Business Group

Academic research in finance


The Business Group combines the expertise from research professors in marketing, human resources, and entrepreneurial strategy. This group has developed research programmes in a variety of activities that includes: the organisation of seminars, the publication of case studies, and the development of pedagogical content. Key areas of research include improving technological learning models and improving B to B customer relationships. These activities help to enrich the EMLV’s educational content, particularly in the fields of entrepreneurship, marketing, negotiation, sales, and business management.




Business Group

Director : Francesco Paolo Appio

The Business Group’s research activities focus mainly on four areas: Innovation and Entrepreneurship, Marketing and Sales, International Relations, and Human Resources Management.

The research developed in the area of ‘Innovation and Entrepreneurship‘ mainly concerns the management of technological change, research and knowledge creation mechanisms, creativity, impact of digital transformation and consequent business models innovation, economics of entrepreneurship and business creation, and intellectual property management.

The ‘Marketing and Sales’ area focuses on marketing and communication strategies for new products and services, sales and negotiation strategies, audit and control policies in large national and international organizations.

The research streams developed in the area of ‘International Relations‘ mainly deal with the interactions between geopolitical risks and business strategies, the consequences of major political decisions (such as Brexit) as a test of organizational survival and reliability, and the impact of the implementation of EU diplomatic services for organizational studies.

Within the area of ‘Human Resources Management‘, research focuses on the impact of intangible elements such as values, generational and motivational aspects, empowerment in decision-making and management processes, organizational culture, having in the background a broader context of post-modern organizational theory.





PROFESSORS – RESEARCHERS – THE TEAM

The professors and researchers of the Business Group




Research Seminars


Upcoming events

Past events




Visiting Professors

Isabel Estrada

i.estrada.vaquero@rug.nl

Isabel is Assistant Professor at the Department Innovation Management & Strategy, Faculty of Economics and Business, University of Groningen, where she currently teaches courses in collaborative and organizational innovation. She is also associate fellow of SOM Research Institute and member of Value in Collaborative Innovation (VinCi) Center of Expertise and Connecting Innovation and Creativity (CONINC) Signature Area.

Luca Mora

L.Mora@napier.ac.uk

Dr Luca Mora, BSc, MSc, Double PhD, FRSA is a Lecturer in Entrepreneurship and Innovation at The Business School of Edinburgh Napier University and a Research Affiliate at Edinburgh Napier University’s Centre for Smart Cities.





Publications

Publications of the professors and researchers of the Business Group

303 entries « 6 of 7 »

2010

Sylvie Matelly; Fabio Liberti; Jean-Pierre Maulny

Pratiques communautaires internes de contrôle des exportations et des transferts intracommunautaires de produits de défense Unpublished

2010.

Links | BibTeX

Thierry Fabiani; Thérèse Albertini

Le « Parler Courant Client » (PCC) : Une réponse à la diversité des attentes des TPE en marketing ? Conference

Sixièmes rencontres internationales de l’université de corse Corte, France, 2010.

BibTeX

Sofiane Achiche; Francesco Paolo Appio

Fuzzy Decision Support in the Early Phases of the Fuzzy Front End of Innovation in Product Development Conference

30th ASME International Design Engineering Technical Conferences & Computers and Information in Engineering Conference, Montréal - Quebec, 2010.

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Benoit Aubert; David Gotteland

Former les consommateurs à l'usage des produits Journal Article

In: Decisions Marketing, (59), 2010, ISSN: 0779-7389.

Abstract | BibTeX

Hélène Peton; Antoine Blanc

From micro level actions to deinstitutionalisation: the case of asbestos in France Conference

EGOS Colloquium Lisbon, Portugal, 2010.

Abstract | Links | BibTeX

Laila Namaci; Y. Benthaer

Identifying factors for the successful adoption of e-business by SMEs in developing economies: the case of SMEs in Morocco Conference

ISCB (international Council for Small Business) Cincinnati, USA, 2010.

BibTeX

Bastien Nivet

Relations entre l’Union européenne et l’Afrique sub-saharienne dans le domaine de la sécurité Journal Article

In: Défense nationale, (731), pp. 66-77, 2010.

Abstract | Links | BibTeX

Sylvie Matelly

Un code de conduite européen pour sécuriser les exportations ? Le cas des exportations d’armes en Europe, dans Entreprises, Etat et risques géopolitiques au XXe siècle Journal Article

In: Les cahiers IRICE, (6), 2010.

Abstract | Links | BibTeX

Bernard Buisson; Philippe Silberzahn

Blue ocean or fast-second innovation? A four-breakthrough model to explain successful market domination Journal Article

In: International Journal of Innovation Management, 14 (03), pp. 359-378, 2010.

Abstract | Links | BibTeX

Bastien Nivet

La sécurité comme condition du politique? Le développement des politiques de sécurité et de défense de l’Union européenne: attentes, conditions d’émergence et questions en suspend Book

2010.

