Marie Haikel-elsabeh

@article{zhao_1415,

title = {Need for uniqueness and word of mouth in disruptive innovation adoption : the context of self-quantification},

author = {Zhenzhen Zhao and Marie Haikel-Elsabeh and Patricia Baudier and Damien Renard and Alexander Brem},

url = {https://ieeexplore.ieee.org/document/9427059},

year  = {2021},

date = {2021-05-01},

journal = {Ieee Transactions On Engineering Management},

abstract = {People can now monitor and quantify their daily life activities through quantified-self products, such as self-tracking devices. These types of products are invading the market, and the reasons for their adoption must be understood. Word of mouth (WOM) plays a crucial role in the adoption of disruptive innovations. In line with the literature, this article demonstrates that quantified-self products are disruptive innovations that have distinct antecedents explaining why individuals use WOM. Hence, this article examines the need for uniqueness (NFU) and perceived values as drivers of satisfaction that in turn impact WOM. Data from a sample of 496 actual users of self-tracking devices were collected through an online survey. The results emphasize the positive impact of the NFU on satisfaction through utilitarian and hedonic values. We propose theoretical and managerial insights and suggest that companies must adopt a new perspective on disruptive innovations, particularly related to satisfaction and WOM, by considering the variables proposed in the research model.},

keywords = {},

pubstate = {online},

tppubtype = {article}

}

@article{haikel-elsabeh_726,

title = {When is brand content shared on Facebook? A field study on online Word-of-Mouth},

author = {Marie Haikel-Elsabeh and Zhenzhen Zhao and Björn Ivens and Alexander Brem},

url = {https://journals.sagepub.com/doi/abs/10.1177/1470785318805301?journalCode=mrea},

year  = {2019},

date = {2019-05-01},

journal = {International Journal Of Market Research},

volume = {61},

number = {3},

pages = {287-301},

abstract = {When implementing social media strategies on Facebook brand pages, companies focus on factors that prompt electronic Word-of-Mouth (eWoM) about brand contents. This study examines individual and collective factors that lead to brand content sharing behaviors. The research conducts a field study of a real brand on its Facebook fan page to gather actual behavioral data. Both declarative and behavioral data are used to explain brand eWoM, based on 250 participants. Empirical results show that the Facebook activity has a positive influence on brand content sharing for active users (posters) but not for nonactive users (lurkers), while brand engagement positively affects brand content sharing for both active and nonactive users. Furthermore, brand community involvement does not have an influence on brand content sharing. Findings offer companies useful recommendations for using the determinants included in our research design to understand and analyze the sharing behaviors of users.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{lombardot_161,

title = {La consommation alimentaire responsable : analyse des contributions du web social au changement et au renforcement des pratiques},

author = {Eric Lombardot and Marie Haikel-Elsabeh},

url = {https://www.cairn.info/revue-de-l-organisation-responsable-2017-2-page-56.htm},

year  = {2017},

date = {2017-07-01},

journal = {Revue de l'Organisation Responsable},

volume = {12},

number = {2},

pages = {56-73},

abstract = {Dans le domaine alimentaire, des modes de consommation plus responsables se développent. Si ces pratiques connaissent un vrai succès, de nombreux obstacles subsistent à leur adoption par les consommateurs. L'objectif de cette recherche est d'explorer comment l'engagement dans des communautés en ligne en lien avec la consommation responsable (CR) dans le domaine alimentaire contribue au changement de comportement et au renforcement des pratiques responsables. Afin de répondre à cette problématique, une étude du web social a été menée, en faisant varier le niveau d'analyse. Une première étude de 2 441 posts extraits de 1 001 blogs et forums en lien avec l'alimentation responsable a permis de faire émerger 5 thèmes associés à la CR. Une seconde étude, focalisée sur 6 communautés en ligne a permis de distinguer 4 profils d'internautes et de comprendre l'influence qu'ils exercent sur les perceptions et les comportements des autres membres. Les résultats offrent des perspectives théoriques et managériales pour le secteur agroalimentaire en pleine mutation.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{ardelet_46,

title = {Entre crainte et désir pour les objets connectés : Comprendre l'ambivalence des consommateurs},

author = {Caroline Ardelet and Nathalie Veg-Sala and A. Goudey and Marie Haikel-Elsabeh},

url = {https://www.editions-ems.fr/revues/decisions-marketing/articlerevue/1766-entre-crainte-et-d%C3%A9sir-pour-les-objets-connect%C3%A9s-comprendre-l%E2%80%99ambivalence-des-consommateurs.html},

year  = {2017},

date = {2017-04-01},

journal = {Décisions Marketing},

volume = {86},

pages = {31-46},

abstract = {Our research explores consumers' ambivalence about the purchase and the use of smart objects. This qualitative study made up of two stages (composed of 22 individual interviews with consumers and two focus groups) investigates various dimensions of the ambivalence (easiness, intelligence, social links and affect triggered by smart objects). We find different schemas of ambivalence, depending on the link between the consumer (user or non user) and the function given to the objet (utilitarian, experiential, symbolic). The proposed typology contains recommended changes to the marketing discourse on smart objects.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{haikel-elsabeh_47,

title = {How Personal Finance Management Influences Consumers' Motivations and Behavior Regarding Online Banking Services},

author = {Marie Haikel-Elsabeh and Sébastien Nouet and Maximilien Nayaradou},

url = {https://www.thefreelibrary.com/How+personal+finance+management+influences+consumers%27+motivations+and...-a0471382121},

year  = {2016},

date = {2016-09-01},

journal = {Communications & Strategies},

volume = {103},

pages = {p15-p34},

abstract = {The advent of the digital bank has enhanced the consumer experience and capacity to manage personal finance. Banks need to adapt to the increasing demands of consumers for personalized, easy to use, and interactive digital banking services. Banks are increasingly challenged by companies of the Fintech that offer new financial services. In this context, the Fintech that sell PFM with aggregation features provide an innovative offer to both consumers and banks. A qualitative research was conducted: heads of Fintech companies, and consumers were interviewed. Our research fills a gap in the literature by explaining the motivations for the adoption and use of PFM tools.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}