Nicholas G. Paparoidamis is Dean of Research and Full Professor of Marketing at Leonard de Vinci Business School (EMLV) and Co-Director of the De Vinci Research Center (DVRC) of the Pôle Universitaire Leonard De Vinci (PULV) in Paris, La Défense. In the past, he has worked as Director of Research and Head of the Marketing Department at NEOMA Business School and IESEG School of Management. Since 2018 he is a member of the Board of Governors of the Academy of Marketing Science. Nicholas started his academic career at IESEG School of Management in 2001 as Assistant Professor. During his 16 years relationship with IESEG, Nicholas rose to Senior Assistant Professor, Associate Professor, Marketing Track Coordinator and Head of the Marketing and International Negotiation Department (3 years). Since June 2014 and for 4 years he served the Academy of Marketing Science (AMS) as Vice President for International Membership. Nicholas holds a BSc in Industrial Management from University of Piraeus, an MBA and PHD from Cardiff University, and an HDR from Université de Rennes I. He has published in top Academic Journals such as Journal of Product Innovation Management, International Journal of Production Economics, International Business Review, Industrial Marketing Management, European Journal of Marketing, Journal of Business Research, Annals of Operations Research, European Journal of Operational Research, Journal of International Marketing and participates each year in all major marketing events (AMS annual, AMA educators conference, EMAC, AFM etc). He is a member of the Academy of Marketing Science, the American Marketing Association and the European Marketing Academy. He has worked in the past as a Marketing Specialist at EFG Eurobank, as a Consultant at European Dynamics S.A., as Marketing Manager of EXODUS S.A. (EXUS) and Managing Director of Emphasis Marketing Services LTD/SARL (Greece and France). The last 12 years he has been a consultant to more than 50 firms and organizations and a tutor to more than 50 inter/intra organizational seminars in Greece and France.
Articles de journaux |
Thi Thanh Huong Tran; Nicholas G. Paparoidamis Taking a closer look: Reasserting the role of self-accountability in ethical consumption Article de journal Forthcoming Journal of Business Research, Forthcoming. @article{paparoidamis_865s, title = {Taking a closer look: Reasserting the role of self-accountability in ethical consumption}, author = {Thi Thanh Huong Tran and Nicholas G. Paparoidamis}, doi = {j.jbusres.2019.11.087}, year = {2021}, date = {2021-00-00}, journal = {Journal of Business Research}, keywords = {}, pubstate = {forthcoming}, tppubtype = {article} } |
Maud Van den Broeke; Nicholas PAPAROIDAMIS Engaging in or escaping co-creation? An analytical model Article de journal Forthcoming International Journal of Production Economics, Forthcoming. @article{denBroeke2020, title = {Engaging in or escaping co-creation? An analytical model}, author = {Maud Van den Broeke and Nicholas PAPAROIDAMIS }, editor = {Science direct}, url = {https://doi.org/10.1016/j.ijpe.2020.107917}, doi = {10.1016/j.ijpe.2020.107917}, year = {2021}, date = {2021-00-00}, journal = {International Journal of Production Economics}, abstract = {Customer co-creation, the practice of involving the customer in a firm’s new product development, has received increasing attention. We develop a unique analytical model to study co-creation and examine the conditions under which co-creation is economically beneficial for both the customer and the firm. In our model, the customer and the firm determine (simultaneously or sequentially) their innovation share in the co-created product, directly affecting their share in the development costs and the final co-created product quality. The firm decides the product price (affecting customer demand, firm revenues and customer purchasing costs) and its level of manufacturing flexibility (affecting its unit production cost and fixed investment). Our model generates new and important insights. We show that when the consumer surplus and firm profit are both positive, both the customer and firm want to “engage”in co-creation, and when either the customer or the firm obtains a negative economic value from co-creation they prefer to avoid co-creation. We find that co-creation thrives when customers are more sensitive to quality and less sensitive to price, the environment is less investment intensive, and demand for the product is high. Under these conditions, the co-created product quality and the firm’s flexibility increase. How innovation efforts are shared between the customer and the firm is an important instrument to guide the co-creation process. When the customer is first to contribute to co-creation, our results show that both the customer’s share in the innovation effort and the final co-created product quality increase.}, keywords = {}, pubstate = {forthcoming}, tppubtype = {article} } Customer co-creation, the practice of involving the customer in a firm’s new product development, has received increasing attention. We develop a unique analytical model to study co-creation and examine the conditions under which co-creation is economically beneficial for both the customer and the firm. In our model, the customer and the firm determine (simultaneously or sequentially) their innovation share in the co-created product, directly affecting their share in the development costs and the final co-created product quality. The firm decides the product price (affecting customer demand, firm revenues and customer purchasing costs) and its level of manufacturing flexibility (affecting its unit production cost and fixed investment). Our model generates new and important insights. We show that when the consumer surplus and firm profit are both positive, both the customer and firm want to “engage”in co-creation, and when either the customer or the firm obtains a negative economic value from co-creation they prefer to avoid co-creation. We find that co-creation thrives when customers are more sensitive to quality and less sensitive to price, the environment is less investment intensive, and demand for the product is high. Under these conditions, the co-created product quality and the firm’s flexibility increase. How innovation efforts are shared between the customer and the firm is an important instrument to guide the co-creation process. When the customer is first to contribute to co-creation, our results show that both the customer’s share in the innovation effort and the final co-created product quality increase. |
