Erik Ernesto Vazquez

De Vinci Research Center


Erik Ernesto Vazquez

Erik Ernesto Vázquez is the Founder and Director of the MSc in Digital Business & Analytics (DBA) and a Tenured Research Professor at Leonard de Vinci Business School (EMLV) in Paris, France. He held positions as financial accountant, marketing representative, and territory manager in Mexico and USA for Caterpillar Inc, a multinational company listed #62 in the Fortune 500, 2020. Erik moved into the higher education sector becoming the youngest MBA Director for UDEM MX, a top institution accredited by SACS, AACSB and AMBA. In this role, he launched the AMBA accreditation process in 2011 and actively contributed to obtain it in 2019. In 2020, Erik launched the MSc DBA at EMLV, a program that obtained the accreditation Conférence des Grandes Écoles (CGE) and attracted students from more than 13 nationalities in the same year, exceeding enrollment quality and quantity expectations of the first cohort. He is an active member of the National Research Council of Science and Technology (CONACYT) System of Researchers SNI Level 1 as well as a reviewer for the European Academy of Management in the track of international competitiveness since 2016. Erik earned a doctoral degree from the University of Newcastle upon Tyne UK and Grenoble École de Management FR in which he specialized in digital business. Erik also holds an MBA of the University of North Carolina USA and EGADE Business School MX as well as an Engineering degree from UDEM MX. His research has been published in top international academic and practitioner journals such as Harvard Business Review, MIT Sloan Management Review, Electronic Markets, and Journal of Research in Interactive Marketing. He teaches to Master and MBA students and supervises theses, he has launched 3 MOOCs enrolling +1,400 students in +100 countries. Erik also works as a consultant for multinational tech companies such as Oracle. He has contributed to the practice in strategic projects such as the due diligence and acquisition of the startup Shopnet by the FEMSA, a multinational company listed in the Fortune Global 500, 2020.

erik.vazquez@devinci.fr

Publications


Journal Articles

Erik Ernesto Vazquez, Diana Davila Ruiz, Julio César García Martinez

Influence of consumer product categorization on digital sales: The mediating effect of conversion rate Journal Article

In: European Journal of Applied Business and Management, 6 (4), pp. 1-14, 2020, ISSN: 2183-5594 .

Abstract | Links | BibTeX

Erik Ernesto Vazquez

Effect of an e-retailer’s product category and social media platform selection on perceived quality of e-retail products Journal Article

In: Electronic Markets, 2020, ISSN: 1019-6781, ( 2nd best journal in Germany out of 12 ranked in Scimago JR category of Management and Technology Innovation, Scopus Top 8% in Economics and Econometrics out of 637 indexed journals, CiteScore 6.7, Web of Science JCR 4.417, CNRS / FNEGE Rank 3 in Management Information Systems, 2-year Journal Impact Factor 4.98, SJR Q1 in the categories of Management of Technology Innovation, Computers Science Applications, and Business and International Management, H-Index 29 ).

Abstract | Links | BibTeX

Erik Ernesto Vazquez

Effects of enduring involvement and perceived content vividness on digital engagement Journal Article

In: Journal of Research in Interactive Marketing, 14 (1), pp. 1-16, 2019, ISSN: 2040-7122, ( 28th best journal in United Kingdom out of 78 ranked in Scimago JR category of Marketing, Scopus Top 24% in Marketing out of 177 indexed journals, CiteScore 4.4, Web of Science JCR 2.156, 2-year Journal Impact Factor 2.52, SJR Q2 in the category of Marketing, H-Index 27 ).

Abstract | Links | BibTeX

Books

Erik Ernesto Vazquez

E-retailers' expansion to social media platforms: Role of business model alignment Book

2017, ISBN: 978-1520823126.

Links | BibTeX

Conferences

Erik Ernesto Vazquez

Influencia de redes sociales en el comercio electrónico Conference

Simposio CONACYT en Europa, 2013.

BibTeX

Book Chapters

Erik Ernesto Vazquez

Effect of e-retail product category on performance Book Chapter

In: A. Moretta Tartaglione G. Granata, & T. Tsiakis (Ed.): Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments, pp. pp. 152-168, 2019.

Abstract | Links | BibTeX

Online

Erik Ernesto Vazquez

Social networks: How do they influence the perception of product quality? Online

2020, ( Harvard Business Review France | Article written in French ).

Links | BibTeX

Erik Ernesto Vazquez

The power of digital media Online

2020, ( MIT Sloan Management Review Mexico | Article written in Spanish ).

Links | BibTeX

Periodicals

Edición LI: Transformación 4.0 La era de la digitalización, entrar o morir (Ed.)

Servicio 4.0 para un mejor posicionamiento competitivo Periodical

2017.

Links | BibTeX

Revista TNe: Tecnología, negocios y estrategia (Ed.)

Transformación digital: Un proceso paulatino Periodical

2017.

Links | BibTeX

Presentations

Erik Ernesto Vazquez

Video Digital Business and Analytics - Promoting Faculty Mobility and Academic Research Presentation

20.01.2020.

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