Marie Haikel-Elsabeh holds a Doctorate in Management Science from the University of Paris Ouest Nanterre / Télécom Ecole de Management (Institut Mines-Télécom), a Master of Management of Organizations from ESCP-EAP / University of Paris Ouest / Mines Paris TECH / ENA, a Master in Political Communication and Local Animation from the University of Paris 1 Panthéon Sorbonne and a Bachelor in Comparative International Politics from the American University of Paris. Her research focuses on AI, social media, and innovation. Her most recent research projects concerned the creation of a recommender system capable based on social media and capable of analyzing and recommending products based on text-mining. Her other projects focus on how responsible consumers communicate on social media. Her other research concerns IoT and their impact on human lives.
Zhenzhen Zhao; Marie Haikel-Elsabeh; Patricia Baudier; Damien Renard; Alexander Brem
Need for uniqueness and word of mouth in disruptive innovation adoption : the context of self-quantification Article de journal
Dans: Ieee Transactions On Engineering Management, 2021.
@article{zhao_1415,
title = {Need for uniqueness and word of mouth in disruptive innovation adoption : the context of self-quantification},
author = {Zhenzhen Zhao and Marie Haikel-Elsabeh and Patricia Baudier and Damien Renard and Alexander Brem},
url = {https://ieeexplore.ieee.org/document/9427059},
year = {2021},
date = {2021-05-01},
journal = {Ieee Transactions On Engineering Management},
abstract = {People can now monitor and quantify their daily life activities through quantified-self products, such as self-tracking devices. These types of products are invading the market, and the reasons for their adoption must be understood. Word of mouth (WOM) plays a crucial role in the adoption of disruptive innovations. In line with the literature, this article demonstrates that quantified-self products are disruptive innovations that have distinct antecedents explaining why individuals use WOM. Hence, this article examines the need for uniqueness (NFU) and perceived values as drivers of satisfaction that in turn impact WOM. Data from a sample of 496 actual users of self-tracking devices were collected through an online survey. The results emphasize the positive impact of the NFU on satisfaction through utilitarian and hedonic values. We propose theoretical and managerial insights and suggest that companies must adopt a new perspective on disruptive innovations, particularly related to satisfaction and WOM, by considering the variables proposed in the research model.},
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Marie Haikel-Elsabeh; Zhenzhen Zhao; Björn Ivens; Alexander Brem
When is brand content shared on Facebook? A field study on online Word-of-Mouth Article de journal
Dans: International Journal Of Market Research, vol. 61, no. 3, p. 287-301, 2019.
@article{haikel-elsabeh_726,
title = {When is brand content shared on Facebook? A field study on online Word-of-Mouth},
author = {Marie Haikel-Elsabeh and Zhenzhen Zhao and Björn Ivens and Alexander Brem},
url = {https://journals.sagepub.com/doi/abs/10.1177/1470785318805301?journalCode=mrea},
year = {2019},
date = {2019-05-01},
journal = {International Journal Of Market Research},
volume = {61},
number = {3},
pages = {287-301},
abstract = {When implementing social media strategies on Facebook brand pages, companies focus on factors that prompt electronic Word-of-Mouth (eWoM) about brand contents. This study examines individual and collective factors that lead to brand content sharing behaviors. The research conducts a field study of a real brand on its Facebook fan page to gather actual behavioral data. Both declarative and behavioral data are used to explain brand eWoM, based on 250 participants. Empirical results show that the Facebook activity has a positive influence on brand content sharing for active users (posters) but not for nonactive users (lurkers), while brand engagement positively affects brand content sharing for both active and nonactive users. Furthermore, brand community involvement does not have an influence on brand content sharing. Findings offer companies useful recommendations for using the determinants included in our research design to understand and analyze the sharing behaviors of users.},
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pubstate = {published},
tppubtype = {article}
}
Eric Lombardot; Marie Haikel-Elsabeh
La consommation alimentaire responsable : analyse des contributions du web social au changement et au renforcement des pratiques Article de journal
Dans: Revue de l'Organisation Responsable, vol. 12, no. 2, p. 56-73, 2017.
