2020
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Articles de journaux
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Erik Ernesto Vazquez Effect of an e-retailer’s product category and social media platform selection on perceived quality of e-retail products Article de journal Dans: Electronic Markets, Ahead of Print , 2020, ISSN: 1019-6781. Liens | BibTeX @article{Vazquez2020,
title = {Effect of an e-retailer’s product category and social media platform selection on perceived quality of e-retail products},
author = {Erik Ernesto Vazquez},
doi = {10.1007/s12525-020-00394-8},
issn = {1019-6781},
year = {2020},
date = {2020-01-15},
journal = {Electronic Markets},
volume = {Ahead of Print},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
|
inproceedings
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Faten Atigui et Asma Mokrani et Nicolas Travers DataGuide : une approche pour l’implantation de schémas NoSQL Inproceedings Dans: (EGC'20) Extraction et Gestion de Connaissances, 2020. BibTeX @inproceedings{Travers2020,
title = {DataGuide : une approche pour l’implantation de schémas NoSQL},
author = {Faten Atigui et Asma Mokrani et Nicolas Travers},
year = {2020},
date = {2020-01-30},
booktitle = {(EGC'20) Extraction et Gestion de Connaissances},
keywords = {},
pubstate = {published},
tppubtype = {inproceedings}
}
|
2019
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Articles de journaux
|
Thi Thanh Huong Tran; Nicholas G Paparoidamis Taking a closer look: Reasserting the role of self-accountability in ethical consumption Article de journal Forthcoming Dans: Journal of Business Research, Forthcoming. Résumé | Liens | BibTeX @article{tran2019taking,
title = {Taking a closer look: Reasserting the role of self-accountability in ethical consumption},
author = {Thi Thanh Huong Tran and Nicholas G Paparoidamis},
url = {https://www-sciencedirect-com.ressources-electroniques.univ-lille.fr/science/article/pii/S0148296319307623?via%3Dihub},
doi = {https://doi.org/10.1016/j.jbusres.2019.11.087},
year = {2019},
date = {2019-12-14},
journal = {Journal of Business Research},
publisher = {Elsevier},
abstract = {Recent studies have repeatedly reported the frustrating intention–behavior gap in which consumers do not “walk their talk” in the ethical consumption context. Peloza, White, and Jingzhi (2013) find that heightening consumers’ self-accountability enhances their preferences for products positioned using ethical attributes. This study replicates, refines, and extends the original work of Peloza et al. (2013) in three ways. We challenge the findings of Peloza et al. (2013) (1) with more representative samples (i.e., real consumers), (2) with online and field experimental approaches, and (3) across different national cultures (collectivistic vs. individualistic) and product types (utilitarian vs. hedonic). Moreover, this study advances the previous research by identifying specific advertisement design factors (i.e., color and message framing) and contextual factors (i.e., product category characteristics) as boundary conditions of the self-accountability effect on consumers’ responses to products promoted using ethical appeals.},
keywords = {},
pubstate = {forthcoming},
tppubtype = {article}
}
Recent studies have repeatedly reported the frustrating intention–behavior gap in which consumers do not “walk their talk” in the ethical consumption context. Peloza, White, and Jingzhi (2013) find that heightening consumers’ self-accountability enhances their preferences for products positioned using ethical attributes. This study replicates, refines, and extends the original work of Peloza et al. (2013) in three ways. We challenge the findings of Peloza et al. (2013) (1) with more representative samples (i.e., real consumers), (2) with online and field experimental approaches, and (3) across different national cultures (collectivistic vs. individualistic) and product types (utilitarian vs. hedonic). Moreover, this study advances the previous research by identifying specific advertisement design factors (i.e., color and message framing) and contextual factors (i.e., product category characteristics) as boundary conditions of the self-accountability effect on consumers’ responses to products promoted using ethical appeals. |
Hicheme Chaalal; Nicolas Travers; Hafida Belbachir Improving the Vertical fragmentation to process voluminous OLAP databases Article de journal Dans: Multiagent and Grid Systems, 15 (3), p. 237-257, 2019, ISSN: 1574-1702. Résumé | Liens | BibTeX @article{Chaalal2019,
title = {Improving the Vertical fragmentation to process voluminous OLAP databases},
author = {Hicheme Chaalal and Nicolas Travers and Hafida Belbachir},
editor = {IOPress},
url = {https://content.iospress.com/articles/multiagent-and-grid-systems/mgs190311},
doi = {10.3233/MGS-190311},
issn = {1574-1702},
year = {2019},
date = {2019-10-25},
journal = {Multiagent and Grid Systems},
volume = {15},
number = {3},
pages = {237-257},
abstract = {Classical databases represent the traditional RDBMS’s and the most widely used RDBMS in the world of databases and information systems; they have been regarded as the best systems for managing data. Today with the growth of the applications and data consumers, and its openness to the general public, tradi- tional Databases are not able to meet the needs of a large number of applications, including OLAP data processing and Business Intelligence analysis; As a result, many variants of DBMS have emerged like: Column Store, In Memory and NOSQL Databases, that meet users’ expectations well, and which are better adapted to cur- rent needs. As a result, the scope of classical databases has become increasingly restricted to handle OLTP models and other few models. To deal with this prob- lem, vertical fragmentation is the best way to effectively handle the OLAP model, but this technique fails to handle some analytical queries with low selectivity, pre- senting poor results in some cases. In this perspective, we propose a new vertical fragmentation design T-Plotter which makes it possible to deal effectively with the whole of analytical queries and improve the performance of RDBMSs to process the OLAP data models.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Classical databases represent the traditional RDBMS’s and the most widely used RDBMS in the world of databases and information systems; they have been regarded as the best systems for managing data. Today with the growth of the applications and data consumers, and its openness to the general public, tradi- tional Databases are not able to meet the needs of a large number of applications, including OLAP data processing and Business Intelligence analysis; As a result, many variants of DBMS have emerged like: Column Store, In Memory and NOSQL Databases, that meet users’ expectations well, and which are better adapted to cur- rent needs. As a result, the scope of classical databases has become increasingly restricted to handle OLTP models and other few models. To deal with this prob- lem, vertical fragmentation is the best way to effectively handle the OLAP model, but this technique fails to handle some analytical queries with low selectivity, pre- senting poor results in some cases. In this perspective, we propose a new vertical fragmentation design T-Plotter which makes it possible to deal effectively with the whole of analytical queries and improve the performance of RDBMSs to process the OLAP data models. |
George Balabanis; Elena CHATZOPOULOU Under the influence of a blogger: The role of information‐seeking goals and issue involvement Article de journal Dans: Psychology and Marketing, 36 (4), p. 342-353, 2019. Résumé | Liens | BibTeX @article{Balabanis2019,
title = {Under the influence of a blogger: The role of information‐seeking goals and issue involvement},
author = {George Balabanis and Elena CHATZOPOULOU },
url = {https://onlinelibrary.wiley.com/doi/abs/10.1002/mar.21182},
doi = {https://doi.org/10.1002/mar.21182},
year = {2019},
date = {2019-02-01},
journal = {Psychology and Marketing},
volume = {36},
number = {4},
pages = {342-353},
abstract = {Bloggers in the postmodern era can influence the behaviour of consumers and alter their perceptions. The current study looks at the blogger influence phenomenon from a different theoretical perspective than existing literature did. By combining information behaviour and communication theory, it proposes a new conceptual framework by relying on the characteristics of the blogger, the blog content, motivation, and goals of information seeker. In this model, information seekers’ objectives and issue the involvement are important drivers of blog selection and determinants of the blog's influence. The framework was empirically tested in a sample of American users of beauty blogs. The results provide a confirmation of the postulated relationships. Three types of blog visits are identified and their effects and their attributes that make a blog influential are examined.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Bloggers in the postmodern era can influence the behaviour of consumers and alter their perceptions. The current study looks at the blogger influence phenomenon from a different theoretical perspective than existing literature did. By combining information behaviour and communication theory, it proposes a new conceptual framework by relying on the characteristics of the blogger, the blog content, motivation, and goals of information seeker. In this model, information seekers’ objectives and issue the involvement are important drivers of blog selection and determinants of the blog's influence. The framework was empirically tested in a sample of American users of beauty blogs. The results provide a confirmation of the postulated relationships. Three types of blog visits are identified and their effects and their attributes that make a blog influential are examined. |
