Articles de journaux |
Marie Haikel-Elsabeh; Zhenzhen Zhao; Björn Ivens When is brand content shared on Facebook? A field study on online Word-of-Mouth Article de journal International Journal of Market Research, 61 (3), p. 287-301, 2019. Résumé | Liens | BibTeX @article{Haikel-Elsabeh2019,
title = {When is brand content shared on Facebook? A field study on online Word-of-Mouth},
author = {Marie Haikel-Elsabeh and Zhenzhen Zhao and Björn Ivens},
editor = {Sage Journals},
doi = {10.1177/1470785318805301},
year = {2019},
date = {2019-01-01},
journal = {International Journal of Market Research},
volume = {61},
number = {3},
pages = {287-301},
abstract = {When implementing social media strategies on Facebook brand pages, companies focus on factors that prompt electronic Word-of-Mouth (eWoM) about brand contents. This study examines individual and collective factors that lead to brand content sharing behaviors. The research conducts a field study of a real brand on its Facebook fan page to gather actual behavioral data. Both declarative and behavioral data are used to explain brand eWoM, based on 250 participants. Empirical results show that the Facebook activity has a positive influence on brand content sharing for active users (posters) but not for nonactive users (lurkers), while brand engagement positively affects brand content sharing for both active and nonactive users. Furthermore, brand community involvement does not have an influence on brand content sharing. Findings offer companies useful recommendations for using the determinants included in our research design to understand and analyze the sharing behaviors of users.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
When implementing social media strategies on Facebook brand pages, companies focus on factors that prompt electronic Word-of-Mouth (eWoM) about brand contents. This study examines individual and collective factors that lead to brand content sharing behaviors. The research conducts a field study of a real brand on its Facebook fan page to gather actual behavioral data. Both declarative and behavioral data are used to explain brand eWoM, based on 250 participants. Empirical results show that the Facebook activity has a positive influence on brand content sharing for active users (posters) but not for nonactive users (lurkers), while brand engagement positively affects brand content sharing for both active and nonactive users. Furthermore, brand community involvement does not have an influence on brand content sharing. Findings offer companies useful recommendations for using the determinants included in our research design to understand and analyze the sharing behaviors of users. |
M. Haikel-Elsabeh; E. Lombardot La consommation alimentaire responsable : analyse des contributions du web social au changement et au renforcement des pratiques Article de journal À paraître Revue des Organisations Responsables , À paraître. BibTeX @article{Haikel2017b,
title = {La consommation alimentaire responsable : analyse des contributions du web social au changement et au renforcement des pratiques },
author = {M. Haikel-Elsabeh and E. Lombardot},
year = {2017},
date = {2017-12-30},
journal = {Revue des Organisations Responsables },
keywords = {},
pubstate = {forthcoming},
tppubtype = {article}
}
|
C. Ardelet; N. Veg-Sala; A. Goudey; M. Haikel-Elsabeh Entre crainte et désir pour les objets connectés : Comprendre l'ambivalence des consommateurs Article de journal Décisions Marketing, 86 , p. 31-46, 2017. BibTeX @article{Haikel2017,
title = {Entre crainte et désir pour les objets connectés : Comprendre l'ambivalence des consommateurs },
author = {C. Ardelet and N. Veg-Sala and A. Goudey and M. Haikel-Elsabeh },
year = {2017},
date = {2017-04-01},
journal = {Décisions Marketing},
volume = {86},
pages = {31-46},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
|
Marie Haikel-Elsabeh L’avenir du webmarketing sur les sites internet Article de journal Finance et Gestion, on line, 2016. BibTeX @article{Haikel,
title = {L’avenir du webmarketing sur les sites internet },
author = {Marie Haikel-Elsabeh},
year = {2016},
date = {2016-09-21},
journal = {Finance et Gestion, on line},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
|
