Veronica Scuotto received her PhD in marketing and enterprise management from Milan Bicocca University (Italy). She has been invited as a guest speaker to GfWM Knowledge Camp; World Young Forum; PDW at the AoM Conference, among others. In 2018, she organized a conference in ?Cognitive perspective in Entrepreneurship research? in joint with IPAG university in Paris. She has got the Italian National qualification as Full Professor in 2020. Her research interests are focused on SMEs, entrepreneurship, knowledge management, and digital technologies. Her work has been featured in several peer reviewed journals such as the Journal of World Business (4*), Journal of Organizational Behaviour (4*), Journal of Business Research (3*), Production Planning & Control (3*), Technological Forecasting and Social Change (3*), International Marketing Review (3*), IEEE Transactions on Engineering Management (3*), among others. She has authored two books and is the Editorial Assistant of Journal of Intellectual Capital, and an Editorial Board member of the Journal of Knowledge Management. Furthermore, in 2020, Veronica's work on JOB has been awarded as the tenth most cited article. She has also received two awards as the best Paper of the EuroMedSIMA track ?New Challenges in Open Innovation? in 2016 and the ?best-commended paper? in 2017 at the annual EuroMed Academy of Business (EMAB) conference. In 2018 she was recognized by the International Council for Small Business (ICSB) as a global partner of excellence. Finally, Veronica offers consulting services to small to medium enterprises and start-up based on her international professional experience. In the past she worked as a commercial manager at GNS China (consultancy company) based in Beijing (China), she was a marketing consultant for Ichnos Srl in Naples (Italy) a fashion publishing and advertising agency, and digital account manager at P.O.S.H., a marketing agency in Glasgow (the United of Kingdom).
Internet of Things: Applications and Challenges in Smart Cities. A case study of IBM smart city projects Article de journal
Dans: Business Process Management Journal, vol. 22, no. 2, p. 357-367, 2016.
Being Innovator or Imovator: Current Dilemma? Article de journal
Dans: Journal Of The Knowledge Economy, vol. 9, no. 1, p. 212-227, 2015.
The Business Model Canvas Article de journal
Dans: SYMPHONYA Emerging Issues in Management, vol. 3, p. 94-109, 2015.
Student entrepreneurship, creativity and success. How much does knowledge heterogeneity really matter? Article de journal
Dans: International Journal of Entrepreneurship and Innovation Management, vol. 18, no. 1, p. 45-58, 2014.
Entrepreneurial Knowledge and Digital Competence: Keys to Success for Student Entrepreneurship Article de journal
Dans: Journal Of The Knowledge Economy, vol. 4, no. 3, p. 293-303, 2013.
ICT Adoption for Knowledge Management: Opportunities for SMEs Ouvrage
RossiSmith Academic Publishing, Oxford, 2017, ISBN: 978-0-473-42462-6.
Eurilink University Press, Roma, 2017, ISBN: 978 88 85622 104.
9th International Research Meeting in Business and Management, Nice, France, 2018.
Towards the digital business model: An holistic overview from an SME Conférence
2018 - Transformative business strategies, Venise, Italie, 2018.
63rd Annual World Conference of the International Council for Small Business, Taipei, Taiwan, 2018.
The Shift Towards a Digital Business Model: A Strategic Decision for the Female Entrepreneur Book Section
Dans: Naresh Kumar Florica Tomos, Nick Clifton; Hyams-Ssekasi, Denis (Ed.): Women Entrepreneurs and Strategic Decision Making in the Global Economy, vol. Chapter 7, p. 120-143, IGI Global, 2019.
Leveraging network of excellences by dynamic capabilities, technology transfer and knowledge management: critical evidence from regional biotech cluster Proceedings Article
Dans: 11th Annual Conference of the EuroMed Academy of Business - Book proceedings, p. p1660, Valletta, Malta, 2018, ISBN: ISBN: 978-9963-711-67-3.
Overcoming ?Imperfections? of Technological Change: the borderless nature of risk in Open Innovation Model Proceedings Article
Dans: 10th Annual Conference of the EuroMed Academy of Business - Book proceedings, p. p1685, Rome, Italy, 2017, ISBN: ISBN: 978-9963-711-56-7.
Users Generated Ideas via Social Media Networks based on the OI model Proceedings Article
Dans: 9th Annual Conference of the EuroMed Academy of Business - Book proceedings, p. p1668, Warsaw, Poland, 2016, ISBN: ISBN: 978-9963-711-43-7.
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