Abstract | Links | BibTeX

Thierry Fabiani

L’Audit de la « culture client » dans les PME Conference

12ème Université de Printemps de l’Institut d’Audit Social Kaslik Beyrouth, Lebanon, 2010.

BibTeX

Sylvie Matelly

International Governance Innovation: Issues for 2010 Summits Conference

Center for International Governance Innovation Waterloo, Belgium, 2010.

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Sylvie Matelly

Impact de la régulation ITAR (International Traffic in Arms Regulation) sur la politique d’acquisition et d’exportation française Unpublished

2010.

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Benoit Aubert; Gérald Enrico

Quand les PME jouent dans la cour des grands Journal Article

In: L'Expansion Management Review, (138), pp. 106-113, 2010.

Abstract | Links | BibTeX

Michel DALMAS

L’incidence des types de buts et des valeurs sur le processus d’autodétermination des buts (SDT Theory) : une étude exploratoire Conference

Colloque international de l'ACFAS - 78ème édition - Montréal CANADA 2010.

Abstract | Links | BibTeX

Laila Namaci; Thierry Fabiani

Le Parler Client Accélérateur de Croissance : Cas des PME/PMI françaises Conference

Colloque International sur la Construction de la Croissance des PME GREFSO, Marrakech, Morocco, 2010.

BibTeX

Nathalie Dioudonnat

90 questions pour une recherche d’emploi gagnante Book

Les éditions Démos, 2010, ISBN: 2915647607.

Abstract | Links | BibTeX

David Gotteland; Benoit Aubert

Comment transformer ses clients en clients pilotes Journal Article

In: L'Expansion Management Review, (138), pp. 22-30, 2010.

Abstract | Links | BibTeX

Jean-Etienne Carlotti; Isabelle Cristiani; Ahmed Ksaier

Interdependence and Forecasting of S&P500, Oil, Euro/Dollar and 10Y U.S. T-Bond Conference

Review of Economic and Business Studies, 2010 (6), 1st International Symposium in Computational Economics and Finance (ISCEF) Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, Sousse, Tunisia, 2010.

Abstract | Links | BibTeX

Najoua Elommal-Manita

La satisfaction globale peut-elle être expliquée par les normes de MacNeil : Une étude empirique dans le secteur bancaire des particuliers Conference

th International Marketing Trends Congress Venice, Italy, 2010.

Abstract | Links | BibTeX

Philippe Coffre

Effectiveness affects sales behaviour Conference

World Academy of Marketing and Management Oulu, Finland, 2010.

BibTeX

Thierry Fabiani; Marcos Lima

CAS SCAGLIA : Torra, quand le produit devient destination (marketing identitaire) Miscellaneous

2010.

Abstract | Links | BibTeX

Antoine Blanc; Isabelle Huault

Reproduction de l’ordre institutionnel face à l’incertitude : le rôle du discours des Majors dans l’industrie musicale Journal Article

In: Revue française de gestion, 36 (203), pp. 85-99, 2010.

Abstract | Links | BibTeX

Riadh Manita; Najoua Elommal

The Quality of Audit Process: An Empirical Study with Audit Committees Journal Article

In: International Journal of Business, 15 (1), pp. 88-99, 2010, ISSN: 10834346.

Abstract | Links | BibTeX

Marcelo Amaral; Lygia Magacho; Marcos Lima

Uma proposta de avaliação de maturidade em parques científicos, tecnológicos e de inovação Journal Article

In: Locus Científico, 3 (4), pp. 115-122, 2010, ISSN: 1981-6804.

Abstract | Links | BibTeX

Isabelle Cristiani-d'Ornano; Ahmed Ksaier; Jean-Etienne Carlotti

Crude oil price: How to anticipate its future trajectory? Journal Article

In: Middle East Business and Economic Review, 22 (1), pp. 82-92, 2010, ISSN: 1035-3704.

Abstract | Links | BibTeX

Sylvie Matelly

Une politique économique internationale entre libéralisme et interventionnisme Journal Article

In: Revue internationale et stratégique, 1 (77), pp. 115-119, 2010, ISBN: 9782200926199.

Abstract | Links | BibTeX

Astrid Mullenbach; Sandra Rmadi

Integrating national mechanisms into theoretical frameworks for a better understanding of corporate social responsibility practices: the case of the emerging countries Journal Article

In: Revue Internationale de Psychosociologie, 16 (38), pp. 255-273, 2010.

Abstract | Links | BibTeX

Marcos Lima; Y. Wanderley

Perspectivas de uso da interface de análise PANTEON como Sistema de Suporte à interatividade colaborativa e ao raciocínio integrado em ambientes de aprendizagem Book Chapter

In: EDUFBA, 2010.

BibTeX

2009

Benoit Aubert; Olivier Trendel; Daniel Ray

The Unexpected Impact of User Manual at the Pre-purchase Stage on Product Evaluation and Purchase Intention: An Exploratory Study. Journal Article

In: Advances in Consumer Research, 36 , pp. 944-945, 2009.

