To cite this publication :
Insaf Khelladi, Sylvaine Castellano: Play It Like Burberry! The Effect of Reputation, Brand Image, and Social Media on E-Reputation-Luxury Brands and Their Digital Natives Fans. Dans: Habib, Maki (Ed.): Handbook of Research on the Evolution of IT and the Rise of E-Society, vol. chapter 13, p. 281-300, IGI Global, 2019, ISBN: 978-1522572145.