George BALABANIS; Elena CHATZOPOULOU Under the influence of a blogger: The role of information‐seeking goals and issue involvement Article de journal Dans: Psychology and Marketing, 36 (4), p. 342-353, 2019. Résumé | Liens | BibTeX @article{BALABANIS2019b,
title = {Under the influence of a blogger: The role of information‐seeking goals and issue involvement},
author = {George BALABANIS and Elena CHATZOPOULOU},
url = {https://onlinelibrary.wiley.com/doi/abs/10.1002/mar.21182},
doi = {https://doi.org/10.1002/mar.21182},
year = {2019},
date = {2019-02-01},
journal = {Psychology and Marketing},
volume = {36},
number = {4},
pages = {342-353},
abstract = {Bloggers in the postmodern era can influence the behaviour of consumers and alter their perceptions. The current study looks at the blogger influence phenomenon from a different theoretical perspective than the existing literature did. By combining information behaviour and communication theory, it proposes a new conceptual framework by relying on the characteristics of the blogger, the blog content, motivation, and goals of information seeker. In this model, information seekers’ objectives and issue the involvement are important drivers of blog selection and determinants of the blog's influence. The framework was empirically tested in a sample of American users of beauty blogs. The results provide confirmation of the postulated relationships. Three types of blog visits are identified and their effects and their attributes that make a blog influential are examined.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Bloggers in the postmodern era can influence the behaviour of consumers and alter their perceptions. The current study looks at the blogger influence phenomenon from a different theoretical perspective than the existing literature did. By combining information behaviour and communication theory, it proposes a new conceptual framework by relying on the characteristics of the blogger, the blog content, motivation, and goals of information seeker. In this model, information seekers’ objectives and issue the involvement are important drivers of blog selection and determinants of the blog's influence. The framework was empirically tested in a sample of American users of beauty blogs. The results provide confirmation of the postulated relationships. Three types of blog visits are identified and their effects and their attributes that make a blog influential are examined. |
Book Chapters
|
Erik Ernesto Vazquez Effect of e-retail product category on performance Book Chapter Dans: G. Granata A. Moretta Tartaglione, & Tsiakis T (Ed.): Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments, p. pp. 152-168, 2019. Liens | BibTeX @inbook{Vazquez2019,
title = {Effect of e-retail product category on performance},
author = {Erik Ernesto Vazquez},
editor = {G. Granata, A. Moretta Tartaglione, & T. Tsiakis},
doi = {10.4018/978-1-5225-7856-7.ch008},
year = {2019},
date = {2019-05-10},
booktitle = {Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments},
pages = {pp. 152-168},
keywords = {},
pubstate = {published},
tppubtype = {inbook}
}
|
inproceedings
|
Gaël Chareyron; Ugo Quelhas; Nicolas Travers Tourism Analysis on Graphs with Neo4Tourism Inproceedings Dans: International Conference on Web Information Systems Engineering (WISE'19), Hong Kong, China, 2019. Résumé | BibTeX @inproceedings{Chareyron2019b,
title = {Tourism Analysis on Graphs with Neo4Tourism},
author = {Gaël Chareyron and Ugo Quelhas and Nicolas Travers},
year = {2019},
date = {2019-11-26},
booktitle = {International Conference on Web Information Systems Engineering (WISE'19)},
address = {Hong Kong, China},
abstract = {Tourists’ behavior analysis has become a popular mean with Digital Tourism. Traditional ground studies has been extended with mas- sive data analysis to confront models. Tourism actors are faced with the need to deeply understand tourists’ circulation both quantitively and qualitatively. Thus, the challenge is to deal with data from tourist ori- ented social networks by integrating huge volumes of data. We propose in this paper the Neo4Tourism framework based on a graph data model specialized in digital tourism analysis. Our model is dedicated to tourists’ circulation and aims at simulating tourists’ behavior. In this demonstra- tion we discuss how our system 1) integrates data from TripAdvisor in a Neo4j graph database, 2) produces circulation graphs, 3) enhances graphs manipulations and deep tourists’ analysis with centrality.
},
keywords = {},
pubstate = {published},
tppubtype = {inproceedings}
}
Tourists’ behavior analysis has become a popular mean with Digital Tourism. Traditional ground studies has been extended with mas- sive data analysis to confront models. Tourism actors are faced with the need to deeply understand tourists’ circulation both quantitively and qualitatively. Thus, the challenge is to deal with data from tourist ori- ented social networks by integrating huge volumes of data. We propose in this paper the Neo4Tourism framework based on a graph data model specialized in digital tourism analysis. Our model is dedicated to tourists’ circulation and aims at simulating tourists’ behavior. In this demonstra- tion we discuss how our system 1) integrates data from TripAdvisor in a Neo4j graph database, 2) produces circulation graphs, 3) enhances graphs manipulations and deep tourists’ analysis with centrality.
|
Quentin Grossetti; Cedric du Mouza; Nicolas Travers Community-based Recommendations on Twitter: Avoiding The Filter Bubble Inproceedings Dans: International Conference on Web Information Systems Engineering (WISE'19), Springer, Hong Kong, China, 2019. Résumé | BibTeX @inproceedings{Grossetti2019,
title = {Community-based Recommendations on Twitter: Avoiding The Filter Bubble},
author = {Quentin Grossetti and Cedric du Mouza and Nicolas Travers},
year = {2019},
date = {2019-11-26},
booktitle = {International Conference on Web Information Systems Engineering (WISE'19)},
publisher = {Springer},
address = {Hong Kong, China},
abstract = {Due to their success, social network platforms are consid- ered today as a major communication mean. In order to increase user engagement, they rely on recommender systems to personalize individual experience by filtering messages according to user interest and/or neighborhood. However some recent results exhibit that this personalization of content might increase the echo chamber effect and create filter bubbles. These filter bubbles restrain the diversity of opinions regarding the recommended content. In this paper, we first realize a thorough study of communities on a large Twitter dataset to quantify how recommender systems affect users’ behavior and create filter bubbles. Then we propose the Community Aware Model (CAM) to counter the impact of different recommender systems on information consumption. Our results show that filter bubbles concern up to 10% of users and our model based on similarities between communities enhance recommender systems.},
keywords = {},
pubstate = {published},
tppubtype = {inproceedings}
}
Due to their success, social network platforms are consid- ered today as a major communication mean. In order to increase user engagement, they rely on recommender systems to personalize individual experience by filtering messages according to user interest and/or neighborhood. However some recent results exhibit that this personalization of content might increase the echo chamber effect and create filter bubbles. These filter bubbles restrain the diversity of opinions regarding the recommended content. In this paper, we first realize a thorough study of communities on a large Twitter dataset to quantify how recommender systems affect users’ behavior and create filter bubbles. Then we propose the Community Aware Model (CAM) to counter the impact of different recommender systems on information consumption. Our results show that filter bubbles concern up to 10% of users and our model based on similarities between communities enhance recommender systems. |
David Dupuis; Cédric du Mouza; Nicolas Travers; Gaël Chareyron RTIM: a Real-Time Influence Maximization Strategy Inproceedings Dans: International Conference on Web Information Systems Engineering (WISE'19), Springer, 2019. Résumé | BibTeX @inproceedings{Dupuis2019,
title = {RTIM: a Real-Time Influence Maximization Strategy},
author = {David Dupuis and Cédric du Mouza and Nicolas Travers and Gaël Chareyron},
year = {2019},
date = {2019-11-26},
booktitle = {International Conference on Web Information Systems Engineering (WISE'19)},
publisher = {Springer},
abstract = {Influence Maximization (IM) is a well studied maximum coverage problem, which consists in finding in a network the top-k influ- encers who will maximize the diffusion of a piece of information. It is commonly associated with basic online advertising strategies. However, today, the exponential growth of online advertising is due to Real-Time Bidding (RTB) which allows advertising agen- cies to target specific users with specific ads on specific webpages. It requires complex ad placement decisions in real-time to face a high-speed stream of online users. In order to stay relevant, the IM problem should be updated to answer RTB needs. While most tra- ditional IM methods generate a static set of top-k influencers, they do not deal with the topic of influence maximization in a real-time bidding environment which requires dynamic influence targeting.
