies have explicitly

examined consumer perceptions of the convenience of the last-mile delivery of goods by cargo bike (CB).

Therefore, this study aims to identify the dimensions of HD convenience and to develop a reliable and valid

measurement tool, namely the Home-Delivery Convenience via Cargo Bike (HDCCB) scale.

Design/methodology/approach - The methodology of this scale development study is premised on a

review of the existing literature, which identifies differences in consumer perceptions of the convenience of

services. The authors conducted semi-structured interviews with 10 online consumers and validated the

content with 3 experts on marketing in the retail and services sectors in order to develop the items for the scale.

Thereafter, the authors identified the main dimensions through an exploratory factor analysis that the authors

applied to an online survey with 116 respondents. Finally, the scale was validated through a confirmatory

factor analysis of an online survey with 300 respondents.

Findings - Following the original work of Brown (1990), the authors define consumer perceptions of HD

convenience as a multidimensional construct and measure each facet of its four dimensions, which are time, use,

execution and acquisition. E-retailers and last-mile logistics providers could use the authors' proposed

measurement tool to assess consumer perceptions of the convenience of HD. That assessment could generate a

competitive advantage.

Originality/value - This study is original as the study deepens the existing understanding of consumer

perceptions of the convenience of HD by CB in last-mile logistics. This study also develops a multidimensional

measure that is based on an empirical study.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{pelet_2057,

title = {Context-aware optimization of mobile commerce website interfaces from the consumers' perspective: Effects on behavioral intentions},

author = {Jean-Éric Pelet and Basma Taieb},

url = {https://www.sciencedirect.com/science/article/pii/S2451958822000598?via%3Dihub},

year  = {2022},

date = {2022-08-01},

journal = {Computers in Human Behavior Reports},

volume = {7},

pages = {100225},

abstract = {This study focuses on the effects of user interfaces in mobile commerce (m-commerce) on the perceived ease of use and related consumer behaviors when controlled for environmental conditions (sunshine, humidity, and brightness). Effects were tested in real-time contexts (outdoor m-commerce). Specifically, three key design attributes related to commercial website interfaces were examined using a full factorial plan (2 × 2 × 2): color contrast, layout, and font type. A website selling music CDs was created for the experiment. Data were collected through an online questionnaire (n = 560) to investigate potential direct and interaction effects of these interface attributes. The results show that an m-commerce website with a positive color contrast (light text on a dark background) and airy line spacing with a sans-serif font (Arial) is perceived as easier to use when engaged in outdoor m-commerce. This combination of interface attributes is associated with higher intentions to purchase as well as an increase in revisits and recommendations of the website. The implications for both m-commerce research and practice are discussed.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{pelet_1561,

title = {The internet of things in upscalehotels: its impact on guests'sensory experiences and behavior},

author = {Jean-Éric Pelet and Basma Taieb},

url = {https://www.emerald.com/insight/content/doi/10.1108/IJCHM-02-2021-0226/full/html},

year  = {2021},

date = {2021-11-01},

journal = {International Journal Of Contemporary Hospitality Management},

volume = {33},

number = {11},

pages = {4035-4056},

abstract = {Purpose-This study bridges the gap between sensory marketing and the use of the internet of things (IoT)in upscale hotels. This paper aims to investigate how stimulating guests'senses through IoT devices influenced their emotions, affective experiences, eudaimonism (well-being), and ultimately, guest behavior.The authors examined the potential moderating effects of gender.

Design/methodology/approach-Research conducted comprised an exploratory study, which consisted of interviews with hotel managers (Study 1) and an online confirmatory survey (n= 357) amonghotel guests (Study 2).

Findings-The results showed that while the senses of smell, hearing and sight had an impact on guests'emotions, the senses of touch, hearing and sight impacted guests'affective experiences. The senses of smelland taste influenced guests'eudaimonism. The sense of smell had a greater effect on eudaimonism andbehavioral intentions among women compared to men.

Research limitations/implications-This study concentrated on upscale hotels located in Europe. Further research may explore the generalizability of thefindings (e.g. in other cultures, comparison betweenhigh-end and low-end hotels).

Practical implications-Managers of upscale hotels should apply congruent sensory stimuli from allfive senses. Stimuli may be customized (?SoCoIoT?marketing). IoT in hotels may be useful in the aftermath ofthe COVID pandemic, as voice commands help guests avoid touching surfaces.

Originality/value-IoT can be applied in creating customized multi-sensory hotel experiences. Forexample, hotels may offer unique and diverse ambiances in their rooms and suites to improve guestexperiences.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{pelet_170,

title = {The moderating effect of gender on the online luxury market: how perceived intimacy influences male consumers' buying intentions},

author = {Jean-Éric Pelet and Monia Massarini and Basma Taieb},

url = {https://www.inderscience.com/info/inarticle.php?artid=86748},

year  = {2017},

date = {2017-07-01},

journal = {Luxury Research Journal},

volume = {1},

number = {3},

pages = {260-282},

abstract = {The online luxury goods market is growing and in order to stay competitive, luxury brands need to improve the online experience they offer their customers. With this in mind, we investigate the effects of the perceived ease of use, perceived intimacy and perceived social value on consumers' online buying intention and consider the moderating effect of gender. A quantitative study based on an online survey involving 395 participants was conducted in the USA and a linear regression was run to analyse the data. Results show significant effects of the perceived ease of use and social value on buying intention, but no effect of the perceived intimacy on buying intention. However, gender moderates this link, suggesting that males are more concerned with their personal data. Managers should develop digital platforms that offer a true and reliable relationship in order to increase the perceived intimacy and buying intentions of male consumers.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{bartikowski_169,

title = {Targeting without alienating on the internet: ethnic majority and minority consumers},

author = {Boris Bartikowski and Basma Taieb},

url = {https://www.sciencedirect.com/science/article/abs/pii/S0148296315003732},

year  = {2016},

date = {2016-03-01},

journal = {Journal Of Business Research},

volume = {69},

number = {3},

pages = {1082-1089},

abstract = {The authors draw on the phenomenon of processing fluency to develop a memory-based account of target and nontarget market effects related to consumer evaluations of culture-specific website designs. The test of the study's hypotheses relies on longitudinal experimental data from Tunisian minority and French majority consumers in France. The psychological mechanisms that drive website evaluations appear to differ for the two populations. French majority consumers are alienated by culturally incongruent website design, but this negative effect is alleviated by repeated exposure. Tunisian minority consumers tend to prefer website design with a French look and feel, and repeated exposure enhances this effect. The results from an explorative post hoc study echo these findings and suggest that effects of culture-specific website design on consumer website evaluations are contingent on the website product category.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{belaid_729,

title = {Relations aux MDD : que nous disent les consommateurs ?},

author = {Samy Belaid and Jérôme Lac?uilhe and Basma Taieb},

url = {https://www.cairn.info/revue-management-et-avenir-2015-6-page-175.htm},

year  = {2015},

date = {2015-10-01},

journal = {Management & Avenir},

volume = {6},

number = {80},

pages = {175-192},

abstract = {This article explores the views of consumers towards private labels (PL). For this purpose, two focus groups and 11 individual semistructured interviews were conducted. Content analysis identifies the different facets of private labels brands as they were perceived by consumers : economic performance, safety / reinsurance, symbolic linked to the purchase of PL and valorization. These results provide insight into the relationship of consumers with labels and how to valorize PL.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}