Responsable : Insaf Khelladi.
Le groupe de recherche Business rassemble des enseignants-chercheurs de différentes disciplines académiques (marketing, ressources humaines, stratégie et entrepreneuriat) et horizons professionnels. Les membres du groupe de recherche Business publient systématiquement leurs recherches dans des revues académiques internationales et françaises de premier plan, des manuels et des études de cas. Leurs recherches sont continuellement intégrées dans les contenus pédagogiques élaborés en direction des étudiants, et font l’objet de diffusion via les médias académiques et professionnelles.
Axes de recherche
Les travaux de recherche du groupe visent à contribuer à diverses thématiques importantes liées à l’innovation et à la technologie pour la gouvernance et l’entrepreneuriat, le marketing (consommateur, b2b, digital, data-driven, etc.), au management international, à la responsabilité sociale des entreprises (RSE), aux institutions publiques et organisations non-gouvernementales, au changement organisationnel et l’avenir du travail, ainsi qu’à la gestion des effectifs dans un contexte de globalisation.
Innovation et technologie pour la gouvernance et l’entrepreneuriat.
Nos chercheurs explorent des thématiques en lien avec la transformation digitale et son impact sur la gouvernance d’entreprise, sur l’entrepreneurialisme, et sur le processus de développement de projets entrepreneuriaux. D’autres problématiques liées à l’entrepreneuriat et à l’innovation des minorités, à l’exemple des réfugiés et des migrants, sont abordées.
Marketing (B2B, B2C, digital, data-driven).
Les chercheurs en marketing mènent des recherches de haute qualité touchant tous les domaines liés au marketing. L’accent est mis sur l’adoption de l’innovation, la performance et l’efficacité du marketing, les activités liées à l’écologie, la prise de décision basée sur les données, la gestion des ventes, le marketing B2B, les outils et stratégies de marketing digital, l’intelligence culturelle et le comportement des consommateurs.
RSE et management international.
Dans cet axe, les chercheurs d’EMLV examinent des thématiques liées à la RSE, au genre et à la diversité dans les conseils d’administration et à leur impact sur la performance des PME ou des organisations internationales. D’autres problématiques liées à la communication de la RSE dans divers contextes organisationnels et différents types de parties prenantes sont également étudiées. Enfin, nos chercheurs travaillent sur l’impact des risques géopolitiques sur les stratégies d’affaires, et sur l’analyse des facteurs pour lesquelles certaines organisations sont plus respectées que d’autres.
Organisations publiques et non gouvernementales.
Les chercheurs dans cet axe adoptent des perspectives institutionnelles et historiques afin d’explorer des thématiques en lien avec les politiques et stratégies d’entreprise, ainsi qu’à l’évolution des institutions formelles / informelles, dans les industries et économies nouvelles et émergentes.
Changement organisationnel et l’avenir du travail.
S’appuyant sur la théorie organisationnelle post-moderne, nos chercheurs explorent les émotions et leurs rôles dans les pratiques organisationnelles, ainsi que la gestion algorithmique et la façon dont elle façonne le travail et son efficacité. Des thèmes supplémentaires tels que les cohortes générationnelles, les valeurs et leur impact sur la culture organisationnelle et l’avenir de la GRH sont également étudiés. De plus, nos chercheurs explorent les nouvelles formes de travail et de gestion internationale des carrières, ainsi que l’impact de la technologie sur le comportement et la performance des individus et des équipes.
Enseignants-chercheurs
L’équipe d’enseignants-chercheurs Business Group.
Publications
L’ensemble des travaux des enseignants-chercheurs Business Group.
534 Entrées « ‹ 11 de 11
› » 2015
Divers
Bertrand Jonquois
Le smartphone, LA pierre angulaire du commerce connecté Divers
Journal du Net, 2015.
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title = {Le smartphone, LA pierre angulaire du commerce connecté},
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Bertrand Jonquois
Le smartphone, nouveau trait d'union entre le e-commerce et le point de vente Divers
Emarketing, 2015.
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title = {Le smartphone, nouveau trait d'union entre le e-commerce et le point de vente},
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year = {2015},
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2014
Articles de journaux
Emmanuel Bertin; Sébastien Tran
La ville, le SI et l'entreprise : du fonctionnel au multipolaire Article de journal
Dans: Management & Avenir, vol. 68, no. 2, p. 54-72, 2014.
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year = {2014},
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journal = {Management & Avenir},
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abstract = {This conceptual paper proposes to identify and to characterize a new model to describe and pilot complexity across organizations, through a compared study on three objects : the town, the IS and the firm. After a summary of the principles of the functionalist model, we underline how the multipolar model is breaking with the previous one, and the new issues of management and organizational transformation. The corresponding IS tools, that are still largely in their infancy, will be key elements to manage multipolar firms.},
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This conceptual paper proposes to identify and to characterize a new model to describe and pilot complexity across organizations, through a compared study on three objects : the town, the IS and the firm. After a summary of the principles of the functionalist model, we underline how the multipolar model is breaking with the previous one, and the new issues of management and organizational transformation. The corresponding IS tools, that are still largely in their infancy, will be key elements to manage multipolar firms.