This paper studies this topic and proposes RTIM, the first IM al- gorithm capable of taking influence maximization decisions within a real-time bidding environment. We also analyze influence scores of users in several social networks in order to show their impact in our approach. Finally, we offer a thorough experimental process to compare static versus dynamic IM solutions wrt. influence scores.},
keywords = {},
pubstate = {published},
tppubtype = {inproceedings}
}
Influence Maximization (IM) is a well studied maximum coverage problem, which consists in finding in a network the top-k influ- encers who will maximize the diffusion of a piece of information. It is commonly associated with basic online advertising strategies. However, today, the exponential growth of online advertising is due to Real-Time Bidding (RTB) which allows advertising agen- cies to target specific users with specific ads on specific webpages. It requires complex ad placement decisions in real-time to face a high-speed stream of online users. In order to stay relevant, the IM problem should be updated to answer RTB needs. While most tra- ditional IM methods generate a static set of top-k influencers, they do not deal with the topic of influence maximization in a real-time bidding environment which requires dynamic influence targeting.
This paper studies this topic and proposes RTIM, the first IM al- gorithm capable of taking influence maximization decisions within a real-time bidding environment. We also analyze influence scores of users in several social networks in order to show their impact in our approach. Finally, we offer a thorough experimental process to compare static versus dynamic IM solutions wrt. influence scores. |
Philippe Rigaux; Nicolas Travers Scalable Searching and Ranking for Melodic Pattern Queries Inproceedings Dans: International Society for Music Information Retrieval Conference (ISMIR'19), Delft, Netherlands, 2019. Liens | BibTeX @inproceedings{Rigaux2019,
title = {Scalable Searching and Ranking for Melodic Pattern Queries},
author = {Philippe Rigaux and Nicolas Travers},
url = {https://ismir2019.ewi.tudelft.nl/},
year = {2019},
date = {2019-11-04},
booktitle = {International Society for Music Information Retrieval Conference (ISMIR'19)},
address = {Delft, Netherlands},
keywords = {},
pubstate = {published},
tppubtype = {inproceedings}
}
|
David Dupuis; Cédric du Mouza; Nicolas Travers; Gaël Chareyron Influence Maximization in a Real-Time Bidding Environment Inproceedings Dans: Bases de Données Avancées (BDA'19), 2019. BibTeX @inproceedings{Dupuis2019b,
title = {Influence Maximization in a Real-Time Bidding Environment},
author = {David Dupuis and Cédric du Mouza and Nicolas Travers and Gaël Chareyron},
year = {2019},
date = {2019-10-17},
booktitle = {Bases de Données Avancées (BDA'19)},
keywords = {},
pubstate = {published},
tppubtype = {inproceedings}
}
|
Gaël Chareyron; Ugo Quelhas; Nicolas Travers Neo4Tourism - A framework for Graph Data Analysis on Tourism Inproceedings Dans: Bases de Données Avancées (BDA'19), 2019. BibTeX @inproceedings{Chareyron2019bb,
title = {Neo4Tourism - A framework for Graph Data Analysis on Tourism},
author = {Gaël Chareyron and Ugo Quelhas and Nicolas Travers},
year = {2019},
date = {2019-10-17},
booktitle = {Bases de Données Avancées (BDA'19)},
keywords = {},
pubstate = {published},
tppubtype = {inproceedings}
}
|
Divers
|
Elena CHATZOPOULOU *Case study* Digital marketing communications: making the number 1 viral, in Chapter 14- Integrated Marketing Communication Strategy of “Principles of Marketing” book (8th European edition) by Philip Kotler, Gary Armstrong, Lloyd C Harris & Hongwei He. In Press. Divers 2019. Résumé | BibTeX @misc{CHATZOPOULOU2019c,
title = {*Case study* Digital marketing communications: making the number 1 viral, in Chapter 14- Integrated Marketing Communication Strategy of “Principles of Marketing” book (8th European edition) by Philip Kotler, Gary Armstrong, Lloyd C Harris & Hongwei He. In Press. },
author = {Elena CHATZOPOULOU },
editor = {Philip Kotler and Gary Armstrong and Lloyd C Harris and Hongwei He},
year = {2019},
date = {2019-12-17},
volume = {Principles of Marketing book},
publisher = {Pearson},
edition = {8 edition},
series = {Principles of Marketing book},
abstract = {Principles of Marketing book},
keywords = {},
pubstate = {published},
tppubtype = {misc}
}
Principles of Marketing book |
En ligne
|
Elena Chatzopoulou The case of Ancient Greek Sandals: can fashion brands benefit if they are linked with an ethnic heritage and celebrity endorsers En ligne Global fashion business cases (Bloomsbury fashion resource) 2019, Visité: 02.02.2019. Résumé | Liens | BibTeX @online{Chatzopoulou2018,
title = {The case of Ancient Greek Sandals: can fashion brands benefit if they are linked with an ethnic heritage and celebrity endorsers},
author = {Elena Chatzopoulou},
url = {https://www.bloomsburyfashioncentral.com/products/fashion-business-cases/article/the-case-of-ancient-greek-sandals},
doi = {10.5040/9781474208765.0004},
year = {2019},
date = {2019-02-02},
urldate = {2019-02-02},
organization = {Global fashion business cases (Bloomsbury fashion resource)},
abstract = {https://www.bloomsburyfashioncentral.com/products/fashion-business-cases/article/the-case-of-ancient-greek-sandals},
keywords = {},
pubstate = {published},
tppubtype = {online}
}
https://www.bloomsburyfashioncentral.com/products/fashion-business-cases/article/the-case-of-ancient-greek-sandals |
Présentations
|
Erik Ernesto Vazquez Online Lecture | Digital Business Analytics - Analítica de Negocios Digitales une présentation en une minute. 01.04.2019, (Free coupon code> UPV2020). Résumé | Liens | BibTeX @misc{Vazquez2019c,
title = {Online Lecture | Digital Business Analytics - Analítica de Negocios Digitales},
author = {Erik Ernesto Vazquez },
url = {https://www.udemy.com/course/digital-business-analytics/?couponCode=UPV2020},
year = {2019},
date = {2019-04-01},
abstract = {In this online lecture you will understand the basis of digital business and analytics, which could be used in diverse businesses - offline or online - in a variety of industries. At the same time, we will review the main techniques of digital analytics, its characteristics and differences. We will introduce distinct myths and recommendations that are relevant for the implementation of digital analytics in your organization. Finally, the course is an overview of digital business and will contribute to the best practice of data analytics in the context of business and clients.
