Nicholas G. Paparoidamis is Dean of Research and Full Professor of Marketing at Leonard de Vinci Business School (EMLV) in Paris, La Défense. In the past, he has worked as Director of Research and Head of the Marketing Department at NEOMA Business School and IESEG School of Management. Since 2018 he is a member of the Board of Governors of the Academy of Marketing Science. Nicholas started his academic career at IESEG School of Management in 2001 as Assistant Professor. During his 16 years relationship with IESEG, Nicholas rose to Senior Assistant Professor, Associate Professor, Marketing Track Coordinator and Head of the Marketing and International Negotiation Department (3 years). Since June 2014 and for 4 years he served the Academy of Marketing Science (AMS) as Vice President for International Membership. Nicholas holds a BSc in Industrial Management from University of Piraeus, an MBA and PHD from Cardiff University, and an HDR from Université de Rennes I. He has published in top Academic Journals such as International Business Review, Industrial Marketing Management, European Journal of Marketing, Journal of Business Research, Annals of Operations Research, European Journal of Operational Research, Journal of International Marketing and participates each year in all major marketing events (AMS annual, AMA educators conference, EMAC, AFM etc). He is a member of the Academy of Marketing Science, the American Marketing Association and the European Marketing Academy. He has worked in the past as a Marketing Specialist at EFG Eurobank, as a Consultant at European Dynamics S.A., as Marketing Manager of EXODUS S.A. (EXUS) and Managing Director of Emphasis Marketing Services LTD. The last 12 years he has been a consultant to more than 50 firms and organizations and a tutor to more than 50 inter/intra organizational seminars in Greece and France.
Building customer loyalty in intercultural service encounters: the role of service employees’ cultural intelligence Journal Article
Journal of International Marketing, 2019.
Making the world a better place by making better products: Eco-friendly consumer innovativeness and the adoption of eco-innovations Journal Article
European Journal of Marketing, 2018.
The Role of Supplier Performance in Building Trust and Loyalty: A Cross- Country Examination” Journal Article
Global brand ownership: The mediating roles of consumer attitudes and brand identification Journal Article
Alliance Journal of Business Research, (9), pp. 3629-3635, 2016.
Can beacons be a source of inspiration for banks to increase sales and improve customer experience? Journal Article
Le beacon au service des réseaux bancaires ? Journal Article
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