Erik Ernesto Vázquez is Director of the MSc in Digital Business & Analytics and a permanent Research Professor at Leonard de Vinci Business School (EMLV). He started his career in the private sector holding positions as consultant, financial accountant, marketing representative, and rose to the position of sales territory manager for Caterpillar Inc, a Fortune 100 company in the United States. Erik move into the higher education sector becoming the youngest MBA Director for UDEM, an institution accredited by SACS and AACSB. He has contributed in business acquisitions and due diligence processes between startups and established fortune companies such as FEMSA and shopnet.com.mx in 2019. Erik has been an active research member of the SNI National Research Council of Science and Technology (CONACYT) as well as a reviewer for the European Academy of Management since 2017. He has a doctoral degree from the University of Newcastle upon Tyne in United Kingdom and Grenoble École de Management where he specialized in digital business. Erik holds an MBA of the University of North Carolina and an Engineering degree from UDEM.
Articles de journaux |
Effects of enduring involvement and perceived content vividness on digital engagement Article de journal Forthcoming Journal of Interactive Marketing, Forthcoming. |
Livres |
E-retailers' expansion to social media platforms: Role of business model alignment Livre 2018, ISBN: 978-1520823126. |
Conférences |
Influencia de redes sociales en el comercio electrónico 5500 - 5599 Conférence Simposio CONACYT en Europa, 2013. |
Book Chapters |
Effect of E-Retail Product Category on Performance Book Chapter G. Granata A. Moretta Tartaglione, & Tsiakis T (Ed.): Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments, p. pp. 152-168, 2019. |
Periodicals |
Servicio 4.0 para un mejor posicionamiento competitivo Périodique 2017. |
Transformación digital: Un proceso paulatino Périodique 2016. |
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