Erik Ernesto Vázquez is Director of the MSc in Digital Business & Analytics and a Research Professor at Leonard de Vinci Business School (EMLV). He started his career in the private sector holding positions as consultant, financial accountant, marketing representative, and rose to a position abroad as sales and marketing manager for Caterpillar Inc, a company from the Fortune 100s list. Erik moved into the higher education sector becoming the youngest MBA Director for UDEM, an institution accredited by SACS, AACSB and AMBA. In this role, he launched the AMBA accreditation process that drove the institution to obtain this accreditation in 2019. He has contributed in the acquisition of the startup Shopnet by the multinational FEMSA as well as its due diligence process during 2018-19. Erik has been an active research member of the SNI National Research Council of Science and Technology (CONACYT) as well as a reviewer for the European Academy of Management in the track of international competitiveness since 2017. He has a doctoral degree from the University of Newcastle upon Tyne in United Kingdom and Grenoble École de Management in which he specialized in digital business. Erik also holds an MBA of the University of North Carolina and EGADE Business School as well as an Engineering degree from UDEM. His research has been published in top international academic journals such as MIT Sloan Management Review, Electronic Markets, and Journal of Research in Interactive Marketing.
Articles de journaux
El poder de los medios digitales Article de journal
MIT Sloan Management Review Mexico, 2020.
Electronic Markets, Ahead of Print , 2020, ISSN: 1019-6781.
Journal of Research in Interactive Marketing, 14 (1), p. 1-16, 2019, ISSN: 2040-7122.
2017, ISBN: 978-1520823126.
Influencia de redes sociales en el comercio electrónico 5500 - 5599 Conférence
Simposio CONACYT en Europa, 2013.
Effect of e-retail product category on performance Book Chapter
G. Granata A. Moretta Tartaglione, & Tsiakis T (Ed.): Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments, p. pp. 152-168, 2019.
Transformación digital: Un proceso paulatino Périodique
Video Digital Business and Analytics - Promoting Faculty Mobility and Academic Research une présentation en une minute.
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