Erik Ernesto Vázquez is the Founder and Director of the MSc in Digital Business & Analytics (DBA) and a Tenured Research Professor at Leonard de Vinci Business School (EMLV) in Paris, France. He held positions as financial accountant, marketing representative, and territory manager in Mexico and USA for Caterpillar Inc, a multinational company listed #62 in the Fortune 500, 2020. Erik moved into the higher education sector becoming the youngest MBA Director for UDEM MX, a top institution accredited by SACS, AACSB and AMBA. In this role, he launched the AMBA accreditation process in 2011 and actively contributed to obtain it in 2019. In 2020, Erik launched the MSc DBA at EMLV, a program that obtained the accreditation Conférence des Grandes Écoles (CGE) and attracted students from more than 13 nationalities in the same year, exceeding enrollment quality and quantity expectations of the first cohort. He is an active member of the National Research Council of Science and Technology (CONACYT) System of Researchers SNI Level 1 as well as a reviewer for the European Academy of Management in the track of international competitiveness since 2016. Erik earned a doctoral degree from the University of Newcastle upon Tyne UK and Grenoble École de Management FR in which he specialized in digital business. Erik also holds an MBA of the University of North Carolina USA and EGADE Business School MX as well as an Engineering degree from UDEM MX. His research has been published in top international academic and practitioner journals such as Harvard Business Review, MIT Sloan Management Review, Electronic Markets, and Journal of Research in Interactive Marketing. He teaches to Master and MBA students and supervises theses, he has launched 3 MOOCs enrolling +1,400 students in +100 countries. Erik also works as a consultant for multinational tech companies such as Oracle. He has contributed to the practice in strategic projects such as the due diligence and acquisition of the startup Shopnet by the FEMSA, a multinational company listed in the Fortune Global 500, 2020.
In: European Journal of Applied Business and Management, 6 (4), pp. 1-14, 2020, ISSN: 2183-5594 .
In: Electronic Markets, 2020, ISSN: 1019-6781, ( 2nd best journal in Germany out of 12 ranked in Scimago JR category of Management and Technology Innovation, Scopus Top 8% in Economics and Econometrics out of 637 indexed journals, CiteScore 6.7, Web of Science JCR 4.417, CNRS / FNEGE Rank 3 in Management Information Systems, 2-year Journal Impact Factor 4.98, SJR Q1 in the categories of Management of Technology Innovation, Computers Science Applications, and Business and International Management, H-Index 29 ).
In: Journal of Research in Interactive Marketing, 14 (1), pp. 1-16, 2019, ISSN: 2040-7122, ( 28th best journal in United Kingdom out of 78 ranked in Scimago JR category of Marketing, Scopus Top 24% in Marketing out of 177 indexed journals, CiteScore 4.4, Web of Science JCR 2.156, 2-year Journal Impact Factor 2.52, SJR Q2 in the category of Marketing, H-Index 27 ).
2017, ISBN: 978-1520823126.
Influencia de redes sociales en el comercio electrónico Conference
Simposio CONACYT en Europa, 2013.
Effect of e-retail product category on performance Book Chapter
In: A. Moretta Tartaglione G. Granata, & T. Tsiakis (Ed.): Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments, pp. pp. 152-168, 2019.
2020, ( Harvard Business Review France | Article written in French ).
The power of digital media Online
2020, ( MIT Sloan Management Review Mexico | Article written in Spanish ).
Transformación digital: Un proceso paulatino Periodical
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