Jingshu Du; Bart Leten; Wim Vanhaverbeke
When Research Meets Development: Antecedents and Implications of Transfer Speed Article de journal
Dans: Journal Of Product Innovation Management, vol. 31, no. 6, p. 1181-1198, 2014.
@article{du_1531,
title = {When Research Meets Development: Antecedents and Implications of Transfer Speed},
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year = {2014},
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abstract = {This paper focuses on the organization of new product development in large, R&D-intensive firms. In these firms, research and development activities are often separated. Research is conducted in dedicated research projects at specialized research labs. Once research results are achieved by research projects, they are transferred to business units for further development and commercialization. We investigate the speed whereby research projects transfer their first research results to business units (hereafter: transfer speed). In particular, we analyze the antecedents and performance implications of transfer speed. Based on data of 503 research projects from a European R&D intensive manufacturing firm, our results suggest that a fast transfer speed (as measured by the time it takes for a research project to develop and transfer its first research result to business units) is associated with a better research performance (as measured by the total number of transfers the research project generates). Moreover, we find that different types of external R&D partners?science-based and market-based partners?play distinct roles in speeding up project first research transfers. While market-based partnerships (i.e., customers and suppliers) generally contribute to a faster transfer of first research results, science-based partnerships (i.e., universities and research institutions) only speed up first research transfers of technologically very complex projects. Our results also show that early patent filings by research projects accelerate first research transfers.},
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This paper focuses on the organization of new product development in large, R&D-intensive firms. In these firms, research and development activities are often separated. Research is conducted in dedicated research projects at specialized research labs. Once research results are achieved by research projects, they are transferred to business units for further development and commercialization. We investigate the speed whereby research projects transfer their first research results to business units (hereafter: transfer speed). In particular, we analyze the antecedents and performance implications of transfer speed. Based on data of 503 research projects from a European R&D intensive manufacturing firm, our results suggest that a fast transfer speed (as measured by the time it takes for a research project to develop and transfer its first research result to business units) is associated with a better research performance (as measured by the total number of transfers the research project generates). Moreover, we find that different types of external R&D partners?science-based and market-based partners?play distinct roles in speeding up project first research transfers. While market-based partnerships (i.e., customers and suppliers) generally contribute to a faster transfer of first research results, science-based partnerships (i.e., universities and research institutions) only speed up first research transfers of technologically very complex projects. Our results also show that early patent filings by research projects accelerate first research transfers.
Manlio Del Giudice; Maria Rosaria Della Peruta; Veronica Scuotto
Student entrepreneurship, creativity and success. How much does knowledge heterogeneity really matter? Article de journal
Dans: International Journal of Entrepreneurship and Innovation Management, vol. 18, no. 1, p. 45-58, 2014.
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The present research points out to investigate how knowledge heterogeneity benefits creativity and innovation of student entrepreneurs. Some authors stressed that the knowledge and social networks are fundamental elements to generate new ideas and inspire future entrepreneurs. Having analysed the data extracted by Kelley et al. (2012) on 300 Master students joining economics and biotech faculties in Europe, through the application of structural equation modelling by using IBM SPSS Amos, we confirmed the importance of social network so as to acquire efficiently new knowledge and to improve innovation performance.
Jingshu Du; Bart Leten; Wim Vanhaverbeke
Managing Open Innovation Projects with Science-based and Market-based Partners Article de journal
Dans: Research Policy, vol. 43, no. 5, p. 828-840, 2014.
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title = {Managing Open Innovation Projects with Science-based and Market-based Partners},
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year = {2014},
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number = {5},
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abstract = {This paper examines the relationship between (outside-in) open innovation and the financial performance of R&D projects, drawing on a unique dataset that contains information on the open innovation practices, management and performance of 489 R&D projects of a large European multinational firm. We introduce two types of open innovation partnerships - science-based and market-based partnerships - and examine their relationships with project financial performance. In addition, we investigate whether the open innovation?project performance relationships are influenced by the way how R&D projects are managed. Our results show that R&D projects with open innovation partnerships are associated with a better financial performance providing that they are managed in the most suitable way. Market-based partnerships are positively correlated with project performance if a formal project management process is used; however these partnerships are associated with a lower performance for loosely managed projects. In contrast, science-based partnerships are associated with higher project revenues for loosely managed projects only.},
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This paper examines the relationship between (outside-in) open innovation and the financial performance of R&D projects, drawing on a unique dataset that contains information on the open innovation practices, management and performance of 489 R&D projects of a large European multinational firm. We introduce two types of open innovation partnerships - science-based and market-based partnerships - and examine their relationships with project financial performance. In addition, we investigate whether the open innovation?project performance relationships are influenced by the way how R&D projects are managed. Our results show that R&D projects with open innovation partnerships are associated with a better financial performance providing that they are managed in the most suitable way. Market-based partnerships are positively correlated with project performance if a formal project management process is used; however these partnerships are associated with a lower performance for loosely managed projects. In contrast, science-based partnerships are associated with higher project revenues for loosely managed projects only.
