@conference{benleulmi_1779,
title = {AI Capabilities and Organizational Performance: The Role of Institutional Pressures and AI Orientation Use and Climate},
author = {Nedjib Benleulmi},
url = {https://www.ams-web.org/event/2022AC},
year = {2022},
date = {2022-05-01},
booktitle = {2022 AMS: 46TH ACADEMY OF MARKETING SCIENCE ANNUAL CONFERENCE},
address = {MONTEREY},
abstract = {This study aims to contribute to the knowledge about the role of AI Orientation and AI Capabilities and use on driving organizational performance outcomes. The study is a first effort to explore the impact of AI Orientation on the development of AI Capabilities, the impact of IP on AI Orientation and the moderating role of Adaptive Capabilities on the relationship between IP, AIO and AIC. Finally, the moderating role of AI Climate and AI Perceived Usefulness on the relationship between AIC and AIU will provide fruitful conclusions on the mechanisms that drive the transformation of AI capabilities and use into organizational efficiency.},
keywords = {},
pubstate = {published},
tppubtype = {conference}
}
