Marie Haikel-Elsabeh holds a Doctorate in Management Science from the University of Paris Ouest Nanterre / Télécom Ecole de Management (Institut Mines-Télécom), a Master of Management of Organizations from ESCP-EAP / University of Paris Ouest / Mines Paris TECH / ENA, a Master in Political Communication and Local Animation from the University of Paris 1 Panthéon Sorbonne and a Bachelor in Comparative International Politics from the American University of Paris. Her research focuses on AI, social media, and innovation. Her most recent research projects concerned the creation of a recommender system capable based on social media and capable of analyzing and recommending products based on text-mining. Her other projects focus on how responsible consumers communicate on social media. Her other research concerns IoT and their impact on human lives.
marie.haikel_elsabeh@devinci.fr
When is brand content shared on Facebook? A field study on online Word-of-Mouth Article de journal
Dans: International Journal of Market Research, 61 (3), p. 287-301, 2019.
La consommation alimentaire responsable : analyse des contributions du web social au changement et au renforcement des pratiques Article de journal À paraître
Dans: Revue des Organisations Responsables , À paraître.
Entre crainte et désir pour les objets connectés : Comprendre l'ambivalence des consommateurs Article de journal
Dans: Décisions Marketing, 86 , p. 31-46, 2017.
L’avenir du webmarketing sur les sites internet Article de journal
Dans: Finance et Gestion, on line, 2016.
How personal finance management influences consumers motivations and behavior regarding online banking services Article de journal
Dans: Communications and Strategies - Digiworld Economic Journal, (103), p. 15-34, 2016.
La cuisine 2.0 Conférence
Journée E-Marketing, AFM 2013.
Criticism of the legitimate use of violence by the state in movies Conférence
The pharmakon of film & new media, 2012.
The Impact of Motivation for Sharing on Behavior in Social Networks Conférence
EMAC 2012.
Understanding Brand Implication and Engagement on Facebook Chapitre d'ouvrage
Dans: (USA), Information Resources Management Association (Ed.): p. 1806-1827, IGI Global, 2014.
Les leaders d’opinion sur les réseaux socionumériques Inproceedings
Dans: 10eme Séminaire M@rsouin, 2012.
Objets connecté : un succès … sous condition Périodique
L’Expansion, Septembre, (124-126), 2015.
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