Michel Dalmas; Bastien Nivet; Philippe Spach
Ressources humaines et risque géopolitique. Un enjeu magerial mejeur, un agenda de recherche à construire Article de journal
Dans: Question(s) de Management, vol. 8, p. 37-49, 2014.
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abstract = {In a context of economic globalization, the cases of companies whose employees or infrastructures are confronted with geopolitical risks multiply. This evolution is little taken into account in the academic field. Too fragmented, speaking little one with another, the disciplines potentially useful for the management or resolution of this phenomenon are too rarely linked together. This article is an exploratory work, intended to show the necessary construction of a research agenda reconciling the works in geopolitics and international security on one hand, and those in organization and management on the other hand. It relies primarily on a method of analysis of the literature, illustrated with empirical examples demonstrating the current events of the subject, and leads to consider that the concept of HRO could find useful avenue for research in investing the confrontation of companies to geopolitical risks by management sciences.},
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In a context of economic globalization, the cases of companies whose employees or infrastructures are confronted with geopolitical risks multiply. This evolution is little taken into account in the academic field. Too fragmented, speaking little one with another, the disciplines potentially useful for the management or resolution of this phenomenon are too rarely linked together. This article is an exploratory work, intended to show the necessary construction of a research agenda reconciling the works in geopolitics and international security on one hand, and those in organization and management on the other hand. It relies primarily on a method of analysis of the literature, illustrated with empirical examples demonstrating the current events of the subject, and leads to consider that the concept of HRO could find useful avenue for research in investing the confrontation of companies to geopolitical risks by management sciences.
Jean-Etienne Joullié
The philosopher and the manager Article de journal
Dans: International Journal of Management Concepts and Philosophy, vol. 8, no. 4, p. 197-208, 2014.
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year = {2014},
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This paper revisits the argument that management academics and
managers benefit from being knowledgeable in Western philosophy. Salient debates in management research and education that have emerged over the last decades are first summarised. The theoretical uncertainties that these debates have highlighted are then located within a brief overview of mainstream Western philosophical traditions. Philosophical investigations into management theory help discern the origins of some of the difficulties that plague management theories, paving the way towards their clarification and resolution.
Sébastien Tran
Quelle contribution des technologies collaboratives à la configuration des organisations? Article de journal
Dans: Systèmes d'Information et Management, vol. 19, no. 2, p. 75-111, 2014.
@article{tran_765,
title = {Quelle contribution des technologies collaboratives à la configuration des organisations?},
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url = {https://www.cairn.info/revue-systemes-d-information-et-management-2014-2-page-75.htm},
year = {2014},
date = {2014-01-01},
journal = {Systèmes d'Information et Management},
volume = {19},
number = {2},
pages = {75-111},
abstract = {Collaborative technologies (corporate social networks, Wiki platforms, groupware, etc.) are often considered as one of the most important developments in the business world. Although the perception of managers is positive in the majority of studies carried out (Andriole, 2010), the concrete effects of collaborative technologies are still difficult to identify in organizations, and are relatively ambiguous. In particular, one can question the contribution of collaborative technologies to the formation of specific organizational configurations (Puranam et al., 2012). In fact, recent works emphasized the need to analyze more deeply the contribution of IS to organizational configurations (Deweet and Jones, 2001 ; Zammuto et al., 2007 ; Markus, 2010 ; Pascal, 2012). In this exploratory work, we confirm that collaborative technologies can be structuring artifacts of organizational configurations, and that there exist three possible configurations identified in our case studies.},
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Collaborative technologies (corporate social networks, Wiki platforms, groupware, etc.) are often considered as one of the most important developments in the business world. Although the perception of managers is positive in the majority of studies carried out (Andriole, 2010), the concrete effects of collaborative technologies are still difficult to identify in organizations, and are relatively ambiguous. In particular, one can question the contribution of collaborative technologies to the formation of specific organizational configurations (Puranam et al., 2012). In fact, recent works emphasized the need to analyze more deeply the contribution of IS to organizational configurations (Deweet and Jones, 2001 ; Zammuto et al., 2007 ; Markus, 2010 ; Pascal, 2012). In this exploratory work, we confirm that collaborative technologies can be structuring artifacts of organizational configurations, and that there exist three possible configurations identified in our case studies.
Conférences
Béatrice Durand-Megret; Pascal Ezan; Régine Vanheems
Lorsque le cross-canal devient collectif. De nouveaux paramètres induits par la relation inter-consommateurs Conférence
13èmes Journées Normandes de Recherche sur la Consommation, Rouen, France, 2014.
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Sébastien Tran; Emmanuel Bertin
Le SI et ses utilisa-tueurs... Perspectives sur la stratégie IT des organisations à l'heure du Cloud Computing Conférence
International Conference on Data, Digital Business Models, Cloud Computing and Organizational Design, Sceaux, France, 2014.
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Béatrice Durand-Megret; Pascal Ezan; Régine Vanheems
L'évolution du processus de décision et d'achat : lorsque cross-canalité et relations inter-consommateurs s'entremêlent Conférence
13ème journée de recherche sur le e-marketing / marketing digital, Paris, France, 2014.