Audio in Spanish with English subtitles | Quizzes in both languages},
note = {Free coupon code> UPV2020},
keywords = {},
pubstate = {published},
tppubtype = {presentation}
}
In this online lecture you will understand the basis of digital business and analytics, which could be used in diverse businesses - offline or online - in a variety of industries. At the same time, we will review the main techniques of digital analytics, its characteristics and differences. We will introduce distinct myths and recommendations that are relevant for the implementation of digital analytics in your organization. Finally, the course is an overview of digital business and will contribute to the best practice of data analytics in the context of business and clients.
Audio in Spanish with English subtitles | Quizzes in both languages |
2018
|
Articles de journaux
|
Elena Chatzopoulou A cultural approach to brand equity: The role of brand mianzi and brand popularity in China Article de journal Dans: Journal of Brand Management, 2018. Résumé | Liens | BibTeX @article{chatzopoulou_859b,
title = {A cultural approach to brand equity: The role of brand mianzi and brand popularity in China},
author = { Elena Chatzopoulou},
url = {https://link.springer.com/article/10.1057/s41262-018-0137-x},
doi = {https://doi.org/10.1057/s41262-018-0137-x},
year = {2018},
date = {2018-01-01},
journal = {Journal of Brand Management},
abstract = {International marketers face a challenge in applying Western-derived theory in emerging markets such as China where there has been rapid economic growth and sociocultural transition. This study develops “culturally contextualized” determinants of brand equity in China. A qualitative approach consisting of 30 interviews revealed two new factors linking to brand equity: brand popularity and brand mianzi. A quantitative questionnaire survey with a sample of 321 Chinese smartphone users was conducted to test the hypotheses. The quantitative study’s findings further revealed that brand popularity and country of origin image affect brand loyalty, brand awareness, perceived quality, and brand mianzi. Additionally, the effects of brand popularity and country of origin image on brand equity were mediated by the four determinants. Finally, brand mianzi was found to be the second most important determinant of brand equity after brand loyalty, highlighting the importance of cultural factors in branding activities in emerging markets.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
International marketers face a challenge in applying Western-derived theory in emerging markets such as China where there has been rapid economic growth and sociocultural transition. This study develops “culturally contextualized” determinants of brand equity in China. A qualitative approach consisting of 30 interviews revealed two new factors linking to brand equity: brand popularity and brand mianzi. A quantitative questionnaire survey with a sample of 321 Chinese smartphone users was conducted to test the hypotheses. The quantitative study’s findings further revealed that brand popularity and country of origin image affect brand loyalty, brand awareness, perceived quality, and brand mianzi. Additionally, the effects of brand popularity and country of origin image on brand equity were mediated by the four determinants. Finally, brand mianzi was found to be the second most important determinant of brand equity after brand loyalty, highlighting the importance of cultural factors in branding activities in emerging markets. |
inproceedings
|
Quentin Grossetti; Camélia Constantin; Cédric du Mouza; Nicolas Travers Reducing Filter Bubbles With a Community Aware Model Inproceedings Dans: Bases de Données Avancées (BDA'18), Bucarest, Roumania, 2018. Résumé | BibTeX @inproceedings{Grossetti2018,
title = {Reducing Filter Bubbles With a Community Aware Model},
author = {Quentin Grossetti and Camélia Constantin and Cédric du Mouza and Nicolas Travers},
year = {2018},
date = {2018-10-22},
booktitle = {Bases de Données Avancées (BDA'18)},
address = {Bucarest, Roumania},
abstract = {After facing tremendous growth, main social network platformstook an important place in modern societies. In order to increaseuser engagement, they rely heavily on recommender systems andfears arise that personalizing content might trap users into afilterbubbleexacerbating divisions within societies. After a thoroughstudy of the detected communities in a large Twitter dataset andtheir role in information propagation, we present a metric to com-pute the strength of thefilter bubble. Our results show thatfilterbubbleeffects are in fact limited for a majority of users. We findthat, counterintuitively, in most cases recommender systems tendto open users perspectives. However, for some specific users, thebubble effect is noticeable and we propose a model relying on com-munities to provide a list of recommendations closer to the user’susage of the platform.},
keywords = {},
pubstate = {published},
tppubtype = {inproceedings}
}
After facing tremendous growth, main social network platformstook an important place in modern societies. In order to increaseuser engagement, they rely heavily on recommender systems andfears arise that personalizing content might trap users into afilterbubbleexacerbating divisions within societies. After a thoroughstudy of the detected communities in a large Twitter dataset andtheir role in information propagation, we present a metric to com-pute the strength of thefilter bubble. Our results show thatfilterbubbleeffects are in fact limited for a majority of users. We findthat, counterintuitively, in most cases recommender systems tendto open users perspectives. However, for some specific users, thebubble effect is noticeable and we propose a model relying on com-munities to provide a list of recommendations closer to the user’susage of the platform. |
Thomas Raimbault; Abdellah Sabry; Sonia Djebali Universal-endpoint.com : une plateforme dáccès simple au Web des Données Inproceedings Dans: Extraction et Gestion des Connaissances, EGC 2018, Paris, France,
January 23-26, 2018, p. 475–478, 2018. Liens | BibTeX @inproceedings{DBLP:conf/f-egc/RaimbaultSD18,
title = {Universal-endpoint.com : une plateforme dáccès simple au Web des Données},
author = {Thomas Raimbault and Abdellah Sabry and Sonia Djebali},
url = {http://editions-rnti.fr/?inprocid=1002429},
year = {2018},
date = {2018-01-01},
booktitle = {Extraction et Gestion des Connaissances, EGC 2018, Paris, France,
January 23-26, 2018},
pages = {475--478},
crossref = {DBLP:conf/f-egc/2018},
keywords = {},
pubstate = {published},
tppubtype = {inproceedings}
}
|
Présentations
|
Erik Ernesto Vazquez An Overview of Digital Marketing une présentation en une minute. 09.10.2018. Liens | BibTeX @misc{2018_58,
title = {An Overview of Digital Marketing},
author = {Erik Ernesto Vazquez},
url = {https://youtu.be/OZlXwey-F1k},
year = {2018},
date = {2018-10-09},
keywords = {},
pubstate = {published},
tppubtype = {presentation}
}
|
Workshops
|
Nicolas Travers Big Data Modelization: From Conception to Optimization Workshop Program of the Russian-French Seminar on Big Data Applications, Ambassade de Russie Paris, 2018. BibTeX @workshop{Travers2018,
title = {Big Data Modelization: From Conception to Optimization},
author = {Nicolas Travers},
year = {2018},
date = {2018-10-18},
booktitle = {Program of the Russian-French Seminar on Big Data Applications},
address = {Paris},
organization = {Ambassade de Russie},
keywords = {},
pubstate = {published},
tppubtype = {workshop}
}
|
2017
|
Articles de journaux
|
Patricia Baudier Qu’est-ce qu’une marque ? Article de journal Dans: Magazine des grandes écoles et universités, 2017. BibTeX @article{Baudier2017,
title = {Qu’est-ce qu’une marque ? },
author = {Patricia Baudier},
year = {2017},
date = {2017-11-10},
journal = {Magazine des grandes écoles et universités},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
|
Gaël Chareyron Attendre le législateur ou évoluer, le dilemme des hôteliers Article de journal Dans: Le monde des grandes écoles, 2017. BibTeX @article{Chareyron2017,
title = {Attendre le législateur ou évoluer, le dilemme des hôteliers },
author = {Gaël Chareyron},
year = {2017},
date = {2017-10-18},
journal = {Le monde des grandes écoles},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
|
Gaël Chareyron; Sébastien Jacquot Airbnb ou la vie rêvée des autres Article de journal Dans: Tha conversation, 2017. BibTeX @article{Charey2017,
title = {Airbnb ou la vie rêvée des autres },
author = {Gaël Chareyron and Sébastien Jacquot},
year = {2017},
date = {2017-09-24},
journal = {Tha conversation},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
|
