Kseniya's research interests evolve around social issues related to technology (mostly digital media), such as transparency, structuring of work, and occupational dynamics. She teachers Research methods in MBA and International Business programs. Kseniya holds a PHD from HEC Paris, as well as a Master degree in International Journalism from BSU and an MSc in Visual and Cultural Studies from EHU International. Before joining EMLV, she has worked as a postdoctoral fellow at Grenoble Ecole de Management, exploring the connection of digital media and ritual infrastructure and teaching Organisational Behaviour and Managing Organisations. Before joining Academia, Kseniya worked for eleven years as a journalist in the major newspaper in Belarus and collaborated with newspapers in Poland.
Elena Chatzopoulou; Kseniya Navazhylava
Ethnic brand identity work: Responding to authenticity tensions through celebrity endorsement in brand digital self-presentation Article de journal
Dans: Journal Of Business Research, vol. 142, p. 974-987, 2022.
@article{chatzopoulou_1770,
title = {Ethnic brand identity work: Responding to authenticity tensions through celebrity endorsement in brand digital self-presentation},
author = {Elena Chatzopoulou and Kseniya Navazhylava},
url = {https://www.sciencedirect.com/science/article/pii/S0148296322000327},
year = {2022},
date = {2022-03-01},
journal = {Journal Of Business Research},
volume = {142},
pages = {974-987},
abstract = {Based on an exploratory thematic analysis of the interviews with representatives of brands with intense ethnic digital self-presentation and on confirmatory analysis of the content of the brands' digital media, this qualitative study introduces a notion of brand identity work. Four contributions are made: theorising brand identity work as a process of identity construction that involves brand building and brand presentation; unpacking a typology of tensions between brand building and brand presentation specific to ethnic marketing; suggesting a dynamic view of authenticity and uncovering a typology of presentation strategies that address these conflicts. We find that behind the tensions between brand-building and brand presentation stands brands' concern about authenticity. Depending on the type of authenticity tensions, brands develop self-presentation strategies, notably, celebrity endorsement. Social media content analysis shows that brands use self-presentation strategies separately or in combination.},
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Gazi Islam; Kseniya Navazhylava; Marcos Barros
High-performance connections: Digital holism and communicative capitalism at HappyAppy Article de journal
Dans: Organization, 2021.
@article{islam_1769,
title = {High-performance connections: Digital holism and communicative capitalism at HappyAppy},
author = {Gazi Islam and Kseniya Navazhylava and Marcos Barros},
url = {https://journals.sagepub.com/doi/full/10.1177/13505084211057260},
year = {2021},
date = {2021-11-01},
journal = {Organization},
abstract = {The current study examines the ways in which new age organizations use digital culture to promote ?holistic? visions of personal and social well-being. Concepts of holism are common in contemporary and new age management settings, but are largely undertheorized by organizational scholars; moreover, the relations between holism and techno-culture, increasingly recognized by digital sociologists, are largely missing from organizational scholarship. Using the lens of ?communicative capitalism,? we carry out a case study of ?HappyAppy,? a French techno-startup association concerned with well-being related applications, to understand how holistic ideas are deployed and shaped within this association. We find that that holism is marked, on the one hand, by ?autarkic? fantasies, involving subjective integration and immersion, and on the other, by ?relational? fantasies, involving interpersonal connection and participation. Moreover, each of these versions of holism is associated with distinct critical possibilities. We use these results to theorize the role of digital holism at the intersection of new age management and digital culture, outlining an agenda for future research.},
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Kseniya Navazhylava; Jean-Charles Pillet; Gazi Islam; Marcos Barros
17th Organization Studies Summer Workshop, Athens, Greece, 2023.