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Béatrice Durand-Megret; Pascal Ezan; Régine Vanheems
Le rôle des adolescents dans la consommation familiale, les antécédents à une participation inédite dans le processus de décision et d'achat Conférence
Workshop : Distribution omnicanal et parcours cross-canal du client, Lille, France, 2014.
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Recueils
Emilie Canet; Sébastien Tran
Contribution des S.I. aux innovations managériales : le cas Valeo Recueil
Dans: Daniel Bonnet Yves Barlette, Michel Plantié (Ed.): De l'innovation technologique à l'innovation managériale, p. 79-90, Presses des Mines, 2014.
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Sébastien Tran; Géraldine De La Rupelle
Co-pilotes, un cabinet d'expertise comptable qui compte en matière d'innovation Recueil
Dans: Annabelle HULIN Richard SOPARNOT, Denis CHABAULT (Ed.): Cas d'innovations en entreprise: Organisation et stratégie, vol. II - Innovation et stratégie, p. 56-63, Editions EMS, 2014.
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Jingshu Du; Wim Vanhaverbeke; Bart Leten
Exploring Open Innovation at the Level of Research Projects Recueil
Dans: Wim Vanhaverbeke Henry Chesbrough, Joel West (Ed.): New frontiers in open innovation, vol. Chapter 6, p. 115-134, Oxford University Press, Great Clarendon St, Oxford OX2 6DP, United Kingdom, 2014, ISBN: -.
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Actes
Jingshu Du
Research Open Innovation at the R&D Project Level Inproceedings
Dans: International Society for Professional Innovation Management (ISPIM), International Society for Professional Innovation Management (ISPIM) International Society for Professional Innovation Management (ISPIM), Dublin, Ireland, 2014, ISBN: -.
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Sébastien Tran; Emilie Canet
Quel rôle pour le SI dans l'appropriation d'une innovation managériale Inproceedings
Dans: 19ème Conférence de l'AIM, Aix en Provence, France, 2014.
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title = {Quel rôle pour le SI dans l'appropriation d'une innovation managériale},
author = {Sébastien Tran and Emilie Canet},
url = {https://aim.asso.fr/fr/publications/actes-conferences/theme-34-aim-2014},
year = {2014},
date = {2014-05-01},
booktitle = {19ème Conférence de l'AIM},
address = {Aix en Provence, France},
keywords = {},
pubstate = {published},
tppubtype = {inproceedings}
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Emmanuel Bertin; Sébastien Tran
Evolution et nouveau rôle des DSI? Le SI et ses utilisa-tueurs... Inproceedings
Dans: 19ème Conférence de l'AIM, Aix en Provence, France, 2014.
@inproceedings{bertin_775,
title = {Evolution et nouveau rôle des DSI? Le SI et ses utilisa-tueurs...},
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Najoua Elommal-Manita
Quels rôles jouent l'âge de la relation et l'orientation relationnelle dans le lien normes - satisfaction globale ? Inproceedings
Dans: 13th International Marketing Trends Conference, Venise, Italy, 2014, ISBN: ISBN 978-2-9532811-7-0.
@inproceedings{elommal-manita_440,
title = {Quels rôles jouent l'âge de la relation et l'orientation relationnelle dans le lien normes - satisfaction globale ?},
author = {Najoua Elommal-Manita},
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2013
Articles de journaux
Veronica Scuotto; Massimo Morellato
Entrepreneurial Knowledge and Digital Competence: Keys to Success for Student Entrepreneurship Article de journal
Dans: Journal Of The Knowledge Economy, vol. 4, no. 3, p. 293-303, 2013.
@article{scuotto_829,
title = {Entrepreneurial Knowledge and Digital Competence: Keys to Success for Student Entrepreneurship},
author = {Veronica Scuotto and Massimo Morellato},
url = {https://link.springer.com/article/10.1007%2Fs13132-013-0155-6},
year = {2013},
date = {2013-09-01},
journal = {Journal Of The Knowledge Economy},
volume = {4},
number = {3},
pages = {293-303},
abstract = {Understanding forces that contribute to the birth of student entrepreneurship is very important, as the entrepreneurial attitude grows in a young student. Economists consider this type of entrepreneurship as a significant drive towards improving societal welfare, while experts of communication emphasize the inclination to entrepreneurial skills and innovation of this generation of entrepreneurs. Other studies have explored student entrepreneurs' ability to build inter-organizational relationships. Despite this entrepreneurial spirit, increasingly seen as a source of innovation in nearly all industries, knowledge is limited on how student entrepreneurship leads to the birth of new enterprises and the renewal of established organizations. Several authors of management studies have shown how higher education and training programs foster student entrepreneurship. No major study to date, however, has taken into consideration other factors, such as digital competence and informal collaborative networks, and assessed their respective influence on students' attitudes to starting a new business. This paper examines the available data provided by Global Entrepreneurship Monitor (2011) concerning student entrepreneurship in 40 countries across the world in order to evaluate the influence of these factors, using a PLS-Path Modeling analysis. The findings show that entrepreneurial knowledge is the most important factor in promoting student entrepreneurship, although the presence of informal collaborative networks and the ability to efficiently use the latest technology are also relevant in developing entrepreneurship attitude. The low technological capacity results for student entrepreneurship among the generation of native digital population is confirmation alone on the current importance of reconsidering the development of digital competence in higher education that goes beyond the simple training of technical skills.},
