Director : Fernanda Arreola
The Business Group’s research activities focus mainly on four areas: Innovation and Entrepreneurship, Marketing and Sales, International Relations, and Human Resources Management.
The research developed in the area of ‘Innovation and Entrepreneurship‘ mainly concerns the management of technological change, research and knowledge creation mechanisms, creativity, impact of digital transformation and consequent business models innovation, economics of entrepreneurship and business creation, and intellectual property management.
The ‘Marketing and Sales’ area focuses on marketing and communication strategies for new products and services, sales and negotiation strategies, audit and control policies in large national and international organizations.
The research streams developed in the area of ‘International Relations‘ mainly deal with the interactions between geopolitical risks and business strategies, the consequences of major political decisions (such as Brexit) as a test of organizational survival and reliability, and the impact of the implementation of EU diplomatic services for organizational studies.
Within the area of ‘Human Resources Management‘, research focuses on the impact of intangible elements such as values, generational and motivational aspects, empowerment in decision-making and management processes, organizational culture, having in the background a broader context of post-modern organizational theory.
The professors and researchers of the Business Group
Isabel is Assistant Professor at the Department Innovation Management & Strategy, Faculty of Economics and Business, University of Groningen, where she currently teaches courses in collaborative and organizational innovation. She is also associate fellow of SOM Research Institute and member of Value in Collaborative Innovation (VinCi) Center of Expertise and Connecting Innovation and Creativity (CONINC) Signature Area.
Dr Luca Mora, BSc, MSc, Double PhD, FRSA is a Lecturer in Entrepreneurship and Innovation at The Business School of Edinburgh Napier University and a Research Affiliate at Edinburgh Napier University’s Centre for Smart Cities.
Publications of the professors and researchers of the Business Group
Les modèles intégrateurs de la motivation au travail Book Chapter
In: Boeck, Éditions De (Ed.): 3 , pp. 235-251, Directeurs de publication Jacques Rojot, Patrice Roussel et Christian Vandenberghe, 2007.
Les courants théoriques de la motivation au travail Book Chapter
In: Boeck, Éditions De (Ed.): (Ed.): 3 , pp. 171-215, Directeurs de publication Jacques Rojot, Patrice Roussel et Christian Vandenberghe, 2007.
In: Centre de Recherche et de Management 2007, on line., 2007.
Colloque de l'I.S.E.O.R sur l'apport de la psychanalyse aux sciences de gestion 2007.
Innovations radicales : le pari de l'intrapreneuriat Journal Article
In: L'Expansion Management Review, 2 (125), 2007.
Newcastle University, 2007.
Unlocking value through customer education Journal Article
In: Marketing Theory and Applications, pp. 136, 2005.
Former ses clients pour les fidéliser Journal Article
In: L'Expansion Management Review, (117), pp. 100-105, 0000.
Entreprendre, apprendre, s’adapter Book
Quand les carrières évolutives nécessitent l’hybridation Conference
Grandes Ecoles et Universités, 2015-05-21 , 0000.
Targeting without alienating on the internet: ethnic majority and minority consumers Journal Article
In: Journal of Business Research, 69 (mars), 0000.
The moderating effect of gender on the online luxury market: how perceived intimacy influences male consumers’ buying intentions Journal Article
In: Luxury Research Journal, 1 (3), pp. 260-282, 0000.
Enhancing the Mobile User Experience through Colored Contrasts Book Chapter
In: of In Khosrow-Pour, Encyclopedia Information Science M (2017); Technology Fourth Edition (10 Volumes). Hershey, PA: IGI Global (Ed.): 8 , 0000.
Designing website interfaces for m-commerce with consideration for adult consumers Book Chapter
In: In Mobile Platforms Design, ; by Apps for Social Commerce IGI Global, Editied Pelet J -É (Ed.): 0000.
From Skeuomorphism to Flat Design: when Font and Layout of M-Commerce Websites affect Behavioral Intentions Conference
Privacy protection on social networks: a scale for measuring users’ attitudes in France and the USA Conference
Impact of M-commerce Website design on Consumers’Behavioral Intentions: An Empirical Study of Age as Moderating Influence Conference
Du design des sites de m-commerce aux intentions comportementales Conference
Optimizing the supply chain of wine with social media and collaborative consumption Conference
Effects of colored contrast of mobile websites on behavioral intentions Conference
In: The Conversation (France), 0000.
Newcastle University Business School, 0000.