Marie Haikel-Elsabeh; Sébastien Nouet; M. Narayadou How personal finance management influences consumers motivations and behavior regarding online banking services Article de journal Communications and Strategies - Digiworld Economic Journal, (103), p. 15-34, 2016. BibTeX @article{NouetHaikel,
title = {How personal finance management influences consumers motivations and behavior regarding online banking services},
author = {Marie Haikel-Elsabeh and Sébastien Nouet and M. Narayadou},
year = {2016},
date = {2016-06-15},
journal = {Communications and Strategies - Digiworld Economic Journal},
number = {103},
pages = {15-34},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
|
Conférences |
Damien Renard; Marie Haikel-Elsabeh; Balagué Christine La cuisine 2.0 Conférence Journée E-Marketing, AFM 2013. Résumé | BibTeX @conference{Haikel-Elsabeh2013,
title = {La cuisine 2.0},
author = {Damien Renard and Marie Haikel-Elsabeh and Balagué Christine},
year = {2013},
date = {2013-01-01},
booktitle = {Journée E-Marketing},
organization = {AFM},
abstract = {Les technologies ont fait évoluer les perceptions et comportements en cuisine. Les résultats de l’étude qualitative montrent des différences entre le monde réel et le monde numérique que ce soit au niveau de la perception de la cuisine, la place du groupe d’appartenance ou du comportement de recherche et de partage.},
keywords = {},
pubstate = {published},
tppubtype = {conference}
}
Les technologies ont fait évoluer les perceptions et comportements en cuisine. Les résultats de l’étude qualitative montrent des différences entre le monde réel et le monde numérique que ce soit au niveau de la perception de la cuisine, la place du groupe d’appartenance ou du comportement de recherche et de partage. |
Marie Haikel-Elsabeh Criticism of the legitimate use of violence by the state in movies Conférence The pharmakon of film & new media, 2012. BibTeX @conference{Haikel-Elsabeh2012,
title = {Criticism of the legitimate use of violence by the state in movies},
author = {Marie Haikel-Elsabeh},
year = {2012},
date = {2012-01-01},
booktitle = {The pharmakon of film & new media},
keywords = {},
pubstate = {published},
tppubtype = {conference}
}
|
Marie Nour Haikel-Elsabeh; Le Ahn Ngoc; Christine Balagué; Jean-Christophe Bénavent The Impact of Motivation for Sharing on Behavior in Social Networks Conférence EMAC 2012. BibTeX @conference{Haikel-Elsabeh2012b,
title = {The Impact of Motivation for Sharing on Behavior in Social Networks},
author = {Marie Nour Haikel-Elsabeh and Le Ahn Ngoc and Christine Balagué and Jean-Christophe Bénavent},
year = {2012},
date = {2012-01-01},
organization = {EMAC},
keywords = {},
pubstate = {published},
tppubtype = {conference}
}
|
Chapitres d'ouvrage |
Marie Haikel-Elsabeh Understanding Brand Implication and Engagement on Facebook Chapitre d'ouvrage (USA), Information Resources Management Association (Ed.): p. 1806-1827, IGI Global, 2014. Résumé | Liens | BibTeX @inbook{Haikel-Elsabeh2014,
title = {Understanding Brand Implication and Engagement on Facebook},
author = {Marie Haikel-Elsabeh},
editor = {Information Resources Management Association (USA)},
url = {http://www.igi-global.com/chapter/understanding-brand-implication-and-engagement-on-facebook/107817},
doi = {10.4018/978-1-4666-5942-1.ch094},
year = {2014},
date = {2014-01-01},
pages = {1806-1827},
publisher = {IGI Global},
abstract = {What are the drivers for Brand engagement and implication on Facebook? In order to explore the impact of motivations on content and information sharing on Facebook brand pages, this study proposes an analysis focused on a reduced number of motivations and a proposal of a statistical model attempting to link the frequency of posting and liking on Facebook in general and Brand engagement to motivations. The aim of the study is to assess the impact of motivations on brand implication and frequency of posting on Facebook. The authors use the concept of brand implication measure a deep interest toward brands on Facebook. The concept of frequency of posting and liking focuses on the tendency to post or like frequently each time the user connects to Facebook. The motivations the authors introduced are based on the literature for sharing on social networks.