keywords = {},
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Understanding forces that contribute to the birth of student entrepreneurship is very important, as the entrepreneurial attitude grows in a young student. Economists consider this type of entrepreneurship as a significant drive towards improving societal welfare, while experts of communication emphasize the inclination to entrepreneurial skills and innovation of this generation of entrepreneurs. Other studies have explored student entrepreneurs' ability to build inter-organizational relationships. Despite this entrepreneurial spirit, increasingly seen as a source of innovation in nearly all industries, knowledge is limited on how student entrepreneurship leads to the birth of new enterprises and the renewal of established organizations. Several authors of management studies have shown how higher education and training programs foster student entrepreneurship. No major study to date, however, has taken into consideration other factors, such as digital competence and informal collaborative networks, and assessed their respective influence on students' attitudes to starting a new business. This paper examines the available data provided by Global Entrepreneurship Monitor (2011) concerning student entrepreneurship in 40 countries across the world in order to evaluate the influence of these factors, using a PLS-Path Modeling analysis. The findings show that entrepreneurial knowledge is the most important factor in promoting student entrepreneurship, although the presence of informal collaborative networks and the ability to efficiently use the latest technology are also relevant in developing entrepreneurship attitude. The low technological capacity results for student entrepreneurship among the generation of native digital population is confirmation alone on the current importance of reconsidering the development of digital competence in higher education that goes beyond the simple training of technical skills.
Véronique Favre Bonté; Sébastien Tran
L'apport d'internet aux petites entreprises (PE) touristiques dans la construction de leur positionnement stratégique : le cas des hébergeurs Article de journal
Dans: Revue Internationale PME, vol. 26, no. 1, p. 45-64, 2013.
@article{favre_bonte_767,
title = {L'apport d'internet aux petites entreprises (PE) touristiques dans la construction de leur positionnement stratégique : le cas des hébergeurs},
author = {Véronique Favre Bonté and Sébastien Tran},
url = {https://www.erudit.org/fr/revues/ipme/2013-v26-n1-ipme01326/1024270ar/},
year = {2013},
date = {2013-01-01},
journal = {Revue Internationale PME},
volume = {26},
number = {1},
pages = {45-64},
abstract = {The diffusion of ICT in small businesses remains low (Eurostat 2010) and yet among IT applications, the Internet offers opportunities for such businesses to develop their business activity (Scaglione, Schegg et Murphy, 2009). One issue is whether the Internet can be used effectively by these small structures and how the use of this technology can improve the strategic position of small businesses. Our qualitative methodology is based on a study of four companies working in the area of tourist accommodation, a sector which is very advanced in the use of ICT in general and the Internet in particular (Kalika and Rival, 2009; Aldebert et Loufrani-Fedida, 2010). Our research shows that small businesses can use the Internet as a tool for differentiation, notably in areas related to customer relations (marketing, distribution). The successful use of a website depends on a very wise choice of technology linked to the marketing position of the company. The implementation of a strategy must be the result of a deep reflection on the activity of the business because it determines the services and features offered by technology. Finally, it is not so much having a technophile profile that is important, but rather the ability of leaders to perceive the usefulness of technology through their innovative and risk-taking profile.},
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The diffusion of ICT in small businesses remains low (Eurostat 2010) and yet among IT applications, the Internet offers opportunities for such businesses to develop their business activity (Scaglione, Schegg et Murphy, 2009). One issue is whether the Internet can be used effectively by these small structures and how the use of this technology can improve the strategic position of small businesses. Our qualitative methodology is based on a study of four companies working in the area of tourist accommodation, a sector which is very advanced in the use of ICT in general and the Internet in particular (Kalika and Rival, 2009; Aldebert et Loufrani-Fedida, 2010). Our research shows that small businesses can use the Internet as a tool for differentiation, notably in areas related to customer relations (marketing, distribution). The successful use of a website depends on a very wise choice of technology linked to the marketing position of the company. The implementation of a strategy must be the result of a deep reflection on the activity of the business because it determines the services and features offered by technology. Finally, it is not so much having a technophile profile that is important, but rather the ability of leaders to perceive the usefulness of technology through their innovative and risk-taking profile.
Ouvrages
Sébastien Tran
L'impact du Web 2. 0 sur les organisations Ouvrage
Springer, Paris, 2013, ISBN: 978-2-8178-0432-3.
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Conférences
Sébastien Tran
Quelles configurations organisationnelles pour le Web 2.0 ? Conférence
XXIIème conférence annuelle de l'Association Internationale de Management Stratégique, Clermont-Ferrand, France, 2013.
