Shameek Sinha

De Vinci Research Center

Shameek Sinha

Shameek is a Professor of Marketing at EMLV specializing in Empirical and Analytical Methods and Strategic Decision Making. He teaches courses in Quantitative Marketing Models, Data Sciences and Applied Management Systems. As a researcher, he works on methodological foundations of consumer and firm decision making, with specific emphasis on the direct marketing domain, especially optimal targeting algorithms by firms and corresponding consumer response. His research expands to other substantive areas of marketing like customer portfolio management, CSR, dynamic innovation adoption, advertising and channel synergy as well as contractual coordination of firms. After receiving his Ph.D. in Marketing from the University of Texas at Austin (USA), Shameek has taught for 9 years at the IE Business School (IE University). He is trained as an economist with a B.Sc in Economics from India and dual M.Sc. in Economics degrees from India and the USA before shifting to the domain of marketing models.



Journal Articles

Shameek Sinha; Ahmad Hijazi

On Ethereal Grounds: Cultural Resources as Foundations Supporting Innovation Success Journal Article

In: Journal of International Consumer Marketing, vol. 33, no. 4, pp. 399-417, 2021.

Abstract | Links | BibTeX

Leigh McAlister; Shameek Sinha

A Customer Portfolio Management Model that Relates Company's Marketing to its Long-term Survival Journal Article

In: Journal Of The Academy Of Marketing Science, vol. 49, no. 4, pp. 584-600, 2021.

Abstract | Links | BibTeX

Jason A. Duan; Leigh McAlister; Shameek Sinha

Re-Examining Bayesian-Model-Comparison Evidence of Cross-Brand Pass-Through Journal Article

In: Marketing Science, vol. 30, no. 3, pp. 550-561, 2011.

Abstract | Links | BibTeX


Shameek Sinha; Sreyaa Guha

Network based choice formation Incollection

In: Bikramjit Rishi, Subir Bandyopadhyay (Ed.): Contemporary Issues in Social Media Marketing, vol. Chapter 12, pp. 147-156, Routledge, 2017, ISBN: 978-1315563312.

Abstract | Links | BibTeX

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