Renaud Redien-Collot

@article{Radu2019c,

title = {Contextualizing Entrepreneurial Legitimacy: The Interplay of Internal and External Social Representations},

author = {Miruna Radu and Christophe Loué and Renaud Redien-Collot},

doi = {10.1142/S0218495819500018},

isbn = {0218-4958},

year  = {2019},

date = {2019-03-03},

journal = {Journal of Enterprising Culture},

volume = {27},

number = {1},

pages = {1-33},

abstract = {Entrepreneurial legitimacy has been described as a trigger of entrepreneurial

career choice and motivation, meaning that the propensity of an individual to

engage in an entrepreneurial career increases with the social legitimacy of the

career. However, more than a predictor of entrepreneurial success, entrepreneurial

legitimacy is a complex social construct that determines the diffusion of entrepreneurial

culture in different countries. This article aims to contribute to

contextualizing entrepreneurial legitimacy by acknowledging its social genesis

and dynamics, and by showing the variety of social interactions that it encompasses.

The article examines the discursive strategies that entrepreneurs use to

gain legitimacy among their audiences, and studies the representations and

expectations attached to the figure of the entrepreneur by current and aspiring

students in a Master’s program in Entrepreneurship. We gather the views of three

social groups that actively engage in the social construction of entrepreneurial

legitimacy in order to identify their convergent and divergent social representations

of what it means to “be an entrepreneur.” Based on a questionnaire survey of

529 French participants and on 30 qualitative interviews, we present and compare

the social representations of French entrepreneurs and entrepreneurship held by

SME entrepreneurs and current and potential students in a Master’s in entrepreneurship

program. We found that entrepreneurial legitimacy is a collective

outcome of various social representations circulating in the public space that affects entrepreneurs’ ability to develop their businesses and their identities, along

with their willingness and capacity to promote the entrepreneurial spirit in

society.},

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pubstate = {published},

tppubtype = {article}

}

@article{Redien-Collot2018,

title = {Retard de la RSE des PME françaises ? La prudence et le discours éthique hybride des dirigeantes de PME de forte croissance},

author = {Renaud Redien-Collot et Catherine Léger-Jarniou},

isbn = {978-2-8073-9244-1},

journal = {Revue de l’Entrepreneuriat et de l'Innovation },

volume = {17},

number = {2},

pages = {7-34},

abstract = {The literature on Corporate Social Responsibility (CSR) in European small and

medium enterprises (SMEs) seems to be focused on the strategic benefits of

CSR, which is still an emerging trend. Articles on female leadership highlight that

this instrumentalist vision of CSR can be attributed to the triumph of masculine

culture in SMEs. We therefore examine a sample of thirteen female heads of

high-growth SMEs (ranked in the Women Equity for Growth Index) 2 with effective managerial

processes to determine whether they see and enact CSR as a strategic panacea. In

order to capture the respondents’ motivations, our study looks at their practices and their

discourse. We find that they are cautious about formalizing and instrumentalizing their

CSR practice. Their deployment of CSR is nurtured by an ethical discourse that is equally

instrumental and normative, with their employees as their priority stakeholders. As they

are convinced that CSR offers a powerful prospective launch pad, respondents are very

skilled in their ability to preserve CSR’s “revelatory power” in their companies. Through

their expressions of self-doubt and resistance, they reveal distinct points of view that are

informed by strong reflection. Their hybrid ethical discourse is not the result of a compromise.

Instead, it informs a very active sense-making process.

—— Keywords: CSR, high-growth SME, female entrepreneurial leaders, gender},

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pubstate = {published},

tppubtype = {article}

}