Jérôme Da Rugna; Gaël Chareyron Big data, big money : qui profite de l’explosion des données ? Article de journal Dans: The conversation., 2017. BibTeX @article{darucha2017,
title = {Big data, big money : qui profite de l’explosion des données ? },
author = {Jérôme Da Rugna and Gaël Chareyron},
year = {2017},
date = {2017-06-14},
journal = {The conversation.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
|
Jean-Claude Heudin An Emotional Multi-Personality Architecture for Intelligent Conversational Agents Article de journal Dans: LNCS Transactions on Computational Collective Intelligence, 2017. BibTeX @article{heudin2017a,
title = {An Emotional Multi-Personality Architecture for Intelligent Conversational Agents },
author = {Jean-Claude Heudin},
editor = {Springer},
year = {2017},
date = {2017-06-14},
journal = {LNCS Transactions on Computational Collective Intelligence},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
|
Basma Taieb, Jean-Eric Pelet, Monia Massarini The moderating effect of gender on the online luxury market: how perceived intimacy influences male consumers’ buying intentions Article de journal Dans: Luxury Research Journal, 1 (3), p. 260-282, 2017. BibTeX @article{avril2017,
title = {The moderating effect of gender on the online luxury market: how perceived intimacy influences male consumers’ buying intentions},
author = {Basma Taieb, Jean-Eric Pelet, Monia Massarini},
year = {2017},
date = {2017-04-01},
journal = {Luxury Research Journal},
volume = {1},
number = {3},
pages = { 260-282},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
|
Gaël Chareyron; Jérôme Da Rugna La valeur de vos données vous appartient-elle ? Article de journal Dans: Le monde des grandes écoles., 2017. BibTeX @article{ChaDaRUgna2017,
title = {La valeur de vos données vous appartient-elle ? },
author = {Gaël Chareyron and Jérôme Da Rugna},
year = {2017},
date = {2017-03-15},
journal = {Le monde des grandes écoles.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
|
Michel DALMAS; Patricia BAUDIER Formation ouverte à distance et motivation des apprenants Article de journal Dans: Revue management & avenir, 91 (1), p. 39-63, 2017, ISSN: 1768-5958 . Résumé | Liens | BibTeX @article{Dalmas2017,
title = {Formation ouverte à distance et motivation des apprenants},
author = {Michel DALMAS and Patricia BAUDIER },
editor = {Edition Prospectives},
url = {https://www.cairn.info/article.php?ID_ARTICLE=MAV_091_0039&DocId=429583&hits=9001+9000+8984+8983+11+10+},
doi = {10.3917/mav.091.0039 },
issn = { 1768-5958 },
year = {2017},
date = {2017-02-15},
journal = {Revue management & avenir},
volume = {91},
number = {1},
pages = {39-63},
abstract = {With the advent of digital technology, the ways of acquiring skills have changed. This paper examines the links between the intrinsic motivation (MI) of an individual who engages in open distance learning (ODL) and the perceived benefits in terms of self-confidence in problem solving (RES) and feeling of self-efficacy (SE). A quantitative study was conducted among 130 ODL learners in 2014 at CNAM. The results show that some IM variables influence RES and SE.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
With the advent of digital technology, the ways of acquiring skills have changed. This paper examines the links between the intrinsic motivation (MI) of an individual who engages in open distance learning (ODL) and the perceived benefits in terms of self-confidence in problem solving (RES) and feeling of self-efficacy (SE). A quantitative study was conducted among 130 ODL learners in 2014 at CNAM. The results show that some IM variables influence RES and SE. |
Marcos Lima; Patricia Baudier Business Model Canvas acceptance among French entrepreneurship students: Principles for Enhancing Innovation Artefacts in Business Education Article de journal Dans: Journal of Innovation Economics & Management, (23), p. 159-183, 2017, ISBN: 9782807391123. Résumé | Liens | BibTeX @article{LimaBaudier2017,
title = {Business Model Canvas acceptance among French entrepreneurship students: Principles for Enhancing Innovation Artefacts in Business Education},
author = {Marcos Lima and Patricia Baudier},
url = {http://www.cairn.info/revue-journal-of-innovation-economics-2017-2-page-159.html#anchor_abstract},
doi = {10.3917/jie.pr1.0008 },
isbn = {9782807391123},
year = {2017},
date = {2017-02-01},
booktitle = {Proceeding of the VIII Forum Innovations; Paris; June 8-9},
journal = {Journal of Innovation Economics & Management},
number = {23},
pages = {159-183},
abstract = {Alexander Osterwalder’s Business Model Canvas (BMC) has become one of the most used and cited frameworks among entrepreneurs and innovators. What elements drive the adoption and use of this tool? Despite the popularity of business model artefacts in general and the BMC in particular, there is little academic literature about the attributes that lead to their acceptance among innovation and entrepreneurship students worldwide. This article aims to contribute to filling this gap by applying the Unified Theory of Acceptance and Use of Technology model among BMC users. We argue that a better understanding of the factors associated with the adoption of business model artefacts is crucial to improving the way these tools contribute to the way we learn about business model innovation. We found that Performance Expectancy, Effort Expectancy and Hedonic Motivation all play an important role in explaining BMC adoption among students.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Alexander Osterwalder’s Business Model Canvas (BMC) has become one of the most used and cited frameworks among entrepreneurs and innovators. What elements drive the adoption and use of this tool? Despite the popularity of business model artefacts in general and the BMC in particular, there is little academic literature about the attributes that lead to their acceptance among innovation and entrepreneurship students worldwide. This article aims to contribute to filling this gap by applying the Unified Theory of Acceptance and Use of Technology model among BMC users. We argue that a better understanding of the factors associated with the adoption of business model artefacts is crucial to improving the way these tools contribute to the way we learn about business model innovation. We found that Performance Expectancy, Effort Expectancy and Hedonic Motivation all play an important role in explaining BMC adoption among students. |
Conférences
|
Chareyron, G.; Jacquot, S Tourism and World Heritage according to touristic social network 5500 - 5599 Conférence Tourism and information technology in the Unesco world heritage sites, Unesco, Paris, 6 décembre, 2017. BibTeX @conference{Charey2017b,
title = {Tourism and World Heritage according to touristic social network},
author = {Chareyron, G. and Jacquot, S},
year = {2017},
date = {2017-12-30},
booktitle = {Tourism and information technology in the Unesco world heritage sites, Unesco, Paris, 6 décembre},
keywords = {},
pubstate = {published},
tppubtype = {conference}
}
|
Hertzog, A.; Jacquot, S.; Chareyron, G. Histoires de prêts. Mémoires et enjeux des prêts dans les musées 5500 - 5599 Conférence Aspects géopolitiques et diplomatiques des prêts, colloque international organisé avec la participation de l’Institut d’histoire moderne et contemporaine (IHMC-CNRS-ENS), Paris, 28-29 septembre, 2017. BibTeX @conference{Charey2017c,
title = { Histoires de prêts. Mémoires et enjeux des prêts dans les musées },
author = {Hertzog, A. and Jacquot, S. and Chareyron, G. },
year = {2017},
date = {2017-09-24},
booktitle = {Aspects géopolitiques et diplomatiques des prêts, colloque international organisé avec la participation de l’Institut d’histoire moderne et contemporaine (IHMC-CNRS-ENS), Paris, 28-29 septembre},
keywords = {},
pubstate = {published},
tppubtype = {conference}
}
|
Basma Taieb, Jean Eric Pelet From Skeuomorphism to Flat Design: when Font and Layout of M-Commerce Websites affect Behavioral Intentions 5500 - 5599 Conférence 2017. BibTeX @conference{Juin2017,
title = {From Skeuomorphism to Flat Design: when Font and Layout of M-Commerce Websites affect Behavioral Intentions},
author = {Basma Taieb, Jean Eric Pelet},
editor = { 4th International Conference on Research on National Brand & Private Label Marketing (NB&PL2017), UOC - Universitat Oberta de Catalunya, Barcelona},
year = {2017},
date = {2017-06-08},
keywords = {},
pubstate = {published},
tppubtype = {conference}
}
|
Basma Taieb, Jean Eric Pelet Privacy protection on social networks: a scale for measuring users’ attitudes in France and the USA 5500 - 5599 Conférence 2017. BibTeX @conference{avril2017,
title = {Privacy protection on social networks: a scale for measuring users’ attitudes in France and the USA},
author = {Basma Taieb, Jean Eric Pelet},