@conference{navazhylava_2213,
title = {Dark side of entrepreneurial imagination: how digital entrepreneurs design technologies for grand challenges},
author = {Kseniya Navazhylava and Jean-Charles Pillet and Gazi Islam and Marcos Barros},
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year = {2023},
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abstract = {Imagination is believed to enable entrepreneurship to emerge that produces bold answers to grand challenges. Many entrepreneurs are searching for such answers in digital technologies, producing new technologies that promise a response to grand challenges. Entrepreneurial attempts to imagine socially relevant technologies, however, reveal a dark side in the creation of technologies that project entrepreneurial expectations on users and shape expectations for user experience. Through a qualitative study of imagining a new technology that responds to a grand challenge of workplace wellbeing, we find that imagined technologies shape specific solutions relevant to company HR practices for responses to workplace wellbeing. This made possible by the elusiveness of wellbeing, as highly subjective, future oriented and not reliant on previous user experiences. Wellbeing's elusiveness allows entrepreneur-designers to align user beliefs to entrepreneur-designers' needs. We find that instead of imagining radically new affordances, entrepreneur designers rely on a mix of adapted real affordances of existing technologies and an affordance of educability that helps define elusive phenomena for technology users.},
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Kseniya Navazhylava; Jean-Charles Pillet; Gazi Islam; Marcos Barros
Digital ritual infrastructure Conférence
38th EGOS Colloquium, Vienna, Austria, 2022.
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title = {Digital ritual infrastructure},
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abstract = {As rituals move into the digital sphere, the technical design of what we call digital ritual infrastructures may affect unplanned moments of social externalities. We empirically ground the notion of digital ritual infrastructure through a study of WellTech, an association of digital start-up organizations whose focus is designing wellbeing-related workplace technologies. To understand how digital rituals are shaped by these technologies, we draw upon interviews, archival and observational data. Our findings suggest that digital ritual infrastructure supports but also rescales and revalues rituals. In this process, technology-mediated ritualized action is directed towards designed function, potentially foreclosing on opportunities for socially creative or unexpected effects. We discuss the implications of our findings for understanding ritual in digitalized workplaces.},
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Kseniya Navazhylava; Amanda Peticca-Harris
Work-Family Research Network 2022, New-York, USA, 2022.
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title = {YouTube's Yoga with Adriene as a somametamnemata: Exploring experiences of self-care and wellness in times of crisis},
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abstract = {Drawing on the Foucauldian technologies of the self, this study explores how individuals re-envision practices of wellbeing outside of traditional organizational contexts during extreme events. Based on a thematic analysis of 7,234 comments posted on the Yoga with Adriene YouTube channel in 2020, this study unpacks a technologically mediated practice of self-care, which we conceptualize as somametamnemata. Our findings illustrate three entangled aspects of somametamnemata relating to yoga, a form of bodywork: Caring about self through practicing yoga online; caring about self and others through sharing about yoga in written comments; and caring about self and others through responding to shared verbalizations of yoga. This study distinguishes somametamnemata from known practices of self-care, advancing existing literature on technologies of self by overcoming the dichotomy between negative views of ill-being and positive views of wellbeing. By situating the potentiality of individual wellbeing within ill-being, we shift debates and discussions of ?corporate wellness? beyond organizational boundaries.},
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Kseniya Navazhylava
12th International Symposium on Process Organization Studies, Rhodes, Greece, 2021.
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title = {Towards Understanding Mutual Constitution of Digital Technology and Rituals in Computer Mediated Interactions},
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Kseniya Navazhylava
European Group of Organisation Studies, Amsterdam, Netherlands, 2021.
@conference{navazhylava_1509,
title = {YouTube's Yoga with Adriene as a somametamnemata: Exploring experiences of self-care and wellness in times of crisis.},
author = {Kseniya Navazhylava},
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address = {Amsterdam, Netherlands},
abstract = {Drawing on the Foucauldian technologies of the self, this study explores how individuals re-envision practices of well-being outside traditional organizational context during extreme events, based on a thematic analysis of 7, 234 comments on the Yoga with Adriene YouTube channel in 2020. It unpacks somametamnemata, a technologically mediated practice of self care, consisting of three entangled aspects: caring about self through practicing bodywork online; caring about self and others through sharing about the bodywork in the comments; and caring about self and others through responding to shared verbalizations of bodywork, and distinguishes it from known practices of self-care, thus contributing to the literature on technologies of self. Through indicating the well-being potential held within ill-being, it contributes to overcoming dichotomy between the negative views of ill-being and positive views of well-being, and revisits a debate on ?corporate wellness? by highlighting that employees' well-being may necessitate ?third places? outside organizations.},
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Kseniya Navazhylava
Digital transaprency: how affordances for gaze direction impact learning and control Conférence
35th EGOS Colloquium, Edinburgh, UK, 2019.
@conference{navazhylava_1012,
title = {Digital transaprency: how affordances for gaze direction impact learning and control},
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Kseniya Navazhylava; Jean-Charles Pillet; Gazi Islam; Marcos Barros
imagining happiness: Datafication work in designing digital technologies for well-being Conférence
14th Organization Studies Summer Workshop on Technology and organization, Mykonos, Greece, 2019.
