Erik Ernesto Vázquez is Director of the MSc in Digital Business & Analytics and a permanent Research Professor at Leonard de Vinci Business School (EMLV). He started his career in the private sector holding positions as consultant, financial accountant, marketing representative, and rose to a position abroad as sales and marketing manager for Caterpillar Inc, a company from the Fortune 100s list. Erik moved into the higher education sector becoming the youngest MBA Director for UDEM, an institution accredited by SACS, AACSB and AMBA. In this role, he launched the AMBA accreditation process that drove the institution to obtain this accreditation in 2019. He has contributed in the acquisition of the startup Shopnet by the multinational FEMSA as well as its due diligence process during 2018-19. Erik has been an active research member of the SNI National Research Council of Science and Technology (CONACYT) as well as a reviewer for the European Academy of Management in track of international competitiveness since 2017. He has a doctoral degree from the University of Newcastle upon Tyne in United Kingdom and Grenoble École de Management where he specialized in digital business. Erik also holds an MBA of the University of North Carolina and an Engineering degree from UDEM.
Articles de journaux |
Effect of an e-retailer’s product category and social media platform selection on perceived quality of e-retail products Article de journal Electronic Markets, Ahead of Print , 2020, ISSN: 1019-6781. |
Effects of enduring involvement and perceived content vividness on digital engagement Article de journal Journal of Research in Interactive Marketing, Ahead of Print , 2019, ISSN: 2040-7122. |
Livres |
E-retailers' expansion to social media platforms: Role of business model alignment Livre 2018, ISBN: 978-1520823126. |
Conférences |
Influencia de redes sociales en el comercio electrónico 5500 - 5599 Conférence Simposio CONACYT en Europa, 2013. |
Book Chapters |
Effect of e-retail product category on performance Book Chapter G. Granata A. Moretta Tartaglione, & Tsiakis T (Ed.): Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments, p. pp. 152-168, 2019. |
Periodicals |
Servicio 4.0 para un mejor posicionamiento competitivo Périodique 2017. |
Transformación digital: Un proceso paulatino Périodique 2016. |
Présentations |
Online Lecture | Digital Business Analytics - Analítica de Negocios Digitales une présentation en une minute. 01.04.2019. |
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