Thi Thanh Huong Tran; Nicholas G Paparoidamis Eco-Innovations in Global Markets: The Effect of Ecological (In)Congruence on Consumers’ Adoption Intentions Article de journal Journal of International Marketing, 28 (3), p. 64-83, 2020. @article{Tran2020, title = {Eco-Innovations in Global Markets: The Effect of Ecological (In)Congruence on Consumers’ Adoption Intentions }, author = {Thi Thanh Huong Tran and Nicholas G Paparoidamis}, editor = {Sage Journals}, url = {https://journals.sagepub.com/doi/10.1177/1069031X20920869}, doi = {10.1177/1069031X20920869}, year = {2020}, date = {2020-05-19}, journal = { Journal of International Marketing}, volume = {28}, number = {3}, pages = {64-83}, abstract = {Eco-innovations are increasingly manufactured and consumed across national borders. Although global outsourcing can be financially profitable, it is questionable whether consumers respond to eco-innovations manufactured in different countries in the same way. This article introduces the ecological country-of-manufacture (COM) concept, which reflects consumers’ perception of a country’s commitment to sustainable development policy and practices. Drawing on schema theory, the current research examines how consumer reactions to “ecological (in)congruence”—when the sustainability reputation of a COM is a (mis)match with product eco-friendliness levels—vary across product categories (Study 1a), consumption contexts (Study 1b), and national settings (Study 2). Consumers report more preferential evaluations when there is ecological incongruence for privately consumed products and ecological congruence for publicly consumed products. The results also demonstrate the differential moderating effects of socioeconomic development factors and cultural dimensions. In emerging markets with highly embedded, hierarchical, and high-harmony cultures, consumers require ecological congruence to justify their adoption decisions, whereas in developed markets with highly autonomous, egalitarian, and high-mastery cultures, consumers are more likely to adopt eco-innovations that are ecologically incongruent.}, keywords = {}, pubstate = {published}, tppubtype = {article} } Eco-innovations are increasingly manufactured and consumed across national borders. Although global outsourcing can be financially profitable, it is questionable whether consumers respond to eco-innovations manufactured in different countries in the same way. This article introduces the ecological country-of-manufacture (COM) concept, which reflects consumers’ perception of a country’s commitment to sustainable development policy and practices. Drawing on schema theory, the current research examines how consumer reactions to “ecological (in)congruence”—when the sustainability reputation of a COM is a (mis)match with product eco-friendliness levels—vary across product categories (Study 1a), consumption contexts (Study 1b), and national settings (Study 2). Consumers report more preferential evaluations when there is ecological incongruence for privately consumed products and ecological congruence for publicly consumed products. The results also demonstrate the differential moderating effects of socioeconomic development factors and cultural dimensions. In emerging markets with highly embedded, hierarchical, and high-harmony cultures, consumers require ecological congruence to justify their adoption decisions, whereas in developed markets with highly autonomous, egalitarian, and high-mastery cultures, consumers are more likely to adopt eco-innovations that are ecologically incongruent. |
Nicholas Paparoidamis; Tran Huong; Leonidas Leonidou; Athina Zeriti Being innovative while being green: an experimental inquiry into how consumers respond to eco-innovative product designs Article de journal Journal of Product Innovation Management , 36 (6), p. 824-847, 2019. @article{paparoidamis_865, title = {Being innovative while being green: an experimental inquiry into how consumers respond to eco-innovative product designs}, author = {Nicholas Paparoidamis and Tran Huong and Leonidas Leonidou and Athina Zeriti}, doi = {/10.1111/jpim.12509}, year = {2019}, date = {2019-10-06}, journal = {Journal of Product Innovation Management }, volume = {36}, number = {6}, pages = {824-847}, abstract = {Eco‐innovations are an effective way for companies to strategically align themselves with customers’ growing environmental concerns. Despite their crucial role, scant research has focused on eco‐innovative product designs. Drawing from the sustainability and innovation literature, this article proposes that in the design of an eco‐innovation, its degree of innovativeness, level of eco‐friendliness, and detachability significantly affect consumers' adoption intentions. This article develops various conceptual models tested through three independent online experiments with U.S. consumers. The findings support the hypotheses and provide useful insights into the underlying mechanisms of how and why consumers respond to eco‐innovative product designs across various high‐tech product categories. Specifically, the results show (1) a positive effect of innovativeness degrees of eco‐innovative attributes on consumers' perceptions of product eco‐friendliness and on their adoption intentions as well as a significant moderating role of consumers' need for cognition (Study 1); (2) a positive influence of eco‐friendliness levels of eco‐innovative attributes on consumer adoption intentions in the case of high‐complexity products but not for low‐complexity products, emphasizing the need to adopt different approaches when developing eco‐innovations to ensure favorable consumer reactions (Study 2); and (3) a significant impact of the detachability of eco‐innovative attributes on consumers' perceptions of trade‐offs between environmental benefits and product functionality and on their intentions to adopt eco‐innovations (Study 3). These findings add to existing theoretical knowledge, provide actionable managerial implications, and identify fruitful avenues for future research.