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title = {imagining happiness: Datafication work in designing digital technologies for well-being},
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Kseniya Navazhylava
Modalities of transparency: visual analysis of French winemaker's digital selfpresentation Conférence
34th EGOS Colloquium, Tallinn, Estonia, 2018.
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Kseniya Navazhylava
Online self-presentation and organizational learning Conférence
SNO Research Day, HEC, Paris, France, 2018.
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Kseniya Navazhylava
Occupational norms and digital affordances: a case of Publishing house Conférence
PROS 2018 : 10th International Process Symposium, Halkidiki, Greece, 2018.
@conference{navazhylava_592,
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Kseniya Navazhylava
Employee transparency propensity in social media profiles: How much recruiters really (don't) see Conférence
Ethnography Symposium, Manchester, UK, 2017.
@conference{navazhylava_588,
title = {Employee transparency propensity in social media profiles: How much recruiters really (don't) see},
author = {Kseniya Navazhylava},
url = {http://www.confercare.manchester.ac.uk/events/ethnography/programme/},
year = {2017},
date = {2017-08-01},
booktitle = {Ethnography Symposium},
address = {Manchester, UK},
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Kseniya Navazhylava
Digital Technologies and Organizational Rituals Conférence
33rd EGOS Colloquium, Copenhaguen, Denmark, 2017.
@conference{navazhylava_589,
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Kseniya Navazhylava
Transparency propensity and social media affordances Conférence
KIN Summer School, Amsterdam, Netherlands, 2017.
@conference{navazhylava_593,
title = {Transparency propensity and social media affordances},
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Kseniya Navazhylava
Digital Technologies: Creating Value Beyond a Break-down Conférence
33rd EGOS Colloquium - preconference postdoctoral workshop, Copenhaguen, Denmark, 2017.
@conference{navazhylava_595,
title = {Digital Technologies: Creating Value Beyond a Break-down},
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url = {https://www.egosnet.org/2017_copenhagen/pre-colloquium_workshops/pre-colloquium_post-doctoral_and_early_career_scholars_workshop_2017/program_post-doctoral_workshop_2017},
year = {2017},
date = {2017-07-01},
booktitle = {33rd EGOS Colloquium - preconference postdoctoral workshop},
address = {Copenhaguen, Denmark},
keywords = {},
pubstate = {published},
tppubtype = {conference}
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Kseniya Navazhylava; Kristine de Valck
Self-presentation Strategies and Online Collaboration Conférence
7th Community, Work, Family conference, Milan, Italie, 2017.
@conference{navazhylava_594,
title = {Self-presentation Strategies and Online Collaboration},
author = {Kseniya Navazhylava and Kristine de Valck},
url = {https://dipartimenti.unicatt.it/sociologia-7th-community-work-and-family-conference-programme#content},
year = {2017},
date = {2017-05-01},
booktitle = {7th Community, Work, Family conference},
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Kseniya Navazhylava
Deleuzian Perspective on Sociomateriality of Information and Communication Technology Conférence
32nd EGOS Colloquium, Naples, Italie, 2016.
@conference{navazhylava_586,
title = {Deleuzian Perspective on Sociomateriality of Information and Communication Technology},
author = {Kseniya Navazhylava},
year = {2016},
date = {2016-01-01},
booktitle = {32nd EGOS Colloquium},
address = {Naples, Italie},
keywords = {},
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Amanda Peticca-Harris; Kseniya Navazhylava; Genevieve Shanahan
A juggly mummys life history of teaching yoga: embodied postfeminism and neoliberal spirituality Recueil
Dans: Sorin Gog Emma Bell, Anca Simionca; Taylor, Scott (Ed.): Spirituality, Organization and Neoliberalism, understanding lives experiences, vol. 4, p. 67-86, Edward Elgar Publishing, 2020, ISBN: 9,78E+12.