},
keywords = {},
pubstate = {published},
tppubtype = {inbook}
}
What are the drivers for Brand engagement and implication on Facebook? In order to explore the impact of motivations on content and information sharing on Facebook brand pages, this study proposes an analysis focused on a reduced number of motivations and a proposal of a statistical model attempting to link the frequency of posting and liking on Facebook in general and Brand engagement to motivations. The aim of the study is to assess the impact of motivations on brand implication and frequency of posting on Facebook. The authors use the concept of brand implication measure a deep interest toward brands on Facebook. The concept of frequency of posting and liking focuses on the tendency to post or like frequently each time the user connects to Facebook. The motivations the authors introduced are based on the literature for sharing on social networks.
|
Actes |
Camille Alloing; Marie Haikel-Elsabeh Les leaders d’opinion sur les réseaux socionumériques Inproceedings 10eme Séminaire M@rsouin, 2012. Résumé | Liens | BibTeX @inproceedings{Alloing2012,
title = {Les leaders d’opinion sur les réseaux socionumériques},
author = {Camille Alloing and Marie Haikel-Elsabeh
},
url = {https://hal.archives-ouvertes.fr/hal-00958659},
year = {2012},
date = {2012-05-01},
booktitle = {10eme Séminaire M@rsouin},
abstract = {L'une des problématiques des entreprises investissant dans les campagnes marketing sur les réseaux sociaux numériques est de déterminer une population cible qui a une capacité de diffusion et de médiatisation identifiable. Le concept de leader d'opinion semble de prime abord répondre aux caractéristiques souhaitées par les entreprises pour des actions marketing sur Internet. Seulement, les leaders d'opinions sont-ils les seuls usagers d'Internet à pouvoir influer sur les cibles de l'entreprise ? Et comment les identifier et mesurer l'impact de leurs actions, en termes informationnels notamment, considérant que ces leaders sont un construit de l'entreprise à la recherche de leviers de diffusion ? L'objet de cette communication est de présenter l'évolution du concept de leader d'opinion à travers le prisme du web, et de proposer des indicateurs adaptés d'identification et de mesure des actions de ceux-ci en fonction des objectifs poursuivis par les entreprises.},
keywords = {},
pubstate = {published},
tppubtype = {inproceedings}
}
L'une des problématiques des entreprises investissant dans les campagnes marketing sur les réseaux sociaux numériques est de déterminer une population cible qui a une capacité de diffusion et de médiatisation identifiable. Le concept de leader d'opinion semble de prime abord répondre aux caractéristiques souhaitées par les entreprises pour des actions marketing sur Internet. Seulement, les leaders d'opinions sont-ils les seuls usagers d'Internet à pouvoir influer sur les cibles de l'entreprise ? Et comment les identifier et mesurer l'impact de leurs actions, en termes informationnels notamment, considérant que ces leaders sont un construit de l'entreprise à la recherche de leviers de diffusion ? L'objet de cette communication est de présenter l'évolution du concept de leader d'opinion à travers le prisme du web, et de proposer des indicateurs adaptés d'identification et de mesure des actions de ceux-ci en fonction des objectifs poursuivis par les entreprises. |
Periodiques |
(Ed.) Objets connecté : un succès … sous condition Périodique L’Expansion, Septembre, (124-126), 2015. BibTeX @periodical{thérinExpansion2015,
title = {Objets connecté : un succès … sous condition},
author = {Benoît Aubert and Marie Haikel-Elsabeh and François Therin},
year = {2015},
date = {2015-09-01},
issuetitle = {L’Expansion, Septembre},
number = {124-126},
keywords = {},
pubstate = {published},
tppubtype = {periodical}
}
|