@article{lombardot_161,
title = {La consommation alimentaire responsable : analyse des contributions du web social au changement et au renforcement des pratiques},
author = {Eric Lombardot and Marie Haikel-Elsabeh},
url = {https://www.cairn.info/revue-de-l-organisation-responsable-2017-2-page-56.htm},
year = {2017},
date = {2017-07-01},
journal = {Revue de l'Organisation Responsable},
volume = {12},
number = {2},
pages = {56-73},
abstract = {Dans le domaine alimentaire, des modes de consommation plus responsables se développent. Si ces pratiques connaissent un vrai succès, de nombreux obstacles subsistent à leur adoption par les consommateurs. L'objectif de cette recherche est d'explorer comment l'engagement dans des communautés en ligne en lien avec la consommation responsable (CR) dans le domaine alimentaire contribue au changement de comportement et au renforcement des pratiques responsables. Afin de répondre à cette problématique, une étude du web social a été menée, en faisant varier le niveau d'analyse. Une première étude de 2 441 posts extraits de 1 001 blogs et forums en lien avec l'alimentation responsable a permis de faire émerger 5 thèmes associés à la CR. Une seconde étude, focalisée sur 6 communautés en ligne a permis de distinguer 4 profils d'internautes et de comprendre l'influence qu'ils exercent sur les perceptions et les comportements des autres membres. Les résultats offrent des perspectives théoriques et managériales pour le secteur agroalimentaire en pleine mutation.},
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Caroline Ardelet; Nathalie Veg-Sala; A. Goudey; Marie Haikel-Elsabeh
Entre crainte et désir pour les objets connectés : Comprendre l'ambivalence des consommateurs Article de journal
Dans: Décisions Marketing, vol. 86, p. 31-46, 2017.
@article{ardelet_46,
title = {Entre crainte et désir pour les objets connectés : Comprendre l'ambivalence des consommateurs},
author = {Caroline Ardelet and Nathalie Veg-Sala and A. Goudey and Marie Haikel-Elsabeh},
url = {https://www.editions-ems.fr/revues/decisions-marketing/articlerevue/1766-entre-crainte-et-d%C3%A9sir-pour-les-objets-connect%C3%A9s-comprendre-l%E2%80%99ambivalence-des-consommateurs.html},
year = {2017},
date = {2017-04-01},
journal = {Décisions Marketing},
volume = {86},
pages = {31-46},
abstract = {Our research explores consumers' ambivalence about the purchase and the use of smart objects. This qualitative study made up of two stages (composed of 22 individual interviews with consumers and two focus groups) investigates various dimensions of the ambivalence (easiness, intelligence, social links and affect triggered by smart objects). We find different schemas of ambivalence, depending on the link between the consumer (user or non user) and the function given to the objet (utilitarian, experiential, symbolic). The proposed typology contains recommended changes to the marketing discourse on smart objects.},
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Marie Haikel-Elsabeh; Sébastien Nouet; Maximilien Nayaradou
How Personal Finance Management Influences Consumers' Motivations and Behavior Regarding Online Banking Services Article de journal
Dans: Communications & Strategies, vol. 103, p. p15-p34, 2016.
@article{haikel-elsabeh_47,
title = {How Personal Finance Management Influences Consumers' Motivations and Behavior Regarding Online Banking Services},
author = {Marie Haikel-Elsabeh and Sébastien Nouet and Maximilien Nayaradou},
url = {https://www.thefreelibrary.com/How+personal+finance+management+influences+consumers%27+motivations+and...-a0471382121},
year = {2016},
date = {2016-09-01},
journal = {Communications & Strategies},
volume = {103},
pages = {p15-p34},
abstract = {The advent of the digital bank has enhanced the consumer experience and capacity to manage personal finance. Banks need to adapt to the increasing demands of consumers for personalized, easy to use, and interactive digital banking services. Banks are increasingly challenged by companies of the Fintech that offer new financial services. In this context, the Fintech that sell PFM with aggregation features provide an innovative offer to both consumers and banks. A qualitative research was conducted: heads of Fintech companies, and consumers were interviewed. Our research fills a gap in the literature by explaining the motivations for the adoption and use of PFM tools.},
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pubstate = {published},
tppubtype = {article}
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Patricia Baudier; Najoua Elommal-Manita; Marie Haikel-Elsabeh; Lubica Hikkerova
The remote olfactive technology adoption in the perfumery industry: The case of Digital Natives Conférence
2nd International Conference on Digital Innovation & Financing, Valencia, Spain, 2019.