editor = { WorldCIST'17 - 5th World Conference on Information Systems and Technologies, Porto Santo Island, Madeira, Portugal},
year = {2017},
date = {2017-04-01},
keywords = {},
pubstate = {published},
tppubtype = {conference}
}
|
Gaël Chareyron; Saskia Cousin; Sébastien Jacquot; Jeanne Richon Commentaire du recensement de l’Insee, cartographie des locations saisonnières dans l’arrondissement, évolution du phénomène à Paris. 5500 - 5599 Conférence Les locations saisonnières dans le 4e arrondissement : Une désertification invisible ?, Paris, 18 mars, 2017. BibTeX @conference{CharAirbnb2017,
title = {Commentaire du recensement de l’Insee, cartographie des locations saisonnières dans l’arrondissement, évolution du phénomène à Paris. },
author = {Gaël Chareyron and Saskia Cousin and Sébastien Jacquot and Jeanne Richon},
editor = {Colloque organisé par l'association "Aux 4 coins du 4"
Mairie du 4eme - Paris},
year = {2017},
date = {2017-03-18},
booktitle = {Les locations saisonnières dans le 4e arrondissement : Une désertification invisible ?, Paris, 18 mars},
keywords = {},
pubstate = {published},
tppubtype = {conference}
}
|
Book Chapters
|
Basma Taieb, Jean Eric Pelet Designing website interfaces for m-commerce with consideration for adult consumers Book Chapter Dans: In Mobile Platforms Design, ; by Apps for Social Commerce IGI Global, Editied Pelet J -É (Ed.): 2017. BibTeX @inbook{Juillet2017,
title = {Designing website interfaces for m-commerce with consideration for adult consumers},
author = {Basma Taieb, Jean Eric Pelet},
editor = { In Mobile Platforms, Design, and Apps for Social Commerce, IGI Global, Editied by Pelet J.-É},
year = {2017},
date = {2017-07-01},
keywords = {},
pubstate = {published},
tppubtype = {inbook}
}
|
Basma Taieb, Jean Eric Pelet Enhancing the Mobile User Experience through Colored Contrasts Book Chapter Dans: of In Khosrow-Pour, Encyclopedia Information Science M (2017); Technology Fourth Edition (10 Volumes). Hershey, PA: IGI Global (Ed.): 8 , 2017. BibTeX @inbook{avril2017,
title = {Enhancing the Mobile User Experience through Colored Contrasts},
author = {Basma Taieb, Jean Eric Pelet},
editor = {In Khosrow-Pour, M. (2017). Encyclopedia of Information Science and Technology, Fourth Edition (10 Volumes). Hershey, PA: IGI Global},
year = {2017},
date = {2017-04-01},
volume = {8},
keywords = {},
pubstate = {published},
tppubtype = {inbook}
}
|
Gael Chareyron; Saskia Cousin; Sébastien Jacquot Pratiques touristiques Book Chapter Dans: Infolio, (Ed.): En quête du dimanche, Collection Archigraphy, 2017, ISBN: 978-2-88474-760-8. Résumé | Liens | BibTeX @inbook{Chareyron2017dim,
title = {Pratiques touristiques},
author = {Gael Chareyron and Saskia Cousin and Sébastien Jacquot},
editor = {Infolio},
url = {https://www.leslibraires.fr/livre/10633441-en-quete-du-dimanche-thierry-paquot-sandra-mallet-nathalie-lemarchand-infolio},
isbn = {978-2-88474-760-8},
year = {2017},
date = {2017-01-01},
booktitle = {En quête du dimanche},
edition = {Collection Archigraphy},
abstract = {Dans la plupart des pays occidentaux, le dimanche est institué jour de repos hebdomadaire, c'est aussi le «Jour du Seigneur» pour les Chrétiens. Dans le reste du monde, d'autres jours sont réservés aux cultes et seules certaines administrations et institutions pratiquent le repos dominical. Le dimanche s'affirme comme un singulier pluriel ! Cet ouvrage collectif décrit et analyse les activités urbaines qui se déroulent le dimanche, il rend compte des évolutions juridiques en cours, des représentations collectives attachées à la rythmique hebdomadaire ponctuée par ce jour pas encore comme les autres. Avec la question du dimanche se pose celle de l'accord entre les rythmes sociaux et individuels. Comment concilier désir personnel et horaires collectifs ? Aussi ne s'agit-il pas seulement du repos, mais des rituels d'une société. En cela la quête du dimanche revêt la dimension d'une écologie temporelle. AUTEURS: Avec les contributions de Gaël Chareyron, Marianne Cohen, Saskia Cousin, Irene D'Agostino, Vincent Gaubert, Luc Gwiazdzinski, Sébastien Jacquot, Paul de Kock, Nathalie Lemarchand, Sandra Mallet, Thierry Paquot, Jean-Louis Schlegel et Marion Tillous. },
keywords = {},
pubstate = {published},
tppubtype = {inbook}
}
Dans la plupart des pays occidentaux, le dimanche est institué jour de repos hebdomadaire, c'est aussi le «Jour du Seigneur» pour les Chrétiens. Dans le reste du monde, d'autres jours sont réservés aux cultes et seules certaines administrations et institutions pratiquent le repos dominical. Le dimanche s'affirme comme un singulier pluriel ! Cet ouvrage collectif décrit et analyse les activités urbaines qui se déroulent le dimanche, il rend compte des évolutions juridiques en cours, des représentations collectives attachées à la rythmique hebdomadaire ponctuée par ce jour pas encore comme les autres. Avec la question du dimanche se pose celle de l'accord entre les rythmes sociaux et individuels. Comment concilier désir personnel et horaires collectifs ? Aussi ne s'agit-il pas seulement du repos, mais des rituels d'une société. En cela la quête du dimanche revêt la dimension d'une écologie temporelle. AUTEURS: Avec les contributions de Gaël Chareyron, Marianne Cohen, Saskia Cousin, Irene D'Agostino, Vincent Gaubert, Luc Gwiazdzinski, Sébastien Jacquot, Paul de Kock, Nathalie Lemarchand, Sandra Mallet, Thierry Paquot, Jean-Louis Schlegel et Marion Tillous. |
inproceedings
|
Loiseau, T.J.; Djebali, S.; Raimbault, T.; Branchet, B.; Chareyron, G. Characterization of daily tourism behaviors based on place sequence analysis from photo sharing websites Inproceedings Dans: IEEE Big Data 2017, Boston, USA, 11-14 décembre, 2017. BibTeX @inproceedings{Charey2017d,
title = {Characterization of daily tourism behaviors based on place sequence analysis from photo sharing websites},
author = {Loiseau, T.J. and Djebali, S. and Raimbault, T. and Branchet, B. and Chareyron, G. },
year = {2017},
date = {2017-12-30},
booktitle = {IEEE Big Data 2017, Boston, USA, 11-14 décembre},
keywords = {},
pubstate = {published},
tppubtype = {inproceedings}
}
|
Jean-Claude Heudin Emotion Selection in a Multi-Personality Conversational Agent Inproceedings Dans: 9th International Conference on Agents and Artificial Intelligence (ICAART), INSTICC, 2017. BibTeX @inproceedings{2017,
title = {Emotion Selection in a Multi-Personality Conversational Agent},
author = {Jean-Claude Heudin},
year = {2017},
date = {2017-02-24},
booktitle = {9th International Conference on Agents and Artificial Intelligence (ICAART)},
publisher = {INSTICC},
keywords = {},
pubstate = {published},
tppubtype = {inproceedings}
}
|
Periodicals
|
Edición LI: Transformación 4.0 La era de la digitalización, entrar o morir (Ed.) Servicio 4.0 para un mejor posicionamiento competitivo Périodique 2017. Liens | BibTeX @periodical{Vazquez2017,
title = {Servicio 4.0 para un mejor posicionamiento competitivo},
author = {Jesus Vazquez, Erik Ernesto Vazquez},
editor = {Edición LI: Transformación 4.0 La era de la digitalización, entrar o morir},
url = {https://circulotne.com/edicion-li-transformacion-4-0-la-era-de-la-digitalizacion-entrar-o-morir#56},
year = {2017},
date = {2017-10-01},
keywords = {},
pubstate = {published},
tppubtype = {periodical}
}
|
2016
|
Articles de journaux
|
Thi Thanh Huong Tran, Paul Childerhouse, Eric Deakins Supply chain information sharing: Challenges and risk mitigation strategies Article de journal Dans: Journal of Manufacturing Technology Management, 27 (8), p. 1102-1126, 2016, ISSN: 1741-038X, (aaa). Résumé | Liens | BibTeX @article{Tran2016,
title = {Supply chain information sharing: Challenges and risk mitigation strategies},
author = {Thi Thanh Huong Tran, Paul Childerhouse, Eric Deakins},
editor = {aaa},
url = {https://www.emerald.com/insight/content/doi/10.1108/JMTM-03-2016-0033/full/html},
doi = {JMTM-03-2016-0033},
issn = {1741-038X},
year = {2016},
date = {2016-10-03},
journal = {Journal of Manufacturing Technology Management},
volume = {27},
number = {8},
pages = {1102-1126},
