article

Lacoste Sylvie, La Rocca A.


Business Group (2016) : Commentary on “Storytelling by the sales force and its effect on buyer–seller exchange”,




Commentary on “Storytelling by the sales force and its effect on buyer–seller exchange”,

Lacoste Sylvie, La Rocca A.




article

Industrial Marketing Management

To cite this publication :


Lacoste Sylvie, La Rocca A.: Commentary on “Storytelling by the sales force and its effect on buyer–seller exchange”, . Dans: Industrial Marketing Management, 46 , p. 143-146, 2016.





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