@conference{tran_769,
title = {Quelles configurations organisationnelles pour le Web 2.0 ?},
author = {Sébastien Tran},
url = {https://www.strategie-aims.com/events/conferences/23-xxiieme-conference-de-l-aims/communications/2842-quelles-configurations-organisationnelles-pour-le-web-2-0},
year = {2013},
date = {2013-06-01},
booktitle = {XXIIème conférence annuelle de l'Association Internationale de Management Stratégique},
address = {Clermont-Ferrand, France},
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Recueils
Béatrice Durand-Megret; Pascal Ezan; Régine Vanheems
Quand le cross - canal devient familial ... Un nouveau pouvoir d'influence des adolescents au sein de la famille. Recueil
Dans: Colla, Enrico (Ed.): Recherche sur les canaux de distribution et les nouvelles technologies, vol. Chapitre 2, p. 33-49, EMS Management & Prospective, 2013.
@incollection{durand-megret_671,
title = {Quand le cross - canal devient familial ... Un nouveau pouvoir d'influence des adolescents au sein de la famille.},
author = {Béatrice Durand-Megret and Pascal Ezan and Régine Vanheems},
editor = {Enrico Colla},
url = {https://www.editions-ems.fr/livres/collections/management-prospective/ouvrage/305-les-canaux-de-distribution-et-les-nouvelles-technologies.html},
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Wim Vanhaverbeke; Jingshu Du; Mark von Zedtwitz
Managing Open Innovation in Multinational Enterprises: Combining Open Innovation and R&D Globalization Literature Recueil
Dans: Tidd, Joe (Ed.): Open Innovation Research, Management and Practice, vol. Chapter 8, p. 213-233, Imperial College London Press, Covent Garden, London , UK, 2013, ISBN: -.
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Actes
Imed Ben Nasr; Ibtissame Abaidi; Sébastien Tran
Expérience de site web de marque, Images mentales induites et Influences sur la confiance dans la marque: Quel rôle pour la satisfaction dans ce processus? Inproceedings
Dans: Pré -ICIS AIM 2013, Milan, Italy, 2013.
@inproceedings{ben_nasr_776,
title = {Expérience de site web de marque, Images mentales induites et Influences sur la confiance dans la marque: Quel rôle pour la satisfaction dans ce processus?},
author = {Imed Ben Nasr and Ibtissame Abaidi and Sébastien Tran},
url = {https://aim.asso.fr/fr/publications/actes-conferences/theme-32-pre-ecis-aim-2013},
year = {2013},
date = {2013-12-01},
booktitle = {Pré -ICIS AIM 2013},
address = {Milan, Italy},
keywords = {},
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Divers
Béatrice Durand-Megret
Du marketing relationnel au marketing de la relation Divers
Le blog de la stratégie marketing, 2013.
@misc{durand-megret_676,
title = {Du marketing relationnel au marketing de la relation},
author = {Béatrice Durand-Megret},
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year = {2013},
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2012
Articles de journaux
Marjorie Lecerf
Internationalization and Innovation: The Effects of a Strategy Mix on the Economic Performance of French SME's Article de journal
Dans: INTERNATIONAL BUSINESS RESEARCH, vol. 5, no. 6, p. 2-13, 2012.
@article{lecerf_2042,
title = {Internationalization and Innovation: The Effects of a Strategy Mix on the Economic Performance of French SME's},
author = {Marjorie Lecerf},
url = {https://www.ccsenet.org/journal/index.php/ibr/article/view/17525},
year = {2012},
date = {2012-11-01},
journal = {INTERNATIONAL BUSINESS RESEARCH},
volume = {5},
number = {6},
pages = {2-13},
abstract = {A growing body of literature has studied innovation and internationalization as essential competitiveness strategies. Small and medium-sized enterprises (SMEs) can achieve growth by launching new products or reaching new customers. A mix of both of these strategies represents a challenging opportunity for businesses. Most studies explore export and research activities as joint explanatory variables. This article contributes to the literature by considering the joint dynamics of internationalization and innovation strategies and measuring the impact of this strategy mix on the financial performance of French SMEs. Both strategies consumehuman, technical, financial, commercial, and organizational resources. The antagonism and the complementarity of international development and innovation activities are explored in this paper. Based on a sample of 335 French SMEs, the results confirm a strong interdependence between technological appropriation in internationalized SMEs and their business growth. Indeed, structuring and engaging in research and development activities for exporting SMEs will contribute to an increase in activity volume. The results also indicate technological resources as a common driver of both innovation and internationalization activities. The combination of product development and geographical market expansion is the most valuable combined strategy that is positively related to research and development intensity.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
A growing body of literature has studied innovation and internationalization as essential competitiveness strategies. Small and medium-sized enterprises (SMEs) can achieve growth by launching new products or reaching new customers. A mix of both of these strategies represents a challenging opportunity for businesses. Most studies explore export and research activities as joint explanatory variables. This article contributes to the literature by considering the joint dynamics of internationalization and innovation strategies and measuring the impact of this strategy mix on the financial performance of French SMEs. Both strategies consumehuman, technical, financial, commercial, and organizational resources. The antagonism and the complementarity of international development and innovation activities are explored in this paper. Based on a sample of 335 French SMEs, the results confirm a strong interdependence between technological appropriation in internationalized SMEs and their business growth. Indeed, structuring and engaging in research and development activities for exporting SMEs will contribute to an increase in activity volume. The results also indicate technological resources as a common driver of both innovation and internationalization activities. The combination of product development and geographical market expansion is the most valuable combined strategy that is positively related to research and development intensity.