@conference{baudier_1313,
title = {The remote olfactive technology adoption in the perfumery industry: The case of Digital Natives},
author = {Patricia Baudier and Najoua Elommal-Manita and Marie Haikel-Elsabeh and Lubica Hikkerova},
url = {https://dif2019.sciencesconf.org/},
year = {2019},
date = {2019-12-01},
booktitle = {2nd International Conference on Digital Innovation & Financing},
address = {Valencia, Spain},
keywords = {},
pubstate = {published},
tppubtype = {conference}
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Maria Olmedilla; Marie Haikel-Elsabeh; Johannes De Smedt; Tomas Perrais; J. Carlos Romero
Dans: 4th International Conference on Information System and Data Mining, Hawaii, USA, 2020, ISBN: 978-1-4503-7765-2.
@inproceedings{olmedilla_1222,
title = {Recommending products based on users' positive word-of-mouth by combining a word-embedding model, KPCA and SVD++ Collaborative Filtering},
author = {Maria Olmedilla and Marie Haikel-Elsabeh and Johannes De Smedt and Tomas Perrais and J. Carlos Romero},
url = {http://www.icisdm.org/},
issn = {978-1-4503-7765-2},
year = {2020},
date = {2020-05-01},
booktitle = {4th International Conference on Information System and Data Mining},
address = {Hawaii, USA},
keywords = {},
pubstate = {published},
tppubtype = {inproceedings}
}
Marie Haikel-Elsabeh; Maria Olmedilla; Sami Chaoued
Dans: Proceedings of the 2019 3rd International Conference on Information System and Data Mining, Houston, USA, 2019, ISBN: ISBN: 978-1-4503-6635-9.
@inproceedings{haikel-elsabeh_890,
title = {Recommending products based on users' activities and interests within an eWOM community by combining Principal Component Analysis and ALS Collaborative Filtering},
author = {Marie Haikel-Elsabeh and Maria Olmedilla and Sami Chaoued},
url = {http://www.icisdm.org/icisdm2019.html},
issn = {ISBN: 978-1-4503-6635-9},
year = {2019},
date = {2019-04-01},
booktitle = {Proceedings of the 2019 3rd International Conference on Information System and Data Mining},
address = {Houston, USA},
keywords = {},
pubstate = {published},
tppubtype = {inproceedings}
}
Marie Haikel-Elsabeh
L'avenir du webmarketing sur les sites internet Divers
Finance&Gestion, 2016.
@misc{haikel-elsabeh_45,
title = {L'avenir du webmarketing sur les sites internet},
author = {Marie Haikel-Elsabeh},
url = {https://www.dfcg.fr/decouvrez-le-numero-336-de-financegestion-fevrier-2016/},
year = {2016},
date = {2016-02-01},
volume = {336},
howpublished = {Finance&Gestion},
keywords = {},
pubstate = {published},
tppubtype = {misc}
}
Benoit Aubert; Marie Haikel-Elsabeh; François Thérin
Objets connectés : un succès... sous condition Divers
l'Expansion, 2015.
@misc{aubert_1127,
title = {Objets connectés : un succès... sous condition},
author = {Benoit Aubert and Marie Haikel-Elsabeh and François Thérin},
url = {http://},
year = {2015},
date = {2015-09-01},
pages = {124-126},
howpublished = {l'Expansion},
keywords = {},
pubstate = {published},
tppubtype = {misc}
}
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