}, keywords = {}, pubstate = {published}, tppubtype = {article} } Eco‐innovations are an effective way for companies to strategically align themselves with customers’ growing environmental concerns. Despite their crucial role, scant research has focused on eco‐innovative product designs. Drawing from the sustainability and innovation literature, this article proposes that in the design of an eco‐innovation, its degree of innovativeness, level of eco‐friendliness, and detachability significantly affect consumers' adoption intentions. This article develops various conceptual models tested through three independent online experiments with U.S. consumers. The findings support the hypotheses and provide useful insights into the underlying mechanisms of how and why consumers respond to eco‐innovative product designs across various high‐tech product categories. Specifically, the results show (1) a positive effect of innovativeness degrees of eco‐innovative attributes on consumers' perceptions of product eco‐friendliness and on their adoption intentions as well as a significant moderating role of consumers' need for cognition (Study 1); (2) a positive influence of eco‐friendliness levels of eco‐innovative attributes on consumer adoption intentions in the case of high‐complexity products but not for low‐complexity products, emphasizing the need to adopt different approaches when developing eco‐innovations to ensure favorable consumer reactions (Study 2); and (3) a significant impact of the detachability of eco‐innovative attributes on consumers' perceptions of trade‐offs between environmental benefits and product functionality and on their intentions to adopt eco‐innovations (Study 3). These findings add to existing theoretical knowledge, provide actionable managerial implications, and identify fruitful avenues for future research. |
Nicholas Paparoidamis; Tran Huong Making the world a better place by making better products: Eco-friendly consumer innovativeness and the adoption of eco-innovations Article de journal European Journal of Marketing, 53 (8), p. 1546-1584, 2019. @article{paparoidamis_865, title = {Making the world a better place by making better products: Eco-friendly consumer innovativeness and the adoption of eco-innovations}, author = { Nicholas Paparoidamis and Tran Huong}, doi = {/10.1108/EJM-11-2017-0888}, year = {2019}, date = {2019-08-01}, journal = {European Journal of Marketing}, volume = {53}, number = {8}, pages = {1546-1584}, abstract = {Purpose This paper aims to examine whether consumers respond differently to different types of eco-innovations and to explore how and under what conditions eco-friendly consumer innovativeness (ECI) impacts consumers’ perception and adoption intentions. }, keywords = {}, pubstate = {published}, tppubtype = {article} } Purpose This paper aims to examine whether consumers respond differently to different types of eco-innovations and to explore how and under what conditions eco-friendly consumer innovativeness (ECI) impacts consumers’ perception and adoption intentions. |
Nicholas Paparoidamis; Costas Katsikeas; Ruben Chumpitaz The Role of Supplier Performance in Building Trust and Loyalty: A Cross-Country Examination Article de journal Industrial Marketing Management, 78 , p. 183-197, 2019. @article{paparoidamis_864, title = {The Role of Supplier Performance in Building Trust and Loyalty: A Cross-Country Examination}, author = { Nicholas Paparoidamis and Costas Katsikeas and Ruben Chumpitaz}, doi = {10.1016/j.indmarman.2017.02.005}, year = {2019}, date = {2019-04-01}, journal = {Industrial Marketing Management}, volume = {78}, pages = {183-197}, abstract = {Building trust in buyer–seller relationships is a focal issue in relationship marketing. However, there are mixed results concerning the performance outcomes of trust. Also, no attention has been given to linking supplier performance aspects to the development of trusting relationships. In this study we propose a conceptual model of supplier performance drivers and customer loyalty consequences of trust in supplier–organizational customer relationships. We test the model relationships using data from three different countries, namely, France, Hungary, and the U.K., in an effort to assess the extent to which the development and outcomes of trust are consistent across different countries. The results suggest that supplier performance in product quality and sales service quality is conducive to trust building across all three countries. Supplier performance in technical repair service support enhances trust in the market contexts of France and Hungary, but has no significant effect in the case of the U.K. Nonetheless, supplier performance in complaint handling has a positive effect on trust in the U.K. and French contexts, but no link is established in the context of Hungary. Further, the results show that trust enhances customer loyalty across all countries. Moreover, we find that firm size negatively moderates the trust–loyalty relationship in all the countries, with this link being not significant among larger firms in France and Hungary. The results have important theoretical and practical implications for international relationship marketing.}, keywords = {}, pubstate = {published}, tppubtype = {article} } Building trust in buyer–seller relationships is a focal issue in relationship marketing. However, there are mixed results concerning the performance outcomes of trust. Also, no attention has been given to linking supplier performance aspects to the development of trusting relationships. In this study we propose a conceptual model of supplier performance drivers and customer loyalty consequences of trust in supplier–organizational customer relationships. We test the model relationships using data from three different countries, namely, France, Hungary, and the U.K., in an effort to assess the extent to which the development and outcomes of trust are consistent across different countries. The results suggest that supplier performance in product quality and sales service quality is conducive to trust building across all three countries. Supplier performance in technical repair service support enhances trust in the market contexts of France and Hungary, but has no significant effect in the case of the U.K. Nonetheless, supplier performance in complaint handling has a positive effect on trust in the U.K. and French contexts, but no link is established in the context of Hungary. Further, the results show that trust enhances customer loyalty across all countries. Moreover, we find that firm size negatively moderates the trust–loyalty relationship in all the countries, with this link being not significant among larger firms in France and Hungary. The results have important theoretical and practical implications for international relationship marketing. |
