Hwansung Ju

@inproceedings{ju_1529,

title = {Urban-Suburban Inventor Connectivity and Quality of Innovation},

author = {Hwansung Ju},

url = {https://aib.msu.edu/events/2019/Program.asp},

issn = {2078-4430},

year  = {2019},

date = {2019-02-01},

booktitle = {Proceedings of the 61st annual meeting of the Academy of International Business},

address = {Copenhagen, Denmark},

abstract = {Building on previous literature explaining the superior performance of urban geographies, we propose new perspectives on intra-metropolitan innovation networks. We stipulate that demographic differences between inventors in city centers and the suburban areas serve as sources of diversity and collaboration between the inventors, contributing to the quality of innovation. We find empirical evidence for this claim by matching USPTO patent data with information on CBSA geographic distinction. Furthermore, our findings suggest that firms located within a city center support the establishment of this urban-suburban connectivity while foreign firms suffer the liability of foreignness in this regard. Notably, innovation practices of universities and leading innovators in the region indicate lower intra-metropolitan connectivity.},

keywords = {},

pubstate = {published},

tppubtype = {inproceedings}

}

@inproceedings{ju_1526,

title = {Impact of national culture on software adoption rate: A study on Windows 10 update rate},

author = {Hwansung Ju},

url = {https://documents.aib.msu.edu/events/2017/AIB2017_Proceedings.pdf},

issn = {2078-0435},

year  = {2017},

date = {2017-02-01},

booktitle = {Proceedings of the 59th Annual Meeting of the Academy of International Business},

address = {Dubai, United Arab Emirates},

abstract = {Culture is a deep-rooted source that makes differences among the countries and asymmetry in culture affects how consumers behave as well. This paper will address this relationship by applying Hofstede's six cultural dimensions to the consumer's response to a new product within the software industry. To empirically test the relationship in a real-life-based setting, I analyzed how consumers in different cultural backgrounds reacted to Windows 10 updates. The results suggest that users in low Masculinity, low Power Distance, high Indulgence culture were more open to the new software products. Additionally, I could observe an inverted-U-shaped relationship between Long Term Orientation culture of users and their software adoption rate. Overall, users in a culture which 1) conforms to the software policy to update the software, 2) does not feel comfortable with situation that might create inequality, and 3) enjoys benefits of new products regardless of social norm tend to have higher innovation penetration rate. This paper also implies that innovation in software products was not considered ?uncertainty? anymore, nor something that requires an investment of time and effort.},

keywords = {},

pubstate = {published},

tppubtype = {inproceedings}

}