abstract = {Purpose The purpose of this paper is to investigate how managers perceive risks associated with sharing information with trading partners, and how they attempt to mitigate them. Design/methodology/approach In this exploratory New Zealand study, qualitative research was conducted involving semi-structured interviews with boundary spanning managers who are responsible for inter-organizational interfaces. Multiple case studies in different industries are used to highlight managers’ perceptions of risks in data exchange process throughout the supply network, and their underlying reasoning. Findings Managers perceive several types of risks when exchanging information across external supply chain interfaces, and adopt different approaches to handling them. The research also reinforces the vital role played by interpersonal relationships and trust as key enablers of inter-organizational cooperation. Research limitations/implications The findings are based on a small sample of 11 case companies based in a single New Zealand province, thereby potentially restricting generalizability. Future work could usefully extend the sample size in order to investigate the correlations between firm sizes, levels of trust, and degrees of data integration within particular industry sectors. Practical implications The findings will help managers understand and evaluate different types of risks in the data exchange process, and enable them to make better decisions that enhance information sharing and supply chain performance. Originality/value Perceived information sharing risks are peculiar to the individual actors, and as such need to be mitigated through changes to their socially constructed perceptions. This work extends the literature on understanding the various dimensions of inter-organizational information sharing.},
note = {aaa},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Purpose The purpose of this paper is to investigate how managers perceive risks associated with sharing information with trading partners, and how they attempt to mitigate them. Design/methodology/approach In this exploratory New Zealand study, qualitative research was conducted involving semi-structured interviews with boundary spanning managers who are responsible for inter-organizational interfaces. Multiple case studies in different industries are used to highlight managers’ perceptions of risks in data exchange process throughout the supply network, and their underlying reasoning. Findings Managers perceive several types of risks when exchanging information across external supply chain interfaces, and adopt different approaches to handling them. The research also reinforces the vital role played by interpersonal relationships and trust as key enablers of inter-organizational cooperation. Research limitations/implications The findings are based on a small sample of 11 case companies based in a single New Zealand province, thereby potentially restricting generalizability. Future work could usefully extend the sample size in order to investigate the correlations between firm sizes, levels of trust, and degrees of data integration within particular industry sectors. Practical implications The findings will help managers understand and evaluate different types of risks in the data exchange process, and enable them to make better decisions that enhance information sharing and supply chain performance. Originality/value Perceived information sharing risks are peculiar to the individual actors, and as such need to be mitigated through changes to their socially constructed perceptions. This work extends the literature on understanding the various dimensions of inter-organizational information sharing. |
Basma Taieb, Boris Bartikowski, Jean-Louis Chandon Targeting without alienating on the internet: ethnic majority and minority consumers Article de journal Dans: Journal of Business Research, 69 (mars), 2016. BibTeX @article{mars2016,
title = {Targeting without alienating on the internet: ethnic majority and minority consumers},
author = {Basma Taieb, Boris Bartikowski, Jean-Louis Chandon},
year = {2016},
date = {2016-03-01},
journal = {Journal of Business Research},
volume = {69},
number = {mars},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
|
Thi Thanh Huong Tran; J.L. Corner The impact of communication channels on mobile banking adoption Article de journal Dans: International Journal of Bank Marketing, 34 (1), p. 78-109, 2016, ISSN: 0265-2323. Résumé | Liens | BibTeX @article{Tran2016b,
title = { The impact of communication channels on mobile banking adoption},
author = {Thi Thanh Huong Tran and J.L. Corner},
url = {https://www.emerald.com/insight/content/doi/10.1108/IJBM-06-2014-0073/full/html},
doi = {IJBM-06-2014-0073},
issn = {0265-2323},
year = {2016},
date = {2016-02-01},
journal = {International Journal of Bank Marketing},
volume = {34},
number = {1},
pages = {78-109},
abstract = {Purpose – The purpose of this paper is to investigate the distinct effects of different communication channels, particularly interpersonal networks, social media, and mass media on customer beliefs and usage intention in a mobile banking (MB) context. Design/methodology/approach – This study employed a combination of both qualitative and quantitative research approaches with an exploratory sequential research design in two major phases: focus groups; and a large-scale survey among 183 New Zealand young adults. Findings – The most significant influential factor of usage intention was perceived usefulness, followed by perceived credibility and perceived costs. Face-to-face communication with bank staff and close acquaintances was perceived as the most reliable and persuasive sources of banking-related information. Moreover, mass channels were considered to be more important and trustworthy than social media in the MB sector. The research results revealed that the current status of MB diffusion in New Zealand is in the latter stages (Late Majority and Laggards) of the innovation diffusion cycle. Practical implications – In light of the research findings, bank marketers can make the right decisions on marketing actions to promote MB effectively as well as develop appropriate communication policies to speed up the consumer decision process. Researchers and allied industries (e.g. mobile commercial services) could also gain benefits from applying these results to understand the impact of communication channels on consumer perceptions and behaviours towards new technology acceptance. Originality/value – The research outcomes have served to broaden the knowledge into the distinguishing influences of major communication channels on customers’ beliefs and intention to adopt new banking services.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Purpose – The purpose of this paper is to investigate the distinct effects of different communication channels, particularly interpersonal networks, social media, and mass media on customer beliefs and usage intention in a mobile banking (MB) context. Design/methodology/approach – This study employed a combination of both qualitative and quantitative research approaches with an exploratory sequential research design in two major phases: focus groups; and a large-scale survey among 183 New Zealand young adults. Findings – The most significant influential factor of usage intention was perceived usefulness, followed by perceived credibility and perceived costs. Face-to-face communication with bank staff and close acquaintances was perceived as the most reliable and persuasive sources of banking-related information. Moreover, mass channels were considered to be more important and trustworthy than social media in the MB sector. The research results revealed that the current status of MB diffusion in New Zealand is in the latter stages (Late Majority and Laggards) of the innovation diffusion cycle. Practical implications – In light of the research findings, bank marketers can make the right decisions on marketing actions to promote MB effectively as well as develop appropriate communication policies to speed up the consumer decision process. Researchers and allied industries (e.g. mobile commercial services) could also gain benefits from applying these results to understand the impact of communication channels on consumer perceptions and behaviours towards new technology acceptance. Originality/value – The research outcomes have served to broaden the knowledge into the distinguishing influences of major communication channels on customers’ beliefs and intention to adopt new banking services. |
Livres
|
Jean-Claude Heudin Comprendre le Deep Learning - Une introduction aux réseaux de neurones Livre Science eBook, 2016. Résumé | Liens | BibTeX @book{2016,
title = {Comprendre le Deep Learning - Une introduction aux réseaux de neurones},
author = {Jean-Claude Heudin},
url = {http://www.science-ebook.fr/deep_learning.html},
year = {2016},
date = {2016-11-01},
publisher = {Science eBook},
abstract = {Après des résultats spectaculaires, dont la victoire d’AlphaGo sur le meilleur joueur mondial de Go, le Deep Learning suscite autant d’intérêts que d’interrogations. Inspiré au départ par une métaphore biologique, celle du cerveau, le domaine des réseaux de neurones est devenu l’un des principaux axes de recherche de l’intelligence artificielle. Quel que soit le secteur d’activité, pas un seul en effet ne semble échapper aux applications du Deep Learning.