Marjorie Lecerf
Déterminants de l'internationalisation des PME françaises Les leviers du développement international des PME françaises : proposition et test d'une hiérarchisation Article de journal
Dans: Revue Internationale PME, vol. 25, no. 1, p. 117-149, 2012.
@article{lecerf_2041,
title = {Déterminants de l'internationalisation des PME françaises Les leviers du développement international des PME françaises : proposition et test d'une hiérarchisation},
author = {Marjorie Lecerf},
url = {https://id.erudit.org/iderudit/1014876ar},
year = {2012},
date = {2012-03-01},
journal = {Revue Internationale PME},
volume = {25},
number = {1},
pages = {117-149},
abstract = {L'importance relative des différents déterminants traditionnels de l'internationalisation demeure imparfaitement connue. Si pendant longtemps la taille de la firme est apparue comme le déterminant majeur, des analyses empiriques ont révélé que d'autres facteurs tels le milieu internationalisant et le dirigeant influencent significativement le développement international. Une approche centrée sur les principaux vecteurs de la compétitivité des firmes et s'appuyant directement sur les qualités intrinsèques des PME permet d'offrir un angle d'analyse différent.
L'objectif de cette étude est de démontrer que le processus d'internationalisation suit un développement non linéaire déterministe, conditionné par les caractéristiques idiosyncratiques de la PME. Nos recherches s'inscrivent dans la cadre de l'internationalisation des petites et moyennes entreprises. Nous chercherons à préciser les déterminants de cette internationalisation des PME françaises en observant leurs performances à l'export.
Les résultats montrent un impact positif entre une série de facteurs microéconomiques et sectoriels, et les exportations de 253 entreprises. Plus précisément, ils révèlent qu'une combinaison de facteurs comprenant l'organisation, l'innovation, les TIC, le dirigeant et la maîtrise de langues étrangères fait fortement varier les exportations dans tous les secteurs.},
keywords = {},
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L'importance relative des différents déterminants traditionnels de l'internationalisation demeure imparfaitement connue. Si pendant longtemps la taille de la firme est apparue comme le déterminant majeur, des analyses empiriques ont révélé que d'autres facteurs tels le milieu internationalisant et le dirigeant influencent significativement le développement international. Une approche centrée sur les principaux vecteurs de la compétitivité des firmes et s'appuyant directement sur les qualités intrinsèques des PME permet d'offrir un angle d'analyse différent.
L'objectif de cette étude est de démontrer que le processus d'internationalisation suit un développement non linéaire déterministe, conditionné par les caractéristiques idiosyncratiques de la PME. Nos recherches s'inscrivent dans la cadre de l'internationalisation des petites et moyennes entreprises. Nous chercherons à préciser les déterminants de cette internationalisation des PME françaises en observant leurs performances à l'export.
Les résultats montrent un impact positif entre une série de facteurs microéconomiques et sectoriels, et les exportations de 253 entreprises. Plus précisément, ils révèlent qu'une combinaison de facteurs comprenant l'organisation, l'innovation, les TIC, le dirigeant et la maîtrise de langues étrangères fait fortement varier les exportations dans tous les secteurs.
2011
Articles de journaux
Jason A. Duan; Leigh McAlister; Shameek Sinha
Re-Examining Bayesian-Model-Comparison Evidence of Cross-Brand Pass-Through Article de journal
Dans: Marketing Science, vol. 30, no. 3, p. 550-561, 2011.
@article{duan_1516,
title = {Re-Examining Bayesian-Model-Comparison Evidence of Cross-Brand Pass-Through},
author = {Jason A. Duan and Leigh McAlister and Shameek Sinha},
url = {https://pubsonline.informs.org/doi/abs/10.1287/mksc.1100.0611},
year = {2011},
date = {2011-06-01},
journal = {Marketing Science},
volume = {30},
number = {3},
pages = {550-561},
abstract = {Using the Bayes factor estimated by harmonic mean [Newton, M. A., A. E. Raftery. 1994. Approximate Bayesian inference by the weighted likelihood bootstrap. J. Roy. Statist. Soc. Ser. B.56 (1) 3-48] to compare models with and without cross-brand pass-through, Dubé and Gupta [Dubé, J.-P., S. Gupta. 2008. Cross-brand pass-through in supermarket pricing. Marketing Sci.27 (3) 324-333] found that, in the refrigerated orange juice category, a model with cross-brand pass-through was selected 68% of the time. However, Lenk [Lenk, P. J. 2009. Simulation pseudo-bias correction to the harmonic mean estimator of integrated likelihoods. J. Comput. Graph. Statist.18(1) 941-960] has demonstrated that the infinite variance harmonic mean estimator often exhibits simulation pseudo-bias in favor of more complex models. We replicate the results of Dubé and Gupta in the refrigerated orange juice category and then show that any of three more stable finite variance estimators select the model with cross-brand pass-through less than 1% of the time. Relaxing the assumption that model errors are distributed normally eliminates all instances in which the cross-brand pass-through model is selected. In 10 additional categories, the harmonic-mean-estimated Bayes factor selects the model with cross-brand pass-through 69% of the time, whereas a finite variance estimator of the Bayes factor selects the model with cross-brand pass-through only 5% of the time. Applying arguments in McAlister [McAlister, L. 2007. Cross-brand pass-through: Fact or artifact? Marketing Sci.26 (6) 876--898], these 5% of cases can be attributed to capitalization on chance. We conclude that Dubé and Gupta should not be interpreted as providing evidence of cross-brand pass-through.},