Nicholas Paparoidamis; Tran Huong; Costas Leonidou Building customer loyalty in intercultural service encounters: the role of service employees’ cultural intelligence Article de journal Journal of International Marketing, 27 (2), p. 56-75, 2019. @article{paparoidamis_871, title = {Building customer loyalty in intercultural service encounters: the role of service employees’ cultural intelligence}, author = { Nicholas Paparoidamis and Tran Huong and Costas Leonidou}, doi = {/10.1177/1069031X19837950}, year = {2019}, date = {2019-01-01}, journal = {Journal of International Marketing}, volume = {27}, number = {2}, pages = {56-75}, abstract = {Intercultural service encounters, in which customers and service employees from different cultures interact, are becoming more common in the market. Despite the importance of such encounters for international marketers, limited research attention has been directed to this area. Drawing on social exchange theory, this study examines how frontline employees’ cultural intelligence (CQ) influences customer loyalty outcomes of service quality perceptions. Specifically, the authors propose that the three components of CQ—cognitive, emotional/motivational, and physical—have differential moderating effects on the perceived service quality (PSQ)–customer loyalty link and that these effects vary across two national markets. Data collected with a multirespondent (i.e., frontline service employees and customers) cross-cultural research design indicate that cognitive CQ negatively mitigates the impact of PSQ on customer loyalty in an emerging-market context while emotional/motivational CQ has a positive moderating effect in a mature-market setting. When service employees have high physical CQ, the positive role of PSQ in creating and maintaining customer loyalty is strengthened in both markets. The authors discuss these implications for theory and practice.}, keywords = {}, pubstate = {published}, tppubtype = {article} } Intercultural service encounters, in which customers and service employees from different cultures interact, are becoming more common in the market. Despite the importance of such encounters for international marketers, limited research attention has been directed to this area. Drawing on social exchange theory, this study examines how frontline employees’ cultural intelligence (CQ) influences customer loyalty outcomes of service quality perceptions. Specifically, the authors propose that the three components of CQ—cognitive, emotional/motivational, and physical—have differential moderating effects on the perceived service quality (PSQ)–customer loyalty link and that these effects vary across two national markets. Data collected with a multirespondent (i.e., frontline service employees and customers) cross-cultural research design indicate that cognitive CQ negatively mitigates the impact of PSQ on customer loyalty in an emerging-market context while emotional/motivational CQ has a positive moderating effect in a mature-market setting. When service employees have high physical CQ, the positive role of PSQ in creating and maintaining customer loyalty is strengthened in both markets. The authors discuss these implications for theory and practice. |
Nicholas Paparoidamis; Yvon Moysan Le beacon au service des réseaux bancaires ? Article de journal Revue Banque , (796), 2016, (74-77). @article{paparoidamis_867, title = {Le beacon au service des réseaux bancaires ?}, author = { Nicholas Paparoidamis and Yvon Moysan}, year = {2016}, date = {2016-05-01}, journal = {Revue Banque }, number = {796}, abstract = {Le beacon est considéré comme l'un des objets connectés les plus prometteurs pour accroître les ventes, mais aussi pour améliorer l'expérience client dans le secteur du retail. À l'heure où les banques réfléchissent à de nouveaux modèles pour leurs réseaux d'agences bancaires et font face à de nouveaux entrants comme les FinTech, le beacon pourrait potentiellement être une nouvelle source de revenus pour les banques et de valeur ajoutée pour leurs clients.}, note = {74-77}, keywords = {}, pubstate = {published}, tppubtype = {article} } Le beacon est considéré comme l'un des objets connectés les plus prometteurs pour accroître les ventes, mais aussi pour améliorer l'expérience client dans le secteur du retail. À l'heure où les banques réfléchissent à de nouveaux modèles pour leurs réseaux d'agences bancaires et font face à de nouveaux entrants comme les FinTech, le beacon pourrait potentiellement être une nouvelle source de revenus pour les banques et de valeur ajoutée pour leurs clients. |
Fabian Bartsch; Adamantios Diamantopoulos; Nicholas Paparoidamis; Ruben Chumpitaz Global brand ownership: The mediating roles of consumer attitudes and brand identification Article de journal Journal of Business Research, 69 (9), p. 3629-3635, 2016. @article{paparoidamis_863, title = {Global brand ownership: The mediating roles of consumer attitudes and brand identification}, author = {Fabian Bartsch and Adamantios Diamantopoulos and Nicholas Paparoidamis and Ruben Chumpitaz}, doi = {10.1016/j.jbusres.2016.03.023}, year = {2016}, date = {2016-01-01}, journal = {Journal of Business Research}, volume = {69}, number = {9}, pages = {3629-3635}, abstract = {The branding literature repeatedly emphasizes the role brands play in shaping consumer identities. In this context, the rise of global consumer groups gives global brands a prominent role as potential tools for consumer identification. Specifically, consumer segments that idealize global communities and/or hold positive attitudes toward various aspects of globalization are particularly prone to using global brands in order to strengthen their identification with the global world. Against this background, this paper empirically investigates the mediating roles of (a) consumer attitudes toward globality and (b) identification with global brands on the relationship between consumer orientations toward globality and global brand ownership. Findings from a study with 300 French consumers provide evidence of full mediation in line with the theoretically derived causal structure linking consumer orientations to brand ownership through consumer attitudes and brand identification. The paper discusses implications of the findings for theory, practice and future research directions.