Associate Professor in Digital Marketing at EMLV - École de Management Léonard de Vinci, Elena holds a BSc and MSc from Greece (Athens University of Economics and Business) and a PhD from Newcastle University Elena before joining academia had a 7 years working experience as a marketing manager. During her academic career she accomplished her PhD Thesis in Marketing at Newcastle University Business School (Newcastle, UK), supervised by Professor Matthew Gorton. The title of the thesis was: “A grounded theory of authenticity and quality constructions for ethnic restaurants: implications for effective marketing strategies”. Since then she has been investigating authenticity, quality and identity concepts about fashion and food marketing especially in digital platforms like Instagram and YouTube. Elena has supervised dissertations and Theses of Marketing students and she has also done consultancy for Companies in the retailing and digital sector. During her career she has received the “Teaching Excellence award” by the Academy of Marketing and the “Best paper award” at the 17th IFIP Conference on e-Business, e-Services and e-Society (I3E 2018). She has also been nominated as “outstanding reviewer” and “outstanding contribution in reviewing” by the Computers in human behaviour Journal. Her project Young Marketers 4 the North East was funded by the ULTSEC Innovation Fund and more information about it can be found here: https://youngmarketers2017.wordpress.com/ Elena is in the Editorial Review & Advisory Board for Conferences (Global Business Research Journals) and a member of EMAC, EURAM, MA. She is also a Fellow of the Higher Education Academy (UKPSF D2). Dr Chatzopoulou has also given a TEDx talk: “Back to basics.com: a down-to-earth research”
Articles de journaux
Perceptions of localness and authenticity regarding restaurant choice in tourism settings Article de journal Forthcoming
Journal of Travel & Tourism Marketing , Forthcoming.
Annals of tourism research, 77 , p. 128-140, 2019.
Psychology and Marketing, 36 (4), p. 342-353, 2019.
A cultural approach to brand equity: The role of brand mianzi and brand popularity in China Article de journal
Journal of Brand Management, 2018.
*Case study* Digital marketing communications: making the number 1 viral, in Chapter 14- Integrated Marketing Communication Strategy of “Principles of Marketing” book (8th European edition) by Philip Kotler, Gary Armstrong, Lloyd C Harris & Hongwei He. In Press. Divers
Global fashion business cases (Bloomsbury fashion resource) 2019, Visité: 02.02.2019.
Newcastle University Business School, 0000.
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