Erik Ernesto Vazquez

De Vinci Research Center


Erik Ernesto Vazquez

Erik Ernesto Vázquez is Director of the MSc in Digital Business & Analytics and a permanent Research Professor at Leonard de Vinci Business School (EMLV). He started his career in the private sector holding positions as consultant, financial accountant, marketing representative, and rose to the position of sales territory manager for Caterpillar Inc, a Fortune 100 company in the United States. Erik move into the higher education sector becoming the youngest MBA Director for UDEM, an institution accredited by SACS and AACSB. He has contributed in business acquisitions and due diligence processes between startups and established fortune companies such as FEMSA and shopnet.com.mx in 2019. Erik has been an active research member of the SNI National Research Council of Science and Technology (CONACYT) as well as a reviewer for the European Academy of Management since 2017. He has a doctoral degree from the University of Newcastle upon Tyne in United Kingdom and Grenoble École de Management where he specialized in digital business. Erik holds an MBA of the University of North Carolina and an Engineering degree from UDEM.

erik.vazquez@devinci.fr

Publications


Journal Articles

Erik Ernesto Vazquez

Effects of enduring involvement and perceived content vividness on digital engagement Journal Article Forthcoming

Journal of Interactive Marketing, Forthcoming.

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Books

Erik Ernesto Vazquez

E-retailers' expansion to social media platforms: Role of business model alignment Book

2018, ISBN: 978-1520823126.

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Conferences

Erik Ernesto Vazquez

Influencia de redes sociales en el comercio electrónico Conference

Simposio CONACYT en Europa, 2013.

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Book Chapters

Erik Ernesto Vazquez

Effect of E-Retail Product Category on Performance Book Chapter

G. Granata A. Moretta Tartaglione, & Tsiakis T (Ed.): Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments, pp. pp. 152-168, 2019.

Links | BibTeX

Periodicals

Edición LI: Transformación 4.0 La era de la digitalización, entrar o morir (Ed.)

Servicio 4.0 para un mejor posicionamiento competitivo Periodical

2017.

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Revista TNe: Tecnología, negocios y estrategia (Ed.)

Transformación digital: Un proceso paulatino Periodical

2016.

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