}, keywords = {}, pubstate = {published}, tppubtype = {article} } The branding literature repeatedly emphasizes the role brands play in shaping consumer identities. In this context, the rise of global consumer groups gives global brands a prominent role as potential tools for consumer identification. Specifically, consumer segments that idealize global communities and/or hold positive attitudes toward various aspects of globalization are particularly prone to using global brands in order to strengthen their identification with the global world. Against this background, this paper empirically investigates the mediating roles of (a) consumer attitudes toward globality and (b) identification with global brands on the relationship between consumer orientations toward globality and global brand ownership. Findings from a study with 300 French consumers provide evidence of full mediation in line with the theoretically derived causal structure linking consumer orientations to brand ownership through consumer attitudes and brand identification. The paper discusses implications of the findings for theory, practice and future research directions. |
Nicholas Paparoidamis; Yvon Moysan Can beacons be a source of inspiration for banks to increase sales and improve customer experience? Article de journal Journal of Digital Banking, 1 (1), p. 53-61, 2016, ISBN: 2397-060X. @article{paparoidamis_866, title = {Can beacons be a source of inspiration for banks to increase sales and improve customer experience?}, author = { Nicholas Paparoidamis and Yvon Moysan}, isbn = {2397-060X}, year = {2016}, date = {2016-01-01}, journal = {Journal of Digital Banking}, volume = {1}, number = {1}, pages = {53-61}, keywords = {}, pubstate = {published}, tppubtype = {article} } |
Ruben Chumpitaz; Kristian Kerstens; Nicholas Paparoidamis; Mathias Staat Comparing Efficiency Across Markets: An Extension and Critique of the Zhang and Bartels (1998) Methodology Article de journal European Journal of Operational Research, 205 (3), p. 719-728, 2010. @article{paparoidamis_865c, title = {Comparing Efficiency Across Markets: An Extension and Critique of the Zhang and Bartels (1998) Methodology}, author = {Ruben Chumpitaz and Kristian Kerstens and Nicholas Paparoidamis and Mathias Staat}, doi = {/10.1016/j.ejor.2010.01.001}, year = {2010}, date = {2010-01-01}, journal = {European Journal of Operational Research}, volume = {205}, number = {3}, pages = {719-728}, abstract = {The use of non-parametric frontier methods for the evaluation of product market efficiency in heterogeneous markets seems to have gained some popularity recently. However, the statistical properties of these frontier estimators have been largely ignored. The main point is that non-parametric frontier estimators are biased and that the degree of bias depends on specific sample properties, most importantly sample size and number of dimensions of the model. To investigate the effect of this bias on comparing market efficiency, this contribution estimates the efficiency for several datasets for two main product categories. Following (Zhang, Y., Bartels, R., 1998. The effect of sample size on the mean efficiency in DEA with an application to electricity distribution in Australia, Sweden and New Zealand. Journal of Productivity Analysis, 9(3), 187-204.), these results comprise re-estimates for the larger samples limiting their size to that of the smaller samples when the model dimensions for different samples are identical. Furthermore, sample sizes are adjusted to mitigate the eventual differences in dimensions in specification. This allows comparing market efficiency for different markets on a more equal footing, since it reduces the bias effect to a minimum making the comparison of market efficiency possible. However, the article also points out the critical limitations of this [Zhang, Y., Bartels, R., (1998). The effect of sample size on the mean efficiency in DEA with an application to electricity distribution in Australia, Sweden and New Zealand. Journal of Productivity Analysis 9 (3), 187–204] approach in certain respects. Apart from reporting these negative results, we also offer some suggestions for future work.}, keywords = {}, pubstate = {published}, tppubtype = {article} } The use of non-parametric frontier methods for the evaluation of product market efficiency in heterogeneous markets seems to have gained some popularity recently. However, the statistical properties of these frontier estimators have been largely ignored. The main point is that non-parametric frontier estimators are biased and that the degree of bias depends on specific sample properties, most importantly sample size and number of dimensions of the model. To investigate the effect of this bias on comparing market efficiency, this contribution estimates the efficiency for several datasets for two main product categories. Following (Zhang, Y., Bartels, R., 1998. The effect of sample size on the mean efficiency in DEA with an application to electricity distribution in Australia, Sweden and New Zealand. Journal of Productivity Analysis, 9(3), 187-204.), these results comprise re-estimates for the larger samples limiting their size to that of the smaller samples when the model dimensions for different samples are identical. Furthermore, sample sizes are adjusted to mitigate the eventual differences in dimensions in specification. This allows comparing market efficiency for different markets on a more equal footing, since it reduces the bias effect to a minimum making the comparison of market efficiency possible. However, the article also points out the critical limitations of this [Zhang, Y., Bartels, R., (1998). The effect of sample size on the mean efficiency in DEA with an application to electricity distribution in Australia, Sweden and New Zealand. Journal of Productivity Analysis 9 (3), 187–204] approach in certain respects. Apart from reporting these negative results, we also offer some suggestions for future work. |