Quels sont les principes des réseaux de neurones ? Comment fonctionnent-ils ? Quand et pourquoi les utiliser ? Sont-ils simples à mettre en œuvre ? Qu’est-ce qu’on entend réellement par Deep Learning ?
Jean-Claude Heudin propose avec ce livre de répondre à ces questions. Dans un style direct et richement illustré, les explications sont abordables par le plus grand nombre, avec une mise en pratique au travers d’exemples. Pour comprendre le Deep Learning, nul besoin ici d’un fort niveau en mathématiques. Les principes de calcul sont réduits à des opérations simples et les exemples de programmation sont accessibles. Ce livre s’adresse à tous ceux qui souhaitent comprendre concrètement les enjeux du Deep Learning.},
keywords = {},
pubstate = {published},
tppubtype = {book}
}
Après des résultats spectaculaires, dont la victoire d’AlphaGo sur le meilleur joueur mondial de Go, le Deep Learning suscite autant d’intérêts que d’interrogations. Inspiré au départ par une métaphore biologique, celle du cerveau, le domaine des réseaux de neurones est devenu l’un des principaux axes de recherche de l’intelligence artificielle. Quel que soit le secteur d’activité, pas un seul en effet ne semble échapper aux applications du Deep Learning.
Quels sont les principes des réseaux de neurones ? Comment fonctionnent-ils ? Quand et pourquoi les utiliser ? Sont-ils simples à mettre en œuvre ? Qu’est-ce qu’on entend réellement par Deep Learning ?
Jean-Claude Heudin propose avec ce livre de répondre à ces questions. Dans un style direct et richement illustré, les explications sont abordables par le plus grand nombre, avec une mise en pratique au travers d’exemples. Pour comprendre le Deep Learning, nul besoin ici d’un fort niveau en mathématiques. Les principes de calcul sont réduits à des opérations simples et les exemples de programmation sont accessibles. Ce livre s’adresse à tous ceux qui souhaitent comprendre concrètement les enjeux du Deep Learning. |
Jean-Claude Heudin Immoratlité numérique – Intelligence Artificielle et transcendance Livre Science eBook, 2ème édition, 2016. BibTeX @book{Heudin2016,
title = {Immoratlité numérique – Intelligence Artificielle et transcendance},
author = {Jean-Claude Heudin},
year = {2016},
date = {2016-04-12},
publisher = {Science eBook, 2ème édition},
keywords = {},
pubstate = {published},
tppubtype = {book}
}
|
Conférences
|
Gaël Chareyron; Anne Hertzog; Sébastien Jacquot
Le Louvre dans un monde global : connexions, circulations, projections 5500 - 5599 Conférence Colloque Louvre Monde. Un lieu, des territoires, 2016. Liens | BibTeX @conference{ChareyronLouvre2016,
title = {Le Louvre dans un monde global : connexions, circulations, projections},
author = {Gaël Chareyron and Anne Hertzog and Sébastien Jacquot
},
url = {http://www.paris-sorbonne.fr/IMG/pdf/programmelouvremonde251116-final2.pdf},
year = {2016},
date = {2016-12-09},
booktitle = {Colloque Louvre Monde. Un lieu, des territoires},
keywords = {},
pubstate = {published},
tppubtype = {conference}
}
|
Basma Taieb, Jean Eric Pelet Effects of colored contrast of mobile websites on behavioral intentions 5500 - 5599 Conférence 2016. BibTeX @conference{Juillet2016,
title = {Effects of colored contrast of mobile websites on behavioral intentions},
author = {Basma Taieb, Jean Eric Pelet},
editor = { 1st International Conference on Advanced Research Methods and Analytics},
year = {2016},
date = {2016-07-07},
keywords = {},
pubstate = {published},
tppubtype = {conference}
}
|
Basma Taieb, Pelet J.E., Massarini M., Ben Dahmane N., Mishra P., Obeidat Z. et Zukowska J. (2016) Impact of M-commerce Website design on Consumers’Behavioral Intentions: An Empirical Study of Age as Moderating Influence 5500 - 5599 Conférence 2016. BibTeX @conference{Juillet2016,
title = {Impact of M-commerce Website design on Consumers’Behavioral Intentions: An Empirical Study of Age as Moderating Influence },
author = {Basma Taieb, Pelet J.E., Massarini M., Ben Dahmane N., Mishra P., Obeidat Z. et Zukowska J. (2016)},
editor = {The 19th AMS World Marketing Congress},
year = {2016},
date = {2016-07-01},
keywords = {},
pubstate = {published},
tppubtype = {conference}
}
|
Gaël Chareyron; Saskia Cousin; Sébastien Jacquot Les traces numériques pour identifier les pratiques touristiques et patrimoniales en périphérie 5500 - 5599 Conférence Les périphéries métropolitaines au prisme des mobilités touristiques et du patrimoine, 2016. Liens | BibTeX @conference{Chareyron2016b,
title = {Les traces numériques pour identifier les pratiques touristiques et patrimoniales en périphérie},
author = {Gaël Chareyron and Saskia Cousin and Sébastien Jacquot},
url = {http://www.hesam.eu/blog/2015/06/19/les-peripheries-metropolitaines-au-prisme-des-mobilites-touristiques-et-du-patrimoine/},
year = {2016},
date = {2016-05-23},
booktitle = {Les périphéries métropolitaines au prisme des mobilités touristiques et du patrimoine},
keywords = {},
pubstate = {published},
tppubtype = {conference}
}
|
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