Thi Thanh Huong (Jenny) TRAN

De Vinci Research Center

Thi Thanh Huong (Jenny) TRAN

Thi Thanh Huong TRAN is an Assistant Professor of Marketing at Leonard de Vinci Business School (EMLV) in Paris, La Défense. She earned her PhD in Management Science from the University of Lille, France. Prior to getting a PhD, she obtained M.S. in Electronic Commerce from the University of Waikato, New Zealand and B.S. in Commerce from the Danang University of Economics in Vietnam. Her research interests include Eco-Innovation, New Product Designs, Green Marketing, Ethical Consumption, and Cross-Cultural Consumer Behaviors. Her research work has been published in top-tier journals (e.g., Journal of Product Innovation Management, Journal of International Marketing, European Journal of Marketing, International Journal of Bank Marketing, and Journal of Manufacturing Technology Management). She is also an active member of the American Marketing Association and the Product Development and Management Association.


Journal Articles

Thi Thanh Huong Tran; Nicholas G Paparoidamis

Taking a closer look: Reasserting the role of self-accountability in ethical consumption Journal Article Forthcoming

Journal of Business Research, Forthcoming.

Abstract | Links | BibTeX

Nicholas Paparoidamis; Tran Huong; Leonidas Leonidou; Athina Zeriti

Being innovative while being green: an experimental inquiry into how consumers respond to eco-innovative product designs Journal Article

Journal of Product Innovation Management , 36 (6), pp. 824-847, 2019.

Abstract | Links | BibTeX

Nicholas Paparoidamis; Tran Huong

Making the world a better place by making better products: Eco-friendly consumer innovativeness and the adoption of eco-innovations Journal Article

European Journal of Marketing, 53 (8), pp. 1546-1584, 2019.

Abstract | Links | BibTeX

Nicholas Paparoidamis; Tran Huong; Costas Leonidou

Building customer loyalty in intercultural service encounters: the role of service employees’ cultural intelligence Journal Article

Journal of International Marketing, 27 (2), pp. 56-75, 2019.

Abstract | Links | BibTeX

Thi Thanh Huong Tran, Paul Childerhouse, Eric Deakins

Supply chain information sharing: Challenges and risk mitigation strategies Journal Article

Journal of Manufacturing Technology Management, 27 (8), pp. 1102-1126, 2016, ISSN: 1741-038X, (aaa).

Abstract | Links | BibTeX

Thi Thanh Huong Tran; J.L. Corner

The impact of communication channels on mobile banking adoption Journal Article

International Journal of Bank Marketing, 34 (1), pp. 78-109, 2016, ISSN: 0265-2323.

Abstract | Links | BibTeX

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