Ruben Chumpitaz; Kristian Kerstens; Nicholas Paparoidamis; Mathias Staat Hedonic Price Function Estimation in Economics and Marketing: Revisiting Lancaster’s Issue of "Noncombinable" Goods Article de journal Annals of Operations Research, 173 (1), p. 145-161, 2010. @article{paparoidamis_865d, title = {Hedonic Price Function Estimation in Economics and Marketing: Revisiting Lancaster’s Issue of "Noncombinable" Goods}, author = {Ruben Chumpitaz and Kristian Kerstens and Nicholas Paparoidamis and Mathias Staat}, doi = {10.1007/s10479-008-0354-x}, year = {2010}, date = {2010-01-01}, journal = {Annals of Operations Research}, volume = {173}, number = {1}, pages = {145-161}, abstract = {Following Lancaster’s (J. Political Econ. 74(1):132–157, 1966; Variety, equity and efficiency, 1979) interpretation of his characteristics approach to consumer theory, this contribution focuses on theoretical and empirical arguments questioning the smoothness of traditional hedonic price estimation techniques. Lancaster argued strongly against “combinability”, i.e., that any efficient combination of characteristics is feasible and sensible. We therefore explicitly test the impact of convexity using a set of recent non-parametric estimators. The test is carried out on a sample of 114 digital cameras whose price evolution is followed over 6 months. The hypothesis of convexity is rejected using the Li (Econ. Rev. 15(3):261–274, 1996) test. The conclusions point out implications for economics and marketing.}, keywords = {}, pubstate = {published}, tppubtype = {article} } Following Lancaster’s (J. Political Econ. 74(1):132–157, 1966; Variety, equity and efficiency, 1979) interpretation of his characteristics approach to consumer theory, this contribution focuses on theoretical and empirical arguments questioning the smoothness of traditional hedonic price estimation techniques. Lancaster argued strongly against “combinability”, i.e., that any efficient combination of characteristics is feasible and sensible. We therefore explicitly test the impact of convexity using a set of recent non-parametric estimators. The test is carried out on a sample of 114 digital cameras whose price evolution is followed over 6 months. The hypothesis of convexity is rejected using the Li (Econ. Rev. 15(3):261–274, 1996) test. The conclusions point out implications for economics and marketing. |
Nicholas Paparoidamis; Paolo Guenzi An empirical investigation into the impact of relationship selling and LMX on salespeople’s behaviours and sales effectiveness Article de journal European Journal of Marketing, 43 (7/8), p. 1053-1075, 2009, ISBN: 0309-0566. @article{paparoidamis_865e, title = {An empirical investigation into the impact of relationship selling and LMX on salespeople’s behaviours and sales effectiveness}, author = {Nicholas Paparoidamis and Paolo Guenzi}, editor = {Emerald Group Publishing Limited }, doi = {/10.1108/03090560910961515}, isbn = {0309-0566}, year = {2009}, date = {2009-01-01}, journal = {European Journal of Marketing}, volume = {43}, number = {7/8}, pages = {1053-1075}, abstract = {This study aims to develop and test a model of relationship selling management. It seeks to examine the impact of leadership quality and relationship selling, as antecedents of salespeople's relational behaviours, on sales effectiveness.}, keywords = {}, pubstate = {published}, tppubtype = {article} } This study aims to develop and test a model of relationship selling management. It seeks to examine the impact of leadership quality and relationship selling, as antecedents of salespeople's relational behaviours, on sales effectiveness. |
Ruben Chumpitaz; Nicholas Paparoidamis Service quality, relationship satisfaction, trust, commitment, and business-to-business loyalty Article de journal European Journal of Marketing, 41 (7/8), p. 836-856, 2007, ISBN: 0309-0566. @article{paparoidamis_865f, title = {Service quality, relationship satisfaction, trust, commitment, and business-to-business loyalty}, author = {Ruben Chumpitaz and Nicholas Paparoidamis}, doi = {/10.1108/03090560710752429}, isbn = {0309-0566}, year = {2007}, date = {2007-01-01}, journal = {European Journal of Marketing}, volume = {41}, number = {7/8}, pages = {836-856}, abstract = {he purpose of this study is to establish a theoretical basis for evaluating a strategic increase in customers' perceptions of service/product quality – specifically in terms of an increase in relationship quality and customer loyalty in a B2B environment – and to test this theoretical basis empirically.}, keywords = {}, pubstate = {published}, tppubtype = {article} } he purpose of this study is to establish a theoretical basis for evaluating a strategic increase in customers' perceptions of service/product quality – specifically in terms of an increase in relationship quality and customer loyalty in a B2B environment – and to test this theoretical basis empirically. |
Nicholas Paparoidamis Learning orientation and leadership quality Article de journal Management Decision, 43 (7/8), p. 1054-1063, 2005, ISBN: 0025-1747. @article{paparoidamis_865g, title = {Learning orientation and leadership quality}, author = {Nicholas Paparoidamis}, doi = {10.1108/00251740510610053}, isbn = { 0025-1747}, year = {2005}, date = {2005-01-01}, journal = {Management Decision}, volume = {43}, number = {7/8}, pages = {1054-1063}, abstract = {Although sales managers influence to a great extent their salespeople's outcomes, research examining the impact of leadership effectiveness and learning orientation in the sales department is limited. As such, an investigation of the impact of sales managers' learning values and leadership – on the grounds of goal‐setting and leader‐member exchange (LMX) theories – on salespeople's goal orientation and performance is warranted. This paper aims to investigate these issues.}, keywords = {}, pubstate = {published}, tppubtype = {article} } Although sales managers influence to a great extent their salespeople's outcomes, research examining the impact of leadership effectiveness and learning orientation in the sales department is limited. As such, an investigation of the impact of sales managers' learning values and leadership – on the grounds of goal‐setting and leader‐member exchange (LMX) theories – on salespeople's goal orientation and performance is warranted. This paper aims to investigate these issues. |