keywords = {},
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Using the Bayes factor estimated by harmonic mean [Newton, M. A., A. E. Raftery. 1994. Approximate Bayesian inference by the weighted likelihood bootstrap. J. Roy. Statist. Soc. Ser. B.56 (1) 3-48] to compare models with and without cross-brand pass-through, Dubé and Gupta [Dubé, J.-P., S. Gupta. 2008. Cross-brand pass-through in supermarket pricing. Marketing Sci.27 (3) 324-333] found that, in the refrigerated orange juice category, a model with cross-brand pass-through was selected 68% of the time. However, Lenk [Lenk, P. J. 2009. Simulation pseudo-bias correction to the harmonic mean estimator of integrated likelihoods. J. Comput. Graph. Statist.18(1) 941-960] has demonstrated that the infinite variance harmonic mean estimator often exhibits simulation pseudo-bias in favor of more complex models. We replicate the results of Dubé and Gupta in the refrigerated orange juice category and then show that any of three more stable finite variance estimators select the model with cross-brand pass-through less than 1% of the time. Relaxing the assumption that model errors are distributed normally eliminates all instances in which the cross-brand pass-through model is selected. In 10 additional categories, the harmonic-mean-estimated Bayes factor selects the model with cross-brand pass-through 69% of the time, whereas a finite variance estimator of the Bayes factor selects the model with cross-brand pass-through only 5% of the time. Applying arguments in McAlister [McAlister, L. 2007. Cross-brand pass-through: Fact or artifact? Marketing Sci.26 (6) 876--898], these 5% of cases can be attributed to capitalization on chance. We conclude that Dubé and Gupta should not be interpreted as providing evidence of cross-brand pass-through.
2010
Articles de journaux
Wim Vanhaverbeke; Jingshu Du
Reframing the Role of Lead Users in Radical Innovations: an Open Innovation Perspective Article de journal
Dans: International Journal of Business Environment, vol. 3, no. 2, p. 202-220, 2010.
@article{vanhaverbeke_1536,
title = {Reframing the Role of Lead Users in Radical Innovations: an Open Innovation Perspective},
author = {Wim Vanhaverbeke and Jingshu Du},
url = {https://www.inderscienceonline.com/doi/abs/10.1504/IJBE.2010.032715},
year = {2010},
date = {2010-04-01},
journal = {International Journal of Business Environment},
volume = {3},
number = {2},
pages = {202-220},
abstract = {Developing a strong relation with lead-users can have a strong effect on the commercial success of radical innovations. We consider lead-user interaction as an important yet underexplored research topic in open innovation. In particular, we seize three themes defining the role of lead users. First, open innovation requires that the role of lead users is not analysed only at the dyad level but also at the value network level. Second, we use the innovation funnel as a tool to analyse the dynamics between lead users and the innovating firm. Finally, we show how outbound innovation activities of the innovating firm have a profound impact on the relationship between the innovating firm and its lead users.},
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Developing a strong relation with lead-users can have a strong effect on the commercial success of radical innovations. We consider lead-user interaction as an important yet underexplored research topic in open innovation. In particular, we seize three themes defining the role of lead users. First, open innovation requires that the role of lead users is not analysed only at the dyad level but also at the value network level. Second, we use the innovation funnel as a tool to analyse the dynamics between lead users and the innovating firm. Finally, we show how outbound innovation activities of the innovating firm have a profound impact on the relationship between the innovating firm and its lead users.
2008
Articles de journaux
Jingshu Du; Yun Chen; K Xie
A Firm-Centric Model on Technological Innovation Article de journal
Dans: vol. 28, no. 10, p. 184-188, 2008.
@article{du_1537,
title = {A Firm-Centric Model on Technological Innovation},
author = {Jingshu Du and Yun Chen and K Xie},
url = {https://wenku.baidu.com/view/782191fd4afe04a1b071de7a.html?fr=income1-doc-search},
year = {2008},
date = {2008-01-01},
volume = {28},
number = {10},
pages = {184-188},
abstract = {???????????????, ?????????????. ??????????????????????????????, ????????????????????????, ???????????????????, ???????????????.},
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???????????????, ?????????????. ??????????????????????????????, ????????????????????????, ???????????????????, ???????????????.
2007
Rapports techniques
Marjorie Lecerf
Internationalisation de l'économie et PME Rapport technique
OSEO 2007.
@techreport{lecerf_2049,
title = {Internationalisation de l'économie et PME},
author = {Marjorie Lecerf},
url = {https://www.vie-publique.fr/sites/default/files/rapport/pdf/144000330.pdf},
year = {2007},
date = {2007-01-01},
institution = {OSEO},
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tppubtype = {techreport}
}
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