Erik Ernesto Vazquez

De Vinci Research Center


Erik Ernesto Vazquez

Erik Ernesto Vázquez is Director of the MSc in Digital Business & Analytics and a Research Professor at Leonard de Vinci Business School (EMLV). He started his career in the private sector holding positions as consultant, financial accountant, marketing representative, and rose to a position abroad as sales and marketing manager for Caterpillar Inc, a company from the Fortune 100s list. Erik moved into the higher education sector becoming the youngest MBA Director for UDEM, an institution accredited by SACS, AACSB and AMBA. In this role, he launched the AMBA accreditation process that drove the institution to obtain this accreditation in 2019. He has contributed in the acquisition of the startup Shopnet by the multinational FEMSA as well as its due diligence process during 2018-19. Erik has been an active research member of the SNI National Research Council of Science and Technology (CONACYT) as well as a reviewer for the European Academy of Management in the track of international competitiveness since 2017. He has a doctoral degree from the University of Newcastle upon Tyne in United Kingdom and Grenoble École de Management in which he specialized in digital business. Erik also holds an MBA of the University of North Carolina and EGADE Business School as well as an Engineering degree from UDEM. His research has been published in top international academic journals such as MIT Sloan Management Review, Electronic Markets, and Journal of Research in Interactive Marketing.

erik.vazquez@devinci.fr

Publications


Journal Articles

Erik Ernesto Vazquez

El poder de los medios digitales Journal Article

MIT Sloan Management Review Mexico, 2020.

Links | BibTeX

Erik Ernesto Vazquez

Effect of an e-retailer’s product category and social media platform selection on perceived quality of e-retail products Journal Article

Electronic Markets, Ahead of Print , 2020, ISSN: 1019-6781.

Abstract | Links | BibTeX

Erik Ernesto Vazquez

Effects of enduring involvement and perceived content vividness on digital engagement Journal Article

Journal of Research in Interactive Marketing, 14 (1), pp. 1-16, 2019, ISSN: 2040-7122.

Abstract | Links | BibTeX

Books

Erik Ernesto Vazquez

E-retailers' expansion to social media platforms: Role of business model alignment Book

2017, ISBN: 978-1520823126.

Links | BibTeX

Conferences

Erik Ernesto Vazquez

Influencia de redes sociales en el comercio electrónico Conference

Simposio CONACYT en Europa, 2013.

BibTeX

Book Chapters

Erik Ernesto Vazquez

Effect of e-retail product category on performance Book Chapter

G. Granata A. Moretta Tartaglione, & Tsiakis T (Ed.): Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments, pp. pp. 152-168, 2019.

Abstract | Links | BibTeX

Periodicals

Edición LI: Transformación 4.0 La era de la digitalización, entrar o morir (Ed.)

Servicio 4.0 para un mejor posicionamiento competitivo Periodical

2017.

Links | BibTeX

Revista TNe: Tecnología, negocios y estrategia (Ed.)

Transformación digital: Un proceso paulatino Periodical

2017.

Links | BibTeX

Presentations

Erik Ernesto Vazquez

Video Digital Business and Analytics - Promoting Faculty Mobility and Academic Research Presentation

20.01.2020.

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