Ruben Chumpitaz; Nicholas Paparoidamis Service Quality and Marketing Performance in Business-to-Business Markets: Exploring the Mediating Role of Client Satisfaction Article de journal Managing Service Quality, 14 (2/3), p. 235-248, 2004, ISBN: 0960-4529. @article{paparoidamis_865h, title = {Service Quality and Marketing Performance in Business-to-Business Markets: Exploring the Mediating Role of Client Satisfaction}, author = {Ruben Chumpitaz and Nicholas Paparoidamis}, doi = {/10.1108/09604520410528653}, isbn = {0960-4529}, year = {2004}, date = {2004-01-01}, journal = {Managing Service Quality}, volume = {14}, number = {2/3}, pages = {235-248}, abstract = {Drawing on relevant literature, the authors empirically test a model of business loyalty in a sample of 234 clients of information systems suppliers, integrating the concepts of service quality, satisfaction, and loyalty. The study builds on recent advances in services marketing theory and assesses the relationships underlying the identified constructs in the specific industry. A clear pattern of service quality dimensions is established following the Grönroos conceptualisation. Several important findings are reported, including the empirical verification of the mediating role of industrial satisfaction in the formation of loyalty attributes. Industrial satisfaction fully mediates the relationship between accessibility and loyalty and partially mediates latent construct's relationship with technical assistance and delivery service. The results provide robust evidence concerning the direct effect of industrial satisfaction on loyalty. accessibility, delivery, and product reliability as antecedents of industrial satisfaction.}, keywords = {}, pubstate = {published}, tppubtype = {article} } Drawing on relevant literature, the authors empirically test a model of business loyalty in a sample of 234 clients of information systems suppliers, integrating the concepts of service quality, satisfaction, and loyalty. The study builds on recent advances in services marketing theory and assesses the relationships underlying the identified constructs in the specific industry. A clear pattern of service quality dimensions is established following the Grönroos conceptualisation. Several important findings are reported, including the empirical verification of the mediating role of industrial satisfaction in the formation of loyalty attributes. Industrial satisfaction fully mediates the relationship between accessibility and loyalty and partially mediates latent construct's relationship with technical assistance and delivery service. The results provide robust evidence concerning the direct effect of industrial satisfaction on loyalty. accessibility, delivery, and product reliability as antecedents of industrial satisfaction. |
Costas Katsikeas; Nicholas Paparoidamis; Eva Katsikeas Supply source selection criteria: The impact of supplier performance on distributor performance Article de journal Industrial Marketing Management, 33 (8), p. 755-764, 2004. @article{paparoidamis_865i, title = {Supply source selection criteria: The impact of supplier performance on distributor performance}, author = {Costas Katsikeas and Nicholas Paparoidamis and Eva Katsikeas}, doi = {/10.1016/j.indmarman.2004.01.002}, year = {2004}, date = {2004-01-01}, journal = {Industrial Marketing Management}, volume = {33}, number = {8}, pages = {755-764}, abstract = {In drawing attention to certain important gaps in the purchasing literature, the study reports on a systematic examination of supplier performance in purchasing decision criteria of U.K. distributor firms of information technology (IT) products. An attempt is made to explore the presence of dimensions underlying supplier performance in buying decision elements and identify potential differences in distributor performance with regard to supplier performance in important purchasing decision criteria. Based on a survey sample of 237 distributors, the results suggest significant differences between highly performing and poorly performing distributors in relation to their suppliers' performance in four buying decision criterion dimensions: reliability, competitive pricing, service support, and technological capability. The implications of the findings for business practitioners are highlighted, and directions for future research are identified.}, keywords = {}, pubstate = {published}, tppubtype = {article} } In drawing attention to certain important gaps in the purchasing literature, the study reports on a systematic examination of supplier performance in purchasing decision criteria of U.K. distributor firms of information technology (IT) products. An attempt is made to explore the presence of dimensions underlying supplier performance in buying decision elements and identify potential differences in distributor performance with regard to supplier performance in important purchasing decision criteria. Based on a survey sample of 237 distributors, the results suggest significant differences between highly performing and poorly performing distributors in relation to their suppliers' performance in four buying decision criterion dimensions: reliability, competitive pricing, service support, and technological capability. The implications of the findings for business practitioners are highlighted, and directions for future research are identified. |
Matthew Robson; Nicholas Paparoidamis; Dimitris Ginoglu Top Management Staffing in International Strategic Alliances: A Conceptual Explanation of Decision Perspective and Objective Formation Article de journal International Business Review, 12 (2), p. 173-192, 2003. @article{paparoidamis_865j, title = {Top Management Staffing in International Strategic Alliances: A Conceptual Explanation of Decision Perspective and Objective Formation}, author = {Matthew Robson and Nicholas Paparoidamis and Dimitris Ginoglu}, doi = {/10.1016/S0969-5931(02)00095-1}, year = {2003}, date = {2003-01-01}, journal = {International Business Review}, volume = {12}, number = {2}, pages = {173-192}, abstract = {Past research in the international collaborative strategy area has paid little attention to the matter of alliance staffing, limiting insight into conditions framing the adoption of alternative management staffing approaches. Following a thorough conceptualisation of staffing objectives and perspectives, this paper takes a theoretical approach to analyse the forces shaping managerial perspectives on international strategic alliance (ISA) top management staffing, drawing on a diverse range of literature and employing examples to provide illustrative grounding for our assertions. We suggest that risk perceptions are fundamental to parent firms’ choice of staffing objectives, but are stimulated and tempered by other influences. Theory development on ISA management staffing is enhanced through the provision of a substantive, testable model along with a set of research propositions. The complex analytic focus of this study exposes important directions for research on the subject and offers guidelines for management practice. Furthermore, our typology of managerial decision perspectives provides a new tool for studying ISA staffing issues.