Elena Chatzopoulou

De Vinci Research Center


Elena Chatzopoulou

*This webpage will be deactivated soon* *Feel free to contact me via LinkedIn* Associate Professor in Marketing at EMLV - École de Management Léonard de Vinci, Elena holds a BSc and MSc from Greece (Athens University of Economics and Business) and a PhD from Newcastle University. Elena before joining academia had a 7 years working experience as a marketing manager. During her academic career she accomplished her PhD Thesis in Marketing at Newcastle University Business School (Newcastle, UK), supervised by Professor Matthew Gorton. The title of the thesis was: ?A grounded theory of authenticity and quality constructions for ethnic restaurants: implications for effective marketing strategies?. Since then she has been investigating authenticity, quality and identity concepts about fashion and food marketing especially in digital platforms like Instagram and YouTube. Elena has supervised dissertations and Theses of Marketing students and she has also done consultancy for Companies in the retailing and digital sector. She has also acted as Partner for several EU funded projects. During her career she has received the ?Teaching Excellence award? by the Academy of Marketing and the ?Best paper award? at the 17th IFIP Conference on e-Business, e-Services and e-Society (I3E 2018). She has also been awarded as ?outstanding reviewer? and ?outstanding contribution in reviewing? by the Computers in human behaviour Journal. Her project Young Marketers 4 the North East was funded by the ULTSEC Innovation Fund and more information about it can be found here: https://youngmarketers2017.wordpress.com/ Elena is board member of the Journal of Business and Management, in the Editorial Review & Advisory Board for Conferences (Global Business Research Journals) and a reviewer for/a member of EMAC, EURAM, MA. She is also a Fellow of the Higher Education Academy (UKPSF D2). Dr Chatzopoulou has also given a TEDx talk: ?Back to basics.com: a down-to-earth research? and several interviews in mass media globally.

elena.chatzopoulou@devinci.fr

Publications


Articles de journaux

Heather Skinner; Elena Chatzopoulou; Matthew Gorton

Perceptions of localness and authenticity regarding restaurant choice in tourism settings Article de journal

Dans: Journal Of Travel & Tourism Marketing, 37 (2), p. 155-168, 2020.

Résumé | Liens | BibTeX

Raffaele Filieri; Simona D'Antone; Elena Chatzopoulou

A cultural approach to brand equity: The role of brand mianzi and brand popularity in China Article de journal

Dans: Journal Of Brand Management, 26 (4), p. 376-394, 2019.

Résumé | Liens | BibTeX

Elena Chatzopoulou; Matthew Gorton; Sharron Kuznesof

Understanding Authentication Processes and the Role of Conventions: a consideration of Greek ethnic restaurants Article de journal

Dans: Annals Of Tourism Research, 77 , p. 128-140, 2019.

Résumé | Liens | BibTeX

George Balabanis; Elena Chatzopoulou

Under the influence of a blogger: The role of information?seeking goals and issue involvement Article de journal

Dans: Psychology & Marketing, 36 (4), p. 342-353, 2019.

Résumé | Liens | BibTeX

Recueils

Elena Chatzopoulou

The #Drummondpuddlewatch case: how a creative agency's puddle went viral around the world Recueil

Dans: Kotler Philip, Armstrong Gary (Ed.): Principle of marketing, Eighth european edition , p. 689 pages, Pearson Education, 2020, ISBN: 978-1-292-26956-6.

Liens | BibTeX

Actes

Elena Chatzopoulou

Shooting with the e-stars: celebrity endorsement on building authenticity meanings for ethnic fashion brands Inproceedings

Dans: 2019 Global Fashion Management Conference at Paris Proceedings, p. 701-704, Paris, France, 2019.

Liens | BibTeX

Elena Chatzopoulou; Raffaele Filieri

Investigating the influence of Facebook content on the consumers' engagement with fashion brands Inproceedings

Dans: International Conference on Marketing and Tourism ICT19New York, New York, USA, 2019.

Liens | BibTeX

George Balabanis; Elena Chatzopoulou

The role of information seeking goals and issue involvement Inproceedings

Dans: I3E 2018: The 17th IFIP Conference on e-Business, e-Services and e-Society, Challenges and Opportunities in the Digital Era, Mubarak Al-Abdullah, Kuwait, 2018.

Liens | BibTeX

Elena Chatzopoulou; Raffaele Filieri

Building and communicating fashion brands of sustainable ethnic identity Inproceedings

Dans: International Conference on Marketing and Tourism (ICM18 New York Conference), New-York, USA, 2018, ISBN: ISBN: 978-1-943579-41-9.

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