@incollection{peticca-harris_1256,
title = {A juggly mummys life history of teaching yoga: embodied postfeminism and neoliberal spirituality},
author = {Amanda Peticca-Harris and Kseniya Navazhylava and Genevieve Shanahan},
editor = {Emma Bell, Sorin Gog, Anca Simionca and Scott Taylor},
url = {https://www.elgaronline.com/view/edcoll/9781788973298/9781788973298.00009.xml},
issn = {9,78E+12},
year = {2020},
date = {2020-01-01},
booktitle = {Spirituality, Organization and Neoliberalism, understanding lives experiences},
volume = {4},
pages = {67-86},
publisher = {Edward Elgar Publishing},
abstract = {In this chapter, we unpack the embodied and economic precarity that envelops spiritual body work, such as yoga teaching, in neoliberal economies. Using a life history approach, we illustrate how Maria - a part-time yoga teacher and single mum of two - navigates acute experiences of embodiment (ill health, childbearing and childrearing) and the economic precarity of supporting herself and her family. We theorize how the mobilization of spirituality through doing and teaching yoga represents a reprieve and health-management tool, but also produces and reinforces neoliberal, postmaternal and postfeminist discourses. This ultimately results in the individualization of responsibility in terms of work, but also personal health and family demands.},
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Kseniya Navazhylava; Kristine de Valck
Constructed Disclosure: Mobilising Online Audience Collaboration through Online Self-Presentation Inproceedings
Dans: Academy of Management Proceedings, Boston, USA, 2019.
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title = {Constructed Disclosure: Mobilising Online Audience Collaboration through Online Self-Presentation},
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year = {2019},
date = {2019-08-01},
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Kseniya Navazhylava; Joelle Evans
"Bound to Be Free: Occupational Norms, Sensemaking and the Appropriation of Social Media at Work" Inproceedings
Dans: Academy of Management Annual Meeting Proceedings, Anaheim, USA, 2016.
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title = {"Bound to Be Free: Occupational Norms, Sensemaking and the Appropriation of Social Media at Work"},
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Kseniya Navazhylava; Joelle Evans
Bound to Be Free: Occupational Norms, Sensemaking and the Appropriation of Social Media at Work Inproceedings
Dans: Academy of Management Proceedings, Anaheim, USA, 2016.
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Kseniya Navazhylava
Responding to ethnic authenticity tensions through online celebrity endorsement Divers
FNEGE Media, 2023.
@misc{navazhylava_2240,
title = {Responding to ethnic authenticity tensions through online celebrity endorsement},
author = {Kseniya Navazhylava},
url = {https://fnege-medias.fr/fnege-video/repondre-aux-tensions-liees-a-lauthenticite-ethnique-par-le-biais-du-soutien-de-celebrites-en-ligne/},
year = {2023},
date = {2023-02-01},
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tppubtype = {misc}
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Kseniya Navazhylava
What is "workplace well-being?" Divers
FNEGE Media, 2022.
@misc{navazhylava_2242,
title = {What is "workplace well-being?"},
author = {Kseniya Navazhylava},
url = {https://fnege-medias.fr/en/fnege-video/en-what-is-workplace-well-being/},
year = {2022},
date = {2022-05-01},
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Kseniya Navazhylava
What is ?impression management? ? Divers
FNEGE Media, 2022.
@misc{navazhylava_2241,
title = {What is ?impression management? ?},
author = {Kseniya Navazhylava},
url = {https://fnege-medias.fr/en/fnege-video/en-what-is-impression-management/},
year = {2022},
date = {2022-03-01},
howpublished = {FNEGE Media},
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pubstate = {published},
tppubtype = {misc}
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Kseniya Navazhylava; Jean-Charles Pillet; Marcos Barros; Gazi Islam
Est-il possible de façonner le bien-être au travail? Divers
Change the world, 2018.
@misc{navazhylava_1056,
title = {Est-il possible de façonner le bien-être au travail?},
author = {Kseniya Navazhylava and Jean-Charles Pillet and Marcos Barros and Gazi Islam},
url = {https://changethework.com/bien-etre-au-travail-happytech/},
year = {2018},
date = {2018-12-01},
howpublished = {Change the world},
keywords = {},
pubstate = {published},
tppubtype = {misc}
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Kseniya Navazhylava
A Transparency Perspective on the Implementation of New Information and Communication Technology : the Case of Social Media Use in Organizational Context Thèse
HEC Paris, 2016.
@phdthesis{navazhylava_1057,
title = {A Transparency Perspective on the Implementation of New Information and Communication Technology : the Case of Social Media Use in Organizational Context},
author = {Kseniya Navazhylava},
year = {2016},
date = {2016-02-09},
address = {Saclay, France},
school = {HEC Paris},
keywords = {},
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}
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