}, keywords = {}, pubstate = {published}, tppubtype = {article} } Past research in the international collaborative strategy area has paid little attention to the matter of alliance staffing, limiting insight into conditions framing the adoption of alternative management staffing approaches. Following a thorough conceptualisation of staffing objectives and perspectives, this paper takes a theoretical approach to analyse the forces shaping managerial perspectives on international strategic alliance (ISA) top management staffing, drawing on a diverse range of literature and employing examples to provide illustrative grounding for our assertions. We suggest that risk perceptions are fundamental to parent firms’ choice of staffing objectives, but are stimulated and tempered by other influences. Theory development on ISA management staffing is enhanced through the provision of a substantive, testable model along with a set of research propositions. The complex analytic focus of this study exposes important directions for research on the subject and offers guidelines for management practice. Furthermore, our typology of managerial decision perspectives provides a new tool for studying ISA staffing issues. |
Conférences |
Nicholas Paparoidamis; Tran Huong Does It Really Matter? The Impact of Cultural Intelligence on Customer Satisfaction and Loyalty in Intercultural Service Encounters 5500 - 5599 Conférence American Marketing Association Best Paper Award 2018, AMA Winter Conference 2018. @conference{paparoidamis_865k, title = {Does It Really Matter? The Impact of Cultural Intelligence on Customer Satisfaction and Loyalty in Intercultural Service Encounters}, author = {Nicholas Paparoidamis and Tran Huong}, editor = {AMA Winter Conference}, year = {2018}, date = {2018-01-01}, booktitle = {American Marketing Association Best Paper Award 2018}, organization = {AMA Winter Conference}, keywords = {}, pubstate = {published}, tppubtype = {conference} } |
Nicholas Paparoidamis; Tran Huong A cross-national examination of the relative effectiveness of marketing communication channels in service innovation adoption 5500 - 5599 Conférence American Marketing Association Summer Conference, 2017. @conference{paparoidamis_865l, title = {A cross-national examination of the relative effectiveness of marketing communication channels in service innovation adoption}, author = {Nicholas Paparoidamis and Tran Huong}, editor = {American Marketing Association Summer Conference}, year = {2017}, date = {2017-01-01}, booktitle = {American Marketing Association Summer Conference}, keywords = {}, pubstate = {published}, tppubtype = {conference} } |
Nicholas Paparoidamis; Tran Huong Exploring the effects of perceived cultural intelligence on customer trust, commitment and loyalty 5500 - 5599 Conférence American Marketing Association Winter Conference, 2017. @conference{paparoidamis_865m, title = {Exploring the effects of perceived cultural intelligence on customer trust, commitment and loyalty}, author = {Nicholas Paparoidamis and Tran Huong }, editor = {American Marketing Association Winter Conference}, year = {2017}, date = {2017-01-01}, booktitle = {American Marketing Association Winter Conference}, keywords = {}, pubstate = {published}, tppubtype = {conference} } |
Book Chapters |
Nicholas Paparoidamis; Ruben Chumpitaz Services Marketing: Reviewing Customer Satisfaction, Service Quality and Customer Loyalty Book Chapter David, Newlands; Hooper, Mark J (Ed.): p. 307-322, Gower Publishing, Gower House, 2009, ISBN: 978-0-566-08747-9. @inbook{paparoidamis_865o, title = {Services Marketing: Reviewing Customer Satisfaction, Service Quality and Customer Loyalty}, author = {Nicholas Paparoidamis and Ruben Chumpitaz}, editor = {Newlands David and Mark J. Hooper}, isbn = {978-0-566-08747-9}, year = {2009}, date = {2009-01-01}, pages = {307-322}, publisher = {Gower Publishing, Gower House}, keywords = {}, pubstate = {published}, tppubtype = {inbook} } |
Nicholas Paparoidamis; Kristian Kerstens; Ruben Chumpitaz Performance in Marketing: From Uni – to Multi – Dimensional and From Function to Frontier Concepts Book Chapter Bauer, H; Staat, M; Hammerschmidt, M (Ed.): p. 3-30, Verlag Vahlen , 2006, ISBN: 978-3-8006-3285-5. @inbook{paparoidamis_865n, title = {Performance in Marketing: From Uni – to Multi – Dimensional and From Function to Frontier Concepts}, author = {Nicholas Paparoidamis and Kristian Kerstens and Ruben Chumpitaz}, editor = {H. Bauer and M. Staat and M. Hammerschmidt }, isbn = {978-3-8006-3285-5}, year = {2006}, date = {2006-01-01}, pages = {3-30}, publisher = {Verlag Vahlen }, keywords = {}, pubstate = {published}, tppubtype = {inbook} } |
Divers |
Nicholas Paparoidamis Member of the distinguished Consortium faculty, AMA Sheth Foundation Doctoral Consortium Divers 2018. @misc{paparoidamis_865r, title = {Member of the distinguished Consortium faculty, AMA Sheth Foundation Doctoral Consortium}, author = {Nicholas Paparoidamis}, editor = {American Marketing Association }, year = {2018}, date = {2018-01-01}, keywords = {}, pubstate = {published}, tppubtype = {misc} } |
Nicholas Paparoidamis The Harold and Muriel Berkman Faculty Achievement and Development Award, Academy of Marketing Science Divers 2016. @misc{paparoidamis_865p, title = {The Harold and Muriel Berkman Faculty Achievement and Development Award, Academy of Marketing Science}, author = {Nicholas Paparoidamis}, editor = {Academy of Marketing Science }, year = {2016}, date = {2016-01-01}, keywords = {}, pubstate = {published}, tppubtype = {misc} } |
Nicholas Paparoidamis; Ruben Chumpitaz; Raluca Mogos STAN HOLLANDER AWARD FOR BEST RETAILING PAPER, Academy of Marketing Science Divers 2009. @misc{paparoidamis_865q, title = {STAN HOLLANDER AWARD FOR BEST RETAILING PAPER, Academy of Marketing Science }, author = {Nicholas Paparoidamis and Ruben Chumpitaz and Raluca Mogos}, editor = {Academy of Marketing Science}, year = {2009}, date = {2009-01-01}, abstract = {Academy of Marketing Science}, keywords = {}, pubstate = {published}, tppubtype = {misc} } Academy of Marketing Science |
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