Erik Ernesto Vázquez is the Founder and Director of the MSc in Digital Business & Analytics (DBA) and a Tenured Research Professor at Leonard de Vinci Business School (EMLV) in Paris, France. He held positions as financial accountant, marketing representative, and territory manager in Mexico and USA for Caterpillar Inc, a multinational company listed #62 in the Fortune 500, 2020. Erik moved into the higher education sector becoming the youngest MBA Director for UDEM MX, a top institution accredited by SACS, AACSB and AMBA. In this role, he launched the AMBA accreditation process in 2011 and actively contributed to obtain it in 2019. In 2020, Erik launched the MSc DBA at EMLV, a program that obtained the accreditation Conférence des Grandes Écoles (CGE) and attracted students from more than 13 nationalities in the same year, exceeding enrollment quality and quantity expectations of the first cohort. He is an active member of the National Research Council of Science and Technology (CONACYT) System of Researchers SNI Level 1 as well as a reviewer for the European Academy of Management in the track of international competitiveness since 2016. Erik earned a doctoral degree from the University of Newcastle upon Tyne UK and Grenoble École de Management FR in which he specialized in digital business. Erik also holds an MBA of the University of North Carolina USA and EGADE Business School MX as well as an Engineering degree from UDEM MX. His research has been published in top international academic and practitioner journals such as Harvard Business Review, MIT Sloan Management Review, Electronic Markets, and Journal of Research in Interactive Marketing. He teaches to Master and MBA students and supervises theses, he has launched 3 MOOCs enrolling +1,400 students in +100 countries. Erik also works as a consultant for multinational tech companies such as Oracle. He has contributed to the practice in strategic projects such as the due diligence and acquisition of the startup Shopnet by the FEMSA, a multinational company listed in the Fortune Global 500, 2020.
Dans: Electronic Markets, 31 (1), p. 10, 2021.
Dans: European Journal of Applied Business and Management, 6 (4), p. 1-14, 2020.
Dans: Journal Of Research In Interactive Marketing, 14 (1), p. 16, 2019.
Independent Amazon Publising, 2017, ISBN: 978-1520823126.
Dans: Giuseppe Granata, Andrea Moretta Tartaglione; Tsiakis, Theodosios (Ed.): Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments, Chapter 8 , p. pp. 152-16, IGI Global, 701 E. Chocolate Avenue, Hershey, PA 17033-1240, USA, 2019, ISBN: 9781522578567.
Harvard Business Review France, 2020.
The power of digital media Divers
MIT Sloan Management Review Mexico, 2020.
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