Abstract | Links | BibTeX

2008

Benoit Aubert

Toward a Better Understanding of the Effects of Customer Education on Usage Behavior and Satisfaction Journal Article

In: British Food Journal, 107 (10/11), pp. 823–41, 2008.

Abstract | BibTeX

2007

Michel DALMAS et Patrice ROUSSEL

Les modèles intégrateurs de la motivation au travail Book Chapter

In: Boeck, Éditions De (Ed.): 3 , pp. 235-251, Directeurs de publication Jacques Rojot, Patrice Roussel et Christian Vandenberghe, 2007.

Abstract | Links | BibTeX

Michel DALMAS, Caroline MANVILLE, Didier NOTTAY

Les courants théoriques de la motivation au travail Book Chapter

In: Boeck, Éditions De (Ed.): (Ed.): 3 , pp. 171-215, Directeurs de publication Jacques Rojot, Patrice Roussel et Christian Vandenberghe, 2007.

Abstract | Links | BibTeX

Michel DALMAS

L'étude du lien managérial par la fixation des objectifs et par la psychanalyse. Une grille possible par l'approche systémique Conference

Colloque de l'I.S.E.O.R sur l'apport de la psychanalyse aux sciences de gestion 2007.

Abstract | Links | BibTeX

Philippe Silberzahn; Jean-Yves Prax; Bernard Buisson; Vincent Sincholle

Innovations radicales : le pari de l'intrapreneuriat Journal Article

In: L'Expansion Management Review, 2 (125), 2007.

Links | BibTeX

Benoit Aubert

Customer education: definition, measures and effects on customer satisfaction PhD Thesis

Newcastle University, 2007.

Abstract | Links | BibTeX

2005

Thorsten Hennig-Thurau; Peter C Honebein; Benoit Aubert

Unlocking value through customer education Journal Article

In: Marketing Theory and Applications, pp. 136, 2005.

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Benoit Aubert; Daniel Ray

Former ses clients pour les fidéliser Journal Article

In: L'Expansion Management Review, (117), pp. 100-105, 0000.

Abstract | Links | BibTeX

Marcos Lima; Bastien Nivet

Entreprendre, apprendre, s’adapter Book

0000.

BibTeX

Benoît Aubert; François Thérin

Quand les carrières évolutives nécessitent l’hybridation Conference

Grandes Ecoles et Universités, 2015-05-21 , 0000.

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Journal Article

In: 0000.

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Basma Taieb, Boris Bartikowski, Jean-Louis Chandon

Targeting without alienating on the internet: ethnic majority and minority consumers Journal Article

In: Journal of Business Research, 69 (mars), 0000.

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Basma Taieb, Jean-Eric Pelet, Monia Massarini

The moderating effect of gender on the online luxury market: how perceived intimacy influences male consumers’ buying intentions Journal Article

In: Luxury Research Journal, 1 (3), pp. 260-282, 0000.

BibTeX

Basma Taieb, Jean Eric Pelet

Enhancing the Mobile User Experience through Colored Contrasts Book Chapter

In: of In Khosrow-Pour, Encyclopedia Information Science M (2017); Technology Fourth Edition (10 Volumes). Hershey, PA: IGI Global (Ed.): 8 , 0000.

BibTeX

Basma Taieb, Jean Eric Pelet

Designing website interfaces for m-commerce with consideration for adult consumers Book Chapter

In: In Mobile Platforms Design, ; by Apps for Social Commerce IGI Global, Editied Pelet J -É (Ed.): 0000.

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Basma Taieb, Jean Eric Pelet

From Skeuomorphism to Flat Design: when Font and Layout of M-Commerce Websites affect Behavioral Intentions Conference

0000.

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Basma Taieb, Jean Eric Pelet

Privacy protection on social networks: a scale for measuring users’ attitudes in France and the USA Conference

0000.

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Basma Taieb, Pelet J.E., Massarini M., Ben Dahmane N., Mishra P., Obeidat Z. et Zukowska J. (2016)

Impact of M-commerce Website design on Consumers’Behavioral Intentions: An Empirical Study of Age as Moderating Influence Conference

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Basma Taieb, Pelet J.E., Ben Dahmane N.

Du design des sites de m-commerce aux intentions comportementales Conference

0000.

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Basma Taieb, Pelet J.E., Lecat B., Terblanche N.C.

Optimizing the supply chain of wine with social media and collaborative consumption Conference

0000.

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303 entries « 6 of 7 »

International Contacts


Alain Ouvrieu

Director of the International Relations Department

+ 33 1 41 16 72 50
Alain Ouvrieu Linkedin Alain Ouvrieu e-mail

Vaghé Ludinard

International recruitment & promotion manager

+33 1 41 16 70 86
Linkedin e-mail

Alice Eyraud

Incoming Exchange Students / Erasmus+ Coordinator

+33 1 41 16 72 51
Linkedin e-mail

Sandrine Mutaliph

Outgoing Exchange Students Coordinator

+33 1 41 16 72 90
Linkedin e-mail

Li Zheng

Outgoing Exchange Students Coordinator

+33 1 41 16 72 48
Linkedin e-mail

 



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