Shameek is a Professor of Marketing at EMLV specializing in Empirical and Analytical Methods and Strategic Decision Making. He teaches courses in Data Sciences and Applied Management Systems. As a researcher, he works on methodological foundations of consumer and firm decision making, with specific emphasis on the direct marketing domain, especially optimal targeting by firms and corresponding consumer response. His research expands to other substantive areas of marketing like customer portfolio management, CSR, dynamic innovation adoption, advertising effectiveness and channel coordination. After receiving his Ph.D. in Marketing from the University of Texas at Austin (USA), Shameek has taught for 9 years at the IE Business School (IE University), a leading business school based in Madrid. He is trained as an economist with a B.Sc in Economics from India and dual M.Sc. in Economics degrees from India and the USA.
Articles de journaux
Journal of International Consumer Marketing, 2020.
Marketing Science, 30 (3), p. 550-561, 2011.
Network based choice formation Chapitre d'ouvrage
Rishi, Subir Bandyopadhyay; Bikramjit (Ed.): 2017, ISBN: 9781138679184.
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